Max Valiquette
Agencies 2024
List of Awards
2021
The Work
Brands court the modern man
In the News
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Diamond grows its creative leadership
Creative director Jordan Cohen is the latest addition the agency has made to respond to growing remits.
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Meet the 2022 Strategy Awards co-chairs and live jury
The competition kicks off with four new categories and an April 11 early-bird deadline.
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What can brands learn from fin-fluencers?
TikTok has given rise to a host of Gen Z-friendly creators who dispense digestible advice on complex financial concepts.
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Generation C(OVID)
Diamond's Max Valiquette and Will Fornuff explain how brands should be marketing to younger generations when traditional life trajectories have been disrupted.
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When pivoting manufacturing makes sense for a brand
Canada Goose and Knix are the latest companies to use their resources to address medical supply shortages.
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Max Valiquette joins Diamond as chief strategy officer
The first to hold the position, Valiquette has been tasked with leading and elevating a growing department.
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Teach me to drink
Beverage brands are getting consumers to sip from the fountain of knowledge.
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The future of advertising is non-linear
Publicis' Max Valiquette and Jon Crowley on the trends shaping how we connect with brands.
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Publicis hires Max Valiquette
The agency's new VP of strategic planning will lead the practice in the Toronto office.
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Weekend reading: Normalizing today’s normal
We examine how a recent marcom diversity onslaught is helping to usher in a new era of normalization in mainstream advertising.
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It was a very good year
Despite woes over globalization and shrinking budgets, Max Valiquette looks on the bright side.
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Throwback Thursday: strategy in 2002
For our 25th anniversary, we're travelling through time. In '02, healthy food was all the rage and Grip Limited was born.
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Canadians open to a sharing economy: study
People are willing to rent out their tools, electronics and even pets to total strangers. What does that mean for brands?
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Brands play dress-up with fashion
As designers blend tech and style, and clothing gets smarter, brands are trying it on for size.
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Making love last: Advice for the jaded shopper marketer
Industry experts channel Dear Abby to weigh-in on data sharing and successful re-packaging.
