Boxoffice-May.07.1962

MAY 1, 1962 

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N.Y. TIMES-THURSDAY, MAY 3 

THESE ARE THE STARS OF 

DARRYL F. ZANUCK'S 

DAY 

FROM THE BOOK BY 

CORNELIUS RYAN 

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I EDDIE ALBERT 2 PAUL ANKA 3 ARLETTY 4 JEAN-LOWS BARRAULT 5 RICHARD BEYMER 6 BOURVIL 7 RICHARD BURTON 8 RED BUTTONS 9 SEAN CONNERY 10 RAY DANTON 

II IRINA DEMICH 12 FABIAN 13 MEL FERRER 14 HENRY FONDA 15 STfVf FORREST 16 GfffD FROEBE 17 D>lM'fi Ofi//V 18 i£0 GfAf/V 19 HENRY GRACE 20 ^0«/V 6REGS0N 

21 MW HARTMANN 22 WERNER HINZ 23 JEFFREY HUNTER 24 CURT JURGENS 25 ALEXANDER KNOX 26 /"frf/f LAWFORD 27 CHRISTIAN MARQUAND 28 RODDY McDOWALL 

29 S>Ii yM//V£0 30 ROBERT MITCHUM 31 KENNETH MORE 32 EDMUND OBRIEN 33 ffO/V RANOELL 34 MADELEINE RENAUD 35 FRANCOISE ROSAY 36 ROBERT RYAN 

37 7-0*/A»)'S/1/VDS 38 /70O STEIGER 39 RICHARD TODD 40 TOW 7-/?yOA( 41 />£rf/? M/VfVC/f 42 ROBERT WAGNER 43 STUART WHITMAN and 44 ^0«/V W/4)'/V£ 

Released by 20th Century-Fox

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TE NATIONAL FILM WEEKLY 

ubilshed in Nine Sectlonil Editions 

BEN SHLYEN 

1 ilor-in Chief and Publisher 

I 

NALD M. MER5EREAU, Associote 

Publisher & General Manager 

liTHAN COHEN. .Executive Editor 

iSE SHLYEN. .. .Managing Editor 

1)GH FRAZE Field Editor 

5TEEN Eastern Editor 

, 

MAJOR FIRMS RELEASED 158 

FEATURES FIRST 9 

Four More Pictures Them 

During 1960-61 Period; 

19 Films Set for May 

By FRANK LEYENDECKER 

NEW YORK—With the addition of 19 

new features from the nine major distributors, 

plus Continental, for release during 

the month of May. those ten companies 

and Buena Vista released a total of 158 

i 

September 

pictui-es during the first nine months of the 

1961-62 releasing period 

through May I. a slight increase from the 

154 pictui-es released dui-ing the same 

period the previous year, September 1960 

thi-ough May 1961. 

BRITISH PRODUCT INCREASE 

Dming the same nine-month period this 

year. Governor Films, Kingsley International. 

Pathc-America. Embassy Pictures, 

ShowcoiTX)ration. Sutton Pictures and 

Filmgroup released from ten to 15 additional 

features, most of them British-made, 

to make a total of more than 170 pictures 

available for the period. This does 

not include the foreign-language pix)duct 

released by Astor Pictures, Lopert, et al. 

United Ai-tists far outdistanced all the 

other majore in the number of releases 

for the nine-month period. UA's 32 pictui-es 

being almost one-third more than 

the 23 released by Columbia Pictui-es and 

the 22 released by 20th Century-Fox. During 

last year's nine-month period, 20th 

Century-Fox was fai- ahead of the others 

in point of total number of releases, having 

35 features for release while Columbia 

had 27 features and United Ai-tists only 18. 

None of the other majoi-s even approached 

these totals, the highest being 

MGM, with 15 new pictui'es, compared to 

14 a year ago: Pai-amount, with 14 new 

pictuj'es, compared to 12 a yeai- ago, and 

Warner Bros., with 13 new films, compared 

to 11 a year ago. However, all of 

the.se companies showed a slight increase 

in the number of releases, as did American 

International, with ten releases, and Continental, 

with seven releases. Universal- 

International had 11 new releases for the 

nine-month iJeriod thi-ough May 1962, compared 

to 13 during the nine-month period 

through May 1961. 

SOME TOP ACTION SPECTACLES 

Of the 170 pictures released during the 

nine-month period from September 1961 

through May 1962. approximately 60 were 

made entirely in part in England or the 

European continent. However, only a few of 

these were filmed in a foreign language 

and later dubbed into English, the most 

notable exceptions being the Germanmade 

"Forever My Love," "Wairiors 5," 

"Siege of Syracuse" and "Queen of the 

Pirates," Italian-made spectacles, as well 

as the Japane.se-made "Mothra." 

The 19 new features for May release include 

such action-adventure six;ctacles as 

"Geronimo," "Samar," "Wai-rioi-s 5," 

"Escape Prom Zahrain," "Ride the High 

MONTHS 

TOA Survey Reveals Drop in Product; 

Urges Exhibitor Support of ACE 

NEW YORK — Theatre Owners of 

America is concerned over the product 

situation and the number of pictures in 

production. In a survey made for its Bulletin. 

TOA pointed out that while 31 pictures 

cuirently were before the cameras of 

the major companies, only 36 had been 

started since the first of the year, down 

from the 59 in work in April of 1961. In 

the same 1960 period, which covered the 

studio strike. 53 were in production: in 

1959, there were 58 and. in 1958. just five 

years ago. 94 pictures were on the stages. 

According to the TOA sui'vey, the 11 

larger companies, from January through 

Country." and "Mothra," all made in color, 

as well as "Cape Fear," "The Day the 

Earth Caught Fire," "A Taste of Honey," 

"Five Finger Exercise," "A Very Pi-ivate 

Affair" and "13 West Street," several of 

these being in the adult categoi-y. The 

only comedies are Elvis Presley's "Follow 

That Dream" and Peter Sellers' "I Like 

Money." in addition to "Hai'old Lloyd's 

World of Comedy." a compilation of scenes 

from his early feature comedies. Several 

pictures, including "Counterfeit Traitor" 

and "The Cabinet of Dr. CaUgari," will be 

pre-released in May. 

Broken down by companies, the May 

1962 releases are: 

AMERICAN INTERNATIONAL— "Warriors 5," mode 

in Italy in color, starring Jack Palance, Giovanni 

Ralti and Serge Rcggtanni. AlP released ten other 

features from September 1961 through April, several 

of these made in England or Europe. 

ALLIED ARTISTS — "Confessions of on Opium 

Eoter," starring Vincent Price witti Lindo Ho. AA 

released severol other feotures from September 1961 

through April, only "The Bashful Elephant" ond "The 

Big Wove" originoting from obroad. 

COLUMBIA—."Five Finger Exercise," storring Rosalind 

Russell, Maximilian Schell, Jack Hawkins and 

Richard Beymer; "13 West Street," storring Alon 

Ladd, Rod Steiger ond Dolores Dorn, and "Mothra," 

o Joponese-mode spectacle in color, Columbia released 

20 other features from September 1961 

through April, seven of these mode in England or 

in Italy. 

CONTINENTAL— "A Taste of Honey," mode in 

Englorxi with Dora Bryon, Robert Stephens, Rita 

Tushingham and Murray Melvin feotured, ond "Horold 

Lloyd's World of Comedy." Continental rcleosed five 

other features, four mode in England and the 

French-mode "A View From the Bridge," during the 

period from September t+»rough April. 

MGM— "Ride the High Country," in color, starrir^ 

RarKlolph Scott ond Joel McCrea, and "A Very 

Private Affoir," storring Brigitte Bardot orxl Morcello 

Mostroionni. MGM relcosed 13 other features 

from Soptcmber 1961 through April, seven of these 

mode in England or in Europe. 

PARAMOUNT — "Escape From Zohrain," in color, 

storring Yul Brynner, Sol Mineo, Jack Worden and 

Modlyn Rhue, ond the pre-release of "The Counterfeit 

Traitor," in color, filmed in Europe. Poromount 

releoscd 13 other feotures from September 1961 

through April, three of these mode in Europe. 

TWENTIETH CENTURY-FOX — "I Like Money," 

made in Englond, starring Peter Sellers with Nodio 

Gray; "Hand of Death," with John Agar ond Paulo 

Raymond, ond the pre-releose of "The Cobinet of 

Dr. Coligori." 20th-Fox releosed 20 other feotures 

July, will be giving theatres only 130 pictures, 

two less than the same period last 

year, 13 less than the strike-bound first 

seven months of 1960 and 17 less than the 

1959 period. Of the 130 films, 30, or 23 per 

cent, are of foreign origin, TOA stated, 

adding that the pickup in quantity dm-ing 

the summer months in the past was not yet 

evident for this June and July. 

Commenting on the pioduct outlook, 

TOA stated that "an object lesson for exhibitor 

support of A.C.E. Films, and any 

other new source of product, is to be found 

in this year's production and release figures 

of the major film companies." 

from September through April 1962, only three of 

them made in England or Europe. 

UNITED ARTISTS— "Geronimo," in color, starring 

Chuck Connors with Komalo Devi; "Follow Thot 

Dream," in color, starring Elvis Presley, Arthur O'Coonell 

and JoonrKi Moore, and "Incident in on Alley," 

with Chris Worfield. United Artists olso releosed 29 

other pictures from September 1961 through April, 

ten of these mode in Europe including such bigscole 

pictures as "Exodus," "One, Two, Three" ond 

"Judgment ot Nuremberg." 

UNIVERSAL-INTERNATIONAL— "Cope Feor," storring 

Gregory Peck, Robert Mitchum ond Polly Bergen, 

and "The Day the Earth Caught Fire," mode in Englond 

with Edward Judd, Janet Munro ond Leo Mc- 

Kern. U-1 releosed nine other pictures from September 

through April 1962, two of these mode in Englond. 

WARNER BROS.— "Somor," filmed in color in the 

Philippines, starring George Montgomery, Gilbert Roland 

and Ziva Rodonn, ond "House of Women," 

starring Shirley Knight, Andrew Duggon ond Constance 

Ford. WB also releosed I 1 other pictures from 

September 1961 through April, four of these mode 

in EnglorxJ or Europe. 

Buena Vista, which hos no May release, releosed 

three Walt Disney color pictures, one each in October, 

December and April 1962. During this ninemonth 

period. Governor released "Doctor in Love," 

Kingsley Internotionol released "The Risk," Pothe- 

America released "Victim" and "Whistle Down the 

Wir>d," Embassy relcosed "No Love for Johnnie," 

Showcorporotion released "Double Bunk" ond "A 

Midsummer Night's Dreom," Sutton Pictures releosed 

"Never Take Condy From o Stranger," Times Film 

releose

1 1 

. 

" 

More Films 

Advocated 

With Technical Gains 

Hollywood—John Servies, vice-president 

of National Theatre Supply and 

president of the Society of Motion Picture 

and Television Engineers, told 

conventioneers at SMPTEs 91st annual 

conclave here that although there 

are approximately 5.000 theatres in the 

I'.S. equipped for stereophonic sound, 

not one motion picture was made in 

1961 using the device. 

Hitting further industry oversights, 

Servies said that although de luxe 

drive-ins have 70mni projection equipment, 

they still have to use 35mm 

prints, and this despite the fact that 

some pictures were made in both 70mm 

and 35. 

He noted, however, that the past 

year saw many theatres refurbished, 

with some providing for 70mm projection 

and magnetic, optical and fourtrack 

sound. 

WBSix-MonlhProfil 

Rises to $4,074,000 

NEW YORK—Consolidated net income 

of Warner Bros, for the six months ended 

March 3 amounted to $4,074,000, representing 

84 cents per share on the 4.830,052 

shares of common stock outstanding. For 

the corresponding period last year, the net 

was $3,564,000, which, after giving effect 

to the stock split of four shares for one. 

was equal to 79 cents per share on the outstanding 

shares on Feb. 25. 1961. 

Film rentals including television, sales, 

etc.. amounted to $40,931,000. dividends 

from foreign subsidiaries not consolidated 

were $44,000 and profit on sales of capital 

assets was $118,000 for the six months 

ended last March 3. This compared with 

$43,394,000. $389,000 and $342,000. respectively, 

for the six months ended Feb. 25. 

1961. 

Net cm-rent assets on March 3 were $47. 

516.000. including cash and government securities, 

and debt maturing after one year 

was $5,096,000. This compared with assets 

of $48,212,000 and debt maturing after one 

year of $5,943,000 on Dec. 2, 1961. 

Stellings Disposes of Part 

Of His Circuit Holdings 

CHARLOTTE. N. C.—Disposition of a 

substantial part of his holdings in the 

various companies operated under the trade 

name of Stewart & Everett Theatres. Inc.. 

was announced last week by Ernest G. 

Stellings to the parent company, Essantee 

Theatres. Inc., and his associate, Charles 

B. Trexler, executive vice-president. The 

transaction became effective on May 25. 

Stellings. former president of TOA. and 

active in the theatre business for more 

than 40 years in North and South Carolina, 

has disposed of part of his interests 

in order to free his time for certain personal 

activities and desires which were 

limited to him under his requirements in 

these theatre operations. Stellings will be 

succeeded as president of Stewart & Everett 

Theatres, Inc. by Trexler. 

BOXorncE May 7. 1962 

Johnston Sees Tax Bill 

Hurting Trade Abroad 

WASHINGTON — Portions of the proposals 

in the Revenue Act of 1962, if 

pa.s.sed, would penalize the motion picture 

industry and serve to shrink or restrict its 

foreign markets, Eric Johnston, president 

of the Motion Picture Ass'n, told the Senate 

Finance Committee here Tue.sday 

1 

Johnston admitted that the committee 

had a monumental task in trying to equate 

goveriunent need.s. but he said there had 

been a misconception about the American 

motion picture industry and that this misconception 

had caused the film industry to 

be covered by a provision of the new tax 

bill as if it were an enterprise that did not 

engage in active trade and business abroad. 

More specifically, he said. Section 13 of the 

proposed law would tax film companies in 

the same way it would tax the recipients of 

so-called passive income. 

"It would tax us," he said, "for passive 

ownership of copyrights even though this 

does not apply to us. We do not turn over 

our copyrights to foreign corporations to 

avoid taxation of income. But this bill 

would put us in a tax category with those 

who do. As a i-esult, the motion picture 

industry's foreign operations would not be 

taxed as they should be; namely, the same 

as the foreign operations of any other 

American trade or business." 

In explaining the misconception. Johnston 

said that if the film industry's product 

was a toaster or a washer, it would be 

clear that films should be treated like all 

others. But the industry's product is entertainment—an 

image of light and shadow 

on a screen, he said, adding that the overseas 

subsidiaries did not own copyrights. 

They merely distributed or licensed the use 

of motion pictures which were protected by 

copyrights. Johnston explained that the 

subsidiaries could not sell the positive 

prints: they must be circulated from theatre 

to llieatre and the copyright must be 

protected at all times against unauthorized 

users. He said company subsidiaries did 

not receive passive income ; on the contrary 

they must .solicit exhibition contracts from 

theatres and must supply positive prints. 

Johnston said that film rentals abroad 

amounted to about $300,000,000 a year and 

that the Dept. of Commerce estimated 

from $215,000,000 to $220,000,000 was 

brought back to this country. He said that 

relatively speaking, American films could 

be the largest dollar-earner of all American 

enterprises abroad, bringing back almost 

ten to one in earnings over expenditures 

abroad. 

Johnston made six legislative proposals 

which would not penalize the industry by 

the tax bill. He suggested: 

• Appropriate changes to remove the 

motion picture industry from a category in 

which it did not belong. 

• A change in the provision on qualified 

property which under the bill would 

prevent member companies from using 

their funds earned abroad for the legitimate 

operations of non-distributing subsidiaries. 

• A clarification to permit the deduction 

of certain costs of doing business in the 

same way that amortization and depreciation 

were allowable deductions for other 

businesses. 

• Deletion of a provision which seemingly 

would prevent the cost of prints, 

titling and dubbing from being considered 

as ordinai-y and necessary expenses of 

doing business. 

• A change to provide more flexible 

treatment of losses in controlled foreign 

corporations. 

• A proposal that the companies not be 

required to pay taxes on blocked income. 

Case Digest Contends Product Splits 

Proper Only If 

NEW YORK—The splitting of product 

among exhibitors over the objections of the 

distributors or without their knowledge or 

assent is Improper and could be a violation 

of the antitrust laws. That point was 

brought out this past week in an industi-y 

case digest prepared by Herman Levy, general 

counsel of Theatre Ow-ners of America, 

and was ba.sed on a hearing of an application 

by National Theatres to build a drivein 

theatre near San Jose, Calif. 

At a hearing on the application before 

Federal Judge Edmund L. Palmieri in New 

York. Maurice Silverman, representing the 

Dept. of Justice, publicly stated the Department's 

position insofar as splitting 

product was concerned. In his digest. Levy 

quoted Silverman as follows: 

"Now, certainly a split of product among 

exhibitors to which distributors object, or 

Distributors Agree 

which they don't know about, to which 

they do not assent, is not proper. A division 

of that sort, in my opinion, would be a violation 

of the antitrust laws." 

Silverman, however, pointed out that if 

two exhibitors in a community went to a 

distributor and said that both of them 

bidding for his pictures caused a hai-dship 

and that they would like to have the films 

on an equitable basis, and if the distributor 

agreed to it. then that would be proper. 

"Thus, it is clear," Levy said, "that in the 

view of the Department, a split is proper if 

the distributors agree to it and is improper 

if the distributors object to it 

Film Studio Destroyed 

BARCELONA, SPAIN ^ Fire destroyed 

Barcelona's big motion picture studios here 

on April 28. No injuries were reported.

Film Ratings Given Walter Reed Puts Teeth' 

In Dallas Directory in Film Rating Policy 

NEW YORK — The Walter Iteade 

circuit. op)erating theatres in New Jersey 

and New York, is said to be the 

first organization to put "teeth" in 

DALLAS—Ratings of feature films playing 

Dallas area theatres now are being published 

in the motion picture directory of 

the Dallas Morning News. Ratings are the 

audience designations recommended by the 

Texas Motion Picture Board of Review, 

and include adult (Ai, adult-mature young 

people lA-MYPi; adult-young people (A- 

YP>. and family iFl 

The publication of the ratings came after 

a conference between News amusement 

editor William Payne and representatives 

of Texas COMPO. the organization which 

assembles and makes Uie ratings available 

for its membership in Texas. 

The News has for some time devoted 

considerable space to publishing the theatre 

directory, which cross-references 

films and theatres, listing films alphabetically 

in one section, and theatres alphabetically 

in another section. Film titles are 

capital letters, with theatre names following 

the titles. In the second section, theatre 

names are in capital letters with the 

attraction title following the name of each 

theatre. 

The directoiT carries movie listings of 

more than 40 theatres, both indoor and 

outdoor, operating in Dallas. 

Kyle Rorex. executive director of 

COMPO. said, "The Dallas News is performing 

a fine public service for its readers 

by publishing the Texas Review 

Board's recommended audience designations. 

Other newspapers that have attempted 

a rating service have failed to 

develop appreciable interest because movie 

listings have not been made as easy to find 

and as simple to comprehend as the directory 

printed daily by the Dallas News." 

FOX TO RELEASE PONTI FILM 

Twentieth Century-Fox has concluded 

an agreement with Carlo Ponti for the distribution 

throughout the world, exclusive 

of France and Italy, of Ponti's production 

of "The Condemned of Altona." based on 

Jean-Paul Sartre's noted play, it was announced 

at a press conference at the 20th- 

Pox home office last week. 

In the photo are Ponti, left, and Charles 

Einfeld, 20th-Fox vice-president in charge 

of advertising and publicity. 

The film will star Sophia Loren and 

Maximilian Schell, winners of this year's 

best actress and best actor Academy 

Awards. The picture, now shooting at Ponti's 

Tirrenia Studios in Rome, under the direction 

of Vittorio De Sica, also will star 

Fredric March, Anouk Aimee and Robert 

Wagner. 

its voluntary advisoiy ratings on pictures 

in ads and lobbies. 

Each of its theatres has been sent a 

stock lobby sign reading: 

"No children under the age of 16, 

whether or not accompanied by an 

adult, can be admitted to this theatre 

for any part of the program." 

The circuit will decide for itself 

those pictui-es on which it will display 

the signs. While many theatres use 

ratings in their advertising, this is 

believed to be the fii-st instance of a 

theatre circuit voluntarily refusing to 

admit children to a film it considers 

of an "adult" nature and to the extent 

of baiTing children when accompanied 

by adults. 

As reported in last week's issue of 

BoxoFFicE, Wometco Enterprises of 

Florida has created a "pai-ent aid plan" 

which was designed to guide parents 

in selecting film choices for their children. 

TOA Technical Bulletin 

Gives Money-Saving Ideas 

NEW YORK — Theatre Owners of 

America this w'eek inaugurated a new service 

for members with the issuance of its 

first Technical Bulletin, featm-ing reports 

on equipment, methods and procedures 

tested by exhibitors, which are saving them 

money in either labor, equipment or improved 

efficiency. 

The Technical Bulletin, issued with the 

regular semimonthly Bulletin of TOA this 

month, will be issued "periodically." according 

to Al Floersheimer. director of public 

relations. 

The first of the bulletins featured details 

on a long-wearing "carpeting." the use of 

walkie-talkies to reduce the number of 

field or ramp men in a drive-in and the 

use of turnstiles instead of doormen. 

TOA asked theatremen who have done 

research in their own theatre operations 

which has saved them money, manpower 

or improved efficiency to send details to 

TOA for inclusion in future bulletins. 

Set 'Lonely Are Brave' 

For Texas Saturation 

NEW YORK—"Lonely Are the Brave," 

the Joel production starring Kirk Douglas 

for Universal-International release, will 

open in seven Texas cities May 24 to launch 

a series of Texas saturation openings, followed 

by a southwest territorial series of 

bookings, according to Henry H. "Hi" Martin, 

vice-president and general sales manager. 

Bill Raisch, one-armed actor who 

has a featured role in the picture, will aid 

in the advance promotion. 

The seven theatres where "Lonely" will 

open May 24 are the Majestic, Dallas: the 

Majestic, Houston; the Majestic in San 

Antonio; the Worth in Fort Worth: the 

Paramoimt in Austin and the State in 

Galveston. 

Harling Says FCC Worried 

Over Growth of CATV 

NEW YORK—The Federal Communications 

Commission, as well as exhibitors, is 

won-ied over the expansion and growth of 

conimunity antenna systems, according to 

Philip F. Harling. chaiiTnan of the Joint 

Committee Against Pay TV. 

Harling said here last week that exhibition 

was concerned that community antenna 

.systems provided the ready-made 

apparatus for future pay television. He 

said the PCC's worry was based on fear 

that cable systems might force local television 

stations off the air. The FCC accordingly 

has asked Congress to grant it 

authority to regulate CATV. 

Harling's information was predicated on 

a letter sent by the FCC to Thomas G. 

Dunne, city manager of Salinas. Calif., 

where a CATV application was being considered. 

The FCC noted that originally 

the CATV systems were installed in remote 

areas lacking local television service, but 

that in recent years the systems were 

moving into areas where there already 

were stations. This had caused some stations 

to go off the air. 

The danger of unregulated CATV has 

been seen for a long time by the Joint 

Committee, particularly as a potential for 

pay TV. The committee assisted local exhibitors 

in defeating a community antenna 

application in Santa Cruz. Calif., last July. 

It also warned that TelePrompTer was 

buying CATV systems on the west coast 

with the intention of eventually adapting 

them to its own pay TV system. 

James Jerauld, 74, Dies; 

Film Tradepress Editor 

NEW YORK—James M. Jerauld, former 

New York editor of Boxoffice, died in 

Roosevelt Hospital here April 30 after a 

long illness. He was 74 years of age. 

Born in Valley Palls, R. I., Jerauld started 

his newspaper career with the Pawtucket, 

R. I.. Times, after attending Brown University. 

He subsequently was on the staffs 

of the New Bedford Standard. Providence 

Journal and Newark News. 

Jerauld's first post in the film industry 

was with Paramount at its Astoria studio 

where he was publicity manager. Subsequently, 

he became personal repre.sentative 

of Fred Tliomson. FBO western star, and 

publicity manager of Fox Film Corp. 

In 1935. Jerauld joined Quigley Publications 

and later was named managing editor 

of Motion Picture Daily. In 1943. he joined 

Boxoffice and served as editor in New- 

York until 19.'56. The following year, he rejoined 

Quigley as director of the Managers 

Round Table and later joined the New 

York staff of Greater Amusements. 

Survivors are his wife. Elen: a brother. 

Lewis, and a sister, Ula Smith. 

WB Offering Collie Prizes 

HOLLYWOOD—Warner Bros, is offering 

20 collie puppies as grand prizes in a national 

contest for kids being conducted in 

connection with the Decoration Day release 

of "Lad: A Dog," Technicolor film 

version of Albert Payson Terhune's novel. 

The collies will be among the 1.600 prizes 

in the competition for the best letters of 

50 words or less. 

BOXOFTICE May 7, 1962

HOLIDAY THEATRE • Conoga Pork, Coli». COOPER THEATRE • St. Louis Pork, Minn. • Cooper Foundotic 

$54,725,400 INVESTED IN NEW THEATRES IN 1961 

Boom in Four-Wall Construction With 84 Indoor Houses; 58 Drive-Ins 

KANSAS CITY—The motion picture industry 

is undergoing its biggest boom in 

theatre construction and upgrading in more 

than 12 years and the trend which began in 

1961 is expected to continue throughout 

1962 and longer. For dollars actually spent, 

there has been nothing like it since 1950. 

In 1961. exhibitors spent $54,725,400 for 

construction of 142 new theatres and an 

estimated $26,605,200 in remodeling and 

improvements for a total investment of 

$81,330,600. The 84 new indoor houses 

are more than twice the number constructed 

in 1960. and 1961 marked the first 

year in more than a decade that construction 

of indoor houses exceeded that of 

drive-ins. Last year, 58 drive-ins were 

erected. 

Estimates based on preliminary plans 

announced in the first 60 days of 1962 

indicate that $41,581,500 already has 

definitely been allocated for new theatre 

construction, remodeling and improvements. 

This estimate includes $32,415,000 

for construction of 79 new theatres—64 

indoor houses and 15 drive-ins—already 

announced, and approximately $9,166,500 

for upgrading of 164 properties, including 

both circuit and independent theatres. 

These figm-es are based on a spot check 

of 30 circuits, large and small, representing 

all sections of the country, equipment 

dealers and individual reports from exhibitors 

and BoxoFFicE correspondents. 

An indication of the big swing in new 

theatre construction is shown in preliminary 

announcements by circuits . In 

1961. eight of the circuits reported they 

built 13 indoor houses at a cost of $5,225.- 

000. In 1962, 17 of the 30 will erect 47 indoor 

houses costing $19,965,000. In addition, 

where last year only three of the 

circuits erected drive-ins at a cost of 

$875,000. the current year will find six 

circuits building 11 new outdoor houses 

at a cost of $4,350,000. 

Altogether, the reporting circuits have 

indicated that they plan to spend a total 

of $24,315,000 on 58 indoor and outdoor 

properties this year. The Prudential circuit, 

for example, will erect seven indoor 

theatres, costing $2,200,000 compared to 

two at $500,000 in 1961. Skouras Theatres 

already has plans for four theatres, where 

the circuit in 1961 did not build a single 

house, although a number of theatres 

underwent extensive remodeling. 

Associated Independent Theatres, an 

up-and-coming organization in the Long 

Island area, also has major plans for the 

year—four theatres, costing $1,300,000 and 

one drive-in, to cost $250,000. In 1961, the 

circuit erected one drive-in at a cost of 

$225,000. 

In recent weeks, the Walter Reade circuit 

amiounced plans for construction of 

three specialized theatres in the New York 

City area as part of an ambitious $5,000,000 

construction and expansion program which 

will see the building or acquiring of nine 

theatres before the end of 1962. 

The Trans-Lux Corp. also recently announced 

plans for a new $500,000 theatre 

in New York City with completion 

scheduled by fall. 

Other circuits and individual exhibitors 

reporting to Boxoffice correspondents in 

January and February have announced 17 

new indoor theatres and four drive-ins to 

cost an estimated $8,100,000. 

In addition, the industry will witness a 

flood of Cinerama theatres in every section 

of the country — luxurious, top-drawer 

undertakings costing about $1,000,000 each. 

The Martin circuit of Georgia announced 

plans to build six Cinerama houses— in 

Honolulu, St. Louis, San Antonio, Phoenix, 

Seattle and New Orleans—and to renovate 

the existing Cinerama house in Atlanta. 

The circuit contract with Cinerama, Inc.. 

provides for the expenditure of approximately 

$1,000,000 for each for the new 

theatres and about $500,000 for the Atlanta 

remodeling. Other Cinerama theatres in 

the plans for 1962 are in Houston, Syracuse 

and San Diego. 

Cooper Foundation Theatres of Lincoln. 

Neb., opened one Cinerama theatre, in 

Denver, in 1961. has one under construction 

in Minneapolis, and plans others in Omaha 

and Colorado Springs. 

Late in the year. Cinerama, Inc., announced 

completion of an agreement with 

Wolf Corp.. a New^ York construction company, 

to build 15 Cinerama theatres in 

key areas throughout the country within 

one year at an estimated cost of $20,000,000 

and then lease the houses to Cinerama. 

Following are state-by-state reports of 

new indoor and di-ive-in theatres built during 

the year, based on Boxoffice continuing 

survey records: 

INDOOR THEATRES 

These new theatres were first reported in 

Boxoffice in 1961. Theatres marked with 

an asterisk have been opened. 

ARIZONA 

Phoenix—^Forman-Noce, 1,218 seats. 

ARKANSAS 

Texorkona—Joy, 520 seats, Joy N. Houck and L. D. 

Powers.' 

CALIFORNIA 

Berkeley—Cinema, ort theotre, Edword Lor»dberg.* 

Conogo Pork—Conyon, 1,150 seots, Stotewide Theatres, 

$400,000. 

Conogo Pork—Holiday, 920 seots, Jock Grossman & 

Associates; in 5-ocre shopping center. 

Cormel Volley—Lodge, 350-400 seots, B&B Amusements. 

Clovis— 400 seats, in new Aqua Mall Shopping Center. 

El Monte— 1,200 seats. Statewide Theatres, $350,000. 

Lo Mirodo— 1,150 seots, Stanley Womer, $1,000,000. 

Los Angeles—Hollywood, 800 seats, port of NBC 

Vine and Sunset development. 

Ooklond—940 seats, Parkwoy Cinema, Marty Foster.* 

Polo Verde—^De luxe theatre. Fox West Coast. 

Son Froncisco—Fine Arts, 340 seats. Fine Arts Theatre 

Corp. 

Son Froncisco—Music Hall, 385 seots, Herb Roserwr, 

$150,000. 

Tustin—Tustin, 950 seots. Soul Mohler. 

West -Capri, 1,000 seats, Statewide Theotres. 

West Covino— Eostlond, 1,100 seots, A. L. Sonbofn 

& Sons, $500,000.* 

Wofford Heights—^Loke, 236 seots, Dick Shaw; first 

theatre built in Kern River Volley.* 

COLORADO 

Breckenridge—Peak, being moved from Dillon, 8 

miles oway. 

Boulder— Fox, 500 seats. Fox Intermountoin The- 

Colorodo Springs—^De luxe theotre. Cooper Theatres. 

Denver—^Monterey Hills, 600 seats, Jock Lopoto end 

Ernest Madison, port of $5,000,000 shopping center 

Fort Collins—^800 seats, Fox Interrrxxintoin Theotres, 

$350,000. 

CONNECTICUT 

Hartford—800 seots, Stanley Warner, $400,000. 

New Hoven—^1,200 seots, Stanley Worner, in suburban 

Homden Stiopping Mart. 

DISTRICT OF COLUMBIA 

Washington—-De luxe 800-seat shopping center theotre, 

John Broumos ond Ira Sichelmon. 

FLORIDA 

Eou Gallic—800 seots, Kent Theatres, neor locol 

drive-in; $250,000. 

Orlondo—Porkwood Cinemo, 1 ,200 seots. General 

Dnve-ln Corp., in Porkwood Plozo Shopping Center, 

$750,000.* 

Pinellas Pork—Palm, 450 soots, Mrs. Honnoh M. 

NictTOls.* 

ILLINOIS 

Chicago— Edens; Lublincr, Trinz and Mayer Stem; 

first ttieotre constructed in this oreo in 25 yeors. 

Chicago—300 seots, in The Gotewoy, million-dollor 

motel ot Ogden ond Lincoln Pork. 

Chicogo—Hillside, 1,500 seots, Leonord H. Shermon 

and Oscor A. Brotmon, $600,000. 

Chicogo—^De luxe theotre in Morirw City oportment 

project. 

Chicago— 1 500 seots, Stonford Kohlberg, on site of 

Kohlberg s Storlite Dnve-ln.* 

LOUISIANA 

New Orleons—University Cinemo, 400 seots, University 

Cinema; on ort tiouse, 24 feet bek>w street 

level, $250,000. 

MASSACHUSETTS 

North Adams—360 seots, Peter Desmond; in Nortfi 

Adorns Shopping Center. 

MICHIGAN 

Alma—StrorxJ, 800 seats, A. Carl Schmidt.* 

(Continued on page 8> 

BOXOFHCE May 7. 1962

— 

. 

— 

" 

SOUTHLAND AUTO THEATRE • Lexington, Ky. • Mahotfcy & Hughes 

$54725,400 INVESTED IN THEATRES; 

FOUR-WALL CONSTRUCTION BOOMS 

I 

Continued from page 7) 

New York City—600 seots, George end Irvrr>g Hotten; 

first new lower east side Manhottan theotre 

in 25 yeors. 

New York City—Xipps Boy, 500 seats, Associated Independent 

Detroit— 1,500 seats; Sloon Theotres, Adolph and 

Theatres, $1,500,000. 

Irving Goldberg, Lew Wispor and Williom Wets- 

DCTROIT—Moi Koi, Nicholas George Theotre New York 

Enterprises, 

two-auditorium theotre, 3,000 seats, $1,- 

City—600 seats, Loew's Theotres; in Tower 

Eost, 72nd street and Third avenue. 

000,000; in shopping 

New York City—iDuol theatre; street level, 750 seats; 

center. 

second floor theatre, 

MINNESOTA 

250 seots; Rugoff & Becker. 

New York City—600 seats, Dovid Sanders; Grand 

St. Louis Pork—Cinerama, Cooper Theotres, 1,000 and Essex streets, 

seots, $1,000,000. Potchogue—^Plozo, NEBRASKA 

2,200 seats. Associated Independent 

Theatres. 

Omoho—Cineroma, Cooper Theotres. 

Potchogue—De Luxe, Potchogue Shopping Center. 

NEW JERSEY 

Spring Valley—600 seots, for leose to Brom Enterprises; 

Sol Kuperman, owner; on Route 45. 

Delowore Township—Cherry Hill, Ger>eral Drive-In 

Corp., in new Cherry Hill Shopping Center. 

Spring Valley—600 seots; Howard Lesser, owner; 

Fort Lee—850 seots, B. S. Moss, opposite his Lee $500,000. 

Theotre. 

Spring Valley—800 seots, Skouros Theotres, on Route 

Mcnio Pofk—Cinemo, t ,600 seots. General Drive-In 59. 

Corp, in shopping center.' 

NORTH CAROLINA 

NEW MEXICO 

Charlotte—500 seats. Bijou Amusement Co.; on 

Albuquerque— 1,000 seots, Frontier Theotres, $500,- Beottie's Ford rood. 

000. 

Chorlotte—Cinema, 1 ,200 seats. General Drive-In; 

NEW YORK 

in Chorlottetown Moll Shopping Center. 

Brentwood—500-600 seats, Associoted Independent Durham— 

1 

,000 seats, Consolidated Theatres; in 

Theatres. 

Northgote Shopping Center. 

Brentwood—Shoppir>g center theatre, Prudential Theotres 

Stonley— Local citizens building new theotre to re- 

NORTH DAKOTA 

Eost Rochester—600 seots, Rugoff Theatres and Interboro 

place burned-out house. 

OHIO 

Theatres, $300,000; in Universal 

Center. 

Columbus Oe luxe, Shopping Center; William 

Glen Cove—Town, Town & Country Theatres.* 

Hodler, developer. 

Glen Oaks—800 seots. Century Theatres; in Glen Ooks 

OKLAHOMA 

Sh-^pping Center 

Comanche—^Huckleberry, Bill Honce and Chamber of 

Houppouge—600 seots, Associoted Independent The- Commerce.* 

PENNSYLVANIA 

Honesdole—Copitol, Comerford Theatres; replaces 

Shopping 

Amos 

Mount Kisco—600 seots, Richard Mortobano. 

Merrick—600-seat shopping center theatre, Sanders 

Bros, and Hof-ten Bros. 

Ncsconset—Combinotion indoor -outdoor theotre, 900 

scots, 1,500 cors, Prudentiol Theatres, $1,000,000. 

Newburgh—800-seats, Associated Independent Theotres; 

in Mid-Hudson Plozo Shopping Center, $400,- 

000, 

New York City—Comegie Holl Cinema, Robert Fermon. 

Eve Schlosser, Meyer Ackermcn, $100,000.* 

New York City—Coronet, 600 seots, Walter Reode 

Theotres; built atop Reod's Boronct Theotre. 

New York City— Lincoln, 600 seots, Furman & Acker- 

fire-destroyed Lyric. 

Philadelphia—Aodvark, $100,000.* 

Capitol, 880 seats, Paul Kliemon.* 

TEXAS 

Houston—Gulf Gate, 1,200 seots, Teddy Berer>son; in 

shopping center. 

Houston— Northline Shopping Center theatre, 1,200 

scots, Teddy Bererôn. 

Joaquin—Jay, Hermon Powell jr.* 

Son Antonio—McCreless Shopping Center theatre, Mc- 

C re less Properties 

WASHINGTON 

Bellevue— 1,500 seots. Sterling Theotres. 

BAHAMAS 

Nossou—800 seots, Wometco Theotres of Miami. 

DRIVE-IN THEATRES 

The following drive-ins were reported in 

BoxoFFicE as new construction projects for 

the first time during 1961. An asterisk 

denotes the drive-in has been opened. 

ARIZONA 

Glendole— First drive-in in notion for Notional Theotres 

& Television; being built ot 59th and Missouri 

ovenues; 1,050 cars, $600,000. 

CALIFORNIA 

Bucno Pork—Pacific Drive-Ins to build $500,000 

drivc-in between DisneylorvJ ond Knott's Berry 

form; 1 ,500 cars. 

Fountoin Valley— ,800 

1 

-car drive-in for Pacific Orive- 

Ins; south of Huntington Beoch ond neor Garden 

Grove; $500,000. 

Honford^—West Side Volley Theotres hos applied for 

a permit to build 600-cor drive-in at 7th ovenue 

ond Locey boulevord. 

Lo Hobro—Permit gronted Fred Greenberg to build 

drive-in ot Imperiol and Idoho. 

Lo Habro—Developer D. B. Roesner asks permit to 

build $300,000 airef for 1,100 cors ot 1301 South 

Horbor Blvd. 

La Hobra-—^Robert L. Lippert gronted permit to build 

$750,000 drive-in ot Imperiol highway orxJ 

Fullerton rood; 1,400 cars. 

Newbury Pork— Pacific Drive-Ins granted zoning 

vorionce to build drive-in. 

Riverside—Von Buren, $500,000, Sero Amusement Co. 

Socromento— Hi-LofKier; 1 ,000 cors; Fred Noify ond 

Poul Almoz, owners; $250,000.* 

Son Diego—Frontier Drive-In operwd.* 

Son Froncisco— 

1 

,000-car drive-in for Blumenfeld 

Ttxôtres; $400,000. 

Tustin—Pocific Drive-Ins to build $400,000 oirer at 

Newport Boulevord and Tustin ovenue; 1,200 cars. 

Union City Eost Boy Theotres; town's first dnve-in; 

800 cars. 

COLORADO 

Denver—North Stor; J ,600 cars; Wolf berg Theotres; 

$400,000.* 

CONNECTICUT 

North Canaan— Drivc-in opened ot junction of cemetery 

and town roods.' 

DELAWARE 

Wilmington—900-car dnvc-in for Cloude Schlonger 

ond Chorlcs Kohn jr. in Price's Corrwr Shopping 

Center. 

FLORIDA 

Jacksonville—Midwoy, 808 cars, Fenton T>»eotres.* 

GEORGIA 

Atlonto—April opening scheduled for drive-in being 

built for R. C. Cobb. 

Atlonto— 1,500-car drive-in for Storey Theotres on 

Northwest expressway; $500,000. 

Atlonto— 1 ,500-oor dnve-in for Storey Theotres on 

Fulton Industrial boulevord; $500,000. 

HAWAII 

Aieo—Aieo Drive-In for CcwTsolidated Amusement 

Co., replocing o midtown theotre. 

Koilua—Consolidated Amusement Co. seeking zoning 

chonge to permit building oirer. 

Woipohir—^Dnve-in to be included in large shopping 

center; Joe Poo, builder. 

IDAHO 

Meridian—The Hungry Onion Drive-In oper>ed.* 

ILLINOIS 

Dundee—^Robert Jelnick opens 1 ,000 -cor drive-in one 

mile eost on Route 72.* 

Springfield—Fox Midwest onnounces 1 ,000-cor drive- 

Wheaton—Cascade; 1,200 cars; Basil Choruhos, Williom 

Golligon, Spiro Choruhos, Milt Levy; $400,- 

000." 

Aurora— Storlite; 

INDIANA 

408 cor^; Charles R. Whrsmon, 

Boonville—Gene Higginson announces drive-in; 3 

miles north of town on Boonville-Lynnville rood.' 

Indionopolis— Permonent injunction denied by Judge 

Charles Ardery jr. to holt burldmg of $150,000 

drivc-tn at 99th and state highway 431. 

South Bend—Western Auto Drive-In opened in mid- 

June; George T. Brenner, monager; $ 1 50,000. 

IOWA 

Davenport—Oosis; 800 cors, $300,000; Independent 

Amusement Co.* 

KENTUCKY 

Lexington—Southland 68; 1,248 cars; $250,000; J. M. 

Mohof fey, A. J . Hughes, owners. 

MICHIGAN 

Dowogioc— Five Mile Dnve-ln; 452 cars; Silver Lake 

Enterprises.* 

MINNESOTA 

Souk Ropids—Villoge council accepts request by Leo 

Ross to build drive-in directly in front of the 

grandstand ot the foirgrounds. 

NEBRASKA 

Millord—$600,000 Twin Screen Drive- In, 1,600 cor^, 

built by Russell Brehm, Senotor Roman Hrusko ond 

H. S. Gould.* 

NEW JERSEY 

Woyne Township— Foster n Monogement Corp, applies 

for permit to build dnve-in. 

NEW MEXICO 

Albuquerque—Silver Dollor Drive-In to be built by 

Tom Griffing on recently ocquired 50-ocre site. 

Albuquerque—Wyoming Drive-In opened by Tom 

Gritting. 

NEW YORK 

Binghompton— Airport Drive-In; over 1 ,000-cor capacity; 

Sunness Theatres.' 

Elmiro~-Roxy Dnve-ln operxxj in August. 

Limestone— Limestone; 1,000 cars; Clifford Brown.* 

Nesconset—$1,000,000 oll-weother drive-in for Prudential 

Theatres; 1,500-cor capacity, plus 900-seat 

ouditorium. 

Rocky Point—Spring opening plonned for 1,000-cor 

drivo-in; Prudentiol Theotres. 

NORTH DAKOTA 

Corrington—Glen Krous ond associotes building 300- 

car drive-in between Corrington ond New Rockford. 

New Rockford—Stor Nite; 200 cars; Ken Brondhogen. 

owner. 

OHIO 

Akron— 'Edward Robb, owner, opens New Starlight 

Dnve-tn.* 

Goshen—Highwoy Theatres Corp. opens Highway 28, 

o 650-cor dnve-in. 

Reynoldsville—830-cor Torch Drive-In; Frank Werfel, 

owner.' 

Warren—^Robbins Enterprise Co. purchases 22 ocres 

from Mrs. Isobell Jordon to build drive-in for 

1 962 seoson. 

Portland—600-cor 

OREGON 

New Conyon Drive-In; Adomson 

circuit.* 

SOUTH CAROLINA 

Chorleston—52 Drive-In; 1,000 cors; $300,000; Consolidated 

Theotres. 

TEXAS 

Abilene— Potio Drive-In f>ermit gronted by city inspector. 

Folurrias—Jersey Drive-In; Roul Soliz, owner.* 

Horlingen—$100,000 drive-in, 370 cars, opened by 

group of Horlingen ond Son Benito businessmen. 

Hurst— Fisher Family Corp. building drive-in for spring 

opening. 

WASHINGTON 

Bellevue— Sterlirtg Theotres acquires site of dissolved 

Eostside Sportsmen's Ass'n for a drrve-in. 

BOXOFTICE :: May 7. 1962

^ "1 

-f» 

Q^ , 

I 

. 

RECORD UPDATING OF 807 PROPERTIES IN 1961 

Exhibitors Invest $26,605,200; Outlook for 1962 Even Greater 

KANSAS CITY — Theatre remodeling 

and upgrading: reached an all-time peak 

for the decade ending in 1961, when U. S. 

exhibitors invested $26,605,200 in 807 properties. 

Indications from preliminary reports 

reaching Boxoffice in the first 60 

days of 1962. are that the trend not only 

will continue, but will gain momentum during 

the new year. 

For the third consecutive year, investments 

in existing theatre properties 

climbed, with more than twice as many 

houses being improved in 1961 than in 

either of the preceding years. Exhibitor 

optimism reflected itself in their spending 

and that outlook is paying off. 

Skom-as Theatres, for example, updated 

17 of its houses in 1961 at a cost of $750,- 

000 and plans to invest another $1,000,000 

in 13 other houses this year. Salah M. 

Hassanein, president, reflected the thinking 

of other circuit executives reporting to 

Boxoffice, with this statement: 

"Every house that we have completed in 

our remodeling program has reacted better 

than our highest expectations. Well-appointed 

houses have brought additional and 

new patrons to our theatres." 

During the first two months of 1962, 

plans were announced or projects started 

on 164 theatres to cost $9,166,500. Other 

projects will be announced as the year 

progresses. 

In 1961, 30 circuits upgraded 238 theatres, 

while other chains and individual owners 

accounted for twice as many remodeling 

jobs, 479. In addition, 90 drive-iirs reported 

major overhauling. 

Major circuit installations during 1961 

were in carpeting and concessions equipment, 

with 57.06 per cent of those theatres 

for which breakdowns were given reporting 

carpet installations, and 66.6 per 

cent installing new concession equipment. 

In the circuit projected plans for 1962, 

even higher percentages are forecast, with 

64.4 per cent of the 118 jobs announced 

planning cai-pet installations: 71.1 per cent, 

concessions: 55.9 per cent, new screens: 

and 49.1 per cent, new projection or sound. 

Twenty-two of the circuits spent $600,000 

for new seating in 1961 and total mvestment 

in chairs for the year, both circuit 

and individual, was estimated at $2,069,- 

600. For the first two months of 1962, an 

estimated $587,500 has been eaiTnarked for 

new seating in 33 theatres. 

In 1961, exhibitors reopened 300 theatres, 

representing a property investment of approximately 

$21,000,000—with reopenings 

nearly doubling the number of closings for 

the year. Most of the reopenings followed 

updating jobs. Twenty per cent of the reopened 

houses had been closed from one to 

ten years. 

Following is a state-by-state tabulation 

of nonseasonal reopenings of indoor theatres 

reported in Boxoffice in 1961. The 

asterisk denotes that the theatre was updated 

prior to reopening: 

ALABAMA 

Cordova—^Dixie, 

Geroldine— 

Isodore Sampeiri. 

Sands, E. M. Box, 

ARKANSAS 

Beebc'— Palace. 

BIytheville— Savoy, Worren Moxley. 

-Ca voy. 

Junction City—City, Frank Patterson 

Lonoke—Oak. 

Mulberry—Clint.* 

Smockover—Joy, R. D. McCaskill, 

CALIFORNIA 

Alturas— Niles, John Doezal, 

Bueno Pork—Grand, John Molone. 

Huntington Pork—Lyric, George Munton.' 

Isleton— Islefon, Mack Lampley. 

Lemoorc—Lemoore, Earl Woods.* 

IMPROVEMENTS 

Los Angeles—Almcda. 

Ooklond— -Parkway Cmemo, Morty Foster. 

Redwood City— Pons, Harold Snyder. 

Salinas—Globe Interrxationol, D. Kirke Erskine.* 

South Gote—Allen, Joe OeDonato. 

COLORADO 

Breckenridge—Pock 8 

Denver—Capri, Jordon & Anderson. 

Douglas—Mesa, N, O. Reed. 

Flagler—Grond, Nora Wright.* 

Minturn—^Minturn, Lloyd Grove. 

Strosburg— Ute, C. Grigsby, 

CONNECTICUT 

Hartford— Art, Lockwood & Gordon. 

Middletown—Middlesex, Adorno Theatres. 

New Britain—Arch Street 

Norwich— Hillcrest, Henry L. Lucas.* 

Southington—Colonial, Southington Colonial Corp. 

Toftville— Hillcrest. 

Windsor Locks—Rialto, Windsor Locks Riolto Corp. 

FLORIDA 

Fort Myers—Edison, Florida State Ttwotres. 

Graceville— Jones, Harold Freeman. 

Miami—Parkway, Wometco Theatres* 

St. Petersburg— -Copitol, Manny Oliver. 

GEORGIA 

Atlanta—^Kirkwood, G. S. Pike. 

Butler—Dean, LeRoy Gee. 

Clayton—Rabun. 

Nahunta—Royal, Frank Willioms. 

North Augusta—Carolina, Horoce Geisling. 

IOWA 

Alton—Roxie, Elmer Svendsen. 

Armstrong—^Roxy, Armstrong promoters.* 

Council Bluffs—Broadway, Byron Hopkiru.* 

Dunlap—^Dunlap, Ken Moore. 

Garner— Avery. 

1961-1962 THEATRE REMODELING AND UPDATING

, 

. 

— 

BIG 

EXPENDITURES ON RENOVATION 

Indicative of remodeling progress 

during 1961 and projects set for 1962 

are these reports, gathered from circuits 

and other theatre reports to 

BOXOFFICE: 

• New York — Loew's Theatres remodeled 

11 properties throughout the 

country. 

• Nashville, Tenn.—Bijou Theatres remodeled 

10 houses during 1961, plans 

to remodel ten more this year. 

• New Orleans—Gulf States Theatres 

renovated 15 houses. 

• Los Angeles—Fred Stein Enterprises 

—Statenide Theatre circuit remodeled 

eight at a cost of approximately $500,- 

CflO. and plans renovations to ten 

more in 1962. 

• Detroit—United Detroit Theatres 

remodeled three in 1961 at a cost of 

$180,000, and plans renovations to two 

others this year. 

• Los Angeles—Fox West Coast The- 

Grnwold—Globe, Chomber of Commerce * 

Masseno—Lux, Chomber of Commerce.* 

Milford— Sfrond, Jim Davis. 

• 

Toledo—Wiefi ng . 

West Des Moines—Lyric, Poul Henning. 

Wilbur—Moon, Irving Beck. 

ILLINOIS 

Byron—Byron, W. N. West. 

Chicago—Stony, Roy LoRue. 

Chicago—Essex. 

Chicogo—Grand, Ben Banowitz. 

Decatur—Empress. 

Floro—Town, Douglos Phillips.* 

Galva—Golvo, Forrest Thompson.* 

Greenup—Old Troils, Phil Horlon.* 

Griggsville—Ford, Steve Durbin. 

Lanork— Lonar, George Crofton. 

Melrose Pork—Melrose, Richard Solkin.* 

Mound City— Roxy, Jesse Bissell.* 

New Athens— Town, Lions Club. 

New Windsor—^Duchess. 

Sf. Charles—Arcodo, J. H. McForlond.* 

Sesser— Hope. 

Sisne— Sisne, Flora Kleper. 

Stewort—Clark. 

Sumner— Idoho, Charles Loncoster. 

Wyoming— Poromount, M. F. Bodwell. 

INDIANA 

Auburn—Butler. 

Brownsburg— Browny, Frank Rogers. 

Corrolton— Irving, Leroy Robinson 

Cambridge City—Grond. 

Fort Woync— Little Art, Gerald Allen. 

Indianopolis— Fox. 

Kewonne— Key, Joe McPherson.* 

Knightstown— Alhombro. 

Mooresville— Ritz. 

North Vernon— Pork, Howord Black* 

Oakland City—Ohio, Poul Love & Associotes.* 

KANSAS 

Baxter Springs— New Baxter 

Chetopo—Bell, W. G. Bell." 

Cimorron—Cimorron, L. M. Blockenrran. 

Ellis—Ellis, Thomas Lillard. 

Florence—Mayflower, Americon Legion. 

Kensington— Kensington. 

Marquette—Sfrond, Curt Adreon 

Newton—Roxy. 

Pittsburg—Cozy, Jomes J. Bertone & Son 

KENTUCKY 

Louisville—Roy, Horold L. Willioms. 

Pikeville—Liberty. 

LOUISIANA 

Bosile—Prince, Beotrice Longley. 

Broussard— Broussard, George Wheeler & Associates. 

Broussord—^Poloce, E. E. Morrison. 

Jeonerette—Âvolon, Walter Hebert & Williom Conrad. 

Livingston—Fox, H. I. Hodges. 

Lockport—Fun, C&B Theatres. 

Morgan—Century, Jock Serio. 

New Iberia— Iborio. 

New Orlcons—.Dixie, Gulf Stotes Theotres. 

New Orleans— Bob, F&R Enterprises. 

Ponchotoula—Pic, Ernest Drake. 

Welsh— Joy. 

Yadkinville—Seots* 

MAINE 

Fort Fairfield—Poromount 

MASSACHUSETTS 

Boston—Circle. 

Boston—Fine Arts, Cotholic diocese. 

MICHIGAN 

Ackley—Strond. 

Bottle Creck^—-Eastown. 

Buchanan—Hollywood, Eletcos & Lucille Sloter. 

Cossopohs—Gem, Moj. G. W. O'Boyle. 

Charlotte— Eoton, Beechler circuit. 

Crystal Falls— Aldo, Aldo J. Zoupo. 

Detroit—Dexter. 

Dotroil—Riviero, NederlorvJer fomily 

Detroit—St'jdio North, Williom Flemion & Edword 

Shulmon. 

atres completed remodeling programs 

on the Lido. Los Angeles, and the Wilshire, 

Santa Monica, at a total cost of 

approximately $300,000. 

• Los Angeles—Stanley Warner Corp. 

updated the Warner Hollywood at a 

cost of $250,000. 

• Bridgeport, Conn.—The Nutmeg circuit 

of Connecticut announced a $175.- 

000 overhaul for the Brooklawn Theatre. 

• San Antonio, Tex.—The Jack Cane 

Corp. purchased three theatres and announced 

a $100,000 remodeling job for 

the National Theatre. 

• Los Angeles—United Artists Theatres 

circuit announced plans for a 

$165,000 renovation of the Four Star 

Theatre. 

• New York—Walter Reade, Inc. announced 

a $1,500,000 remodeling project 

for the two theatre combination. 

The Coronet and Baronet. 

Detroit—Loop, Gulf Coast Theotres. 

East Jordan—Temple, Ben Schenck. 

Flint— Fox Michigan, Eddie Johnson. 

Flint—^Regent, Butterfield Theotres. 

Flushing—^Dawn, Ed Dolton. 

Hostings—^Hastings. 

Inkster—Melody. 

Imloy City—^De 

Jackson— 

Luxe. 

Easton. 

Jonesville—Civic, Craig Dudley. 

Lonsing Ârt. 

Lake Odessa—^Lake, Lloyd Makley.* 

Morenci—Rex. 

Niles—Riviera.' 

Olivet—State. 

Port Huron—Huron. 

St. Louis—Gem, Russell K. Kortes. 

Suttons Boy— Bay, Tom Klinefelter. 

Swortz Creek—Creek. 

Scottville—Four Star, Glenn Walloce . 

Three Ooks— Lee, Fred McGroth. 

Ubiy— Huron, William Raitz. 

Vicksburg—Sun. 

MINNESOTA 

Argyle— Roxy, H. Willord Johnson. 

Bloomington— State, John Greaves. 

Browntown— Star * 

Columbus Heights— Heights. 

Eost Grond Ford—WW. 

Floodwood^— Flood wood. 

Hector—Hector. 

Hendricks—Lake, C. R. Erickson. 

Loke Benton—Col ley, Mrs. Louis Drury. 

Leeds— Leeds. 

Little Ford—Rex, Ruby Lueders* 

Mobic—Gem, Robert Johnson." 

Mopletown—^Ritz, Meredith Themes. 

Minneoto—Joy. 

New London—^Riolto, Mrs. Eric Anderson 

North Bronch—Fomily. 

Ookler—Oak. 

Porkers Prairie— Arrow. 

Poynesville— Koronis, A. L. Fitch. 

Shcrburn— Sherburn, Harold Anderson. 

Slorbuck— Storbuck, Harry Thorstod, 

Trumon— Riolto, Neil Neumoeller. 

Worren— Korlstod, Dave Sang, 

MISSISSIPPI 

Brookhoven— Dixie, Gulf States Theotres. 

Ackermon—Ackermon, C. C. McGohery. 

Canton—Conton, Gulf Stotes Theatres.^ 

Carthage—^Fox, M. A. Connett Theotres. 

Jackson—Ebony, Al Orkin." 

McComb— Lyric, Gulf States Theotres." 

Monticello—Mono, E. W, Clinton.* 

Walnut— Hinz, Corl Wilbonks. 

West Point— Royol. 

MISSOURI 

Bcrnic— Bernie, D. B. Barnhordt. 

Broymer—Michlo, Gene Michoels. 

California—Ritz, Norman Revling, 

Edino— Lindina, Knights of Columbus. 

Gerald—Gerold. 

La Plato—Green, Virginio Green. 

Lockwood—Cozy. 

Oron—Mork, Dovid Bornhordt. 

Pleasont Hill—People's, Dickinson Theotres. 

Windsor—Windsor, Harold Porto. 

NEBRASKA 

Bridgeport— Troil, Dorronce Schmidt. 

Broken 

Bow— Lyric. 

Ewing— Eldorodo, S. R. Dovis, 

Gront— Grant, Maxine Erickson and teenogers. 

Horvord— Horvord, Arthur Dohfe. 

Horrison—Summit. 

Humphrey—Coronodo, Froncis Sonds. 

Mullen—Mullen, J. C. Mocke. 

Poxton—Poxton. 

Verdigre— Empress 

ṄEW HAMPSHIRE 

Manchester—Pa loce. 

Manchester—Rex. 

NEW JERSEY 

Ncwork—PenttxHJse Cinema, RKD Theotres 

NEW YORK 

Akron—Pork, Claude Risley. 

Athens—Weller. 

Bollston—Capitol 

Bennington—Hart, Boston interests. 

Buffolo—Circle, Eugene and Wodsworth Konzokowski. 

Buffalo—Allcndole. 

Buffolo— Kensington, Dipson circuit.* 

Eost Rochester—Copri, Louis M. Levitch * 

Golden Meadows— Rebstock, Lloyd Guidry. 

Niogoro Falls—Ropids, Strond-Cotoract Theatre 

C^rp 

Soronok Loke— Poloce, Reginold F. Clork." 

Seneca Foils—Strand, Olwer Ackeson." 

Williamsville—Glenn. 

NORTH CAROLINA 

La Gronge—Poromount. 

North Charlotte—Astor. 

West Gostonia—Corolirxi. 

Wilson— Wilson, H. B. Meiselmon Theatres 

NORTH * 

DAKOTA 

Finloy—Finloy, Cloude Porterville." 

Leeds—^New Leeds, Horold Petsinger. 

Sclby— Star. 

OHIO 

Ashtobulo—Ployfiouse. 

Cedorville—Cozy, Russell Adorns. 

Cleveland—Westwood Art, Art Guild Theotres 

Columbus— Indionolo, F. Morizelli. 

Columbus—^Little Art. 

Locklond—Roxy, Moses E. McCroy." 

North Conton—Pork. 

Toledo— Esquire, Loew's Theotres.* 

Whitehouse—Moiestic, Mrs. Corroll Horris. 

Youngstown—Mahoning, Poul Petrello. 

Youngstown—Schenley, Stephen Foster. 

OKLAHOMA 

Blonchord—Ritz, D, B. Hill. 

Bristow—Walmur, C. O. Murphee. 

Duncon—Rodeo, J. C. Droke & A. S. Moore. 

Jenks— Ritz, Borboro Ann Trusen. 

Moore—Broodmoor, T. B. Bebo.* 

Oklohomo City— East Side, George Singer. 

Oklahoma City—Wes-Ten, Mrs. Eunice Frontz * 

Tuttle—Home, Roy Kendrick. 

OREGON 

Mill City—Mill City, Bob Veness." 

Mount Angel—Mount Angel, Jim Anderson. 

PENNSYLVANIA 

Brodford—Brodford, Dipson Theotres." 

Colifornio— Hollywood. 

Coirnbrook—Coirnbrook, Fronk Orbon jr. 

Corncgie—Grond. 

Conneoutville—Poloce, Lorry Kotopish. 

Dunbar— Strand. 

Erie—Regent. 

Gorrick—Melrose. 

Hoovcrsville— Hooversville, Frank Orbon jr. 

Johnsonburg— Poloce, Edward Murphy. 

Mors—Mors. 

Mercer— Liberty. 

Mount Pleasant—Grand.* 

Oil City— Latonia, Drake Reolty Co. 

Perryopolis— Perry, Tom Korolcik. 

Philodelphio—Copitol, Klexner Theatres. 

Pifcoirn— Strand, Mory Civitorine. 

Sheffield— Penn. 

Shinglchouse— Shingleton, Don Enstrom. 

Reynoldsville— Regent, Moe E. Shiveiy. 

Weedsville—Valley. 

RHODE ISLAND 

Providence—Art Cinema. 

Providence—Dor I ton. 

SOUTH CAROLINA 

Edgefield—Towne. 

Greer—Grand. 

Summerville—^Foye 

ṠOUTH DAKOTA 

Bridgewoter—^Home 

Elkton— Elk, Kenneth Palmer. 

Giddes— Ritz. 

Kimball—Casino, James Gough. 

Solem—Regole. 

Seneca—Seneca. 

Sioux Foils— Strond. 

Tripp— Home, Shorty Heibel. 

Woublee—Woublee, J. A. Livermont, 

Wouboy—Woubay, Dorrold Rebelske. 

Wall— Rioto, Ed Neumeister.* 

TENNESSEE 

Halls— Hoils, Riffin Amusement Co. 

Memphis—Linden Circle, Willie Shapiro. 

TEXAS 

Comfort—Comfort, Henry Zimmerman. 

Fort Worth—Copri, Bob Horgrove. 

Houston— Al-Roy. 

Richardson—Ritz, Ramon Lence* 

Rising Stor—Stor, Vernon Boird & George Wilcoxon. 

Woco—Gem, Joe Muker. 

VIRGINIA 

Bennington—Horte. WASHINGTON 

Seattle—Columbio, L. W. Roc* 

WEST VIRGINIA 

Belington—Seneca, George Everett.* 

Huntington—-Beverly, James Rogers. 

Parsons—Victoria, Rolph Stewort. 

West Union—Regent, Gene Chipps. 

WISCONSIN 

Augusto— Augusto, Richord E. Leigh. 

Cuba City— Stanley. 

Green Boy—Strand, L. F. Gron.* 

Jonesville—Myers, Wisconsin Amusement Corp.* 

Kiel— Kiel. 

Spring Green—

(a 

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By WILLIAM HEBERT 

A//ne Photoplays to Roll During May; 

Columbia Leads Studios With Two 

Columbia Pictures stepped out in front 

for tlie month of May. with two of the 

I 

nine photoplays slated to go before the 

cameras listed for starts on the Gowcr St. 

lot. Of the total number of films blueprinted 

to roll, two were holdovers, those 

vehicles which were previously touted for 

lensing last month but which, due to production 

snags, did not get off the ground as 

scheduled. 

Walt Disney Productions. Metro-Goldwyn-Mayer. 

Paramount. 20th Century-Fox. 

United Artists. Warner Bros, and an independent 

film outfit each announced one 

picture on their respective drawing boards 

this month, making a total of three less 

films than were posted by the various 

studios as slated to go last month. 

By studios, following are the features 

given the green light for May: 

COLUMBIA 

"Bye Bye Birdie." In Eastman Color, 

this film is based on the successful Broadway 

play dealing with a popular singing 

idol of the day and what happens to him. 

his career, and the people surrounding him 

when he is summoned by Uncle Sam for 

army duty. Stars Janet Leigh. Dick Van 

Dyke, Jesse Pearson. Producer. Fred 

Kohlmar. Director. George Sidney. 

"The Old Dark House." To be lensed in 

color in England, this is another mystery 

chiller from William Castle Productions. 

Stars Tom Poston. Producer. Anthony 

Hinds. Dii-ector. William Castle. 

WALT DISNEY PRODUCTIONS 

"Son of Plubber." This is the .sequel to 

"Absent-Minded Professor" and treats 

with the further adventures and experiments 

of the Professor with his former discovery. 

Flubber. an anti-gravity substance. 

Stars Fred MacMurray. Nancy Olson. 

Keenan Wynn, Tommy Kirk, Joanna 

Moore. Producer, Walt Disney. Director. 

Robert Stevenson. 

INDEPENDENTS 

"Guns of Fort McDowell." Colorado will 

serve as the background for this western 

yam. starring Kelo Henderson. Smokey 

Wade, Jan Barthel and Ken Hall. Producer. 

Smokey Wade. Director. Joe Kane. 

METRO-GOLDWYN-MAYER 

"The Hook." A Perlberg-Seaton Production, 

this is a suspense picture revolving 

around a group of UN soldiers who escape 

from an island with a captured North 

Korean, who is a known spy. They are 

under orders to kill him. but the question 

is. which soldier will do the job? Stars Kirk 

Douglas. Nick Adams, Nehemiah Persoff. 

Producer, William Perlberg. Director, 

George Seaton. 

PARAMOUNT 

"Wildest of the Thousand." A young 

maverick Texan creates havoc and adventure 

in a bygone era. Stars Paul Newman, 

BOXOFFICE May 7, 1962 

Melvyn Douglas, Patricia Neal, Brandon 

De Wilde. Producer-director, Martin Rilt. 

20TH CENTURY-FOX 

"Celebration." In CincmaScope and D(> 

Luxe Color, based on the Broadway play, 

"A Loss of Ro.ses." It concerns an actress 

whose lover jilts her. Stranded in her old 

hometown she turns for love to a younger 

man, who also jilts her when .she becomes 

pregnant. She returns to her former lover 

and hits the depths doing strip shows for 

stag parties. Ultimately, she escapes and 

resolves to go her own way to a better life. 

Stars Joanne Woodward. Richard Beymer. 

Producer, Jerry Wald. Director, Franklin 

Schaffner. 

UNITED ARTISTS 

"The Lonely Stage." A drama wliich will 

be shot in London starring Judy Garland, 

Dirk Bogarde, Jack Klugman and .Kay 

Walsh. Producers, Stuart Millar and Lawrence 

Turman. Director. Ronald Neame. 

WARNER BROS. 

"Panic Button." A Seven Arts Production 

to be shot in Rome, it's a comedy toplining 

Maurice Chevalier, Eleanor Parker, 

Jayne Mansfield and Akim Tamiroff. Producer, 

Ron Gorton. Director, George 

Sherman. 

Mann-Kastner Buy Rights 

To 'Light in August' 

Film rights to William Faulkner's novel, 

"Light in August," have been purchased 

by Elliott Kastner and Abby Mann, who 

have scheduled shooting for March under 

their Mann-Kastner banner. Purchase 

price for the property was a reported 

$150,000. 

Kastner will produce the film from 

Mann's script. The team also has set 

"Children of Sanchez" to go before the 

cameras at the end of the year in Mexico, 

with Vittorio de Sica directing. 

William Roberts to Make 

'Out of the Everywhere' 

The first assignment for William 

Roberts, recently upped to producer status 

at MGM. will be "Out of the Everywhere." 

which he aLso scripted from the Vina Delmar 

play. 

Roberts, who became the second staff 

producer at the Culver City studio, with 

Edmund Grainger, recently worked on the 

final script for "The Wonderful World of 

the Brothers Grimm" and did a treatment 

on "Champagne Flight." 

Plato Skouras, Nico Minardos 

Form Independent Compan'v 

An independent production company has 

been formed by Plato Skouras and Nico 

Minardos to film "Miss Harriet." an 

TYPIIIP:S FREEDOIM— Kirk I).)U«- 

las, who represented the mution picture 

industry at the Washington, D. C, 

kickoff of the new U. S. .Savings Bonds 

Freedom Drive, is shown with one of 

the promotion posters. Douglas was 

invited by Secretary of Treasury Dillon 

to represent the film industry becau.se 

two of his prominent screen role.s—in 

tlniversal's "Spartacus" and "Lonely 

Are the Brave"—have depicted man's 

fight for freedom. 

original screenplay by James Bridges. 

Michael O'Herlihy will direct, with Minardos 

starring. 

The film is slated to roll in August on 

location on the Aegean Islands, off the 

coast of Greece. 

MGM Signs Karl Maiden 

For 'Champagne Flight' 

Karl Maiden, who recently completed top 

roles in "All Pall Down" and "How the 

West Was Won" for MGM. has been signed 

for his third picture for the studio this 

year. Maiden joins Dolores Hart in a 

staiTing role in "Champagne Flight." in 

which he'll portray a wealthy Texan who 

falls in love with an airline stewardess in 

Paris. 

"Champagne Plight" is due to roll in late 

June in London and Rome, with Heni-y 

Levin directing and Anatole de Grunwald 

producing. William Roberts w^rote the 

screenplay. 

Lucille Ball acquired two red-haired sisters 

for "Critic's Choice" at Warner Bros. 

They are Marie Windsor and Joan Shawlee, 

both of whom will don flame colored 

wigs to match Lucille in the Technicolor- 

Panavision version of the Broadway play, 

also starring Bob Hope. 

Jackie Mason Inked for Role 

In Stanley Kramer Film 

Jackie Mason, an ordained rabbi who 

recently left the pulpit to enter the entertainment 

world and has risen to overnight 

fame via his TV and nightclub appearances 

as a comedian, has been signed 

by Stanley Kramer to make his film debut 

in an important role in the forthcoming 

United Artists picture. "It's a Mad. Mad. 

Mad. Mad World." 

Mason, who has a cuiTent hit record 

album in "I'm the Greatest Comedian in 

the World Only Nobody Knows It Yet," 

will switch to a character ixjle in the UA 

release. 

15

Patty 

, 

— 

FEATURE 

REVIEW 

The Miracle Worker' 

United 

Artists 

By WILLIAM HEBERT 

^HIS IS NOT in any sense an ordinarj' 

motion picture: it is suiierb. While it 

cannot immediately contend with the 

"bloclcbusters" or the "sexsational" films 

for audience attention, it will have a strong 

emotional impact on all who see it. 

It has an intense and classic quality 

which, in the judgment of this reviewer, 

will make it last forever as one of the 

finest works of art in the histoiT of motion 

pictures. 

In its execution and, more importantly, 

its emotional content entirely conveyed, it 

rates above and beyond all the unpretentious 

but eternally memorable black-andwhite 

films any of us has ever seen. 

It is said that there is a flaw in every 

diamond and some determinedly perceptive 

critics may find something not wholly to 

approve in Anne Bancroft's admixture of 

Irish, Scotch and Broitx accents in her 

delivery as "Annie Sullivan." Apparently, 

Miss Bancroft never was given the opportunity, 

or if given it didn't take it. to perfect 

the proper accent for the role of an 

Irish -born tutor. 

This is a most minor defect, however, 

because Miss Bancroft gives such a powerful, 

tender and impressive perfonnance 

that it could rarely be equalled by any 

oUier female star with such demands put 

upon her to keep the role in characteiwithout 

going overboard. 

In the role of Helen Keller as a child, 

little Patty Duke is absolutely flawless. In 

fact, she is incredibly perfect in all the 

moods and marmerisms required of a very 

difficult role. 

This reviewer is not one to stick his neck 

out readily, but if this child doesn't win 

one or more Academy Awards for her performance 

as the contentious little Helen 

Keller either the voters' ballots will have 

gotten lost in the mails or the members 

of the Academy Board of Governors can be 

accused of looking out the window when 

they should have been watching this 

picture. 

To hang a few additional bouquets on 


presents 

"THE MIRACLE WORKER" 

A Ployfilms Production 

Ratio: 1.85-1 

Running time: 106 minutes 

CREDITS 

Produced by Fred Coe. Directed by Arthur 

Penn. Screenplay by V^rilhom Grbson from his 

Broadway ploy. Director of photogrophy Ernest 

Coparros. Art director, George Jenkins. Production 

monoger, Morrison Starr. Film editor Aram 

Avakion. Comero operotor, Jack Horton. Assistant 

director. Lorry Sfurhohn. Makeup, Hermon 

Buchman. Script, Moggi Jomes. Hairdresser, Ed 

tallohon. Costume designer, Ruth Moriey. Second 

ossistant director, Ulu Grossbord. Music composed 

by Laurence Rosenthol. 

THE CAST 

2"P'^ ûilivon 

Anne Bancroft 

Helen Keller Po^fy Ouke 

^ It i?"n'' '"00 Swenson 

James Keller 

Andrew Pnne 

0""' tv Kathleen Comeoys 

Beoh Richards 

y,'"

20th-Fox Executives See 

'Longest Day' in Paris 

NEW YORK—Spyros P. Skouia.s, president 

of 20th Century-Pox, headed a Kroup 

of company executives who left for Paris 

on the May 5 weekend to view the finished 

print of Darryl F. Zanuck's "The Longest 

Day." now being; edited. 

Accompanying Skouras were Murray 

Silverstone, 20th-Fox International president; 

Charles Einfeld, vice-president, and 

Glenn Norris, general sales manager. They 

were joined by Joseph H. Mo.skowitz, vicepresident 

and eastern studio representative, 

who left for Europe late in April. 

Following their stay in Paris, the 20th- 

Fox executives will proceed to Rome, 

where producer Walter Wanger and director 

Joseph I. Mankiewicz will screen for 

them the footage thus far shot on "Cleopatra." 

which is almost 75 per cent 

completed. 

New Company Plans Four 

For Release First Year 

NEW YORK—A new production-distribution 

company has been formed by Raymond 

Pheelan. president of Stock Shots to 

Order, Inc., which operates a film librai-y 

for motion picture and television producers. 

Under the name of Rialto International 

Film Releasing Corp., the company plans to 

release four features the first yeai'. The 

initial film, "Twisted Morals," was produced 

by the company in New York. Another 

story is on the drawing board and the 

company has an option on a foreign 

picture. 

The program will be handled on a states 

rights basis after local key runs have been 

set. 

Lillian Gerard to Direct 

Times Film Ad-Publicity 

NEW YORK—Mrs. Lillian Gerard has 

been appointed to direct advertising and 

publicity for Times Films Coi-p. by Jean 

GoldwuiTTi, president. Mrs. Gerard joined 

Times a year ago as a consultant on advertising 

and public relations. 

Times' upcoming product consists of "Les 

Paiisiemies." a quai-tet of French love 

stories, Michelangelo Antonioni's "The 

Eclipse" and "Eva," an English language 

film produced abroad. 

'Electro' for UA Release 

NEW YORK — "Electra," produced in 

Greece by Michael Cacoyannis, will be distributed 

throughout the world, except in 

Greece, by United Artists. The picture, 

which stars Irene Papas in the title role, 

has been invited by the Cannes Film Festival 

committee for showing at the Festival, 

to be held May 7-23. Cacoyannis is a past 

winner at Cannes for his direction of 

"Stella." 

Astor Sets Coproduction 

NEW YORK — Astor Pictures will coproduce 

with French-Italian interests the 

first featui'e to have its location photography 

shot entirely in Lebanon. Titled "The 

Quest," the film has been budgeted at approximately 

$900,000. Astor will handle 

worldwide sales and will distribute the picture 

in all English-speaking countries. 

Columbia Promotion Men in N.Y. for Conferences 

NEW YORK—Columbia Pictures called 

in its field exploitation representatives over 

the weekend for a .series of meetings designed 

to revitalize and rcstyle the field 

coverage. 

Jonas Roscnfield jr., vice-president in 

charge of advertising and publicity, said 

that because of the rapidly changing distribution 

patterns, it was the intent of the 

meetings to make its area men active 

partners in both national and local campaign 

creation and development. The twoday 

seminar was devoted to a discussion of 

the company's major summer releases. 

Field men attending were John Markle, 

New England; Milton Young. Philadelphia; 

Sid Zins, Washington; Jesse Levine, southeast; 

Robert Cooper, Pittsburgh; Harry 

Rice, Cleveland; Ray Nemo, Cincinnati- 

Indianapolis; Arnold Hlrsch, Detroit; John 

Thompson, Chicago-Milwaukee; Irving 

Shiffrin, St. Louis-Kansas City; Bill Lewis, 

southwest; Barry Lorie, Denver; Jack Berwick, 

southern California, and Sam Siegel, 

northwest. 

Prom the home office were Robert 

S. Ferguson, Ira H. Tulipan, Hortense 

Schorr and Richard Kahn. John C. Flinn, 

studio advertising and publicity director, 

also was present. 

OFFICIAL ENTRY AT THE INTERNATIONAL FILM FAIR 

CANNES FILM FESTIVAL 

mmi 

DISTRIBUTORS 

ThisistheBIGONE!! 

fc mostly luscious, delectable women! 

The IMMORAL WEST 

and how it was LOST! 

• starring 

The 

TOPANGA 

GULCH 

SAMMY GILBERT 

TERI TAYLOR 

FRANK BOLGER 

Eastman 

COLOR 

• by the producers 

of- 

The Immoral 

Mr. TEAS 

EVE & THE HANDY 

MAN 

AND EROTICA 

• INSTANTS 

ADULTS 

• a SCREAMINGLY-funny Film that dares to 

ridicule America's Favorite Myth 

. . fhe WESTERN -i--=— all TYPES, SHAPES, 

& SIZES f -xî**^^ Not hard to ffet^v > 

>.. just FRIENDLY! 

SAN FRANCISCO OFFICE 

1235 Alicante Drive 

Pacifica, California 

PHILADELPHIA, 

Capitol Films 

PA. 

309 N. 13th St. LO 7-2698 

NEW YORK, N. Y. 

William Mishkin 

1564 Broadway 

JU 2-2928 — CO 5-4695 

DALLAS, TEXAS 

J. E. Gribble 

1710 Jackson St. 

Room 219. RI 2-4845 

DENVER, COLO. 

J. M. Nercesian 

429 East 14th Ave. TA 5-4864 

CHARLOTTE, N. C. 

Scott Lett 

300 W. 3rd St. ED 4-6426 

PARIS, FRANCE 

Fred Kremen 

FILMS PACIFICA, INC 

8886 Evanview Drive, Hollywood 69, Calif. 

166. Avenue De Verdun 

Lss-Less Moulineaux iSeine> 

Tel. Mitchelet 86-77 

BoxorncE May 7, 1962 17

— 

and 

LAZAKl'S IN MADKID—Paul Lazarus 

jr.. left, is shown as he arrived in 

Madrid on April 24 to assume his newpost 

as executive vice-president of 

Samuel Bronston Productions, and being 

met by Bronston. Later he was 

taken to his offices at the Chamartin 

Studios, where work is in preparation 

for "55 Days at Peking." 

High Court to Decide 

On Use of Dirty Word 

ALBANY—Is "The Connection," screen 

a stage play of the same name, 

version of 

obscene because it frequently uses a fourletter 

word sometimes heard in conversation 

but generally considered unprintable? 

The appellate division, third department, 

will hear arguments Wednesday i9i on 

the appeal filed from a decision of the 

Regents upholding the refusal of a license 

by the motion picture division. 

The division denied a seal to the film 

in its present form, the ruling being based 

principally on the employment of the 

tabooed word; also, due to a particular 

shot of a woman, although that is not the 

heart of the controversy. 

Ephraim London, New York, with a record 

of success in motion picture appeals 

beginning with the U.S. Supreme Court 

decision some years ago that overturned a 

Regents' ban on "The Miracle" as "sacrilegious"—will 

represent the appellant. 

Charles A. Brind jr.. counsel for the New 

York Education Department and London's 

adversary in "The Miracle" and other 

cases, will represent the Regents. 

A decision by the five-man tribunal may 

be announced sometime in June. 

Altermon Back in New York 

NE'W YORK—Joseph G. Alterman, administrative 

secretary of Theatre Owners 

of America, has returned to TOA's New 

York offices, after spending the latter part 

of last week in Chicago arranging for 

TOA's 1964 annual convention, which is to 

be held in a hotel in that city in November 

of that year. 

Three large sound stages of the Bavaria 

Film Studios are being used to film the adventure 

fantasy of MGM's "Captain Sindbad" 

from "A Tlnousand and One Nights." 

RKO Calls Its 

Mgrs, to N, Y. 

Obscene Prints Measure 

Is Vetoed by Governor 

ALBANY 

Gov. NeLson A. Rockefeller, in 

tlu' closing hours of the 30-day period following 

adjournment of the legislature, vetoed 

the hotly debated Marano bill which 

proposed an amendment to the penal law 

affecting obscene prints and articles. 

The measure, opposed by the MPAA. 

COMPO and other motion picture industry 

organizations, as well as by the New York 

Civil Liberties Union and the Ass'n of the 

Bar of the City of New York, was characterized 

by the governor as "a well-intentioned 

effort to clarify and strengthen the state's 

laws against the purveyors of smut and pornography." 

However, he wrote; "Despite the 

highly desirable objective of this bill . . . 

it contains weaknesses which tender it 

fatally defective. There is serious overlapping 

with existing provisions of the penal 

law regarding the sale of pornography to 

minors; this duplication has already led 

to the mistaken belief that the bill draws 

distinctions between magazines and book.s 

based on type and physical appearances 

rather than content. 

"Serious constitutional questions have 

been raised by the Ass'n of the Bar of the 

City of New York, the New York Civil 

Liberties Union and other groups. Until 

these and other technical questions are 

resolved. I deeply regret that I am unable 

to sign this well-intentioned measure whose 

objectives are so close to the heart of 

every parent." 

Assemblyman Luigi R. Marano. Brooklyn 

Republican, introduced the bill. Senatoi 

Henry M. Curran. Garden Republican, presented 

it in the upper house. 

In the finally revised form, the Marano 

bill read; "A person who. with knowledge 

of character or content, or having failed 

to reasonably inspect its character or content, 

sells to any person under the age of 

18 any commonly called slick, girlie or 

similar magazine, or commonly called 

pocketbook, devoted to, exploiting and dealing 

principally with sex, etc., shall be guilty 

of a violation." 

Two days before the assembly debate and 

one-sided favorable vote on the Marano 

bill. James Fitzpatrick. legislative counsel, 

strongly criticized COMPO for what he 

claimed to be its continuing campaign of 

"misrepresentation." He denied, as did Assemblyman 

Marano during the debate, that 

under the proposed legislation an exhibitor 

could be prosecuted and jailed for showing 

a film which had been licensed by the 

Slate Education Departments motion picture 

division. 

Ordover in Research Posts 

NE'W YORK—Al Ordover has been appointed 

assistant to the director of research 

for Metro-Goldwyn-Mayer and research 

director of MGM-TV. He will succeed 

Herman Kcld who recently was named 

sales coordinator for MGM-T'V. Ordover 

Ijreviously was with National Broadcasting 

Co. and Biow-Beirn-Toigo advertising 

agency. 

Theatre and Division 

for Promotion Talks 

NEW YORK—RKO Theatres has called, 

for the first lime, a meeting of its managers 

and division managers from coast to 

coast. The sessions will open today Monday 

continue through tomorrow in 

i > 

the Park Sheraton Hotel. Harry Mandel, 

president, will preside. 

The purpose of the meetings, according 

to Mandel, is to discuss special merchandising 

plans for the pictures to play the 

RKO houses during the summer months 

and to formulate a pattern of an overall 

campaign for the circuit's 75th Diamond 

Anniversary which will start in June. 

Matthew Polon, vice-president in charge of 

bookings, will coordinate the meetings and 

Fred Hcrkowitz, national director of advertising 

and publicity, will discuss the promotional 

subjects. 

Others who will be heard will be Thomas 

Crehan. assistant to the president, who will 

speak on operations; Thomas O'Connor 

and A. S. Calvin on real estate; William 

Whitman on labor relation.s: Fred Squires 

and Edward Avery on accounting procedures; 

Charles Horstman on maintenance 

and Lee Koken on concessions. Home office 

personnel who will attend will be 

Blanche Livingston. Pat Grosso. John Cassidy, 

Archie Berish, Ida Cohen, Bernie 

Friedman and Hortense Sinderbrand. 

Out-of-town managers will be Philip 

Nemirow. Prank Lindkamp. Sol Sorkin, 

Jerome Baker. David Levin. Sam Torgan, 

Benjamin Domingo, Leonard Wood. Grant 

Martin. Milton Troehler. William Ha.stings, 

C, L. McParling, Asa Booksh, Edward Mc- 

Glone, J. E. Jones, Mark Ailing. An.sol Winson, 

John Thompson, Stephen Kucsan, 

Thomas Wright, Robert K. O'Dell. Heni-y 

Josephick. James Conklin and Ward 

Farrar. 

The following division managers will attend; 

Millroy Andenson. west coast; Harry 

Weiss, midwest; Joe Alexander, Ohio; Jay 

Golden, New England; Edward Sniderman, 

New Jersey; Charles Oelreich. Westchester 

and Bronx; Michael Edelstein, 

Manhattan, and Sigurd Wexo, Brooklyn 

and Queens. 

From the New York metropolitan area 

will be Joseph Marchetti. "Vincent Liguori. 

Jack Cahn, John Rissberger, Rosemary 

Sunday, Albert Jeffrey, Nicola Constablle, 

A. E. Arnstein, Irving Gold. Brad Maniring, 

Martin Rosen. Beryl Warren. Louis Grossman. 

Maxwell Levine. Fiank LaCava. 

Jerome Greenberger. Charles Seuforling, 

Melvin Rheinfeld. Morris Rochelle. Herbert 

Heintz, Warren Rodenbach, Fred Smith. 

Jerome Leige, Sylvia Baratz, Jack Reis, 

Lillian Mann. Leonard Steinmetz. William 

Duggan, Arthur Koch and Richard Clark. 

'Cleo' Set for Cannes 

NEW YORK— "Cleo From 5 to 7." Pi-ench 

film starring Corinne Marchand, singer in 

her first dramatic role, has been invited to 

be shown at the Cannes Film Festival, according 

to Daniel Frankel, president of 

Zenith International Films, which will distribute 

the picture in the U.S. The picture 

was directed by Agnes Varda. official 

photographer of the National Popular Theatre 

in France. 

BOXOFFICE May 7. 1962 E-1

— 

— 

— 

— 

. . but 

— 

. I 1 

—— 

— 

Post-Easter Period Remains Good; 

'Moon Pilot/ 'Counterfeit' Big 

NEW YORK—Business at the majority 

of the Broadway first runs remained 

stix)ng. after a smash Easter week period 

during which the Radio City Music Hall 

set a new record with "Moon Pilot" and 

the Walt Disney Easter stage show, and 

"The Counterfeit Ti'aitor" also set a newhigh 

for the DeMille under its recent continuous 

run policy. 

Both "Moon Pilot." in its fourth week 

at the Music Hall, and "The Counterfeit 

Ti-aitor." in its second week at the De- 

Mille remained strong for the ix)st-Easter 

week, as did "Cape Peai-," in its second 

week at boUi the Victoria on Broadway 

and the east side Ti-ans-Lux 85th Street, 

and "Five Finger Exercise," in its second 

week at the Ponim on Broadway and the 

east side Plaza Theatre. "State Pair" also 

continued to do fine business in its third 

week at the Paramount, as did "Experiment 

in Ten-or in its third week at the Criterion. 

Dowii from the big holiday pei-iod but 

still holding up well enough were "Sweet 

Bird of Youth." in its fifth week at the 

Capitol and tlie east side Sutton, and 

"Jessica." in its second week at the Astor 

and the east side Ti-ans-Lux 52nd St. 

Down to only mild business was "All Pall 

Down." in its thud week at Loews State, 

where it will be succeeded by "The Horizontal 

Lieutenant" May 11. and also at the 

east side Murray Hill. 

Again absolute capacity and selling seats 

far in advance are the two United Artists' 

two-a-day pictures. "West Side Story," in 

its 28th week at the Rivoli, and "Judgment 

at Nuremberg." in its 19th week at the 

Palace. "El Cid." which was strong dm-ing 

the Easter week, was dovai but still doing 

well enough in its 20th week of two-a-day 

at the Wai-ner Theatre. 

"Whistle Down the Wind" led the art 

house field with a big second week at 

Theatre Exhibitors! 

the Little Cai-negie, followed by "Jules 

and Jim." which was strong in its opening 

week at the Guild. Also good was "Doctor 

in Love." in its first week at the 

Nomiandie: "Through a Glass Dai-kly." in 

its seventh week at the Beekman, and 

"Last Yeai- at Mai-ienbad," in its eighth 

week at the Carnegie Hall Cinema. "A 

Taste of Honey" was the week's only 

opening, at the Paris Theatre. 

(Average Is 100) 

Aitor— Jessica (UA), 2nd »k 1 50 

Bcckmon Through a Gloss Dorkly (Janus), 

7th wk 150 

Capitol— Sweet Bird o» Youth (MGM), 5th wk. ..130 

Carnegie Hall Cinemo Lost Year ol Morienbod 

(Astor), 8th wk 165 

Criterion .Experiment in Terror (Col), 3rd wk...l40 

DcMille The Counterfeit Troitor (Para), 2nd wk. 195 

Embassy—Lo Dolce Vito (Astor), moveover, 

19th wk 145 

5th Avenue Block Tights (Mogna), moveover, 

lOth wk 125 

55th Street— The Magnificent Tromp (Shelton) . 

Fine Arts Only Two Con Ploy (Kingsley), 

6th wk 150 

Forum Five Finger Exercise (Col), 2nd wk 170 

Guild Jules and Jim (Janus) 175 

Little Carnegie Whistle Down the Wind 

(Pothe-America), 2nd wk 185 

Loews State All Fall Down (MGM), 3rxJ wk 120 

Murray Hill— All Foil Down (MGM), 3rd wk 115 

Normondie Doctor in Love (Governor) 165 

Palace Judgment ot Nuremberg (UA), I9th 

wk. of two-a-doy 200 

Poromount Stote Foir (20th-Fox), 3rd wk . 175 

Pons—Viridiono (Kingsley), 6th wk 130 

Ploza Five Finger Exercise (Col), 2nd wk 150 

Radio City Music Hall Moon Pilot (BV), plus 

Hosier stage show, 4th wk 195 

Rivoh West Side Story (UA), 28th wk. of 

two-a-doy 200 

68th St. Murder She Said (MGM), moveover, 

17th wk 120 

72nd St. Forever My Love (Paro), 5fh wk. 125 

Sutton Sweet Bird of Youth (MGM), 5th wk. . . . 135 

Trans-Lux 52nd St.—Jessico (UA), 2nd wk 135 

Trons-Lux 85th St.—Cope Fear (U-l), 2nd wk. ..150 

Victoria Cope Feor (U-l), 2nd wk 160 

Worner— El Cid (AA), 20th wk. of two-Q-doy ... 1 50 

World Many Ways to Sin (Mishkin), 4th wk. ..175 

'Moon Pilot' Stays Aloft 

In Buffalo; "Witch' Okay 

BUFFALO — "Moon Pilot" headed the 

non-roadshow boxoffice race here for the 

week, repoiting a 150 in its second week. 

"Bum, Witch, Burn" was lively in the 

What you need is a good THEATRE SEAT-lt's here! 

Paramount, and "West Side Story" held 

up fine in its Teck hard-ticket engage- ft: 

ment. " 

Center—Rome Adventure (WB), 3rd wk 90 

Century—Stote Foir (20th-Fox), 2nd wk 105 

Cinemo—Lover Come Bock (U-l), 4th wk 100 

Gronodo—El Cid AA], I 1 th wk 115 

Lofoyette—Moon Pilot (BV), 2nd wk 150 

Poromount— Burn, Witch, Burn (AlP) 120 

Teck—West Side Story (UA), 8tti wk 175 

Baltimore Is Disappointing 

Except for 'West Side' 

BALTIMORE — Boxoffice figures were 

scarcely what they should have been for 

the week. Perhaps a pre-season taste of 

summer weather lured weekend pleasure 

seekers to the outdoors. Or maybe holdovers 

might be blamed. It's worthy of note 

that "West Side Stoi-y" has picked up 

business since gaimng a major share of 

Academy Awards. 

Aurora—Houseboat (Pora), reissue 95 

Chorles The Children's Hour (UA), 3rd wk. .140 

Cinemo—Judgment ot Nuremberg (UA), 2nd wk. 190 

Five West Judgment at Nuremberg (UA) 

'. 

2nd wk 200 

Hippodrome The Man Who Shot Liberty Valence 

(Poro), 2nd wk HO 

Little ^Moke Mine a Double (Ellis), 2nd wk. . . 95 

Movfoir-West Side Story (UA), 1 1 tfi wk 150 

New—The Outsider (U-l) 90 

Playhouse—Through a Glass Darkly (Jarrus) . . . ! 120 

Stanton—State Foir (20th-Fox), 3rd wk 130 

Town— El Cid lAA), 8tti wk. 125 

Museum of Modem Art 

To Sponsor 'Caligari' 

NEW YORK—The Museum of Modern 

Art will sponsor a special showing of the 

20th Century-Pox picturization of "The 

Cabinet of Dr. Caligari" sometime in May. 

according to Richard Griffith, curator of 

the Museum Film Library. Griffith praised 

the 

" 

20th-Pox remake of "Dr. Caligari in a 

letter to Spyros P. Skouias, president. The 

picture was produced and directed by Roger 

Kay. 

Documentary for Embassy 

NEW YORK—Joseph E. Levine's Embassy 

Pictures has acquired "The Sky 

Above and the Mud Below," the featurelength 

documentary which won the Academy 

Award this year, according to Leonard 

Lightstone, vice-president in charge of international 

.sales. Tlie picture, which is in 

color and widescreen, was filmed in Dutch 

New Guinea by Pierre-Dominique Gaisseau, 

who wrote as well as directed the Arthur 

Cohn-Rene LaFuite production. 

* Eastern Seating Co., has the know how and the secret. 

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*Our seoting specialists have been serving theatres 

throughout the country with complete satisfaction. 

Eastern Seating's price is alwoys unbelievably low. 

Don'f hesitate—Wnfe for complete information. 

Names Hyde Park Manager 

HYDE PARK, N.Y. — Charles Kirkconnell. 

Bay Shore, L.I.. has been appointed 

general manager of the 9-G Drive-In, Alan 

Iselin. president of Iselin Theatres. Albany, 

announced. 

Actual patients will appear in scenes 

filmed in Smallfield Hospital. Surrey, England, 

in MGM's "The Password Is Courage." 

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Opening Business So Good Drive-ln 

Expanding by Adding Indoor Unit 

DOYLESTOWN. PA. — Business was so 

sensational the fu-st three days after Budco 

Theatres' new Price's Corner Drive-In. 

Wilmington. Del., opened in April that 

Claude Schlanger. circuit president, immediately 

announced that the drive-in 

will be converted into a super de luxe indoor-outdoor 

theatre at a cost of more 

than $450,000. 

Budco ali-eady has two 700-seat conventional 

theatres under constniction. The 

first, scheduled for early summer opening, 

is on Route 1 at P:-inceton. N. J., in a 

de luxe recreation and shopping center. The 

second, to be opened early in the fall, is 

at Franklin Mall, four miles from Brunswick. 

N. J. 

"We have imlimited faith in the futiu^ 

of the motion pictui'e industry." Schlanger 

said at Budco circuit headquarters here. 

"The motion picture is the world's finest 

entertainment. When properly presented 

with superior sound and pix>jection. ample 

and easy parking, and in theatres that 

l)rovide modern comfort and convenience. 

Ih," patrons will respond in ever-increasing 

numbers. There is a definite public need 

and demand for our superior type of entertainment. 

We intend to meet this demand." 

For the indoor part of the Price's Corner 

combination, twin stadium type auditoriums 

will be built on either side of the 

exi.stuiK conccssion-s-projcclion building. 

These auditoriums, seating 600 patrons, 

will have lounge and restroom facilities 

separate from those for the drive-in patrons. 

All traffic areas and aisles will be 

carpeted with especially designed super 

quality carpet. The 600 seats will have 

fully cushioned backs, seats and arm rests 

will be of the most modern springback 

construction. 

The twin auditorium buildings will be 

completely open in the front, giving patrons 

an unobstructed view of the 130-foot 

drive-in theatre screen. The open fronts 

will be protected from the weather and 

temperature changes by the jet-air principle 

currently used by many de luxe supermarkets 

and stores. There will be Fibcrglas 

roller doors to protect the buildings 

when the theatre is not in operation. The 

buildings will be air conditioned and 

heated, while the ramp area will be 

equipped with in-car heaters, making both 

the indoor and outdoor parts of the theatre 

suitable for .vear-round operation. 

Another major feature will be the installation 

of 35 70mm projection equipment 

with transistoi'ized full stereophonic sixtrack 

sound. 

The Price's Corner project is the 13th 

theatre under management of the Budco 

circuit, which includes both indoor and 

outdoor units. 

Conn. Exhibitors Organized 

To Halt Antenna Franchise 

WATERBURY. CONN.—An application 

for a community antenna system franchise 

here was the signal for a mobilization of 

theatremen to oppose the project on the 

grounds that if the franchise were granted, 

it eventually could lead to pay television. 

The opposition was voiced at a public 

hearing on April 27 by a subcommittee of 

the Waterbury Board of Aldermen, on the 

application of the Waterbury Community 

Antenna, Inc., a corporation in which U.S. 

Rep. John S. Monagan of Waterbury has a 

financial interest. As a result of the objections, 

the Board referred the matter to 

the city's Corporation Counsel for an 

opinion. 

Learning earlier in the week of the heai'- 

ing, Connecticut exhibitors quickly organized 

a steering committee and retained 

Edward Bradley, a Waterbury attorney. 

The committee acted, it stated, because it 

decided there was small need for a community 

antenna system in Waterbury and 

the franchise, if granted, could result in 

pay TV. The exhibitors suggested that a 

franchise limit the system to "booster" 

service. Representative Monagan promised 

that pay television would never result from 

the proposal. 

In the opinion of the exhibitors' attorney. 

"This is the beginning of a request to 

put in equipment that will eventually require 

all people in Waterbury to pay for 

TV." 

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E-4 BOXOFHCE :: May 7, 1962

May 

" 

" 

BROADWAY 

BRNOLD FRIEDMAN of United Artists 

piessbook department is the proud 

child, an eight pound-one 

papa of his first 

ounce boy. Jeffry Arnold, born to Mrs, 

Rosalind F'riedman at the Margaret Hague 

Maternity Hospital in Jersey City April 

28. • • • George Grippo, of the Columbia 

Pictures art department, was presented 

with a gift from Jonas Rosenfield 

jr.. vice-president in charge of advertising 

and publicity, expressing the company's appreciation 

for his 25 years of service to 

Columbia. 

* * * Mrs. Michael Wilding has 

Joined the staff of Blank-Rand Associates 

and left for London for a brief stay before 

taking up her new duties at 424 MadLson 

Avenue. • * * Robert K. Shapiro, managing 

director of the Paramount Theatre, is back 

from his trip to Hollywood with Mrs. 

Shapiro, where they visited with their first 

grandchild, son of Marty Shapiro of Genal 

Artists Corp. 

George F. Foley, president of Aster Pictures, 

and Mario de Vecchi, the vice-president, 

left for Rome Tuesday 

t 1 1 to 

participate in the ceremonies marking the 

start of Federico Pellini's new untitled film, 

which will star Marcello Mastroianni, star 

of Astor's "La Dolce Vita." * * * Frank 

Sinatra, who completed "The Manchurian 

Candidate" for United Artists release, left 

for Athens April 29 before going on to 

Israel, where he will be guest of Histadrut, 

the pioneer labor and cultural organization. 

* * * 

Michael de Lisio, publicity coordinator 

for "The Lonely Stage," left for 

London where the picture starring Judy 

Garland and Dirk Bogarde will go before 

the cameras May 15 for United Artists release. 

Judy also left for London after her 

recording session at Manhattan Center before 

a huge audience including Henry 

Fonda. Shelley Winters. Mike Nichols. Rita 

Gam. Francis Connolly. Betty Comden and 

Adolph Green. 

Morris Lefko, in charge of "Ben-Hur 

and "King of Kings" sales for MGM, left 

for regional sales conferences in Chicago 

and Detroit while Henry Denker, who 

wrote the script for MGM's "The Hook," 

went to Hollywood to work with director 

George Seaton and producer William Perlberg. 

* * * Arthur M. Tolchin. assistant to 

the president of Loew's Theatres, is back 

from his two-week vacation in Florida and 

Milt Goodman, assistant general sales head 

of Columbia, is back from a ten-day vacation 

in Puerto Rico. 

Ziv-UA Swings to TV 

Independent Operation 

NEW YORK — Ziv-United Artists has 

swung over to a policy of a fully independent 

television pix)duction operation. 

The plan will be patterned on the system 

of producer autonomy established by the 

parent company. United ArtLsts Coi-p. 

Because the TV producers have creative 

freedom and the option to an-ange for 

studio facilities be.st suited to their own 

ty{>e of production. Ziv-UA will no longer 

need the studio it had leased in Hollywood 

and will not renew the lease on its 

expiration. 

ENGINEERS 

PROJECTIONISTS 

OWNERS 

MANAGERS 

PATRONS 

CARBON MANUFACTURERS 

A-N-Y-O-N-E 

TO FIND ANOTHER CARBON 

PRESENTLY ON THE MARKET THAT 

CAN OUTPERFORM ROMAN MiRIO 

CINEMA CARBONS IN ANY LAMP- 

HOUSE — THEATRE — LABORATORY. 

LET'S TEST 

>^!M^î'M^ 

LET'S 

TEST 

THIS IS NOT JUST AN EMPTY CHALLENGE-MY MONEY IS WHERE MY MOUTH IS 

"—$1000.00 CASH that no other carbon presently on the market can 

outperform ROMAN MIRIO CARBONS in any lamphouse or theatre.— 

Lee ARTOE IS WILLING TO TEST IN ANY THEATRE 

AGAINST ANY CARBON, AGAINST ANYONE 

ANY TIME - ANY PLACE 

LET'S TEST 

YOU WHO hove been making false statements because of personal likes 

YOU WHO bave been saying carbons burn with different "COLOURS" 

YOU WHO claim that one carbon burns "SLOWER" than another 

YOU WHO claim that one carbon burns "BRIGHTER" than another 

YOU WHO claim one carbon burns "HGHER" than another 

YOU WHO claim one carbon uses more "ELECTRICITY" than another 

YOU in the industry who claim to be "CARBON EXPERTS" 

YOU WHO have been making claims without accurate testing 

LET'S TEST 

The arc lighting carbon is one of the least understood of all engineering principles in the motion 

picture projection field ond our industry has been continually subjugated by false statements of 

engineering principles, false misleading advertisements, folse opinionated tests which hold back light 

advancement for our theatres by KNOW-IT-ALLS. Tests are easily mode with light meters, ammeters, 

voltmeters, micrometers and other fine testing instruments especially mode for conducting these tests 

and not by the naked EYE, SENSE OF TOUCH, SENSE OF TASTE and WORD OF MOUTH. 

STATEMENT Of FACT Thit challenge is not made boastfully nor to pit my engineering training 

with the carbon arc against others but simply to tell the true 'story to the motion picture industry 

and rid ourselves of the p 

engineering principles. ROMAN MIRIO CARBONS are the finest carbons that we con moke ond 

our carbons have more expensive materials (cerium and copper) than any other carbon on rne market 

and if we could produce a better carbon at any cost, I give you my penonol word, it would be done. 

SOLD ONLY DIRECT FROM CHICAGO-WE PAY THE FREIGHT 

GUARANTEES to cut your| 

Carbon Costs 20

. . . Don 

no 

. . G. 

. . . The 

I 

April 

. . The 

ALBANY 

ôn Hallenbeck advertised the Grand 

" 

Opening of the Indian Ladder Drivein 

April 27. Syhester J. Albano spotlighted 

the reopening of Albano's Drive-In at Ravena 

the same evening. Hallenbeck's automobiler 

was built by himself in a Helderberg 

mountains spot about 15 miles from 

here. He also is a partner in Hallenbeck 

& Riley motion picture equipment and supplies 

film of Albany—which recently celebrated 

its 25th anniversary. Albano is a 

justice of the peace and a barbershop proprietor 

in the Albany County village of 

Ravena. 

Two additional civic recognitions of G. 

Brandon Donahue, ex-chief barker for the 

Variety Club, have been given. He is again 

serving as chainnan of the annual Tulip 

Queen festival here, and is a member of the 

newly appointed citizens advisory committee 

of WTEN-TV. General manager 

Daniel B. Burke, a Tent 9 crewman, named 

the banker one of the committee. 

i 

Mrs. Jules Perlmutter, active in the auxiliary 

of the Variety Club and wife of the 

Acme Theatres officer, is treasurer of the 

Shaker Ridge ladies golf committee, which 

staged a nine-hole tournament and luncheon 

May 3 . . . Mrs. Sylvan Leff. wife of 

the exhibitor, has been elected a director 

of the Albany Council of Jewish Women 

Lamont relation to the Lament 

motion picture theatres family > is 

the new traffic manager at the Stanley 

Warner-operated WAST-TV. He succeeded 

Virginia Cairns, who switched to the General 

Electric Co. payroll in Schenectady, 

working chiefly at radio station WGY. Incidentally 

Ruth Mills, onetime Filmrower. 

is secretary to general manager William 

A. Riple of WAST . 

. . Every boy and girl 

who had their bicycles checked for safety 

at Socony-Mobile stations preliminaiT to 

a "Bike Road-E-O" staged at the Westgate 

shopping center, received a pass to 

the Menands Drive-In . Brandon 

Donahue, past chief barker of the Variety 

Club, and wife, recently elected chief barkerette 

of the auxiliary, received congratulations 

on their 24th wedding anniversary. 

Appointed committee chairmen of the 

Tent 9 auxiliary were Mrs. Jack Kaufman, 

wife of the U-I representative and dough 

guy. membership; Mrs. Jules Perlmutter. 

wife of an ex-chief barker and officer of 

Acme Theatres, social; Mrs. Rudy Ringer 

and Mrs. Manny Solomon, program; Mrs 

Martin Burnett, wife of the Stanley Warner 

district manager and Strand manager, 

remembrance; Mrs. Sam Sherer. telephone. 

Mrs. Saul Susser is press chairman . . . The 

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Lyceum in Red Hook played a return engagement 

of "The Mouse That Roared" 

Community in Kingston skipped 

a Monday night screening of "King 

of Kings" to give the stage over to Rise 

Stevens. Metropolitan Opera soprano. She 

was sponsored by a local concert association 

Charles Young is new assistant 

manager of Fabian's Mohawk Drive-In at 

. . . Latham . Albany Boys Club, whose 

summer camp ai Thomp.son's Lake in the 

Heldbcrgs is financed by the local Variety 

Club, was left $2,000 in the will of Mrs. 

Mary Stetson Iverson of Loudonvillc. who 

left an estate in excess of $1 million. 

Buffalo Film Clinic 

Sponsored by Allied 

BUFFALO— Sidney J. Cohen, president 

of Allied Theatres of New York State, was 

host at the Variety clubrooms Monday 

30 1 to independent film buyers at a 

clinic held to acquaint the theatre owners 

and managers with the quality and type of 

motion pictures that will be produced this 

year, and to discu.ss the problems and 

methods of film distribution in the Buffalo 

and Albany areas. 

Speakers included Irving Dollinger, 

chairman of the board of Allied Theatre 

Owners of New Jersey and Connecticut; 

Alden Smith, chairman of the executive 

committee of Allied of Michigan: George 

Stern, president of Allied Theatre Owners 

of Western Pennsylvania; Leonard L. 

Rosenthal, regional vice-president with 

headquarters In Albany, and Milton H. 

London, executive director of National 

Allied. Detroit. 

Also present were PhU Freeman, sales 

manager, National Carbon Co.; James 

Naughton. regional representative. National 

Carbon, Pittsburgh; Lee Artoe. 

Roman Mirio Carbons; Jerry George, National 

Theatre Supply, and Sam Sunness, 

vice-president of New York State Allied, 

Binghamton. 

This was the first film buyers clinic ever 

held in Buffalo. 

A report on theatre business conditions 

throughout the country indicated that 1962 

is going to be a banner year. "Intimate" 

theatres, when put in first class condition 

and offering modern comfort, have showed 

a great increase in patronage. 

Cohen announced that the New York 

State Allied convention will be held August 

6-9 at the Concord Hotel. Kiamesha Lake. 

It will be a joint conference with New Jersey 

Allied. 

Angel Joins IFIDA 

NEW YORK— Angel Pi-oductions. Inc.. 

New York distributor of foreign films, has 

joined the Independent Film Imixw-tere & 

Distributors of America. Meyer Ackerman, 

Angel president, will repi-esent his company 

on the boai'd, with Orestes Trucco 

as alternate. 

BUFFALO 

]

N. J. Shopping Center 

Adds Indoor Theatre 

NEPTUNE CITY. N.J. — The Neptiiiu' 

City Shopping Center ig being expanded to 

include a 750-seat motion picture theatre 

and several more stores. About 30,000 

square feet will be actded to the 163,000 

square-foot shopping center, according to 

Alexander F. Roe, president of the Jersey 

City real estate firm which handles the 

center's rentals. 

The 10,000 square-foot air-conditioned 

theatre is scheduled to open by July 1. Roe 

said. He declined to name the circuit which 

will operate the theatre but said it now 

runs 18 theatres in the east. However, he 

did say the operator will not be the Walter 

Reade circuit. 

About 300 parking spaces will be added 

increasing the center's capacity to 2,000 

spaces. 

Set Benefit Preview 

Of 'Miracle Worker' 

NEW YORK — "The Miracle 

Worker," 

produced in New York City by Fred Coe 

and starring Anne Bancroft and Patty 

Duke in the roles they created in the 

Broadway stage production, will have a 

charity preview at the Sutton Theatre May 

8 for the benefit of Research to Prevent 

Blindness. Inc., and the American Foundation 

for the Blind. The United Artists release 

will have its regular opening later in 

May and will be nationally distributed in 

June. 

Among the entertainment figiu-es on the 

preview committee are Barney Balaban. 

Robert S. Benjamin, Gardiner Cowles, 

Leonard H. Goldenson, Arthur B. Krim, 

Milton R. Rackmil, Gen. David Samoff, 

Robert Samoff, Abe Schneider, Spyros P. 

Skouras and Joseph R. Vogel. 

Membere of the Committee of the Arts, 

which is sponsoi-ing the benefit preview include 

: 

Eddie Albert, Worren Beotty, Jack Benny, Edgar 

Bergen, Leonond Bernstein, Charles Boyer, Frederick 

Brisson, Cyd Chorisse, Joon Crawford, Robert Cummings, 

Delmer Daves, Walt Disney, Kirk Douglas, 

Peter Ouchin, Irene Dunne, Henry Foncki, Jane Fonda, 

Joon Fontaine, George Gobel, Joan Morrison, Lourence 

Hofvey, LelorxJ Hoyword, Charlton Heston, Alfred 

Hrtchcock, Celeste Holm, Danny Kaye, Gene Kelly, 

Andre Kestelorêtz, Mervyn LeRoy, Ted Lewis, Joshua 

Logan, Guy Lombordo, Anita Loos, Morgo, Tony Martin, 

Helen Menken, Gilbert Mtller, John Mills, Vinc«nte 

Mifmelli, Merle Oberon, Mary Pickford, Basil Rathbone, 

Ronald Reagan, Edwdrd G. Robinson, Buddy 

Rogers, Arthur Rubinstein. Rosalind Russell, James 

Stewort, Lee S^rasberg, Suson Strasberg, Natalie Wood 

ond William Wyler. 

John A. Marotta Dies 

On Amsterdam Thruway 

AMSTERDAM, N.Y.—John A. 

Marotta, 

49, who operated the Carman Drive-In, 

Schenectady, with his brothers, died while 

driving on the thruway here. State police 

said that Marotta, accompanied by his two 

sisters, entered the Amsterdam interchange 

about 10:15 ajn., headed for Syracuse. 

He pulled his car over to the ramp 

and reported feeling ill. Shortly afterwards 

he suffered a fatal heart attack. 

He was associated w'ith his brothers in 

operation of the Carman Drive-In about 

ten years. Survivors are his mother, two 

sisters, Mrs. Michael Palladino and Angelina 

Marotta, Amsterdam, and four brothers, 

Ralph, Christopher, Joseph and Peter. 

An Audubon Films Release 

1600 Broadway • New York 19, N. Y. • JUdson 6-4913 

BOXOFTICE May 7, 1962 E-7

"There 

A 

3-Film, 3-Screen 16mm Process 

Shown at Educational Convention 

NEW YORK—A three-film, tlu-ee-scieen 

projection system, using 16mm film, was 

demonsti-ated here Thui-sday at the annual 

convention of the Educational Film Library 

Ass'n. A short subject on the peaceful 

uses of atomic energy was presented. 

Although the process has been demonstrated 

in four Latin American capitals, 

this was the first showing in the United 

States. Currently used for educational pui-- 

poses and in 16mm only, the system may 

have wider applications later, it was said. 

The projection and sound system was 

produced by Pi-ancis Thompson, under the 

auspices of the United States Atomic Energy 

Commission, and was designed and 

engineered by Reevesound Co.. Inc.. of Long 

Island City. The special projection system, 

also developed for the AEC by Fleevesound. 

has interlock diive. double film magnetic 

sound reproducer and theatre playback 

facilities. 

While the three-screen system is similar 

to both the Cinerama and Cinemiracle 

processes. Thompson said he had used it 

with greater freedom than had been employed 

heretofore. He said panoramic images 

could be projected across the 52-foot 

surface of the thi-ee sci-eens. which were 

mounted side by side, or synchronously onto 

the individual screen. 

Projectore used in the traveling exhibit 

are Victor arc model 1600 16mm machines, 

sf>ecially modified with remote controlled 

changeover dowsei-s and Reevesound sync 

selsyn interlock di-ive system. The machines 

are silent, running synchronously with a 

Reevesound studio repix)ducer that plays 

back a single 16mm magnetic sound track 

in the language of the host country. The 

theatre sound system consists of one Altec 

128A 30-watt power amplifier and two 

model A-7 Voice-of-the-Theatre speakers. 

Thompson said the technical apparatus 

was unique in several ways. The motor 

drive and interlock control components and 

the sound reproducer ai-e units of professional 

sound i-ecording studio quality, designed 

for synchronous operation and long 

opei-ating life. The equipment components 

; a screen game, 

HOLLYWOOD fakes fop 

honors. As a box-office attraction, 

if is without equal. It has 

been o favorite with theatre goers for 

over 15 years. Write today for complete details. 

Be sure to give seating or car capacity. 

> HOLLYWOOD AMUSIMINT CO. , 

3750 Ookton St. • Skokic, Illinois 

also are of moderate size and weight and 

of modular constiTiction to permit eas>' 

disassembly. 

Tliompson said that despite the special 

problems of editing and composition invoh'ed 

and the discipline required of the 

film maker to see images pix>perly related 

to each other, the process, in which so 

much infoiTnation can be transmitted dramatically 

in such a short time, had great 

possibilities. 

Stanley Adams Re-Elected 

President of ASCAP 

NEW YORK—Stanley Adams has been 

re-elected president of ASCAP for a third 

term. He is the Society's eighth president 

and has served on the board of directors 

since 1944. Adams was the writer of such 

songs as "What a Difference a Day Makes." 

• 

"Little Old Lady. Are Such Things* 

and many others. 

Rudolph Tauhert. president of G. Schirmer. 

Inc.. was elected first vice-president: 

Jimmy McHugh. composer, second vicepresident: 

J. J. Bregman. vice-president of 

Bregman. Vocco & Conn, treasurer: Adolph 

Vogel. president of Elkan-Vogel Co., assistant 

treasurer; Deems Taylor, composer, 

secretary, and Ned Washington, author, assistant 

secretary. 

Leo J. Brettler. executive vice-president 

of Shapiro, Bernstein & Co., was elected 

to fill out the unexpired term on the board 

of directors of the late Louis Bernstein. 

Strand in Martinsburg 

Is Ruined by Flames 

MARTINSBURG, W. 

VA.—The Strand, 

oldest theatre in this city, was badly damaged 

by a fire that started in the boiler 

room and burned out the entire rear of 

the building. Tom Pinucane jr. estimated 

the damage at $10,000. He doubted that 

the theatre would be opened since the fire 

.seriously weakened the stnicture. 

The Strand had been running a popular 

policy, catering mostly to kids, but a week 

before the fire it had switched to burlesque. 

"Burlesque is too hot for Martinsburg," 

Finucane wryly commented. 

Finucane. the owner, formerly operated 

the Hcrndon in Herndon. Va. The Strand 

was built in 1903 and remodeled by Stanley 

Warner in 1938. Finucane had completely 

remodeled the building again in November 

of 1961. 

Mrs. Fabian Dies at 91; 

Mother of S. H. Fabian 

NEW YORK—Funeral services were held 

in Paterson. N. J., Wednesday i2i for Mrs. 

Rose Fabian, mother of S. H. Fabian, president 

of Stanley Warner Corp.. and widow 

of Jacob Fabian, industry pioneer. 

Mrs. Fabian died in Lenox Hill Hospital 

here early Tuesday morning at the age of 

91. She also was the mother of Mrs. 

Eleanor Rosen, wife of Samuel Ro.sen, executive 

vice-president of Stanley Warner. 

Eight grandchildren and 12 great grandchildren 

also survive. 

TO HONOR THE PRESIDENT— 

hirthday party in honor of President 

Kennedy is planned by the above 

group. Arthur P. Krim (extreme right), 

president of United Artists, is cochairman 

of the May 19 Salute to the President. 

Others in the photo, from left, 

are composer Richard .Adier, 

executive 

producer of the Madison Square Garden 

Celebration; Miss Jean Dalrymple 

of the New York City Center, who 

will be talent coordinator, and Earl 

Blackwell of Celebrity Service. Marilyn 

Monroe and Jimmy Durante are among 

the latest stars to indicate they will 

perform at the Salute. 

Joseph Kotler to Head WB 

New Syndication Division 

NEW YORK — Warner Bros.' newly 

formed television syndication division will 

be headed by Joseph Kotler. who has been 

appointed vice-president and director of 

syndicated sales. Kotler formerly was 

vice-president of Ziv-United Artists with 

which he was associated 15 years. 

According to Benjamin Kalmenson, executive 

vice-president of Warner Bros., the 

decision to embark on the syndication operation 

was made in response to a growing 

number of requests from TV stations for 

the company's backlog of television hits. 

Harry Brandt Takes Lease 

On Astor Theatre, B'klyn 

NEW YORK—The Astor-Flatbush Corp., 

headed by Harry Brandt, president, and 

Sidney Dreier. treasm'er. has taken a 21- 

year lease on the Astor Theatre, in the 

Flatbush section of Brooklyn, from the 

Securan Realty Corp., headed by Max 

Cohen, president. After extensive improvements, 

the Astor will be operated as a 

first-run art house in the Brooklyn area. 

David Berk, smviving partner of Berk 

and Krumgold, theatre realty specialists, 

consummated the deal. 

Manson to Direct Global 

Campaign on 'Barabbos' 

NEW YORK—Arthur Man-son will direct 

the worldwide campaign on "Barabbas" for 

Dino De Laurenliis and Columbia Pictm-es. 

Manson held a similar post in a global 

capacity for Cinerama before joining Columbia 

as advertising manager last yeai-. 

Manson previously had served as advertising-publicity 

director of MGM Pictures 

of Canada. Ltd.. and as publicity representative 

for United Artists. Stanley Kramer 

and Samuel Goldwyn. 

E-8 BOXOFTICE May 7, 1962

SERVICE That Serves! 

ROBERT 

RES 

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AP ril 26. 

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publisher 

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PITTSBURGH 

^harles Mervis, veteran local exhibitx)!- 

and manager of the Camera 

Nellie Sherman Habegger, widow of 

Oscar F. Habegger, died May 1. Among 

survivors are a daughter, Mi's. Morris M. 

Finkle, wife of the local theatre owner, 

and a son William A. Habegger, former 

Warwood 'Wheeling! exhibitor for a number 

of years. The late Oscar P. Habegger 

was a partner with Morris Finkel and at 

another time with the late Alex Moore. 

Also sm-viving ai-e another daughter, Mrs. 

Charles H. Emmerling, and sons Carl S. 

and Oscar P. jr. 

. 

phone. East Liberty, is recuperating after 

a five-week treatment for arthi-itis. He 

also undei-went siu-gei-y . . . Joe McCormick, 

former WB field salesman, is preparing to 

enter the insm-ance business in his ai'ea, 

The Better Films 

the Gaj-field disU-ict . . . 

Council has a new president here in Miss 

Carolyn Pattei-son. rctii-ed principal of William Thomas, retii'ed Zelienople theatre 

Linden School in Point Breeze 

and restaiu-ant- hotel owner, who has 

Smitli Eigler is leaving 

. 

Filmrow 

. Alice 

after a resided in recent years at Tarpon Springs. 

score of yeai-s with National Theatre Supply 

Fla., returned to Zelienople to take over 

and Associated Theati-es and she is operation of his once noted Kaufman's 

entering into service with the Swift Homes restaurant-hotel. With him are his wife, a 

in Elizabeth . for ijiitial local daughter and two sons. Mi-s. Thomas is 

work on '"The Music Man" were WB exploiteeis 

a sister of Mrs. Joseph 'Vacos, whose 

Ir\ing Blumbcrg and Flobeit death is reported on these pages . . . As- 

Quinn . iMrs. Gordon 

i 

Gibson sociated Theatres distributed free the May 

of Atlas Theatre Supply was in Monte Movies to patrons Candy 

. 

fiore Hospital where she will undergo an Co.. now is operating the concession at 

operation . Columbia Theatre. the Belle-Air Drive-In at Weirton Heights. 

Brookville. was dai'kened May 6 until next 

fall. 

Edwin P. Brown, owner of the Penn International 

Theatre on the Buffalo road 

Lynn Herzog is the new office secretai'y neai- Erie, took over backing of the aii; 

at the Pittsburgh Film Service-Air Dispatch film series there and is complementing it 

headquai-ters, first floor of the WB building 

. and George Anas are clos- 

The fimi which sponsored the art films at 

with family features on Sunday afternoons. 

ing the Cove Theatre. Weii'ton. W. Va., the Penn and at many other western Pennsylvania 

cities folded several weeks ago . . 

and i-eport they may not reopen. It's the 

last of four they fomierly operated at Bill Elliot of WB was in to plan the local 

Weirton and HoUiday's Cove . . . Jack campaign for "Lad: A Dog" with Bill 

Mervis, former city exhibitor and recently Lange. WB manager . are reports 

a Filmrow booker, departed for Miami that Variety Tent 1 will seek larger 

Beach where he will take up hotel management. 

His wife will join him there at Sheraton. 

quai-ters and move out of the Pemian 

eaiiy date . . . Ai-ound the other day 

was Monte Blue. 75. whose film career The Lancaster area ozoner managers 

spans more than half a century. He names who were arrested for violating blue laws 

the late David Wark Gnffith as the ace by showing pictures on Sunday were fined 

craftsman of films, and we agree. 

$50 and costs each. They agreed to start 

their Sunday shows at 12:04 a. m. Mondays. 

20th-Fox sales and booking membera wUl 

... In addition to installing a new refrigeration 

air-conditioning system at the 

receive 5 per cent of revenue for all new 

bookings on available feature pictm-es in 

Cheswick Theatre, Joe and Molly Mulone 

release to and including "Snow Wliite and 

are ai-ranging to have a new power line 

the 3 Stooges." This is a gi-eat incentive 

brought into the building. They keep improving 

their property, yeai- after year, 

for these workers, and we hope it spreads 

to other companies. Maybe the percentage 

and are excellent housekeepers . . . Ralph 

could be raised a few points and the 

Stewart of the Victoria Theatre, Pai'sons, 

revenue could apply to all members on 

W. Va., acquu-ed the fomier Wilsonthe 

payix)ll at the branch exchanges. 

Rowlesburg Theatre, Rowlesburg, which he 

reopened May 4 as the Virginia Theatre. 

Stewart has booked two weekly changes, 

Fi-iday-Saturday and Sunday-Monday . 

In release in the area is the 14-minute 

"SAC Command Post," thi-illing color 

film about our undergix)und commiuiications 

nerve center at Offutt AFB near 

Omaha, Neb. 

Weston . Fielder jr.. rented the 

Roxian Theati-e, McKees Rocks, for a 

rock and roll stage show F^-iday i4) and 

next Friday this house will offer a Miss 

McKees Rocks beuaty contest. Fiedler has 

taken over the concessions at his Capitol 

at Braddock and Paikway at McKees 

Rocks, and has installed new concession 

stands in both theatres. 

Mrs. Joseph Yacos, wife of the owner 

of the Belle-Air Drive-In Theatre, Weirton 

Heights. W. Va.. died several weeks ago, 

he informed us on Rlrmow. A cancer 

victim, she had been ill for 12 months 

and had been confined at Weirton General 

Hospital for five months. In her active 

days, she managed the concession at 

the outdoor theatre. The former Mai-y 

Rodak. Mrs. Yacos was the sister of Mi's. 

Tony Callas. whose husband is the Kittanning. 

Pa., theatre owner. Joe 'Yacos recently 

lost a sister, he also informed us. 

Sam Reichblum is keeping his Columbia 

Theatre. East Liverpool, up to date with 

new air-conditioning, etc . . . Joseph 

Joseph. Parkersburg theatre executive, has 

purchased the Mm- and Stai'light ozoners 

there. The man with the repeating name 

is the son-in-law of veteran Mountain 

State exhibitor Joseph Raad . . . Another 

Syrian in the spotlight is Joseph Ferris, 

who was the subject of the back page 

article, "Dapper Diplomat," in the April 

29 Family magazine of the Pittsbuigh 

Press. For 22 years Ferris has been manager 

of Variety Tent 1. 

Davis, SW 

John Bixler, Scottsdale theatre owner, 

writes that he had been enjoying a 

three-month stay in Miami, and will return 

home about May 1 . . . Gus 

booker, was in a hospital here with infectious 

hepatitis . modeiTiization 

program is continuing at the Regent 

Square, Edgewood. Recently installed were 

a new stone front and new tile flooi-ing and 

finish in the restrooms. Sam Fleishman, 

manager, says top domestic product and 

selected foreign films are being shown. 

Ken Winograd has cut the schedule at 

the Family Theatre. Rochester, to weekends 

and has opened the 51 Drive-In in 

Beaver Valley. The Oriental in Rochester 

continues on fuU schedule . police 

dogs are released in the Evergreen Drive- 

In at Mount Pleasant, once the gates ai-e 

locked at night, to discom'age tWeves and 

vandals. Homer and Rita Michael are the 

operators. 

RCA SERVICE COMPANY 

A Diyision of Radio Corporation of America 

210-12 North 12th Street 

Philadelphia, Pa. Locust 3-7568 

Doc Lovett, veteran exhibitor and distributor 

of DcVry equipments, is recuperating 

in a Clarksburg hospital, after suffering 

a heai-t attack. Mrs. Lovett and Doc's 

longtime secretary Virginia Howell are 

managing Lovett's Weston Drive-In near- 

DRIVE-IN SCREEN SURFACING 

Twice the Brijhiness—Sharper 

ON BETTER ORIVE-INS EVERYWHERE 

THE GEORGE ENGLISH CORP.—Berwyn, Pa. 

N.,li..ii»l(li' Sniirc . l.llcr;i;iire . . Tvl. Nlagiira 4-4362 

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Large Core 

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maans 

MAXIMUM LIGHT 

Evenly Distributed, 

In Pennsylvania—Blumberg Broi., Inc., 130S Vina StrMt, Philadelphia, 

Walnut 5-7240 

Nallanol Theatre Supply, Philodelphia— Locujt 7-A1S6 

Superior Theatre Equipment Company, Philadelphia 

Rinenhouse 6-1420 

NoHonol Theotre Supply Co., 84 Van Broom SIroof, 

PItttburgh, Pa.—Grant 1-4630 

E-10 BOXOFnCE :: May 7, 1962

April 

on 

PHILADELPHIA 

. . . 

TVivid E. Milgram, head of Milgiam Theatres, 

and president of the Theatre 

Owners of Peniisylvania, left for Euiope 

Friday i4i to attend the Cannes Film Festival. 

Milgram recently invested in several 

French and Italian imports which are to 

be shown in the United States within the 

next nine months and he wants to get an 

Ocean 

on-the-spot preview of them 

City theatres participated in the Easter 

weekend festivities by having free kiddie 

matinees and prizes for youngsters while 

their parents participated in the boardwalk 

promenade. 

For five days a week a Main Line estate 

is being used for the filming of "Lisa and 

David," and then is prepared for church 

services over tlie weekend. The former 

Agnes Irwin School in Wynnewood is now 

the house of wor.ship for a religious sect 

but producer Paul M. Heller has negotiated 

for its use as a movie set Mondays through 

Fridays. The cast is headed by Keir Dullea. 

who is known for his role in "The Hoodlum 

Priest." and Janet Margolin and Howard 

DaSilva. The director is Frank Perry, 

whose wife Eleanor adapted the story for 

the screen from a novel written by Theodore 

Rubin. Perry is employing local talent 

from Little Theatre groups to fill out the 

cast. 

Birk Binnard, formerly with the Stanley 

Warner chain, is now affiliated with Claude 

Schlanger, exhibitor who operates a chain 

of theatres out of Doylestown. Birk earlier 

had been working in New Jersey . . . 

Philadelphian 

Bobby Rydell left for Hollywood 

to begin work on "Bye Bye Birdie." in 

which he'll play the part of Hugo . . . 

Main 

Line exhibitor Henry Friedman hosted a 

bachelor party for his son at the Capri recently. 

. . . Film star 

"The Wonderful World of the Brothers 

Grimm," first Cinerama production built 

around a complete story, will be the 

next attraction at the Boyd Theatre. The 

opening here in Philadelphia will follow 

shortly after the midsummer world premiere 

and 

in New York 

localite Fabian was honored at Palumbo's 

by the Custodes Paces lodge of police and 

firemen. Fabian later left on an 11 -day 

tour of Brazil. 

Al Plough, manager of the Stanton Theatre, 

celebrated his 75th birthday . . . Bob 

Howie, former manager at the Locust, 

52nd and Locust streets, has succeeded 

Chai'les Middlesworth as manager 

of the Viking Theatre. Middlesworth has 

resigned the theatre after seven and a 

half yeai-s to take over as manager at 

Norman Spivak's Three Chefs cafe on 

City Line avenue. 

A change in theatre ownership resulted 

last week under the will of James P. Clark, 

trucking millionaire and Democratic party 

leader, who died April 17 in his penthouse 

at the Ritz Towers. The will directs that 

the executors turn over all capital stock in 

Northampton Theatre Co. to Jack H. 

Greenberg. a longtime friend of Clark. 

Greenberg also will operate the Boyertown 

Theatre and receive all the profits 

from the operation as long as he lives, the 

will directs. Clark named his wife Margaret 

and niece Mrs. Michael J. O'Neill as 

his chief beneficiaries in the estate, valued 

for probate puriwses as in excess of $200,- 

000. His interests in the Philadelphia 

Eagles professional football team is placed 

in trust with all net income to go in equal 

shares to his wife and Mrs. O'Neill. His interest 

in Liberty Bell Racing Ass'n, which 

soon will operate a trotter track, also goes 

to the two women. 

Bison, Brownsville, Pa.'s 

Oldest Theatre Doomed 

BROWNSVILLE, PA. — Being razed in 

the borough's redevelopment project is the 

Bison Theatre, built in 1913 by the Wright 

brothers—Harry. Moses, Tom and Charles. 

At that time, they also operated the Plaza, 

this community's only theatre remaining in 

operation. The Strand was razed in 1960. 

William C. Giles, veteran projectiomst, 

theatreman and photographer, was assistant 

projectionist when the Bison opened 49 

years ago. Giles, now projectionist at the 

Brownsville Drive -In, recalls that the first 

bigtime movie to play the Bison was "The 

Battle of Gettysburg," in 1914, and the 

management invited Civil War veterans as 

guests during the special one-week engagement. 

After a showing, a Confederate and 

a Union veteran carried their enthusiasm 

too far and theatregoers were given an 

added attraction when a fist fight ensued 

"down front" in the theatre. They were 

cooled off and the show was continued. 

The 450-seat Bison Theatre was closed 

during the depression in the 1930s, and 

later the Moody-Dickinson firm took over 

the Plaza and this theatre on High street. 

Giles recalls that Walter S. "Fiddy" Rathmell 

operated the recording device in the 

early Vitaphone days at the theatre which 

took its name in 1913 from the old Miller 

Bros.-lOl Wild West movies. 

Drive-In Staff Arrested 

For Showing on Sunday 

LANCASTER, PA. — Six persons who 

work at the Comet Drive-In Theatre in 

nearby East Hempfield township were arrested 

Monday 30 1 

i orders of the 

district attorney Alfred C. Alspach of Lancaster 

County. Alspach acted under a local 

blue law forbidding the exhibition of 

movies on Sunday. The Comet showed 

"Everything's Ducky." 

Arrested were Morton N. Brodsky, the 

theatre owner: Mitchell Garfinkel. supervisor: 

Paul R. Rager, manager; John 

Fhodes, projectionist: Mrs. Mai-y Stahl, 

cashier, and Ray Murray, ticket collector. 

The Comet is located on the Lancaster- 

HaiTisburg pike, six miles west of 

Lancaster. The district attorney two weeks 

ago served notice to Brodsky to stop showing 

movies on Sunday. He said he had received 

complaints from residents of the 

township that a Sunday movie referendum 

passed in 1935 was being violated. Earlier, 

a $50 fine had been levied against the theatre 

for showing Sunday movies. 

The six arrested were held under $100 

bail pending a hearing before justice of the 

peace Charles Martin. 

In Paramount's "A Girl Named Tamiko" 

Martha Hyer wears a mink-lined trench 

coat designed by film stylist Edith Head. 

SAV DEAR. 

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BOXOFFICE May 7, 1962 E-11

will 

^(utda^ êfront 

MOT PERHAPS equalling the Hollyi^'ood 

awai-ds in splendor and showmanship, 

the Sci-een Writers' Guild of Great Britain, 

now thi-ee years old, attracted the heads of 

feature film production and television at 

its annual awards dinner last week at the 

Dorchester Hotel. The event got an extra 

accolade with a telegram of gieetings sent 

to the Guild by Prince Philip, an honorary 

member of the association. 

Among those present were Mike Frankovich, 

vice-president of Columbia: David 

Kingsley, managing director of British 

Lion; pix>ducer Carl Foreman and most 

of the cream of producers and directorial 

talent working in British studios. Chainnan 

Ted Willis welcomed no fewer than 500 

gruests to the dinner and speeches were 

made by John Trevalyn, the censor, and 

Miss Dilys Powell, film critic of the Sunday 

Times. 

"A Taste of Hpney" received the award 

for the best British dramatic screenplay, 

which was presented to Miss Shelagh Delaney 

and Tony Richardson, who also produced 

and directed the film. The runnersup 

were Keith Waterhouse and Willis Hall 

for their screenplay of "Whistle Down the 

Wind." No award was given to a comedy 

script. 

Allowing for the natui-al modesty of 

writei-s, the Dorchester affair was a significant 

occasion as the quality of its guests, 

the space the awards received in the press 

and the publicity given to it on television 

showed clearly that the Guild is now an 

important part of the show-business 

establishment. 

Five young unknown actors have been 

picked by Betty Box and Ralph Thomas 

for their next film, "The Wild and the 

Willing," which began shooting at Pinewood 

last week. The film is a story of 

youth and, according to producer Miss 

Box, tackles the problem of students at 

a provincial university. Director Thomas 

adds, "There is a great deal of comedy in 

the picture. But the underlying theme is 

the dramatic relationship of the young 

people with one another and with those in 

authority over them." More than 500 actors 

and actresses were tested to play the 

five key characters. Two of them, Ian Mc- 

Shane, 19, and John Hurt, 22, came direct 

from RADA, the leading acting Academy 

over here, while David Sumner, 26, Catherine 

Woodvillc and Samantha Eggar, both 

23, have had brief parts in films or television. 

Other artists ijti the film which 

will be for Rank release are Virginia 

Maskell. who played Peter Sellers' wife 

in "Only Two Can Play, " and Paul Rogers, 

the leading Shakespearean actor who costars 

with Peter Ustinov in "Billy Budd," 

William Castle should have now recovered 

from the welcoming luncheon 

thrown to him last week by Jimmy Carreras, 

head of Hammer Films, to re-introduce 

the horror king of Hollywood to the 

tradepi-ess of Britain. Castle is here to 

shoot "The Old Dai-k House" in cooperation 

with Hammer at Bray Studios. The 

By ANTHONY GRUNER 

coproduction will be directed by him and 

produced by Anthony Hinds for Columbia 

release. Based on J. B. Priestley's novel, 

"Benighted." with a screenplay by Robert 

Dillon, the film goes into pi'oduction next 

month. 

Castle was perhaps a little ovei-whelmed 

at the lavish fuss made of him by the 

Hammer boys, and had little new to say 

about the picture except that it would be 

in color and that there would be several 

surprises awaiting the press when they 

visited Bray to watch the picture go into 

production. If the film is as good as the 

luncheon. Castle and Carreras will be 

.smiling all the way to the bank. 

A new comedy with jazz went into production 

at Pinewood Studios last week, pix)- 

duced by Lance Comfort and directed by 

Peter Bezencenet. "Band of Thieves," 

based on an original story by Harold 

Shampan, general manager of Pilmusic, 

stai's Acker Bilk and his band, one of the 

most popular traditional jazz gi-oups in 

Britain today, with Jimmy Thompson and 

Jennifer Jayne. The story deals with the 

adventures of a group of jazz-mad exconvicts 

who, when not playing the jazz 

clubs, occupy their time emptying the 

safes of countiy houses. A new score has 

been written by Norrie Paramour and 

Acker Bilk. "Band of Thieves" is for Rank 

release. 

Judy Garland and Duk Bogarde will 

star together in "The Lonely Stage," which 

will be made at Shepperton Studios later 

in the month. Miss Garland will play the 

role of international singing star Jenny 

Bowman. Stuart Millar and Lawrence Ti-uman 

are executive producer and producer 

respectively of the film wliich will be directed 

by Ronald Neame for United Artists 

release. 

The production team responsible for the 

successful comedy thriller, "Mmder She 

Said," with Margaret Rutherford, based 

on an Agatha Chi-istie stoi-y, are re-united 

in "Kill or Cui-e," a comedy with Ten-y 

Thomas and Eric Sykes. The team is comprised 

of executive producer Lawrence 

Bachmann, producer George Brown, director 

George Pollock, screenplay writers 

David Pursall and Jack Seddon, and director 

of photography Geoff Faithful. 

Other stars include Lionel Jeffries and 

Dennis Price. "Kill or Cure 

" 

be made 

at MGM Boreham Wood Studios, and will 

be released by MGM tlu-oughout the world. 

The replica of a F^-ench village now being 

built at Pinewood Studios for the Walt 

Disney film, "The Hoi-se Without a Head," 

is believed to be the laigcst ever to be 

constructed In a BritLsh .studio. It is even 

larger, so it Is alleged by the company 

than the set for "Cleopati-a" in Rome. Bill 

Anderson is producing with Don Chaffey as 

director. Stars of "The Horee Without a 

Head" include Jean Pierre Aumont, Herbert 

Lorn and Leo McKern. 

20th-Fox Special Writeoffs 

Amounted to $13,922,000 

NEW YORK—Special writeoffs amounting 

to $13,922,000 were explained to 20th 

Century-Fox stockholders in the annual 

report sent out last week under the signature 

of Spyros P. Skouras, president. 

The company and sub.sidiaries showed a 

loss from operations in 1961 of $22,532,084 

after provision for the special writeoffs. 

The provi-sion for losses was listed as 

follows: 

"Cleopatra." first version. $3,662,000; 

"Greate.st Story Ever Told." which was 

disposed of last year. $1,184,000: pictures 

released in 1961. $1,661,000: pictures to be 

distributed in 1962, $1,700,000: stories and 

scenarios which may be abandoned in the 

future. $2,000,000; revision in policy with 

respect to stories and scenarios abandoned 

in 1961, $1,800,000. and TV company lincrea.sc 

in initial amortization of negative 

cost from 70 per cent to 80 per cent), 

$1,915,000. 

Skouras explained that last October, 

20th -Fox settled the cast insurance claim 

on the first version of "Cleopatra." which 

was being made in London and had to be 

abandoned because of the illness of Elizabeth 

Taylor. The unrecovered portion of 

this first version amounted to $3,662,000. 

The annual meeting of 20th-Fox shareholders 

has been set for May 15 in New 

York, 

Embassy Has 4 Pictures 

Entered at Cannes Fete 

NEW YORK—Joseph E. Levine's Embassy 

Pictui-es will be represented by four 

features to be shown at the Cannes Film 

Festival, which starts May 7 and will i-un 

through May 23. Embassy will have one of 

its pictures open and another close the 

Festival program. 

"Boccaccio '70." the three-act feature 

produced by Carlo Ponti starring Sophia 

Loren. Romy Schneider and Anita Ekberg. 

will open the Festival out of competition 

and "Crime Does Not Pay." produced by 

Gilbert Bokanowski with Richard Todd. 

Annie Girardot. Danielle Da:rieux and 

Michele Morgan, will be the closing presentation. 

"Divorce Italian Style." produced 

by Franco Cristaldi with Marcello Masti-oianni. 

is the official Italian entiT and 

"Strangers in the City." written, produced, 

photographed and directed by Rick Carrier 

in New York City, is specially invited, noncompetltlvely. 

UA's Brazil Branch Wins 

Louis Lober Sales Drive 

NEW YORK—United Artists' Belo Horizonte 

(Brazil) branch has won the grand 

prize in the 1961 International Sales Drive 

in honor of Louis Lober, vice-president in 

charge of foreign operations, according to 

Arnold M. Picker, executive vice-president. 

The Belo Horizonte office, managed by 

Walter Ribciro, topped the 105 UA overseas 

branches in Europe, Asia, Africa, Australia 

and Latin America that competed in the 

sales contest. Ribeiro's prize will be a trip 

to the United States. 

The top award in the exploitation phase 

of the 12-month campaign went to Argentina, 

whose manager is Edgar H. Kerner. 

The New Zealand office, headed by John 

W. Neal, won first prize in the administrative 

phase. Both received cash awards. 

A 

'E-12 BOXOFFICE May 7, 1962

' 

NEWS AND VIEWS THE PRODUCTION CENTER 

lUoUywood Office—Suite 320 at 6362 HoUvwood Blvd.. William Heberl, Weslein Manager, 

Bolivar EI Liberator 

To Life Again in Film 

HOLLYWOOD—Daiiiel Mann, Clifford 

Odets and Ronald Lubin will filni "Bolivar," 

ths life story of Simon Bolivar, 

called the Liberator as a joint venture. 

Mann will direct the Lubin production 

from an Odets screenplay, which will stress 

the personal story of the 19th centui-y 

warrior, writer, statesman and lover. Plans 

call for the film to be done in Todd-AO 

large screen process. 

Actor Jackie Cooper will produce and 

direct a theatrical film as yet untitled 

as an independent production under his 

own company banner. Cooper will not 

appear in the film, currently being written 

by Bill Manhoff. Lensing is scheduled for 

the end of August, and Cooper will seek 

a major distribution when the script is 

completed. 

Harry Keller has been signed to direct 

"Tammy Takes Over," Ross Hunter production 

slated to roll next month at U-I 

with Sandra Dee starred in the title role. 

Keller also helmed "Tammy Tell Me Ti-ue," 

follow up to "Tammy and the Bachelor," 

which was directed by Joe Pevney. 

Executive producer Peter Levathes has 

announced the signing of Helen Winston 

Productions to a contract at 20th-Fox. Miss 

Winston said her first pictm-e will be 

based on the famed "Dr. Dolittle" stories 

by the late Hugh Lofting, with Lawrence 

Watkiiis set to writs the screenplay. Miss 

Winston is producer of the successful 1961 

film, "Hand in Hand," winner of ten international 

honoi-s. including first prize at 

both the Edinburgh and Venice film festivals. 

Pat Suzuki Given Role 

In 'Judo' by Cine-Dyne 

HOLLYWOOD—Pat Suzuki, 

who scored 

on Broadway in "Flower Drum Song," has 

been signed to make her motion pictui-e 

debut in "Judo." to be lensed in Japan 

starting July 1. with Allied Artists to distribute 

in the U. S. and Canada. The film 

will be made by Cine-Dyne of New York, 

with Jules Levy as executive producer and 

Dennis Kane as producer-diiêctor. The 

screenplay is by Lawrence Savadove and 

Allen A. Adler. 

Mi.ss Suzuki will portray a Judo instructor's 

daughter who teaches new i-omantic 

holds to some GIs stationed in Japan. 

Lack of Research Interest 

Hit by Max Youngstein 

HOLLYWOOD — More than 1,000 attended 

the 91st convention of the Society 

of Motion Picture and Television Engineers 

held at the Ambassador Hotel April 30- 

May 4. geared to the theme of "Advances 

in Color Motion Pictures and Color Television." 

In his keynote speech at the opening day 

luncheon of the convention. Cinerama executive 

vice-president Max Youngstein 

warned against major film company toppers 

ignoring the necessity for research for 

the continued progi-ess of the industry, and 

declared that the film and TV industries 

will stagnate if they do not instigate cooperative 

research programs similar to 

other national industries. 

CONTEST NOT ENOUGH 

Youngstein pointed out that content of 

a picture is not sufficient, and that continued 

technical improvements are constantly 

required—and these can only be accomplished 

through research. 

"Our business has a lack of respect for 

manpower and research," Youngstein 

stated, adding that heads of major companies 

are unprogressive and have no foresight. 

He said that in the past he had found 

that "every time the industry was in trouble 

they fired the promotion people," and 

that it was sheer "stupidity" that the Motion 

Picture Research Council had been 

dropped. 

Youngstein pointed out that sound, color. 

Cinemiracle, Cinemascope, Cinerama and 

stereophonic sound were developed by individuals, 

adding that all of these innovations 

were perfected and available many 

years before the producers accepted them. 

The fact that the motion picture and 

television industries are going through 

troublesome times, he said, is more reason 

for expanding research. 

At the opening session, SMPTE president 

John Servies was presented with a resolution 

by Eugene V. Debs, unanimously 

passed by the L. A. board of supervisors, 

which commended the group for its continued 

accomplishments in promoting 

technical and engineering progress of the 

film and video industries. 

Climax of the convention came with the 

session on "Motion Pictures and Television 

in Education and Industry." when a preview 

of "Friendship Seven." the color documentary 

of John Glenn's orbital flight 

of the earth was screened, followed by a 

panel discussion by Col. John Powers of 

NASA, spokesman for the astronauts, and 

by E. C. Keefer and John Hynd of General 

Dynamics- Astronautic Division, who told 

how the camera crews were stationed 

the world to film the documentary flight. 

While each of the papers were judged 

by program chairman Ed Ancona and convention 

chairman Harry Teitelbaum to be 

a significant contribution to motion picture 

and television techniques, particular 

interest was centered upon the following: 

1. Description by W. I. Kisner of Eastman 

Kodak of a new color negative and a 

higher speed color print film insuring better 

picture quality. 

2. Applications of The Laser by I. J. 

D'Haenens and D. A. Buddenhagen of 

Hu?hes Research Laboratories. They explained 

the principles behind this space 

age instrument whose pencil thin, powerful 

beam of light can be used to bounce signals 

off the moon, control space ships, communicate 

with inter-stellar satellites, and 

to illuminate dark areas never before 

photographed. 

ANALYZE 8MM PROBLEMS 

3. An analysis of the 8mm film and 

sound on film problem and a possible debate 

on a standards survey which will permit 

an explosive expansion of 8mm film 

usage for industry and schools. 

4. A discussion of the fundamental principles 

and chemistry of color by P. 'W. 

Vittum of Kodak Research Labs and Joseph 

M. Evans of the Eastman Technology 

Division. 

5. Refinements in the art of thermoplastic 

recording as reported by its developer, 

W. E. Glenn of General Electric. 

6. The part high speed and instrumentation 

photoi^raphy has played in testing 

ultra-sonic planes at Edwards Air Force 

Base by Lt. Col. John R. Lyall. 

7. An analysis of Telstar by Doren Mitchell 

of American Telephone, who described 

the experimental satellite to be 

orbited in May as the first step in an intercontinental 

television system. 

In all. more than 72 reports and some 

eight motion pictures were presented during 

the conclave, which had over a million 

dollars worth of equipment on display in 

the exhibit area. 

The President's annual cocktail party 

and banquet was scheduled at the Cocoanut 

Grove. 

: 

BOXOFFICE May 7, 1962 W-l

as 

complains 

THE 

Elizabeth Taylor smouldering 

the best seller and Book of the Month 

selection 

bonfii-e is blossoming into such previously 

unheai-d of proportions Way 

by Audrey Erskine Lindop. "The 

in 

to the Lantern": 

its 

international reiJercussioiis that she is beginning, 

almost but not quite, to attract 

"An actor has a thousand souls, not 

one to call his own." 

this columns sympathy. The girl apparently, 

willingly or unwittingly, walked 

straight into a blast furnace. 

I revert to Bob Hope every now and 

The blasts ai-e coming, not only from 

thrn, as have a few billion motion picture, 

newspapers in Rome, one doniinant one TV and servicemen audiences, and I don't 

having emphatically advocated her deportation 

and henceforth exclusion from 

want to give him any more attention than 

he is entitled to because if he ever had 

Italy V.S an "undesirable" thi'eat to local 

less than his strong content of common 

morals, but she is also being excoriated 

srnse he nught become such a swelledhcad 

that he would become the first mortal 

by our own Congressmen. 

When Rome 

< 

a city, not speaking of to land on the moon without a space 

the revered Vatican 

i 

of any suit. 

individual's morals, there must b? somettiing 

doing. As one w'ho has spent a large 

Let's hope that Hope doesn't read this 

because they are having enough trouble 

measui-e of time in both the sophisticated 

at Cape Canaveral as it is. And trying to 

and sordid areas of Rome, as well as its track Hope's peregrinations would put any 

outlying ai-eas. we think we are safe in known radar system out of business. 

saying that Romans, in generality, should I have been closely associated with prominent 

entertainers since the age of five, 

be among the last ones to point a finger 

at ANY individual's morals. 

which is a little longer than yesterday, 

Less comprehensible is the interest being 

shown by our national Congressmen, Hope is the most delightful and unspoiled 

and in my completely objective opinion Bob 

who it might be presumed would be occupied 

with more important matters but have known and been associated with lots 

entertainer I have ever known — and I 

show e\idences of being distracted by of them. 

Miss Taylor's behavior. 

In my not altogether humble opinion, 

One of this column's more pleasant and Hope could become president of the U.S.A. 

informative sources of "inside stuff" as to at any time, if his golf game were as 

what goes on in 'Washington is "Roll good as Eisenhower's. 

Call." which is published and edited skilfully, 

wittily and with a penetrating point couple of pictures chucklingly produced by 

Mr. Hope and I were associated on a 

of view by a highly hep and universally Samuel Goldwyn, whose biography will 

respected gentleman named Sidney Yudain. not be entitled "Laughing Boy" but who 

knows whereof he speaks, if anyone does. 

Said Mr. Goldwyn to me in private (but 

not undisclosable) conversation and in 

probably the most sincere tribute ever paid 

to an entertainer by a producer who has 

His publication is edited almost exclusively 

for the information and entertainment 

of Congressmen and their staffs, 

just as BoxoFFicE is edited almost exclusively 

for executives and their associates 

in all branches of the motion picture 

world. 

Mr. Yudain. whose comments are more 

widely read and observed than anything 

in the Congressional Record, repxjrts a 

blistering attack on Miss Tayloi- by one 

Congressman which we will not repeat 

here since it was extensively caiTied by 

the "wire services" and broadly played-up 

by their member newspapers. Yudain goes 

a step further, however, in his personal 

column of comment, suggesting that ex- 

Vice-Presidcnt Richai-d M. Nixon's autobiographical 

book entitled "Six Crises" 

should be followed by one written by Miss 

Taylor entitled "Sex Crises." 

Mr. Yudain is somewhat in-epressible 

and we are merely quoting him verbatim 

as follows: 

"Have you heaid about the Eddie Fisher 

highball: Old Taylor on the rocks . . . 

Seems they cast Liz in the wrong part in 

that Cleopatra movie. For oui' money, 

she's making a perfect asp of herself." 

End of quote, with the hope that Mr. 

Yudain doesn't get arrested for expressing 

his opinions so freely. 

Our momentai-y excitation of sympathy 

for the young lady prompts us to go back 

to a memorable line we recently read in 

had a very long opportunity to watch 

stars come and go: 

"Bob is the only actor I've ever knon'n 

who knew how to handle success." 

Sanford Abrahams and his men-y men 

at AA recently provided some men-iment 

at the Raymond Bun- galleries in Beverly 

Hills by presenting to the press and other 

invited guests an exhibit of the ai-t works 

of John Resko. ai'tist-prisoner portrayed 

by Ben Gazzara in AA's "Reprieve" and 

favorably review-ed in Boxoffice. 

Resko. himself, was present and proved 

to be quite a bright, sparkling and amiable 

man. greeting and freely associating with 

a large turnout of Hollywood pei-sonalites 

which ho had not met before. 

The Raymond Bun- gallery has become 

an outstanding art center in Beverly Hills 

and "Sandy" Abrahams and his very capable 

staff are to be complimented for 

arranging this exhibit. 

It is one of the better ideas that has 

come along in some time to provide the 

Hollyw-ood press with a '-different" springboard 

to say additional things they have 

indicated they W'ould like to put in print in 

favor of "Reprieve." 

Huge Theatre Project 

For Sunset and Vine 

HOLLYWOOD—Lionel Uhlmann jr.. 

investment 

developer, disclosed plans at a 

meeting of the Hollj'wood Pi-ess Club for 

construction of a 2.200-seat. supennodem 

legitimate theatre at the corner of Sunset 

and Vine, with parking for 5.000 cars. 

The theatre would be expandable to 

hold the Academy Awards presentation. 

Bill Bowers, Gottlieb 

Given MGM Pen Chores 

HOLLYWOOD — Bill Bowers has been 

signed by MGM to write the screenplay 

of "Too Big for Texas, " to be developed 

fix>m his original story. It deals with the 

dramatic incidents in the lives of a family 

of Texas cattle baroiis whose huge ranch 

at the turn of the century is a private 

empire. 

Alex Gottlieb will write the screenplay 

of MGM's "Gix)unds for Marriage" from 

his original story, a modem romantic 

comedy. 

James Wong Howe has been hired as 

head cinematographer on "Wildest of the 

Thousand." staiTing Paul Newman. Melvyn 

Douglas, Patricia Neal and Brandon De- 

Wilde. The film will be pi-oduced for Paramount 

release by Martin Ritt and the 

team of Irving Ravetch and Harriet 

Frank jr. 

U-I Sues for $600,000 

On Actor Clift Policy 

HOLLYWOOD—Universal Pictures filed 

suit in Superior Court against the Fireman's 

Fund Insurance Co. seeking $600,000 

in claims due because of Montgomery 

Cliffs illness during lensing of "Freud." 

U-I alleges an insurance policy was taken 

on the actor for one year from April 1, 

1961. At the time, it was believed the film 

would be completed on or about December 

5. but it was not finished until Februai-y 10 

The company as- 

because of Cliffs illness. 

serts Clift was prevented from working in 

the film during the period of the insurance 

and prior to completion of photography. 

A 'Lolita' LA Date 

LOS ANGELES—"Lolita." MGM release, 

w-ill open an exclusive engagement June 21 

in the Beverly Theatre. Beverly Hills. Produced 

by James B. Han-is and Stanley 

Kubrick in association with Seven Arts, 

the film stars James Mason. Shelley Winters 

and Peter Sellers and inti-oduces Sue 

Lyon in the title role. "Lolita. shot in 

" 

Eiigland. will be world premiered June 

13 at the Loew's State and Murray Hill 

theati-es in New- York. 

On Trip Through Europe 

HOLLYWOOD — Paramount production 

chief Martin RAckin left on a trip to six 

Eui-opean countries. 

"The Password Is Courage," an MGM 

film, is based on the exploits of a British 

war hero who waged a one-man attack 

against the Nazis while a prisoner in World 

War II. 

W-2 BOXOFFICE May 7. 1962

ALIVE...WITHOUT A BODY... FED BY AN UNSPEAKABLE HORROR FROM HELL 

DOUBLE 

SHOCK 

OHHt 

INTACT YOUR ./Imanlaari, 

EATTLE 

Robert S. Pornell 

2316 Second Avenue 

Seattle 1, Woshington 

MAin 4-6234 

DENVER 

Chick Lloyd 

2145 Broadway 

Denver S, Colorado 

TAbor 5-2263 

SALT LAKE CITY 

Fred C. Palosky 

252 East First South 

Salt Lake City, Utah 

DAvis 2-3601 

LOS ANGELES 

N. P. Jacobs 

1918 So. Vermont Avenue 

Los Angeles 7, California 

REpublic 1-8633 

SAN FRANCISCO 

Hal Gruber 

255 Hyde Street 

San Francisco 2, California 

PRospect 6-4409

I 

which 

. . Ernest 

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PIC 

CORPORATION 

480 Washington St. Newark 2, N. J. 

^ 

TV's Earp Signs Deal 

For 5 MGM Films 

HOLLYWOOD—HuRh OBiian has been 

.sifjned to a five-picUiie contract, one a 

year, b.v MGM with the initial film to be 

the (?ay comedy. "Champagne Plight." co- 

.slarriiig Dolores Hart. L

— 

— 

—— 

— 

Late Snowfall Fails 

To Dent Denver Runs 

DENVER — A wei'kend snowstorm did 

littlr to affect first-run grosses hnw "JudRmenl 

at Nuremberg" and "Moon Pilot" led 

all of the extended runs, and the balance 

of the houses experienced about average 

business. 

1 Average Is 100) 

Alodd r— Judgment ot Nuremberg (UA), 4tti wk. 160 

Centre—Two Women (Embassy), revivoi, 2nd wk. 100 

Cooper— Seven Wonders of the World (Cineromo), 

27th wk 110 

Crest—Murder She Said (MGM) 110 

Denhom— El Cid lAA), 12th wk 110 

Denver— Stole Fair (20th-Fox), 3rd wk 125 

Esquire— Purple Noon (Trans-Lux) 100 

Orpheum Experiment in Terror (Col); Belle 

Sommers (Col), 2nd wk 75 

Poromnunt-The Premature Burial (AlP); Pit 

ond the Pendulum (AlP), 2nd wk 100 

Towno— Moon Pilot (BV), 3rd wk 175 

^^^^^K ** ^^^1 

Market Street Scores 

Show Downbeat Trend 

SAN FRANCISCO — "Jessica" was the 

new offering in a week of holdovers, 

only 

witli poor attendance noted throughout the 

city. A drop was noted in the Academy 

Award show at the United Artists, "West 

Side Story." which slmnped from 350 to 

275 per cent. 

Esqu, re— Jessica (UA) 100 

Fox—Moon Pilot (BV), 3rd wk 90 

Golden Gote The Man Who Shot Liberty 

Valance Para), 3rd wk 100 

Metro Two Women (Embossy), 18th wk 300 

Poromount Experiment in Terror (Col), 3rd wk. . .120 

Presidio The Green More .Zenith), 2nd wk. ... 90 

Stage Door— Sweet Bird of Youth (MGM), 5th wk. 285 

St. Froncis Rome Adventure (WB), 3rd wk. ... 80 

United Artists—West Side Story (UA), 19th wk...250 

Vogue The Bridge (AA), 7th wk 100 

Warfield The Horiiontol Lieutenont (MGM) ..100 

York 24 The Green Mare (Zenith), 2nd wk. ...110 

Angelinos Pass Up Films 

In Generally Slow Week 

LOS ANGELES — It was a generally 

slow week, with the only newcomers a 

reissue package of "Dream Wife" and 

"Love Is Better Than Ever," which rang 

up a dull 65 per cent. Otherwise, it was 

Oscar-winner "West Side Story" that continued 

to blaze with a solid 280, and "Victim" 

ringing up a fine 250 at the Beverly 

Canon. 

Beverly, Los Angeles, Holly-A'ood The Mon Who 

Shot Liberty Valance (Para), 2nd wk 90 

Beverly Canon Victim (Pathc-America), 2nd wk. 25C 

Carthay 

Chinese 

Circle— El Cid (AA), 

West Side Story 

19th 

(UA), 

wk 

20th wk 

145 

280 

. . 75 

Egyption Sweet Bird of Youth (MGM), 6th wk. 

El Rey, Vogue, Ins, Hillstrect ^Two Women 

(Embassy) The Hustler (20th-Fox) 65 

RCA SERVICE COW;PANY 

A Division ol Radio Corporation ol America 

909 North Oronge Drive 

Hollywood 38, Calif. OLdfield 4-0880 

BOXOFFICE May 7, 1962

. . Vernon 

. . The 

. . "La 

. . 

. . 

. . George 

. . Toivv 

SAN FRANCISCO 

Jrving !VI. Levin, director of the San Fran- 

. 

cisco International Film Festival, returned 

from a South American trip that 

included a visit to the Mar del Plata film 

festival in Mar del Plata, Argentina 

William Penn Mott jr., superintendent of 

Parks at Oakland, addressed members of 

the East Bay Motion Picture and Television 

Council Monday . on "Parks Are for 

People." 

A contest among teenage girls for the 

"Miss State Fair" honor publicized the 

ofjening of "State Fair" at the Fox . 

' 

"The Music Man" may follow "El Cid at 

the Alexandria, which will close May 28 

after a run of 20 weeks . Esquire 

Theatre and El Rancho Drive-In admitted 

all "Jessicas" free when the film "Jessica" 

opened at both theatres . Tosca" 

and "111 Trovatore." film operas, received 

a one-day showing at the Fox Theatre. 

Franklin Bolder, a member of the Henry 

Duffy Players in the old Alcazar and more 

recently a character actor in the TV San 

Francisco Lineup, attended the preview at 

the Movie Tuesday of "The Immoral West." 

seeing hiniself for the first time as the 

villain Snake Wolf . Zimmerman, 

former editorial staffer on the Examiner, 

was presented the $1,000 Rosenthal 

award at the third annual meeting of 

the Society of Cinematologists held in New 

York. The prize was given for "Lemon 

Hearts" the best film made by an American 

under 25 years of age. The picture was 

premiered here. 

The world premiere of "Road to Hong 

Kong" will be a benefit May 23 at the 

Warfield for the San Mateo County Society 

for Crippled Children and Adults, Inc. The 

premiere, arranged by Mrs. George Floss of 

Hillsborough, will be followed by a supper 

at the World Trade Club in keeping with 

the Hong Kong atmosphere. Mrs. Randolph 

Hearst will be the honorary chairman 

of the benefit. 

Studio executives attended the preview of 

"The Chapman Report" to observe audience 

reaction Saturday evening at the St. 

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Francis Theatre . . . The El Rancho Drive- 

In team of San Jose, composed of Jodi Di- 

Maggio. Marion Donahue, Nat Livingston 

and Dave Shrieve, won the Variety Club 

Mixed Bowling League winter season title. 

Trophies were presented at a dinner Saturday 

night at Mori's Point Inn. The high 

average prizes went to Leo Martinez and 

Miss DiMaggio. and Phil Racchi and 

Christine Brown. 

. 

Hans Kolmar is handling promotion for 

London's Old Vic company on the west 

coast. Opening here May 7, the group will 

then travel to the Seattle fair, the Vancouver 

festival and Los Angeles . . . Bob 

Hope and his wife Delores were guests at 

the Golden Season Black and White Symphony 

ball. Following their arrival at the 

Sheraton Palace Garden Court they were 

taken by shuttle buses to the ballrooms of 

the St. Francis, Fairmont and Mark Hopkins 

hotels . Wright, the organist, 

will give his farewell concert at the Fox 

Theatre Saturday Curtis and 

company will be on location at Harrah's 

Tahoe in May, filming "Forty Pounds of 

Trouble." 

Frederick Brisson, producer of "Five Finger 

Exercise," was in town to plug the picture 

which opened at the St. Francis . . . 

When Lou Sher added the Roosevelt Theatre 

to his list of Art Theatre Guild circuit, 

the pros .said it couldn't be done. However, 

playing day and date "The Green Mare," 

the Roo.sevelt topi>ed the well-established 

Presidio. 

Carol Blumenfeld, daughter of Joseph 

Blumenfeld of Blumenfeld Theatres, and 

wife will be married at midmonth to Maxwell 

Baer, a graduate of the University of 

California. The couple met at the California 

Termls Club here. 

PHOENIX 

gam Bagwell, former manager of the Kachina 

Theatre in Scottsdale, has leased 

the Sahuaro in Wickenburg, the only theatre 

in that community. Bagwell has been 

in the theatre business since starting as an 

u.shcr in the Pox in Phoenix. 

The opening of the new Bethany Theatre 

was postponed a few days till April 25 due 

to .some constniction delays. Large full 

page ads in the local newspapers made 

sure that everyone knew about this new 

Porman-Nace theatre. 

Secures "Mischief Makers' 

LOS ANGELES — Herts-Lion 

International 

has secured foreign distribution 

rights to "Mischief Makers," original "Our 

Gang" comedies from National Telepix 

Corp. and plans to syndicate the 78 15- 

minute shoi-ts immediately, according to 

H-L president Kenneth Herts who set the 

deal. 

Forman-Nace Opens 

2nd Phoenix Deluxer 

PHOENIX—Forman-Nace circuit's new 

Bethany West Theatre, displaying "sheer 

splendor unseen in theatre constiuction 

since the days of television," was formally 

opened Wednesday. April 25. in suburban 

Bethany. On the screen w-as "Follow 

That Dream," which also oi>ened at the 

Cinema Park Drive-In. 

The Bethany West is the second plush 

theatre corustructed in this area by Forman 

and Nace, the first being the Kachina, 

which w-as opened late in 1960 in suburban 

Scottsdale. 

In eveiT department, the new Arizona 

showcase shows evidence of advance planning 

that goes well beyond current-day 

expectations. The total seating capacity 

con.sists entirely of plush loge chairs, 1,218 

in number. Tlie screen is the largest and 

widest found in an indoor theatre in this 

area. The decor is blue and gold throughout. 

Opening night festivities included an 

appearance by Arizona Gov. Paul Fannin 

and Phoenix Mayor Sam Mardian. 

A plane load of Los Angeles Filmrow 

executives who attended the special event 

Included William Devaney, MGM division 

manager: Nonnan Jackter. division manager 

for Columbia: Morris Sudmin, Los 

Angeles manager of 20th-Fox: Arnold 

Shartin, MGM branch sales manager: 

Newton P. Jacobs, president of Favorite 

Films: Max Facter, Paramount sales manager: 

Francis Bateman, western division 

sales manager for Pathe-America, and Al 

Bliunberg, National Screen Service. 

Los Angeles home office executives who 

made the trip included William R. Forman, 

Don Guttman. Bert Pirosh, Mike Forman 

and Jack Myhill, all of whom were hosts 

along with Harry L. Nace. w^ho headquarters 

in Phoenix. 

Albuquerque Tract Title 

To Frontier President 

ALBUQUERQUE. N.M.—A 3.2-acre tract 

on San Mateo NE. north of the city limits, 

has been transferred from Frontier Theatres 

to the circuit's president. Louis C. 

Higdon, Dallas. The firm operates six theatres 

here. According to a restrictive clause 

in the contract, the land cannot be used 

for a motion picture theatre, either indoor 

or drive-in type, for 15 years. 

To Board of SAG 

HOLLYWOOD — Nick Adams, Ernest 

Borgiiine. Steve FoiTest and Lee Marvin 

have been appointed as members of the 

board of directors of the Screen Actors 

Guild, replaciiig Bruce Bennett, Skip Homeier, 

Howard Keel and Prank Wilcox, who 

resigned due to pressure of other activities. 

The new members will serve until 

the guild's annual election next October. 

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Oregon— B. F. Shearer Company, Portland—Capitol 8-7S43 

Colorodo— Denver Shipping & Inspection Bureau, Denver—Acomd 

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W-6 

BOXOFnCE May 7, 1962

! memorative 

. 

11 

. . Favorite 

. . Helen 

atilii 

SEATTLE 

lunchfon was held at the New Washington 

Hotel for Bill Heineman of 

New York, vice-president of United Artists 

The luncheon and meeting following were 

attended by old friends and film exchange 

men. including Bud Hamilton. UA salesman, 

up from Portland: Neil Walton, former 

branch manager of Columbia, and 

his brother Eddie Walton: L. O. Lukin. 

foiTOerly with Evergreen. B. P. Shearer, the 

Varsity Theati-e and First National and 

Jr. and Edgar Mercy from Yakima. 

Kenneth Lloyd, 20th-Fox manager, was 

in from Salt Lake and held meetings with 

Seattle personnel Yorke. 20th- 

Fox publicist, 

. 

was in from San Fran- 

Bob Painell. Favorite Films 

Cisco . . . 

manager, made a trip to Portland to call 

on the trade Films salesman 

Bob Leach, out of the San Francisco 

. 

office, covered the southern Oregon territory 

for the Seattle office. 

. . . Adding 

Carl Handsaker, 20th-Pox eastern Washington 

The fii-st 

salesman, was in . . . few days of the Fair drew many famous 

personages, including the Shah and Empress 

of Iran, Damay Kaye and John 

Wayne . . . Jolie Gabor, matriarch of 

the famous Gabor clan and mother of Zsa 

Zsa. Eva and Magda. arrived from Palm 

Springs and visited the Fair 

to Fair festivities, the Matsonia arrived 

with 450 passengers, mostly Californian 

and Hawaiian visitors. 

John Carson "Buck" Brown, with flowing 

beard, weathered skin and buckskin 

breeches, and his wagon and team of oxen, 

with 8.000 pieces of World's Fair commail, 

completed a 1.400-mile 

trip from Hesperia. Calif., high desert 

country near the slope of the San Bernardino 

mountains, to the Seattle World's 

Pair. The actor, a long-time extra, starred 

in a recent movie, "Bull Whip." For weeks 

Bixjwai has been collecting orders, at 25 

cents a letter, for commemorative mail, 

and he went directly to mail the letters 

at the newly dedicated post office in the 

fau-grounds. Space Needle. Wash. Brown, 

57, says he is a descendant of Kit Cai-son. 

FiUnrow visitors included Andy Anderson, 

booking for his Yakima theatres, the 

Capitol and Tower Drive-ln; Jack Barber, 

associated with John Lee Theatres and 

drive-ins in the Basin area, in from 

Ephi-ata: Harry Wall, in from Lewiston, 

attending the Fair accompanied by Bud 

Alfred. Lewiston newspapeiTnan, who was 

here with the official press and media 

delegation on press preview day. 

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BLUE BOY IN DENVER — For the 

opening: of "State Fair" at the Denver 

Theatre in Denver, Colo., a street ballyhoo 

featured a duplicate of Blue Boy, 

the picture's prize-winning hog:, riding: 

in a dressed-up trailer and escorted by 

a TV youth attired in levis to look 

like the figure at the entrance of the 

Dallas State Fair, shooting location of 

the picture. The campaign was executed 

under the direction of Harold 

Rice, city manager. Fox Intermountain 

Theatres, assisted by Charles AUum 

and Joe VIeck, 

Star Display for 'Grimm' 

HOLLYWOOD—An unusual display is 

being shipped by MGM to 100 Cinerama 

theatres in the U. S. and other countries 

for use with release of the MGM-Cinerama 

presentation of "The Wonderful World of 

the Brothers Grimm." The display, to be 

completed by the end of this month, consists 

of 12 three-dimensional portraits of 

the film's stars created by southland artist 

and illustrator Joe Smith. They are of 

Lam-ence Harvey, Karl Boehm. Russ Tamblyn. 

Yvette Mimieux. Walter Slezak, Oscar 

Homolka. Claire Bloom. Barbara Eden, 

Ten-y-Thomas, Buddy Hackett, Jim Backus 

and Beulah Bondi. 

'Music Man' Changed 

HOLLYWOOD—"The Music Man" will 

bow at the Paramount Theatre here on 

July 25 at advanced prices on a continuous 

run policy. The Warner Bros, film originally 

had been set to premiere at the Stanley 

Warner Theatre following "Counterfeit 

Traitor," but the house will reconvert to 

Cinerama in August and will be made 

available for "Brothers Grimm" in.stead. 

'Five' Release May 16 

LOS ANGELES—May 16 has been set 

as the national release date for American 

International's "Warriors Five" by sales 

chief Leon Blender. The war drama of 

guerrilla action during the World War II 

invasion of Italy toplincs Jack Palance. 

Anna Ralli and Serge Reggiani. 

"El 

Cid' Opens in LA 

LOS ANGELES—"El Cid" opened May 4 

at the Fox Theatre, marking its 35th 

domestic date and the third in California. 

Cinerama at Seattle 

To Include Garage 

SEATTLE—This city's Cinerama Theatre 

will be combined with a parking garage 

in a $1,500,000 development by Martin 

Theatres, which operates 159 theatres, 

two television stations and nine radio 

stations in the southeast. Its home offices 

are in Columbia, Ga. 

"Seattle Cinerama has top priority in 

Martin Theatres national program because 

of the Seattle world's fair," said E. D. 

Martin, president of the chain, who selected 

the site, which will be on Lenora between 

Fourth and Fifth avenues. A 35-year ground 

lease was pm-chased for $250,000 with 

construction of a two-level garage estimated 

at $250,000 more. The theatre and 

equipment will cost about $1,000,000. 

Martin Theatres ha.s a contract with 

Cinerama. Inc.. to consti-uct theatres in a 

dozen cities. The architect is Pinch. Alexander. 

Barnes. Roth.schild & Paschal of 

Atlanta, with Raymond H. Peck of Seattle 

as associate architect. 

Participating in the lengthy negotiations 

were Manson Backus, president of Canterbury 

Investment Co.. owner of the pai-king 

property: Joseph Diamond, president of the 

Diamond Parking Co.. from whom the theatre 

site was leased; C. L. Patrick, vicepresident 

of the theatre chain, and Robert 

K. Keller, Herman Howe and W. H. HaiTis, 

attorneys. George D. Tucker, president of 

George D. Tucker & Associates, handled 

negotiations. 

HOLLYWOOD—Max Youngstein. executive 

vice-president of Cinerama, here to 

attend the SMPTE convention, revealed 

that Cinerama always will have two pictures 

in release and two in production. 

"How the West Was Won" and "The Wonderful 

World of the Brothers Grimm" will 

be the fii-st two MGM-Cinerama films for 

release. 

James Stewart to Berlin 

HOLLYWOOD—At the request of the 

State Department. James Stewart will be 

the official representative of the U. S. 

govenmient at the Berlin Film Festival, 

according to Bert Reisfeld. local representative 

for the 12th annual event which 

takes place from June 22 to July 3. 

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DENVER 

Jânager Bill Hastings of the Oipheuni 

Theatre arranged for a special show 

for oiphan children over the Easier holiday 

. . . Carl Halberg, who operates the 

Star Drive-In at Longmont, has taken over 

the Jet Drive-In. Truth or Consequences. 

The Monaco Drive-In was held up 

N.M. . . . 

by gunmen who escaped with $1,300. 

. . . 

Local Fox theatres' annual "Back to the 

Movies" campaign features a tie in with a 

chain of local grocei-y stores. Every $5 purchase 

entitles the grocei-y shopper a coupon 

worth 50 cents on an admission in 

any Pox Denver theatre 20th-Pox 

salesman narrowly escaped injury when his 

car was caught in a rock slide while traveling 

the territory . . . John Vos of American 

International has a badly sprained 

wrist as a result of casting himself, instead 

of the bowling ball, down the alley! . . . Mr. 

and Mrs. Charles McCarthy, Lincoln Theatre 

at Limon, have a baby daughter. 

On the Row were H. Traylor. El Grande 

at Granby: Pay Gardener. Star at Curtis, 

Neb.: John Timnis. Belle Drive-In, 

Durango: Carman Romano, L & L at Louisville; 

Wilbur Williams. Holiday at Boulder: 

George McCormick. Skyline at Canon City, 

and Art Goldstein. Uptown Theatre. Denver 

. Archuletta. manager of the 

Paramount Theatre, was vacationing . 

Bill Hastings, manager of the Orpheum 

Theatre, will host the May industry luncheon 

at the 400 Club. 

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President Kennedy Sees 

'Counterieit Traitor' 

Hollywood—On the recommendation 

of his brother, Robert, President Kennedy 

requested a special screening of 

Paramount's "The Counterfeit Traitor" 

in Palm Beach, Fla. V. S. Attorney 

General Robert Kennedy had seen the 

Technicolor drama earlier at Washington's 

Ontario Theatre. The film, a true 

story of Eric Erickson, top Allied 

espionage agent during World War 11, 

stars William Holden and Lilli Palmer. 

Westgate Circuit Buys 

Santa Paula Drive-In 

SANTA PAULA. CALIF. — The Santa 

Paula Drive-In changed hands in mid- 

April and i.s now under the new management 

of Bob Anderson. Canoga Park, who 

plans to remodel the theatre from screen 

to boxoffice. 

Anderson wants to install a 100-foot 

screen, a new marquee and two boxoffices, 

besides raising the capacity to 750 cars. At 

the conclusion of the face-lifting, which 

will take three or four months, the theatre 

will be turned into a first-run house. A 

feature of the new management will be a 

playground at the foot of the new widescreen. 

Anderson will be assisted in his remodel- 

'Carnival' to Herts-Lion 

LOS ANGELES — Herts-Lion 

ing plans by Jim Poynter of Arlington. For 

the time being. Anderson plans to commute 

from his Canoga Park home. He and his 

wife Lynn have a 20-month-old daughter, 

Kathy Leigh. 

Anderson is managing the enterprise for 

the new owner. Westgate Theatre Amusement 

Corp., Los Angeles. Westgate bought 

the theatre from Milton and Dody Smith, 

who had run it for the last ten years. It 

was built by Lymi Raines of Ojai for the 

Hickory Land Co. and first managed by 

Don Austin, now retired. 

Smith is leaving exhibition after 35 

years of experience to launch a new Santa 

Paula industrial concern manufacturing 

and distributing his electronic food dispensers. 

International 

has acquired the theatrical featm-e. 

"Carnival of Souls." from Harvey Pi'oductioiis 

of Kansas and will release the drama 

June 1 with the company's newly completed 

"Devil's Messenger," which stars 

Lon Chaney. Plans cuirently call for initial 

oiJenings in San Diego. 

S&S to Make 'Atomic' 

HOLLYWOOD—Under the banner of 

S&S Productions. William Stephens and 

Donald Steward will produce "Atomic 

Island." with U-I handling distribution for 

the U.S. and Canada. Based on a story 

by Steward and Robert C. Bennett. Brian 

Donlcvy has been signed to star. 

Audie on Veterinary Board 

HOLLYWOOD—Gov. Edmund G. Brown 

lia.s aiJiJoinled Audie Murphy to the newly 

creat

, side 

I 

^ 

T 

— 

— —— 

Varied Views Emerge 

As Loop Level Sags 

CHICAGO — 'riu-n- 

wore wide differences 

n );ros.ses throuHliout the Loop, and while 

he downward trend in some situations was 

Utribiited to the fact that spring vacation 

vva.s a big factor in bolstering business last 

ueek. there was a general reaction that 

;r;.iin types of filnis have lost their zip 

lor the movie-going groups. There was 

specific reaction in this respect to the 

Tennessee Williams plays. "Sweet Bird of 

Vouth" as an example took a sharp drop 

at the boxoffice in the third week at the 

Chicago Theatre. "State Fair," on the other 

hand, continued to gross in the upper 

brackets. 


vlapn— Porodisio (SR), 5th wk 125 

Corncqic Shodows (Lion Inf 'I) 1 25 

Sweet Bird of Youth 1 20 

(MGM), 3rd wk. . 

Chicnqo- 

Cinema- Lo Belle Americoine 

. 

iCont'l), 9th wk...l25 

Cinestago- El Cid (AA), 1 8th wk 100 

Esquire— Five Finger Exercise (Col), 2nd wk 180 

Loop— Moriiinia (SR); Hunzo (SR), 5th wk 130 

(Monroe The Devil's Eye (Jonus); Poradise 

Alley (SR) 130 

-State - - 250 

Foil (20th-Fo,x), 3rd wk. 

- 

• 

Pilot (BV), 3rd wk 135 

Loke The Man Who Shot Liberty Volonce 

Para) 3rd wk 150 

.iirt— Purple Noon Times), 4th wk 145 

Todd— West Side Story UA), 11th wk 250 

Town Les Lioisons Dongereuses (Astor), 165 

2nd wk 

nited Artists The Counterfeit Troitor (Pora), 

;nd wk 150 

ds—Cope Fear (U-1), 2nd wk 180 

Playhouse Block Tights (Magno), 

r)d 

.iih wk 130 

Kansas City Experiences 

An Up-and-Down Week 

KANSAS CITY—First-run business here 

followed the nationwide pattern of afterholiday 

droop, although "Judgment at 

Nuremberg" still held strong at the Brook- 

and "West Side Story" was healthy 

at the Plaza with many out-of-town school 

'groups coming in for matinees, a circum- 

,

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. . 

. . 

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. . The 

CHICAGO 

Qscar Brotman, who built the Oasis and 

Hillside, has now taken a 90-day option 

on some property on the near north 

side and has an architect di-awing sketches 

Members of 

for a new art theatre . . . 

the Chicagoland Drive-In Ass'n are scheduling 

monthly membership meetings when 

distributors will be invited to talk on upcoming 

product. The fu-st session was addressed 

by Dick Graff of Universal. 

Kathy Ham of the Great States Theatres 

booking depai'tment is engaged to John 

Ice. Steve Pox of the B&K publicity depai'tment 

will wed in July. Joan Sobota. 

secretai*y to Han-y Lustgaiien. will marry 

Paul Lazzai'o in May. Diane Krueger. se"- 

retary to Mam-y Glass, head of the B&K 

real estate depai-tment, w'ill wed Robert 

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KANSAS CITY 

Ta«k Hastings of Ihe 54 Drive-In at lola. 

Kas.. divides his time between motion 

picture exhibition and newspaper work on 

the local daily, the tola Register. Hastings' 

value to the pai>er was made evident recently 

when he was appointed advertising 

manager. He seems to keep his two vocational 

interests well in hand even though 

felled a few days ago by the flu. He repoi-tedly 

was making a rapid recovery and 

was expected back at both his desks very 

soon. 

Tom and Connie Edwards are back in 

Eldon from their Florida home away from 

home, and the proprietor of the CoiTal 

Drive-In and the famed Monkey Jungle 

came back this time with a real fish story 

of catching tarpon in a Florida river! . . . 

Fishing nearer home was being done last 

week by Joe Hendi-icks. manager of the 

El Dorado Drive-In at El Doi-ado Springs. 

Hendricks took his boy along to back up 

his yarns. 

Woodie Latimer has provided a smart 

new touch on Filmrow with the new L&L 

Popcorn sign which overhangs the sidewalk 

in front of 114 West 18th St. For 

the exhibitors who don't get to town often 

— it's an attractive double-faced sign of 

translucent plastic with red letters on a 

background part white and part blue. The 

sign has an automatic timer which illumines 

it at dusk and makes it visible 

from quite a distance. 

Earl Ogan, AA salesman, made his first 

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BETTER METHODS OF SELLING 

URGED A T ARK. ITO SESSION 

Members Vote Support 

Of New Star Program 

And Audience Awards 

LITTLE ROCK, ARK.—More and more, 

exhibitor thinking is concentrating on how 

to do a better job of selhng. Individually 

and at conventions, the emphasis is on 

getting results at the boxoffice. Increasingly, 

theatremen are looking to 

themselves for answers. 

This trend was pronounced at the convention 

here Tuesday and Wednesday 

(1. 21 of the Independent Theatre Owners 

of Arkansas—in talks by John G. Broumas. 

president of the Maryland Theatre Owners 

Ass'n: M. B. Smith, advertising-promotion 

vice-president of Commonwealth Theatres, 

Kansas City; BUI Slaughter, Rowley 

United Theatres, Dallas, and others. 

OFFICERS RE-ELECTED 

J. T. Hitt, Bentonville. was re-elected 

president of ITOA at the final business 

session Wednesday. Gordon Hutchins of 

Russellville was re-elected vice-president, 

and Nona White of Little Rock, secretarytreasurer. 

Bruce Young of Pine Bluff continues 

as board chairman. District vicepresidents 

are E. W. Savage, Booneville: K. 

K. King, Searcy; Mrs. Ann Hutchins, Corning: 

James W. McWilliams. El Dorado; 

Robin Wightman, Little Rock, and Dick 

Wommack. Fayetteville. 

Two resolutions were passed by the delegates—to 

support the TOA New Stars of 

Tomorrow campaign, and support 100 per 

cent the proposed Audience Award contest 

next October. 

The Showman of the Year award went to 

Bruce Young of Pine Bluff as Arkansas' 

outstanding exhibitor during the year. 

Growing acceptance of one of the 

changes that is taking place in the motion 

picture industry was indicated in the 

speech prepared by Smith, who was unable 

to attend because of illness. His talk was 

read by Richard Orear, Commonwealth 

president. Smith noted that exhibitors, 

faced with a decline in production by 

Hollywood, are importing a huge amount 

of film from overseas in order to make up 

the slack. 

ATTENTION TO IMPORTS 

"Pictures of foreign vintage are making 

hefty inroads on American screens," he 

said. "This market is going to grow and it 

can only mean that exhibitors in general 

must give more attention to foreign films. 

"The art theatre, mixing intimacy and 

legitimate formality, is a fast growing field 

in this counti-y. It is not something to be 

ignored. And let me tell you this— the art 

theatre requires a special technique, and a 

special and luiique approach in the field of 

selling and promotion. It's the kind of 

approach that most exhibitors are not acquainted 

with. You should study this more 

for we're sure that 'international entertainment' 

in motion picture film will grow 

into a huge segment of the industry in 

this counti-y." 

Broumas Blames SexyAds 

For Censorship Troubles 

LITTLE ROCK. ARK.—It is the advertising, 

more than the actual content of 

pictures, that is stirring up the demands 

for censorship or mandatory outside classification 

of pictures, in the opinion of John 

G. Broiunas. pre.sident of the Maryland 

Theatre Owners Ass'n. 

Addressing the annual convention of the 

Independent Theatre Owners of Arkansas 

at the Lafayette Hotel here Tuesday 

1 

Broumas said exhibitors could not control 

what was in the pictures they played, but 

they could control the advertising. 

"I am not suggesting you forget about 

hard sell, or showmanship, in yoiu- advertising," 

Broumas said. "But you don't have 

1 1 

. 

to run a suggestive ad just because this is 

the way the film company or some ad mat 

service thinks this film should be sold. Not 

every picture has a bedroom scene, with 

the girl's dress sagging down to here. Not 

even' film is peopled with loose gals or is a 

story of a girl's fight to maintain her virtue. 

Ads are designed to whet people's interest 

in a picture and to get them into 

your theatre. It can be done with good 

taste just as effectively as by a suggestive 

Smith's topic waa "Planting a Garden of 

Ideas." He declared it is an absolute 

necessity for theatremen must get themselves 

in order, individually and through 

teamwork, to cope with the great changes 

that are taking place in the theatre business. 

Only teamwork can head off pay TV, 

described as a devasting and vicious thi'eat. 

or meet the attacks being made "on sex in 

films and film advertising." 

This practical thinking theatre executive 

urged his listeners to develop a "Garden 

of Ideas." calling on exhibitors not only 

to advance ideas and proposals for the improvement 

of the theatre industry as a 

whole, but also to cultivate then- plans and 

actions and make "your voices heard in 

high places." 

Smith said his "Garden of Ideas" contains 

five rows of "Peas." which he listed: 

1. Prepare: 2. Pitch Promptly: 3. Persevere: 

4. Politeness: 5. Parade. 

"Squash"—Such as squash 

Also several 

detrimental 

talk. Squash criticism, and Squash indifference. 

Also "Lettuce"—Let us be faithful. 

Let us be loyal. Let us be unselfish, Let us 

be helpful. Let us be truthful. 

Then Smith had several rows of "turnips" 

—Turn up with some plains. Turn up with 

some ideas. Tm-n up with some determination. 

Un:ier this terminology. Smith made the 

following suggestions: 

• Let us seek national advertising campaigns 

that will sell fine movies coming 

from Hollywood. 

• Let us determine what we can do about 

copy line." 

Repeating his statement that censorship 

problems were caused by the advertising, 

Broumas said that, because of it, good 

judgment must be used in advertising, adding 

that "the misleading or the dirty ad 

that could get you a buck's worth of extra 

admission today could bring you many 

bucks' worth of headaches tomorrow." 

Broumas, who is assistant to the president 

of Theatre Owners of America, reminded 

the Arkansas TOA unit of basic 

standards in the good operation of a theatre; 

namely, keep the physical theatre 

clean, fresh and inviting and the staff 

courteous: keep the theatre as modem as 

finances peiTnit and, lastly, u.se discretion 

in the advertising. 

The Arkansas showmen were advised not 

to overlook the fact that both through tax 

write-offs and available extended terms, 

they could modernize their theatres "at far 

less of a cash outlay than you might 

imagine." Broimias also recommended 

financing through the Small Business Administration 

if unable to obtain money for 

modernization through local banks. 

our moral responsibilities to the public 

and the problem of censorship. 

• Let us put our house in order when it 

comes to tasteful motion picture advertising. 

• Do you really take the time to write and 

state an honest opinion ... to the studios, 

to your trade journal or daily newspaper, 

or exhibitor association leaders".' 

Are you willing to give time, energy, 

sweat to the future of your industry? 

• Courtsey and politeness are keys to the 

world of good public relations . . . 

friendliness is the key to good selling. 

Parade . . . your motion pictures, and 

• 

your ideas for general improvement in 

this industry. 

• You cannot command the quality of motion 

pictures, because this is a creative 

art in its purest form; you can only command 

its moral responsibilities. 

• Iêt us turn up with enthusiasm. Enthusiof 

the public. Indifference occurs only 

because the public doesn't know about 

good motion pictures. To cure indifference 

you must be master of the hard 

sell and the soft sell! 

• Let us turn with enthusiasm. Enthusiasm 

is the magic for all of the brew of 

showmanship. 

Smith cited the growth of the Show-A- 

Rama convention in Kansas City, of which 

he was one of the originators and devclopei-s. 

This meeting has developed into 

one of the most successful exhibitor gath- 

I Continued on following page) 

BOXOFFICE :: May 7. 1962 SE-1

Flora 

UA 

. 

WB) 

Howco 

Better Selling Methods 

Urged at Ark. Session 

I 

Continued from pieceding page' 

erings in the country. It started as a joint 

venture of the Alhed and TOA units in the 

Kansas City area, soon united as the 

United Theatre Owners of the Heart of 

America. Smith reported the first Show- 

A-Rama cost around $2,300 while on the 

fifth, held recently, more than $20,000 was 

spent. Its purpose. Smith related, has been 

to develop new enthusiasm for the selling 

of motion pictures. 

Commenting on changes, Smith said: 

"You can remember what radio did to 

motion pictures ... but it did make people 

aware of the drama and fun in good bocks 

TV also has done something; it has introduced 

to millions a higher form 'art,' make 

no mistake about this." 

Reporting on the legal aspects of the 

toll TV case headed for the state supreme 

court here. Leon B. Catlett, attorney for 

Arkansas ITO. said briefs are being prepared 

and will be filed about June 2. The 

opposition. Midwest Video Corp.. which 

seeks to install pay television in Little 

Rock, has ten days in which to answer, 

then exhibitors will be granted a few more 

days, and the case is expected to extend 

into the fall term of court. 

Catlett said the state legislature set up 

the Public Service Commission in 1935 and 

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gave it jurisdiction over utilities that supply 

communication service by telephone or 

telegraph. He pointed out that television 

is not a utility and cannot be considered a 

communication service by either telephone 

or telegraph, and further, that it was an 

unknown service in 1935. 

The unknown element should be a deciding 

factor in this case, he indicated, and 

cited, in effect, similar cases in several 

states in which the Supreme Court had 

held that that which was unknown at the 

time governing bodies were formed cannot 

come under their jurisdiction. 

Bill Slaughter of Rowley United Theatres 

of Dallas, urged exhibitors to pay 

more attention to the general appearance 

of their concession stands. He stressed 

cleanliness, quality, and well-know'n 

brands, either nationally or locally. 

"Sample your own wares and see what 

you are offering your customers," he said. 

"People won't complain about your poor 

stuff: they just won't buy it next time." 

He said Rowley theatres received criticism 

when they first "went into 15-cent 

popcorn," but a new and larger box was 

designed and there has been no complaint 

since. 

Clarence N. Walker, public relations expert. 

Atlanta, told exhibitors that keys to 

success "are where you are—in your own 

business, in your own community." 

"I don't know of anybody who has contributed 

more to the happiness of people 

than the movie industry. But you can't 

rest on your laurels. You are too far from 

perfection. he said. He noted that some 

old-fashioned keys to success are people. 

friendship, religion and tolerance. 

"Exhibitors have a great responsibility 

to the community," he warned, "to give 

boys and girls good clean entertainment 

and help curb juvenile delinquency." He 

said you can't expect a community to support 

you if you don't support the community. 

Stressing the importance of advertising, 

he said, "Keep on telling the story." 

Calif. Women's Clubs Vote 

Honors to 'King of Kings' 

HOLLYWOOD—Pive top awards were 

presented to Samuel Bronston's "King of 

" 

Kings in a poll conducted by the California 

Federation of Women's Clubs, comprised 

of 800 clubs and 70,000 members. 

The awards will be presented May 8 at 

the organization's 60th annual convention 

in San Diego as follows: MGM, studio: 

Samuel Bronston, producer: Jeffrey Hunter, 

best actor; Siobhan McKenna, best 

actress, and Milton Krasner, photography. 

Memphis First Runs 

Enjoy Bumper Week 

MEMPHIS—Five first runs did 50 per 

cent above average, or better, for the week. 

It was a good week, all around. Nobody 

reported below average attendance. "Pollow 

That Dream." the new Elvis picture, 

hit 175 per cent of average at Plaza. "South 

Seas Adventui-e." Cinerama, continued to 

lead the field at Palace. 


Crosstown—The Prctnoturc Burial (AlP-Howco); 

The Snake Womon (UAj .' 

. 150 

Guild— Through a Gloss Dorkly (Jonus) 150 

Maico—Moon Pilot ,BV; iqq 

Polacc—South Seas Adventure (Cineromo) 

5'h wk ' 

250 

Plaza—Follow Thot Dreom (UA) . 

175 

Stote—Sweet Bird ot Youth (MGM), 4th wk 100 

Strand—The Men Who Shot Liberty Volance 

(Paro) 

I5Q 

Warner—Rome Adventure ( 

125 

Jacksonville WOMPIs 

Re-Elect Anne Dillon 

JACKSONVILLE — Anne Dillon, secretary 

to LaMar Sarra. general counsel and 

vice-president of Florida State Theatres, 

has been elected to the presidency of 

WOMPI for the second straight year. Other 

officers cho.sen to serve with Mrs. Dillon 

at an election in the Studio Theatre were: 

June Faircloth (Lake Forest Drive-In), 

and Joyce Malmborg 1 Allied Artists), vicepresidents 

: Walden 1 

1 . recording 

secretary: Jane Davis iPSTi. corresponding 

secretary, and Enizell "Easy" 

Raulerson (Florida Theatre 1. treasurer. 

Named to two-year terms on the board 

of directors were Kathleen "Kitty" Dowell 

lUAi. Edna Nofal iLake Forest Drive-In), 

Linda Griffin (UAi and Velma Register 

(20th-Pox). Holdover board members for 

one more year are Mary Hart iPSTi and 

1 

Ida Belle Levey 1 

President Dillon said that the names of 

new committee chairmen for the coming 

year will be announced shortly. 

Seven Students Picket 

Segregated N. C. Theatre 

HENDERSON, N.C.—Seven Negro college 

students, six carrying signs, began 

picketing the segregated Embassy Theatre 

here. John Nettles, spokesman for the 

group, said they represented the Kittrell 

Junior College chapter of the National 

Ass'n for the Advancement of Colored People. 

The college is located south of 

Henderson. 

"We came to picket until we get the 

movie integrated or closed completely." 

Nettles told a newsman. 

president of the college 

He said he was 

NAACP chapter 

and was from South Carolina. He declined 

to identify his home town. 

George E. Stevenson, manager of the 

theatre, said. "I never intend to integrate." 

The theatre is owned by Stevenson Theatres, 

Inc. 


Large Core 

Greater Crater Ar 

MAXIMUM LIGHT 

Evenly Distributed 

In Georgia— Dixie Theatre Service & Supply Co., Albony— Hemlock 

2-2846 

Rhodes Sound & 

ADams 3-8788 

Projection Service, Savannah— 

Notional Theatre Supply Co., 187 Walton St., Atlanta 

3, Ga. Tel.: JAckson 4-8486 

SE-2 

BOXOmCE May 7. 1962

;.. 

• NTACT YOUR yimanlca/L, .a ^nXejinatLo/vzL 

CHARLOTTE 

Walter Pinson 

311 So. Church Street 

Charlotte 2, N. C. 

EDison 3-4459 

MEMPHIS 

Charles Arendall 

399 So. Second Street 

Memphis, Tennessee 

JAckson 6-8328 

ATLANTA 

W. M. Richardson 

164 Walton Street, N. W. 

Atlanta 3, Georgia 

MUrroy 8-9845 

JACKSONVILLE 

C. L. King 

137 Forsythe Street 

Jacksonville 2, Florida 

ELgin 6-5737 

NEW ORLEANS 

Mamie Dureau 

215 S. Liberty Street 

New Orleons, Louisiana

MIAMI 

Tohn H. Harper is the new nianager of the 

Palm Theatre in West Palm Beach. 

G oiKe Kilpatiick has returned to his post 

as manager of the Lake Theatre in Lake 

Worth after a period at the Palm . . . The 

Variety Club's women's committee. May 7 

at the Barcelona Hotel, installed the first 

.

. . Don't 

. . . Amelia 

. . M. 

. . From 

" 

and 

. . 

Florida-Made Tear' 

Premieres in Miami 

MIAMI — Harry Botwick. southcastom 

manager of Florida States Theatres, 

termed the promotion of the Florida-made 

"Cape Pear" a "wedding of production, 

sales and exhibition" between Universal- 

International and Florida State. 

Universal eastern publicity manager, 

minute spots twice each hour for six days, 

a total of 624 spots. 

John D. MacDonald, author, had a standing 

room only crowd at his appearance at 

the University of Miami and he also addressed 

a group at Dade County Junior College. 

He also appeared with Barrie Chase 

at all the openings here in Dade County as 

well as on Educational TV, Channel 2. Miss 

Chase appeared on stage in the other theatres 

as well. 

Probably one of the most successful ventures 

was an open end panel discussion 

scheduled immediately following a threehour 

telecast on WLBM, ending at 3:30 

a.m. and conducted by Larry King as host 

and moderator. The show received more 

telephone calls than any other ever staged 

in this area. 

Panelists were Herb Kelly, motion picture 

reviewer for the Miami News: MacDonald, 

the author: Botwick, and Jay Robinson, 

representing the legitimate stage. Heavy 

mail response also followed the progi'am. 

Newspapers throughout the three counties 

carried feature stories as well as 

progre.ss reports on news iterns such as 

arrivals, etc. As Botwick said, "All media 

of publicity were used—you name it and 

we used it." 

Ads carried special boxes about the importance 

of seeing it from the start, with 

major emphasis on suspense. 

In view of the tremendous exposure 

gained during the ten-day stay of MacDonald 

and the three-day stay of Miss Chase, 

the radio-theatre party and all day broadcast, 

the regular advance budget was held 

for use starting the day after the opening 

to take advantage of weekend business and 

package deals. 

Street ballyhoo was the use of a giant 

hand during the last 20 minutes of the feature 

reading: "The management urges you 

to STOP . enter the theatre now. 

WAIT for the end of the feature, please!" 

MEMPHIS 

pivis Presley and Stella Stevens, who grew 

up in Memphis, went to Hollywood 

where both worked at Paramount studios at 

the same time, making films, but never 

met. Now. half way around the world from 

their hometown, it happened in Hawaii. 

They were about to do their first scene together 

in their costarring film. "Girls! 

Girls! Girls!" "He's good to work with." 

Stella said. "I think we will get along just 

fine." 

Eugene Foley has bought the Palace Theatre 

at Marks. Miss., from John Twiehaus, 

Paul Kaniey. was here for a luncheon for 

the press prior to the premiere of "Cape 

Pear" and said: "We've had tremendous 

success during the past two years as a result 

of close cooperation between releasing and has reopened it full time. It had been 

and exhibition. The weeks and months of 

closed since January 1 . . . Miteel Nasser 

advance preparation in Miami has now set reopened her Shelby iMiss.) Theatre, closed 

the pattern for the rest of the country." 

Alvin Tipton, who operates 

1 . . . 

Botwick commented that the campaign is 

since January 

the New at Manila, Ark., reopened 

prepared and followed through with the his Tipton Theatre at Monette, which has 

full cooperation of the distributor and the been closed for some months. 

good, solid commercials getting the backing 

they deserve. 

The United Theatres Corp. reopened its 

Kamey pointed out that "teamwork" 

Rivervue Drive-In at Morrilton, Ark., April 

is 

27 ... F. J. Gaude opened the Elite at Little 

what the industry needs. Assisting Botwick 

with carrying out the huge campaign 

Rock. It was formerly the Airways . . . William 

Elias 

were Howard Pettengill and Ralph Puckhaber. 

FST publicity department. 

opened his Elias Drive-In at 

Osceola . E. Ginn has reopened Mavon 

Theatre at Pickens. Miss., closed for 

"Cape Fear" opened at four theatres in 

some time. 

Greater Miami and one each in Hollywood, 

Port Lauderdale and Palm Beach, a three Jack Durell, Rowley United Theatres. 

county area. 

Dallas, who formerly worked for the company 

in Memphis, has returned here as 

FST first staged a radio theatre party 

with radio station WQAM consisting of manager of Rowley's Memphis office, replacing 

John Howell. Alton Sims. Rowley 

executive. Dallas, also a former Memphian, 

was in town in connection with the change 

Ellis, Ellis Drive-In, Millington, 

and Hays Redmon, Strand, Millington. 

were among visiting Tennessee exhibitors. 

Mrs. Lura Malin and her daughter Marjorie. 

who operate the Lura, Augusta, Ark., 

were in town . Arkansas came Tom 

Ford. Ford. Rector; Charles Bonner. Community. 

Pine Bluff: Ann Hutchins. State. 

Corning: Gordon Hutchins. 64 Drive-In. 

Russellville; Victor Weber. Center at Kensett 

and Palace at Bebee: Orris Collins. 

Capitol. Paragould: T. A. Ray. Calico, Calico 

Rock, and Moses Sliman, Murr. Osceola. 

Johnny Gannon, Southern Theatre Service, 

has taken over the booking and buying 

for Imperial Theatre at Pocahontas, 

Ark. 

The Memphian Theatre showed two 

Shakespeare films in connection with the 

11th annual Shakespeare festival. They 

were "Henry V. "Julius Caesar" . 

The Press-Scimitar conducted its annual 

spelling bee for county champions from all 

over the territory. One of the highlights for 

the spelling champs was a visit to the Palace 

Theatre where they saw the Cinerama 

•South Seas Adventure." Manaker Skec 

Yovan donated the theatre. Cinerama donated 

use of the film, and all employes gave 

their time to entertain the champs. 

New Promotion Service 

To Print a Newsletter 

HUNTSVILLE. ALA.—Theatres Promotion 

Service, organized here recently, will 

distribute Promotions at Work, a promotions 

bulletin. It will be mailed to all 

theatremen subscribing to it. The newsletter 

will contain news items and descriptions 

of best gimmicks, which managers are 

urged to send to Prances Pi-uitt at the 

Theatres Promotion office here. Box 592. 

Huntsville. 

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BOXOFHCE May 7. 1962 SE-5

Look to 

MASSEY SEATING 

Hit's for 

SAVANNAH 

J)avid J. Kane, U-I publicist, was here to 

help set up the Georgia premiere showing 

of "Cape Fear" at the Weis Theati-e 

May 10. Most of the exterior scenes of the 

film were shot locally a year ago. Kane 

is making an effort to have .some of the 

stars present but so far the west coast 

has made no definite commitment. Chamber 

of Commerce officlaLs have offered 

Kane full cooperation. Merchants are being 

contacted for window displays and a 

regular Holl.vwood premiere theme is being 

worked up which will include a parade 

of several bands to the Weis opening night 

and a searchlight display. 

Chatham County now has a real Moon 

river. The name of an imiwrtant river in 

the county was changed officially by the 

board of county commissioners in honor 

of the song written by Johnny Mercer, 

Savaniiiahian. which won for him an 

Academy Award. Mercer's Chatham County 

home is located on the Back river and it 

is thLs stream which from now on will be 

known as the Moon. The county commissionei-s 

credited Mercer with getting his 

inspiration for the lyrics to the song from 

this river. "Moon River" was the theme 

song in "Breakfast at Tiffany's." 

I' 

Bt: 

(B 

la 

SB 

m 

m 

m 

Boaz, Ala.. Plant Wins 

Dr Pepper March Prize 

DAT J,AS — Wesby R. Parker, chaiiTnan 

and president of Dr Pepper Co., named 

the Dr Pepper Bottling Co. of Boaz, Ala., 

winner of his Presidents award for March. 

The award, a gold -lettered, framed certificate 

and $750, was presented to D. 'V. 

Blalock, partner and manager of the Boaz 

firm, by Ernest F. Marmon, Dr Pepper 

vice-president. Parker, who usually makes 

the presentations personally, was unable 

to attend the Boaz ceremony due to a 

boai-d meeting. 

Parker said the Boaz Dr Pepper fiiin 

presented "a splendidly rounded, ramified, 

compreheiisive and balanced program for 

the month." He said they did an excellent 

job in vending, placing a considerable 

number of bottle vendors in new locations 

and also adding can vendors to their outstanding 

can distribution program. 

"As a result of its aggressive activity," 

Parker said. "Boaz had a Mai'ch case sales 

increase of 14 per cent over the like period 

of 1961." 

The runnei-up for the March award was 

the Dr Pepper Bottling Co. of Joplin. Mo., 

owned and managed by Mr. and Mrs. J. 

Glenn Mitchell. 

if 

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Eight-Hour Fire Destroys 

Louisiana Airer Screen 

LAKE CHARLES. LA.—A stubborn fire 

which stai-ted just before noon Sunday, 

April 15. destroyed the huge sci-een of the 

New Moon Drive-In on Highway 14 in the 

southeast section of town. 

City and Chennault Air Force Base firemen 

battled the flames from 11:04 a.m. 

until 3:40 p. m. but were called back when 

smoldering timfcters reignited at 6:49 p. m. 

It took two more hours to extinguish the 

blaze. Damages were estimated at $35,000 

to $50,000. 

SE-G BOXOFFICE May 7, 1962

. . Exhibitors 

. . Bernice 

T 

Martin Corp. Appoints 

McCollum to Atlanta 

ATLANTA—Norns McCollum is the city 

manager for Martin Theatres in Atlanta, 

succeeding Jerry 

Evans, who has been 

reassigned to manage 

the Martin Theatre 

in Atmore, Ala. 

McCollum, a native 

of Cobb County, 

comes to Atlanta 

from Tallahassee, 

Pla.. where he was 

advertising manager 

of the Tallahassee 

Democrat for the 

past four years. 

He was for 14 years 

associated with the Martin circuit, which 

operates some 200 theatres in Georgia, Alabama, 

Tennessee, Kentucky and Florida. 

Then he joined Florida State Theatres as 

manager of theatres in Daytona Beach and 

Tampa and later entered the newspaper 

business. His last assignment with Martin 

was as city manager at Dalton, where Martin 

has four theatres. 

McCollum will supervise the operation of 

the Rialto and Central theatres in Atlanta, 

with offices in the Rialto building. 

Martin also has leased the Tower Theatre, 

which will be converted into a Cinerama 

theatre after a complete remodeling 

job. The Tower will reopen with MGM's 

Cinerama production "The Wonderful 

World of the Brothers Grimm." This theatre 

also will be under McCoUum's supervision. 

McCollum takes over the reins of the 

Rialto while that theatre has booking commitments 

involving some of the most outstanding 

pictui'es of the season. 

Andy Griffith Receives 

Special Selling Award 

CHARLOTTE, N.C.—Motion picture and 

television actor Andy Griffith received a 

special salesmanship award here Friday 

night for "selling" the state of North 

Cai'olina. The presentation was made at 

the 12th annual awards banquet of the 

Charlotte Sales and Marketing Executives 

Club. 

Griffith, a native of Mount Airy and 

resident of Manteo, was cited for continuing 

contributions to his native state. The 

presentation was made by Wallace J. 

Jorgenson, executive vice-president of the 

group and managing director of television 

station WBTV in Charlotte. 

Jorgenson said an example of Griffith's 

attachment to the state was an offer he 

made to Gov. Terry Sanford to help stormstricken 

Outer Banks areas after they were 

battered by high winds and heavy seas last 

month. Griffith volunteered to stage a 

special benefit. He also appeared on a 

state-wide television program promoting 

the campaign to bring the battleship, USS 

North Carolina, to Wilmington as a permanent 

memorial. 

Griffith has announced tentative plans 

to establish a music camp for youngsters 

on the Dare County coast, where he has a 

large summer home. 

BOXOFTICE May 7, 1962 

ATLANTA 

. 

Dottie Southcrland, UA, motored to Jack- 

.sonville and St. Augustine. Fla., over 

the weekend seen along 

Pilmix)w buying and booking included B. A. 

Smith of the Dixie Theatre in Wrightsville: 

Sid Laird, Al Dun Amusement Co., 

West Point: Martha Reeves, McDonough 

iGa.i Theatre; Mai-shall Maddox. Maddox 

at Jasper: W. E. Blue, Jackson: W. W. 

Hammonds jr., Mai-shall at AJbei-tsville: 

Dean Hardy, Dallas at Dallas, and Bobby 

Cobb of the Richards Theatre in Payette, 

Ala. 

Anita Wright, Margaret Stover, Janice 

Bierman, Lois Cone, Bernice Hinton, Marcelle 

Kohn, Betty Ready. Carrie Hampton 

and Jean and John Mullis met at the office 

of the Theatres Service Co. after work 

and counted the turn-in for the 11th week 

of the WGST CCA campaign for the 

WOMPIs. Ailene Pohl, WGST CCA director, 

announced the results during the CCA 

broadcast Friday i27i, with WOMPI placing 

fifth for a prize of $40. This makes a 

total of $195 the club has accumulated to 

date. There is one tui-n-in to go, but with 

no weekly prize, as the amount turned in 

for the last week will apply towaid the 

grand final awards to be presented at the 

studios May 22. 

Joan Wilkerson of Warner Bros, will 

move June 1 to Odessa, Tex., where her 

husband will begin work w-ith the Boys 

Club of America . Hinton, Kay 

Films, was re-elected WOMPI president, 

and Lois Cone, Martin Theatres, was renamed 

treasurer. Elected vice-presidents 

were Johnnie Bai-nes, Wilby-Kincy, and 

Anita Wright, UA: Katherine Moore, National 

Theatre Supply, corresponding secretai-y. 

and Nell Middleton, MGM, recording 

secretary. Elected directors were Opal 

Tate, Tillie Shapiro, Joan Wilkerson and 

Vera Howze. Holdovers on the board are 

Betty Ready, Janice Bierman and Louise 

Bramblett. The club voted to cut down its 

visits to the Highview Nui-sing Home to 

one every three months and eliminate 

presentation of birthday gifts there. 

Showman Fred Kent Busy 

On Coliseum Pageant 

JACKSONVILLE — Fred Kent, local 

owner of the 24-house Kent Theatres circuit, 

has won wide acclaim in the Florida 

press during recent weeks for his dynamic 

leadership of the Ribault Corp., which is 

presenting Kermit Hunter's original historical 

pageant, "Next Day in the Morning," 

at the 10,000-seat Jacksonville Coliseum 

from May 1 through May 17. The 

pageant celebrates the quadricentemiial of 

the landing of Capt. Jean Ribault, a French 

Huguenot leader, with a group of colonists 

at a point a few' miles from present downtown 

Jacksonville in the year 1562. 

Kent views the pageant as the start of a 

new drive to change and deepen Florida's 

image to its residents and the nation. 

In addition to heading a theatre circuit 

and serving as president of the Ribault 

Corp., Kent is a practicing attorney, a bank 

director, social and civic leader and chairman 

of the State Junior College advisory 

board. 

Eastchester. N.Y., Plans 

Shopping Center Theatre 

EASTCHBISTER, N.Y.—A new .shopping 

center on White Plains road between Bumham 

road and Swift avenue has been approved 

by the planning board, the development 

to include a 600-seat motion picture 

theatre. 

The center al.so will have several retail 

stores and a parking area for 270 cars, both 

for theatre and store patrons. 

MoJiMi 

Arc Carbons 

WcM 

gtoMda^ 4 the 


Carrying mThis Seal 

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in America's Leading Theatres

. . TOMMY 

. . Floyd 

. . The 

. . Mrs. 

. . H. 

. . 

. 

at 

. . This 

. . "Moon 

. . Enidzell 

at 

NEW ORLEANS 

Jjaster holiday week business was very 

good, managers repoi-ted, in spite of 

competition from resorts and the Eastor 

Parade. "Moon Pilot" at the Oi-pheum 

drew a good crowd on Sunday, and on 

Easter Monday business slcyrocketed since 

schools were closed. "Follow That Dream" 

at Loews State and "SUte Pan" at the 

Saenger also had excellent Monday matinees. 

"West Side Story" improved on the 

excellent business it had done opening 

week. 

Helen Bila, WOMPI president elect, and 

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Audi-ey Hall, WOMPI corresponding secretary 

elect, both Paramount Gulf staffers, 

will attend the Variety International convention 

in Dublin. They will fly there and 

retui-n home on the S.S. Prance after visiting 

in Europe for several weeks . . . "Victim." 

Pathe-America release distributed by 

F. F. Goodrow, did big business at United 

Theatres' National art house for two weeks, 

Goodi-ow said. "Deadly Comr>anions" also 

did good business at the Tudor. 

Rhett Clark Maenon, RKO Orpheum 

usher, beais a resemblance to actor Robert 

Wagner, but he was named after Clark 

Gable because he was born shortly after 

"Gone With the Wind" came out, and his 

mothei- was one of Gable's ardent fans . 

From Ti-answay: Bijou Amusement Co. of 

. 

Nashville closed the Temple, Baton Rouge, 

Gulf States suspended 

indefinitely . . . 

operations at the Anne Drive-In, Deland, 

Miss., for a time Rex. DeKalb, 

Miss., i-eopened with George Russell 

new manager. 

as 

The auxiliary of Vaiiety Tent 45 has 

transferred its get together place for meetings 

and socials from Lenfant's restaurant 

club rooms to New Orleans Athletic club 

rooms. Mi-s. Ernest MacKenna, president, 

said it was a more centralized place . 

Exhibitors calling on BV exchange were 

Prank Pasqua, Gonzales, La., theatre: Max 

Connett and Marijo James, Connett Theatres. 

Newton. Miss. . Heru-y Lazarus 

of Lazarus Theatres and her sister-in-law, 

Mi-s. Edna Schulman, Bryan, Tex., theatre 

owner, will sail on the Queen Elizabeth 

May 9 for a pleasure trek in Em-ope . . . 

Clyde Daigle, Paramount office manager, is 

back after kidney sui-gei-y a month ago. 

Harry Goldstone, Astor Pictures home 

office executive, was in from New York 

to see Don Kay. president of Don Kay 

Enterprises. From here, he and Kay went 

to Dallas to visit the Kay exchange there. 

. . . H. J. Ballam, Hodges Theatre field 

eiigineer, was on a trek in southwestern 

Ijouisiana. 

Donald Schiff of MGMs home office tax 

department, en route to Baton Rouge, 

stopped for a visit at the local exchange. 

H. A. Arata, branch manager, joined him 

on the trip to the capitol city with salesman 

Kenneth Kurtman . A. Arata. 

MGM manager, attended the meeting of 

southeastern branch managers and home 

office officials in Atlanta. From the home 

office were Morris Lefko and Mel Mai-on 

and Lou Pomiato, southern division manager 

from Washington. 

. 

. 

Exhibitors calling on Don Kay Enterprise 

exchange were Mickey Versen, C-Wall, 

Morgan City: R. L. Johnson, Algiers Drive- 

In, Algiers, and Don Dietrich, Amite, La., 

drive-in Harvey, Don Kay Enterprises 

sales representative, is in the 

Memphis and Little Rock, Ark., ai-eas . . 

. 

Theatre Owners Service callers were Mi-, 

and Mi-s. Jack Minckler of the indoor Ritz 

and Jack's Drive-In. Bogalusa: Donald 

Fiskc of the indoor Fi.ske, Oak Grove, La., 

and the Lake Drive-In, Lake Pi-ovidence. 

La., and Ed Jenner and Marvin White of 

llu' Midway Drive-In, West Lake, La. 

Exhibitors seen at Columbia were A. L. 

Royal, jr.. Royal Theatres, Meridian, Miss.; 

Charles Watei-all sr. and son John, Alabama 

theatre ownere: Vernon Cooper of 

York and Livingston, Ala., theatres and 

Mrs. O. J. Ban-e. Luling, La. 

JACKSONVILLE 

^ 

A. McClure. Universal manager, and 

his sales staff have won the envy and 

admiration of their distribution rivals on 

Filmrow by sticking in first place above all 

other American U-I branches for 17 

straight weeks in the company's 50th a:miversai-y 

sales drive 'January 1-June 30 >. 

named in honor of Milton R. Rackmil. Universal 

president . 

"Easy" Raulerson, 

WOMPI arrangements chairman, 

revealed that Mr. and Mrs. A. C. Giay have 

donated the large picnic grounds and 

swimming pool of their country estate at 

2120 Lake Shore Blvd. for the u.se of 

WOMPIs and their friends and families at 

an all-day eighth WOMPI birthday party 

on May 26. 

Recent visitors on Filmrow included Shelman 

Ma.sce. new booker for Steve Barber's 

Cinema Theatre at New Port Richey: J. S. 

Carscallen, Skyway Drive-In, Tampa; T. E. 

Bell, Victoria and Star theatres. New 

Smyrna Beach; Heni-y Hughes, Gainesville 

Drive-In, Gainesville; Robert Mullis, High 

Springs: BUI Carroll and Leonard Naas, 

Orlando: William Lee, Keystone Heights; 

J. M. Wells. Kingsland, Ga.: Bill Crockett, 

Macclemiy: Carmen Smith. Navy booker, 

Charleston: Sam A. Newton, Groveland; 

Harry Dale, Lake, Lake Butler: R. C. 

Bailey. Blountstown: George Rosser, Martin 

Theatres. Atlanta: Dick Eason, MCM 

Theatres. Leesburg, and Tommy Hyde, general 

manager of Kent Theatres, Port 

Pierce. 

. . . Jim 

Florida State Theatres leaders gathered 

at their local home office for plaianing 

sessions on coming project pictures. Outof-towners 

at the gathering were Harry 

Botwick. Miami: Bob Harris, Tampa, and 

Walter Tremor, St. Petersburg 

Carey, manager of Loew's Twin Normandy 

Outdoorer, draws the interest of patrons by 

awarding cash prizes at a nightly "show 

" 

biz quiz his concessions stands during 

intermissions . is the season of the 

year when many Normandy patrons arrive 

in the early evening before darkness falls 

in order to admire the massive phalanxes 

of spring flowers blooming riotously around 

the grounds. 

New films of the week on first-run 

screens were "The Hellions" at the downtown 

Imperial. "The Man Who Shot Liberty 

Valance" at the suburban Town and 

Country, and "Nearly a Nasty Accident." a 

British comedy, at the San Marco Art 

Theatre in San Marco Square. Long runners 

were "King of Kings the Center 

" 

and "Search for Paradise" in Cinerama at 

the Five Points . Pilot" went into 

a second week at the Florida. 

Guests of honor at the annual luncheon, 

board meeting and election of officers of 

the National Foundation, which conducts 

the March of Dimes here each year, at an 

April 27 gathering in the George Washington 

Hotel were WOMPIs Mary Hart and 

Ida Belle Levey. The two WOMPIs received 

a special award on behalf of the entire 

WOMPI membership in recognition of 

outstanding WOMPI .services throughout 

the March of Dimes drive. 

Tony Curtis and producer Stan Margulies 

have set Norman Jewison to direct "40 

Pounds of Trouble" for U-I release. 

SE-8 

BOXOmCE May 7, 1962

the 

. . . Manager 

. . Esther 

. . Chuck 

Jesse R. Hathaway Dies; 

Tulsa Boothman 16 Years 

TULSA— Jesse R. Hathaway, 42. a projectionist 

at the Rialto Theatre, died recently 

in a local hospital. He had been a 

boothman in Tiilsa theatres 16 years. 

Hathaway joined the Royal Canadian Air 

Force in 1940. then was transferred to the 

Royal Air Force in England and eventually 

as a first lieutenant to the U. S. Air Force 

for the remainder of World War II. He continued 

in the Air Force three years after 

the war, serving as an instructor at Barksdale 

AFB, La. 

Survivors are his wife Marie: a son. 

Charles: daughter. Donna Susan: his father, 

Charles. Oklahoma City, and brother 

Charles W., Tahlequah. 

AMARILLO 

'Grimm' in Dallas Aug. 29 

DALLAS—Oscar Kantner, publicist for 

Cinerama, announced here Thursday i26) 

that -The Wonderful World of the Brothers 

Grimm." will open at the Capri August 29. 

On the same day. Warner Bros, publicist 

Joe Hyams was here on a tour of Texas. 

Oklahoma, New Mexico and Arizona in 

behalf of "The Music Man." One of the 

eight men assigned by the studio to the 

film, he said he w-ould travel in excess of 

50,000 miles in the next few weeks for the 

screen version of the Meredith Willson 

musical. It will open at the Palace during 

the last week of July. 

Lester Resumes With NSS 

ATLANTA — Charles Lester. National 

Screen Service district manager, has returned 

to his headquarters in the NSS office 

following a prolonged leave of absence 

for health reasons, according to Burton E. 

Robbins, NSS president. Lester has resumed 

his supervision of the Atlanta, New 

Orleans and Charlotte offices. 

BOWLING 

OKLAHOMA CITY—The final whistle 

has been sounded, ending the 1961-62 

bowling season for the Filmrow Mixed 

Bowling League. The final team standings 

were: 

Team 

Lakeside 

W 

78 

L 

46 

Team 

Moy 

W L 

571/, 66Vi 

Will Rogers 72 52 E&M 571/j 66I/1 

Plaza 69 55 Twilrghf Gds. 52 72 

Aif Disp. 58', 65' j Avey 51 Vj 72Vj 

The original members of the winning 

team were Charles Hudgens and wife Annabel, 

Vic Chandler, Pat McKenna and Sandia 

Brown. Hudgens was captain of the 

team. High team tlu-ee game series on the 

final night of bowling was posted by the 

Plaza Theatre team with 2,374 and the 

high single team game was also ix>lled by 

the same team with a total of 830. These 

were the highs for the entire season. High 

thi-ee-game total for the men was posted 

by Mike Hudgens with a total of 567 and 

for the women, 437 posted by Gertrude 

McGonigle, secretary and treasui-er of the 

league. High single game for the men was 

a 211 rolled by Mike Hudgens and the 

high single for the ladies was 169 posted 

by Pat Birdsell. An unusual three-game 

series was a 119 for each of the three 

games set up by Mai'garet Tullius. Vic 

Chandler picked up the 5-10 split and 

the 6-8-10 split was made by Charles 

Baird. 

High season average was 142 posted by 

James Jordon "Jerry" Cheshire sr., after 

nearly 45 years in show business, has 

gone into seniiretirement. filling in at the 

Paramount Theatre projection room whenever 

the occasions calls for it. He had been 

employed here as swing projectionist by 

Interstate in both the Paramount and 

State. He is a past president of the Local 

469, where his son now serves as business 

agent. Cheshire began his long career in 

the theatres at his home in Eastland as a Norma Shelton and 138 by Gertrude Mcstagehand 

and engineer near the end of Gonigle. For the men it was 166 by Bates 

World War I during the oil boom there. Parley, president of the league, and 159 

During the 1930s he moved his family to by Sam Mauldin. Highest three-game series 

for the season was by Bates Farley 

AbUene and took over the old Gem Theatre 

there. But the business declined and with a 585 and for the women. 521 by 

in 1940 he left Abilene to work in Dallas Shirley Hanson. High single game for the 

theatres for a short time for an old friend, season for the men was 243 posted by 

Harvey D. Hill. Hill told him of a new Sam Mauldin and Bill Miller and for the 

theatre opening i 

in Amarillo Star 

i 

and women 196 by Dolores Farley. All of the 

he came into the Panhandle country via seasons high winners were awarded trophies 

on Monday evening (30i, at the 

bus. When he arrived here, Cheshire said, 

the town was covered with snow and he sweepstakes session. 

felt this was not the place for him. But 

before buying a return ticket he went into 

a local drug store for a cup of coffee and 

found the people there so friendly he decided 

SAN ANTONIO 

to give it a try after all. He got in 

touch with his wife in Abilene, told her to D G. Canas of the Azteca in Harlingen 

close the Gem and drive the children up 

was enjoying Fiesta de San Jacinto 

here. 

activities, as was Sergio Martinez of the 

Aztec at Houston. It was related that 

Martinez is taking over the Epsom Drive- 

In there . 

Ruenes has constniction 

under way on a new drive-in at San 

Benito which she will name the Juarez. 

Barry Burke, Interstate auditor, was in 

working the Aztec, Broadway and Majestic 

theatres Comiors was in the 

. 

city to plug "Geronimo." in which he stars 

Carlos Wolfe had a special 

opener on May Day. 

Manager Gordon B. Dunlap's new secretary 

at Azteca is Rosita Benson ... In 

booking were E. B. Wharton of Rule: Raul 

Solis, Jersey Drive -In FalfuiTias . . . Olivia 

Saenz has joined the Columbia staff . . . 

Linda Mendoza headlined a "Caribbean 

Carnival" on the stage of El Teatro Alameda. 

Noted at the Columbia office were 

Ramiro Cortez, stage show booker, Los Angeles: 

Pedi-o Gonzales, Hollywood: Andy 

Mayjek, Cai'rizo Springs: Lolita Flores, 

Mexico City. 

Hugh Griffith will play a leading role in 

"Term of Ti-ial," a Warner film. 

Brief Claude Texans 

On Filming Details 

AMARILLO- The west Texas town of 

Claude, 25 miles from here on the Dallas 

highway, will soon become the east Texas 

town of Vernal, according to Paramount 

Pictures location manager Lloyd Anderson, 

who spoke to approximately 100 Claude 

businessmen recently. The above apparent 

contradiction will be brought about during 

the filming of "Hub," a ranching story 

from TCU instructor Larry McMurty's 

novel, "Horsemen, Pass By," in Claude and 

in Goodnight. The picture will star Paul 

Newman, already in the area getting acquainted 

with his role by living on a 

nearby ranch, and Patricia Neal, Brandon 

DeWilde and Melvin Douglas. 

Anderson explained to the residents at 

Claude, whose population is less than 1,000, 

that Paramount will spend approximately 

$225,000 during a three-month period 

there, plus whatever is spent by individuals 

connected with the picture from their own 

pockets. 

Anderson explained that, even though 

the name of the town will be changed temporarily, 

the townspeople will still be able 

to recognize familiar sights when the picture 

is released, such as the Washburn 

Baptist Church, the local drugstore and the 

300-seat Gem Theatre, owned by John W. 

Butler. They might even spot themselves 

too, since about 30 extras selected in Claude 

will be used, with interviews set for May 

9-11. The extra scale was set at $1.25 an 

hour with a guarantee of $10 a day. 

lATSE Local 469 will supply the set crewrequired 

from Amarillo members. 

Anderson said that approximately 80 

technicians from Paramount in Hollywood 

would arrive about May 14 or 15 and a week 

later they would begin shooting the picture, 

scheduled to continue about a month. 

"We may act like we don't know what 

we're doing at times," he pointed out. "but 

each day is like a chess game and we'll 

be moving people and scenes as shooting 

progresses." 

Night scenes, which will require 200 extras, 

will be made between June 11-18. 

Choosing a town on the Cap Rock to 

represent a lowland community is akin to 

filming "Oklahoma!" in Arizona, but Anderson 

reported that Claude was the nearest 

description he had found to Vernal in 

the novel between here and Wichita Falls, 

more than 200 miles east. The author's 

home. Archer City, is a few miles south of 

that city in north central Texas. 

Fred Friedman Promoted 

In FWC Booking Office 

LOS ANGELES— Fred Friedman has 

been promoted to southern California- 

Arizona head booker by Fox West Coast 

Theatres, according to Dan Poller, chief 

film buyer for National General Corp.. parent 

company. Friedman, who joined FWC 

20 years ago as a theatre manager in Long 

Beach, moved into the circuit's home office 

booking department in 1950 and was named 

assistant head booker in 1958. Other new 

booking department assignments include 

Chuck Doty, suburban district: Emmett 

Shane, San Diego-Arizona district: Ben 

Ohr, Los Angeles first-run district, and 

Bob Simonton. Orange Belt-Long Beach 

district. 

BOXOFFICE May 7. 1962 SW-1

. . Sol 

DALLAS 

Pari Podolnick, Ti-ans-Texas Theatres 

president, and booker Jimmy Brazzell 

went to New York to line up some new 

product. Norm Levinson, general manager, 

remained home in anticipation of the 

early arrival of a second child in the 

family. Max Levinson, Nonn's father who 

is a well-known painter of New Haven, 

Conn., and mother are on hand to welcome 

tlie new grandchild. 

Ray Douley, manager of the Fine Arts, 

has been mo\'ed to the Capri downtown by 

Trans-Texas. Bob Dent, assistant at the 

Capri, was promoted to manager of the Pine 

Arts . Sachs and his .secretary Sara 

Dues have completed the move by Continental 

Films to new quarters at 2007 Jackson 

on the ground floor. 

Tholma Jo Bailey, Allied Artists staffer, 

has been elected president of WOMPI, succeeding 

Esther Covington. Melba Rcnfro 

and Norma Jean Thomas were elected vicepresidents; 

Laura McDonald, recording 

secretary: Agnes Backus, corresponding 

secretary; Esther Counts, tieasurer, and 

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EQUIPMENT & SERVICE COMPANY 

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El Pom, Texas 

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OKLAHOMA CITY 

Lois Scott 

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708 West Grond Avenue 

Oklahoma City 2, Oklahoma 

CEntral 2-3528

change 

. . Jay 

. . Another 

OKLAHOMA CITY 

gill Slepka, Crystal and Jewel Drive-In, 

Okemah. reopened the drive-in on 

April 19 and three days later, on Easter 

Sunday, a hard rain and hail storm hit. 

destroying the neon lighting system and 

damaging the roof of the concession stand. 

The storm also damaged the roof and .some 

of the neon at the Ci-ystal. Bill .said he 

would make repairs as soon as po-ssible but 

felt that it might be well to wait until the 

storm and hail season is over. 

Mrs. Bessie Cooper, Cooper and Kiamichi 

Drive-In. Antlers, reported that two of her 

.sons have discontinued their connection 

with the operation of the theatres. Billie 

has started a shoe store in Talihina. where 

another son. Jess, owns and operates a 

drugstore and does the buying and book- 

How're Your Seats? 

Theatre seats, that is. 

We do everything to seats except 

filling them with patrons. Having 

seating in good condition and well 

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helps. 

We will do the work for you at 

reasonable cost, or furnish good 

cover materials—cloth fabrics and 

leatherette at low prices. 

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EAKER 

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p. Box 3353 Pho GA 79333 

Oklohomo City 5, Okla. 

Âvoid Sudden Breakdowns-Dark Screenî 

You should be an owner of Trout's 

Service Manual and monthly Service 

Sheets. Servicing Data on Sound and 

Projection Equipment— Diagrams-Schematics, 

Etc. Data on Simplex, Ballantyne 

and Century, and other makes. Also, 

Simplified course on audio amplifiers 

and soundheads. Addresses where to 

purchase hard-lo-gel parts. Only $7.50, 

cash or P.O. Order, for Loose-leaf Manual 

and Monthly Service Sheets. 

Send Nowl 

Wesley Trout, Sound Engineer 

"20 YEARS OF IXPERIENCE" 

^P.O. Box 575-ENID, OKLAHOMA^ 

ing for an aunt. Mrs. Grace Holt, who operates 

the Wigwam Theatre in Coalgate. 

E. A., another son. has opened a bait 

house on the outskirts of Antlers and expects 

to do a thriving business for the next 

few months, as the town is right in the 

midst of some of the finest fishing lakes 

and rivers in the whole state. John, the 

other son. will continue to help his mother 

operate the theatres. Jess jr. operated the 

theatres in Antlers for several years, after 

his father died, then moved to Chelsea 

where he operated the Lyric Theatre for 

several years, before selling it to Walter 

Bell. That is when Jess moved to Talihina 

and started in the drug business. Mrs. 

Cooper also reported that her daughter 

Nancy Carrol will be married the first of 

June and will move to Alaska. 

Mary Thompson, wife of L. L. "Cy" 

Thompson. Ritz Theatre. Talihina. has 

t)een confined to her home and the hospital 

since November and has undergone one 

major operation and expects to undergo 

another one about the first of June. Cy is 

also in the painting business, and was in 

Drumright for several days to redecorate 

the post office. He has been doing some 

painting around Talihina and staying at 

home taking care of Mrs. Thompson, but 

she felt that she was able to care for herself 

for the time being and is back on the 

job working part time at her job as head 

nurse at the Eastern Oklahoma State Sanitarium 

in Talihina, where her father, Dr. 

Forest P. Baker, is the superintendent. Dr. 

Baker and his wife Maude operated the 

theatre in Talihina several years before 

the death of Mrs. Baker and the theatre 

was later turned over to the Thompsons, 

who have run it for the past several years. 

Exhibitors visiting Pilmrow recently were 

E. B. Anderson. Riverside, Noiinan and 

Corral, Wynnewood: H. D. Cox. Caddo, 

Binger: Bill Slepka. Crystal and Jewel. 

Okemah: Leonard White. Tech. Weatherford: 

Virby Conley. Ellis and Ranger Drive- 

In. Perryton. Tex.: Mr. and Mrs. Bill H. 

Stephens, 51 Drive-In, Broken Arrow: 

Howard Collier, GeaiT, Geary: L. E. 

Brewer. Royal and Brewer. Pauls Valley: 

O. L. Smith. Alamo and Long Horn. Marlow, 

and Hasten Snow, who formerly operated 

the Hinton Theatre. Hinton. for 

several years. Another visitor was John B. 

Gordon, who has reopened the Broadmoor 

Theatre at Moore. Visitors from Dallas 

were Paul Short. National Screen Service; 

Jimmy Pritchard. Allied Artists: Scbe Miller. 

Buena Vista, and Heywood Simmons. 

Simmons Booking Agency. 

Andrew Buffo, father of Mrs. John Buffo 

of Hartshorne, is spending a few weeks at 

the home of the Buffos, who operate the 

Liberty Theatre at Hartshorne. The elder 

Buffo lives in Lewisville. Colo., and made 

the trip by air from Denver to Tul.sa. with 

a short stopover in Wichita. He is 86 years 

old and this is the first time he has ever 

been in an airplane. Mrs. Buffo is one 

woman who got married but did not change 

her last name. 

LoRan Lewis of Bethany. Okla.. visited 

Lake Humphreys recently to .see what the 

anglers had caught. Some fishermen 

docked their boat with U bass aboard. Tlie 

largest weighed eight pounds and the 

smallest four and one-half pounds. They 

al.so had one that weighed six and one-half 

poiuids and several that hit the scales at 

five and one-half pounds. Lewis is a 

former salesman for Warner Bros, here and 

has been with the American Greeting Card 

Co. for the past several years . . . Grady 

James, salesman for 20th-Fox. and Kenneth 

Gibbs, nephew of the Gibbs brothers 

on Pilmrow, fished at the new Lake Port 

Cobb and landed 16 crappie. Three of the 

fish weighed two and one-half pounds. The 

entire 16 weighed about 26 pounds. 

Ora Peters, who runs the New Theatre 

at Wapanucka, is campaign manager in 

Coal County for Bill Atkiiison. who is seeking 

the nomination for governor. Peters 

and his wife were out in the county campaigning. 

He operates the theatre two 

changes per week, Priday-Saturday and 

Sunday-Monday. 

i 

Saturday-Sunday 

John W. Butler is down to one 

i 

a week at his Gem 

Theatre in Claude, about 30 miles southeast 

of Amailllo. 

We are happy to report that Mrs. W. 

Lewis Long, wife of the owner of the Long 

Theatre, Keyes, is back home after spending 

the winter in Phoenix, and reports that 

she is getting along fine ...LB. Adelman. 

Delman Theatres of Dallas, who operates 

the Delman Theatre. Tulsa, has 

taken over the operation of the Brook Theatre 

there. Bill Donaldson will remain as 

manager, and no change in policy is anticipated 

at this time . Tewksbury, 

a young man about town at Maysvllle. has 

reopened the Trend Theatre there. Jep Holman 

of Lindsay operated the theatre for 

about a yeai' before closing it on account 

of a lack of business . Oklahoma 

theatre wil reopen soon. It is the 

Rogue at Tipton, which has been closed 

since last November. Mrs. Lonnie Day plans 

to reopen about June 2. 

The King Brothers production for MGM 

release. "Captain Sindbad." is filmed in 

color and wide screen. 

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: 

Commonwealth Expansion 

Results in Many Moves 

KANSAS CITY—The recent expansion 

of the Commonwealth circuit into Scottsbluff, 

Neb., and Casper. Wyo., has set off 

a chain of managerial moves more sweeping 

than any in the pa.st. according to 

Doug Lightner, general manager in charge 

of field operations. Lightner added that 

the moves were worked out with the idea 

of giving all of the managers and trainee 

managers involved a chance to progi-ess 

with the organization. These are the 

changes 

Harold Nichols, of the Broadway Drivein, 

Columbia, has taken over the Springfield 

Drive-In in Springfield. Prank Banning, 

fomierly of Creston, Iowa, has moved 

to the Broadway Drive-In, the post vacated 

by Nichols. Charles Jarrett. fomierly a 

trainee manager in Joplin, has been assigned 

to manage the drive-in at Sedalia. 

John Cochran, trainee manager in the Sunset 

Drive-In, Springfield, has taken over 

the Sky-Vu Drive-In in Manhattan, Kas. 

Jerry Parker, formerly of Sedalia, has 

gone to Casper to manage the ace theatre 

there, the American. Jim Halleman, fonner 

house manager of the Missomi in Columbia, 

has moved to Springfield as manager 

of the Sunset Drive-In. 

Byers Jordan, formerly of Batesville, Ark., 

has moved to Scottsbluff, Neb., where he 

is managing the Cai'ena Drive-In. Bert 

English, foiTnerly of HaiTison, Ark., has 

taken over the Batesville theatres. Bill 

Coker has been put in charge of the Harrison 

theatres. 

Jack Poessiger, described as one of the 

mast enthusiastic managers in the circuit, 

and formerly in the Junction Theatre at 

Junction City, Kas.. has taken over the 

management of the Great Bend Drive-In 

'Burn, Witch' Party Is One 

Of Gayest in Orleans 

NEW ORLEANS One of Filmrow's most 

enjoyable parties followed the screening of 

"Burn, Witch, Burn" by American International 

Pictures and the Masterpiece exchange 

here. Hasts at the party in the 

Masterpiece office were Leon Blender of 

AIP and Phillip Sliman and Mamie and 

Milton Durcau of Masterpiece. 

Assisting were Agnes Shindler and Kay 

Kaiser. 

The office space was cleared following 

the showing of the new AIP release, and 

tables were filled with tasty meats and 

sea foods, savory sauces and dips, patties, 

appetizers, salads, fruits—there was even 

spaghetti—and dozens of other delicacies. 

Mrs. Dureau and her assistants received 

numerous compliments on the choice 

cuisine and fine arrangements. She 

snapped many pictures, but most of them 

were "snatched" by the guests. Among 

those present were Jimmy Howell. Cliff 

Wilson, Page M. Barker, and Teddy Solomon. 

Playing the title role in MGM's "Captain 

Sindbad" is Guy Williams. 

Myrtle Cain to Head 

Kansas City WOMPI 

KANSAS CITY— Mi-s. Myrtle Cain, a 

charter member of the Women of the Motion 

Picture Industry club in Kansas City, 

has been elected president of the group for 

the coming organization year. Mrs. Cain, 

secretary to Tom Bailey, MGM exchange 

manager, was national recording secretary 

of the WOMPI A.ss'n last year. Mrs. Thelma 

Masters of Intennission Films, Inc.. is 

the new first vice-president and Mrs. Jean 

Miller, secretary to Ben Marcus, Columbia 

Pictures division manager, is second vicepresident. 

The new recording secretary is Goldie 

Woerner of 20th-Pox and the corresponding 

secretary is Mrs. Anna Mae DePoortere 

of National Screen Service. Phyllis Whitescarver 

of Warner Bros, was re-elected 

treasurer. Named to the board of directors 

were Betty Smythe of Commonwealth 

Amusement, Mrs. Patricia Pierstorff of 

Warner Bros, and Mrs. Goldie Lewis of Intermission 

Films. The new officers will be 

installed at the June meeting. 

Election formalities followed a 7 p.m. 

dinner served in the Roundup Room of the 

Hereford House. Goldie Woerner, program 

chairman, was assisted by a group of members 

from Intermission Films—Oi>al Mc- 

Ghee, Goldie Lewis, Thelma Masters and 

Cecil Allison—who provided place favors 

and doorprizes. 

AMERICAN MADE for AMERICAN users 

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Stanley Warner in Expansion Move, 

Building, Updating in New England 

By ALLEN M. WIDEM 

HARTFORD — Stanley Warner operations 

are in an expansion mood these 

balmy spring days. 

James M. Totman, bespectacled, knowledgeable 

zone manager for the Stanley 

Warner Management Corp., told Boxoffice 

a tai-get date of October 15 has been designated 

for completion of the 825 -seat de 

luxe theatre to be built by SW in the burgeoning 

University of Connecticut StoiTS 

Shopping Center, 25 miles due east of 

Hartford, and 12 miles north of WillilôMi. 

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mantic. where SW operates the town's sole 

remaining theatre, the Capitol. 

The Storrs Shopping Center groundbreaking 

ceremonies are expected within 

the month. 

The theatre, which will serve the 10,000- 

plus population within the university's 

campus periphery, is in the heart of the 

shopping center. Its front will combine 

Connecticut ficldstone and colonial traditional-modem 

motif. 

Internationally famed New York theatre 

architect Drew Eberson is attending to 

sketching details for SW. 

At the same time, SW has completed 

negotiations to acquire the long-shuttered 

Carberry Theatre, Bristol, owned for .several 

decades by the Joe Faith estate. (Before 

his death, industry pioneer Faith 

owned and operated theatres in Bristol. 

Terryville. Unionville. Collinsville and 

Simsbury. All these theatres have been demolished 

or converted to other use.i 

The 700 -seat Carben-y is to be completely 

remodeled, preparatory to SW managerial 

takeover simultaneous with the projected 

Labor Day shutdowai of the SW now operating 

Bristol. Bristol. The latter facility is 

to be demolished as part of a multimiliion 

dollar downtown i-edevelopment project in 

Bristol. 

"We hope to be able to close the Bristol 

one evening and begin operations the very 

next day at the Carbeny," Totman told 

Boxoffice emphatically. "We're progressing 

with remodeling plans with this distinct 

possibility prominent in the day-today 

work schedule." 

Dennis J. Rich, current manager of the 

Bristol, Bristol, will move over to the Carben-y 

around Labor Day. it is imderstood. 

In another managerial appointment, 

Totman has promoted Ray Swanlier, assistant 

manager, Warner, Lynn, Mass., to 

managership of the Capitol, Willimantic, 

succeeding Gilbert Goia, who has left the 

circuit. The Goia-instituted plan of 

"Thursday Night Women's Admission" (all 

women are charged 50 cents) is to be continued 

indefimtely at the Capitol, Totman 

intimated. 

The Warner, Lynn, has completed extensive 

remodeling and redecorating. The 

front of the theatre and office building has 

a new look and the 1,700 seats have been 

replaced. 

The uniform design at the de luxe Strand, 

Hartford, has been changed from blue to 

scarlet and black. 

And on a significant, closing note. Jack 

Sanson, SW Hartford resident manager, 

and Mrs. Sanson are marking their 51st 

wedding anniversary. Sanson, dean of 

SW 

managers in this zone, has been in show 

business for more years than he likes 

to remember as he relates the yam. 

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Visit to Drive-In Thecrtre 

Amazes Finnish Official 

FREMONT. NEB.—The counselor of the 

defense ministry of Fiiiland got his firet 

look at a drive-in theatre in Fremont. He 

was absolutely amazed. 

V. Esko I. Katajarinne, the Finnish official, 

recently spent three days in Fremont 

as part of a State Department-sponsored 

trip to the United States. Drive-in theatres 

were not on the official agenda. However, 

when Katajarinne was the dinner 

guest in the home of Lauri Kallio, Fremont 

resident who .sei-ved as an interpreter, the 

subject of the drive-in theatre was brought 

up. Terry Kallio is assistant manager of 

the Fremont Drive-In. 

Finland has no drive-ins and the counselor 

had visualized a sort of outdoor portable 

stage with actors. When his hosts 

took him out for a first-hand look, he was 

amazed at the size and complexity of the 

entire operation. The fact that persons in 

460 cars could watch the show at once was 

quite a surprise. To leam that this was 

considered a small drive-in was almost a 

shock. 

Another Fremont first for the Finn was 

an unscheduled tour of the drive-in's projection 

booth. There, he was highly impressed 

and interested in the speed of the 

film, intensity of the light and the changeover 

from camera to camera. But occasionally 

his escorts had to call his attention 

back to the equipment, as Katajarinne 

also was deeply interested in watching the 

screen and John Wayne in "North to 

Alaska!" 

Asked if American movies influenced the 

Firms badly toward Americans, he replied, 

"We get the bad as well as the good, but we 

digest more of the good." 

Accompanying Katajarinne on the spontaneous 

visit to the theatre were the 

Kallios; Kim NUlsen, State Department 

interpreter, and Howard Shinrock, secretary 

of the Fremont Chamber of Commerce. 

Kenneth Shipley is manager of the 

drive-in which is owned by Central States 

Theatre Corp. 

A Lewis-Homer Deal 

LOS ANGELES—Paul P. Scluiebman, 

independent film distributor, who acquired 

"Too Hot to Handle," Jayne Mansfield 

starrer, has been retained by Harry Horner 

and Robert Lewis to represent them on 

three films to be made under the Lewis- 

Horner banner, "A Gentle Murderer," 

"The Fancy Dancer" and "Barometer Rising," 

which Lewis will produce and Horner 

direct. 

Rod Taylor plays the role of Sir Francis 

Drake in MGM's "Seven Seas to Calais." 

Authorized Dealers 

for 

Ben Marcus Going Into 

Big Hotel Operation 

MILWAUKEE — The closing of the 

Pfister HoU>l was averted by the apix)intment 

of Ben Marcus, head of Wisconsin's 

largest theatre cii-cuit, as receiver of the 

property. 

It also was revealed at the heai-ing before 

Robert C. Cannon, circuit judge, that 

Marcus had offered to purchase an interest 

in the property, and that his offer had 

been accepted, effective May 1. 

After the court session, Marcus said he 

is buying the land contract which Fields 

Hotels. Inc., holds from Hotel Associates, 

the firm which has been operating the hotel. 

The latter will pass out of the pictui-e. 

Marcus said. 

Smith Hotel Enterprises, which sold its 

interests in the Pfist«r in 1957 to Fields 

and still holds a large moi-tgage on the 

property, had petitioned for a receiver. 

Some two dozen lawyers appeared in the 

matter before Judge Caiinon, some of them 

representing creditors. 

Cannon said he was making the appointment 

with the undei-standing that Marcus 

would advance some of his own money to 

continue operation. Appointment of Mai'- 

cus was urged by several because "his 

credit will keep the electricity going." 

Roy Evans Returns to LA 

As UA Circuit Staffer 

LOS ANGELES—Roy Evans, for the past 

three months in New York as division 

manager of Skouras Theatres, has returned 

here to join the parent company, United 

Artists Theatres, as assistant to general 

manager Fred Kunkel in buying, booking 

and theatre operation. 

Reason for the move is United Artists 

Theatres' projected expansion in Southern 

California, where the circuit now operates 

11 theatres. Plans are to acquire several 

more in the near future. 

Evans also will work with Kunkel on UA 

circuit's long range remodeling plans in 

which over $1,000,000 will be spent on refurbishing 

and remodeling all theatres. 

The Four Star recently was completed at a 

cost of $160,000 for the "Black Tights" 

premiere and engagement. The UA Pasadena 

and Glendale also have been completely 

done over and work is progressing 

on the Long Beach. 

Updating Marks 50th 

Year for SD House 

RAPID CITY, S. D.—To mark its 50th 

yeai- in Rapid City, the Elks Theatre is undergoing 

extensive remodeling, including a 

new front and marquee. The theatre was 

closed early this month for the renovation 

program which will be continued until the 

mid-July reopening. 

The present stage will be torn out to make 

room for a 22x45-foot screen which will replace 

the present 12x28-foot screen. Removal 

of the stage and a barber shop, in 

the front corner of the theatre building, 

will make possible increasing the seating 

fix)m 760 to 850 and enlargement of the 

lobby and refreshment stand. Installation 

of new seats tliix)ughout and relocation of 

the projection booth on the main floor are 

other features of the remodeling. 

Corner, Howe & Lee are the general contractors. 

Charlotte WOMPIs Name 

Mrs. Mack Wess President 

CHARLOTTE — Mrs. Mack Wess, Twin 

States Booking Service, was elected president 

of the WOMPI Club of Charlotte 

April 18 at the business meeting in 

the Pearl Room of the Delmonico Restaurant. 

Mrs. Amalie L. Gantt. Howco Productions, 

and Mrs. Mable Long, Columbia 

Pictures, will assist Mrs. Wess as first and 

second vice-presidents respectively. 

Other new officers are Mrs. Nancy Wise, 

United Artists, corresponding secretai^y; 

Mrs. Ruth Collins, Columbia Pictures, recording 

secretai-y; Mary Klouse, Warner 

Bros., treasurer, and board members: Mrs. 

Ruby Brooks, 20th Century-Fox: IVtrs. Ruth 

Youngblood, 20th Century-Fox: Mrs. W. T. 

Parker jr., Paramount Pictures: Mrs. 

Blanche Carr, MGM: Clarinda Craig, 

MGM: Elizabeth Barkley, Universal, and 

Mrs. MUdred Seawell, Carolina Delivery. 

The making of smocks and receiving 

blankets for babies at Good Samaritan 

Hospital were approved as service projects 

by the club. A fish fry in early May was 

approved as a finance project. 

Mrs. Blanche Carr, president, was in 

charge of the business session. 

Kim Novak to Produce 

Film With Russians 

CHICAGO — Kmi Novak, back from a 

three-week tour in Russia, spent a few days 

here with her parents. She said she expects 

to begin production early next year 

on a picture to be made in a joint effort 

with Russia interests. It will be a story 

about a boy and girl with different political 

ideas whose love affair is ruined by their 

ideologies. Miss Novak will play opposite a 

Russian actor, and each will sp)eak in his 

native language. "Translations will be 

made," she said, "when the movie is shown 

in the two countries." 

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Ohio Theatre at Dayton, 

Sold to Harry Einhorn 

DA'VTON—The 300-seat Ohio Theatre, 

138 South Jefferson Street, in business 

since 1927, has been sold by William Clegg 

to Harry Einhorn. The theatre, built by 

Clegg's father, was ofjerated by other interests 

untU 1931 when William Clegg took 

it over, 

Clegg said Lloyd Hildebrand, who has 

been associated with him in the operation 

of the Rialto Theatre at 214 South Jefferson 

since 1946, will continue to operate 

that house. 

The new operators of the Ohio have 

opened with an "adults only" policy, following 

renovation of the theatre. Abe Attenson, 

manager, said that though Ei:ihoni 

is a partner in a theatre with a similar 

policy in Cincinnati, the Dayton house will 

be an independent operation. 

SGhcfine 

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TOWN ZONE STATE... 

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^^^^THE NATIONAL FILM WEEKLY 52 issues a year 

825 Von Brunt Blvd., Kansas City 24, Mo. 

BOXOFTIGE May 7. 1962 SW-7

Guard your family! 

Fight cancer with a 

checkup and a check 

Send your contribution to "Cancer," in care of your local post office 

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CANCER! 

socieiyI 

SW-8 BOXOFTICE :: May 7. 1962

. . Lois 

. . Obviously 

. . , With 

'Story' Still in Orbit 

In Good Omaha Week 

OMAHA — The Admiral Theatre's receipts 

stayed in orbit, going more than 

four times the average for the second 

" 

vreek of "West Side Story. Wonderful 

weekend weather, ideal for yard work and 

early season picnics, failed to make too 

much of a dent at the boxoffice and all 

the first-run offerings did average or better. 

[Average Is 100) 

Admiral— West Side Story (UA), 2nd wk 405 

Cooper— Seven Wonders of the World (Cineroma), 

22nd wk 1 75 

Dundee—Oklohomo! (Magna), 4th wk 150 

Omaha— Rome Adventure (WB) 100 

Orphcum—State Foir (20th-Fox), 2nd wk 100 

State— Moon Pilot (BV), 2nd wk 200 

'West Side Premiere Aids Sight Center 

'State Fair Scores 250 

As Milwaukee Newcomer 

MILWAUKEE—"West Side Story" in its 

sixth week at the Strand was leading the 

big grossers here, with "State Fair" at 

the neighborhood Tower the best new pro- 

Omaha Children's 

action of "Question 7" in the Central States were free. 

Variety Club Tent 16's benefit project, the Sight Center, 

received a big boost from Omahans who attended the midwest premiere of "West 

Side Story" at the Admiral Theatre in Omaha. The benefit performance and 

general opening followed closely on the Academy Awards announcements. 

Mayor James Dworak was honorary chairman of the ticket committee, which 

was headed by Omahans prominent nationally in public relations, construction, 

gram. Business thix)ughout the ai-ea was banking and radio and television. Premiere patrons paid S5 a ticket, or S25 to 

considered good. 

sit in the golden circle. Don Shane, chief barker and city manager for Tri- 

Downer—Lo Belle Americoine (Cont'l), 2nd wk. . . 1 50 States Theatres, guided the highly successful premiere campaign. He is shown 

Paloce—South Seos Adventure (Cinerama), 

18t-h wk 175 above with Admiral Theatre owner Ralph Blank, Mrs. Blank and Meyer Stem 

Riverside—Moon Pilot (BV), 2nd wk 185 (from left). Stem is a past chief barker, a pioneer in the film industry in Omaha 

Strand—West Side Story (UA), 6th wk 300 

Times— Le$ Liaisons Dangereuses and will represent the Omaha tent at the Variety Club convention in Dublin, 

3rd wk 150 Ireland, this month. 

Towne—The Mon Who Shot Liberty 

(Astor), 

Valance 

(Pora) 150 

Tower—State Fair (20th-Fox) 250 

Worner—Rome Adventure (WB) 110 

circuit the last few months. Managers have 

Wisconsin—Sweet Bird of Youth (MGM), 2nd wk. 200 

Joe Loeffler Appointed 

been putting in overtime on this film 

which, according to LaiTy Day, CST director 

of ad\ertising and public relations, MINNEAPOLIS—Joe Loeffler of Lomac 

Parade Distributor 

"demands a different approach in each Distribution Co. here has been named sales 

DES MOINES situation." A film with great potential, but representative for Parade Releasing Organization 

of Hollywood In this territory. 

lacking in big names and ballyhoo, "Q 7" 

calls for a whale of a lot of personal work Parade's first release, "I Bombed Pearl 

Tûch of the credit In beating down a daylight 

on the part of the local manager, according Harbor," has been booked for the Lyric 

savings time proposal at Theatre here early in June. 

Rapids goes to representatives of the entertainment 

business. The Cedar Rapids likens it to the old days, when each movie There Were Thi-ee," "Trauma," "When 

churches, but as to actual promoting. Other available product includes "Then 

Cedar to Day. Obviously the approach is through 

Day 

Junior Chamber of Commerce backed the had to be sold on an individual basis. the Girls Take Over," "East of Kilimanjaro," 

"A Public Affair" and "Make Way 

fast time while the entertainment people "When you're trying to reach mature minds 

went to bat against it. Joining with farmers 

and some of the small local merchants, to do a man's job," says Larry, with a nod release, Loeffler said, is a super horror 

with a high level pictui-e, don't send a boy for Lila." Also scheduled for early summer 

they formed a Committee for Standard to the managers' important role. Response classic. 

Time and the daylight proposal finally was to hard work has not been the same everywhere. 

whipE>ed by 1,200 votes. 

But one manager did say he 

thought he had people in his theatre "who 

Jack Lorentz, Milwaukee manager and never had seen a movie before." 

leader of 20th-Fox's Challenge 

H 

di'ive for 

the second quarter, was in Des Moines for Lillian Davis, cashier at Des Moines' Pioneer 

Drive-In, is back in the boxoffice 

business talks with Dave Gold, Des Moines 

U 

manager. Frank Larson and Tony Goodman 

after a bout with the flu. Her son Dick, 

came over from Omaha to take part in who owns the drive-in, has named Ray- 

charting the course for the summer mond Webb as manager. Webb, former assistant 

months more lowans are 

manager of Hill's shoe store in Des 

. 

concerned with seeing a good movie than Moines, is a student and scholar of the 

with harboring nostalgic grudges against cinema, according to Davis. Dick plans to 

Hollywood for moving their "State Fair" to devote his time to buying and booking 

Texas. The long lines at the Des Moines and to other business interests. 

Theatre boxoffice, where the film opened, 

didn't look much like a boycott. 

Gary Sandler reports on remodeling at 

the Fairfield Drive-In which reopened in 

E. M. Garbett of Iowa United Theatres mid-April. Bob Dunnick is manager there 

has been dismissed from the hospital where 

the tulips in bloom, Algona at 

he spent a couple of weeks, and as of the last was snow-free enough for Ray Langfitt 

to first of the month was recuperating at 

reor>en Central States' drive-in up 

home . Loar, Joe Young's secretary there. The reopening came after many delays 

. . . Mom had a chance to choose her 

at Warners in Des Moines, was vacationing 

for two weeks . Easter bonnet in peace and quiet at Boone, 

sal divisional 

. . R. 

sales 

N. Wilkenson, 

manager, was 

Univer- 

in the thanks to Cy Fangman who put on a "Baby 

Des Moines office for a week ... It has Sitter Special." There was a three-hour 

been interesting to note the work and re- 

small-fi-y show and the Coke and popcorn

. . The 

. . Mary 

. . Bob 

. . Tony 

. . Tony 

. 

. . 

. 

. . Other 

. . 

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Central and North Central 

Drive-In Theatre 

Owners and Managers 

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ROCHESTER, WISCONSIN 

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OMAHA 

Dussrll Acton has reopened the Rialto at 

Villisca. Iowa. It formerly was operated 

by Byron Hopkins, who still has theatres 

at Glenwood and Council Bluffs in Iowa, 

and Bellevue. Neb. . Hira, city manager 

for Warner Bros., reported he has 

been swamped with cards and letters from 

persons who attended the screening of 

•Mu.sic Man" at the Military Theatre. "I've 

never seen the response like it after a 

screening," he said. He also invited band 

directors from all the high schools in 

Omaha and they were particularly enthusiastic 

. 20th-Pox screening room 

was packed for the screening of "Judgment 

lit Nuremberg" and United Artists said the 

reaction was gratifying. 

Mrs. Mona Pace, exhibitor at Malvern, 

hoped to get word from doctors as to 

whether she would be permitted to reopen 

her Empress Theatre. She suffered a 

broken hip about two months ago and has 

been in a wheel chair . 

Goodman, 

20th-Pox salesman, won his match on the 

Putt for Dough television program in competition 

with the father of Vicki Trickett, 

Omahan who has been getting some fancy 

screen parts in Hollywood and 

. 

20th -Pox Manager Frank Larson attended 

a sales meeting at Des Moines. 

Mr. and Mrs. Dean Richardson of the 

Pawnee Theatre at Pawnee City already 

are getting things in readiness for their 

vacation in July. Tlrey will spend it in the 

west and plan to be gone a month . . . 

Herman 

Gould, retired exhibitor in Omaha 

and Nebraska, is moving from Estero, Fla., 

to St. Petersburg. He had a private boat 

dock at Estero and said he "got tired of 

waiting for that 30-foot launch promised 

by Columbia salesman Ed Cohen and 

Center Drive-In Theatres city manager Leo 

Young to arrive." 

Fred Schuler, who with his wife operates 

the theatre at Humboldt, is shoving many 

of the theatre chores on his wife these 

days while he gets his famous strawben-y 

bed in shape ... Sol Francis. Allied Artists 

manager, underwent an operation last 

week and is doing fine . . . Irwin Beck, 

mayor of Wilber, will close his Moon Theatre 

the first of June for the summer . 

Art Sunde, exhibitor at Papillion, has returned 

from his new faiTn in Arkansas. 

A. G. 'Tidy" Miller, exhibitor at Atkinson, 

sent this card to Bill Wink. Allied 

booker, from Nassau in the Bahamas: "My 

wife is taking me on this all-expense torn-. 

Sure glad the lady I married is a woman 

with money." An earlier card from Winter 

Park. Fla.. said they had arrived in Florida 

"by way of New Orleans, where we took the 

night tour. What a show!" Tidy also is a 

retired Atkinson postmaster, has a paint 

factory and has been an exhibitor about 50 

years. 

Meyer Stern, head of American International 

Pictures exchange for this area, and 

his wife are all set to leave May 1 1 for the 

Variety convention in Dublin. Ireland. Accompanying 

them on the plane trip will be 

Omahans Mr. and Mrs. Aaron Rips . 

Bill Grenville of Quality Theatre SuppW 

has been busy working in trips to the 

dentist Frangenberg. 20th-Fox 

. 

cashier, was on a vacation . . . May Witthauer. 

20th-Fox manager's secretary, attended 

an executive board meeting of the 

Wesleyan Service Guild at Des Moines . 

Opal Woodson. United Artists office manager, 

attended a meeting of the United 

Cerebral Palsy board. 

Mrs. Georgia Rasley made her first trip 

to Omaha in many moons. She is one of 

the veteran exhibitors in the state and has 

the Royal Theatre at O'Neill . exhibitors 

on the Row included Ncbraskans 

Al Leise. Hartington: Slim Frasier. Havelock: 

Mr. and Mrs. Fred Schuler. Humboldt: 

Russell Brehm. Lincoln: Howell 

Floberts, Wahoo: Art Sunde. Papillion; 

Frank Hollingsworth, Beatrice: Warren 

Hall. Burwell. and Sid Metcalf. Nebraska 

City, and lowans Carl Harriman. Alton, 

and Arnold Johnson. Onawa. 

MILWAUKEE 

The Milwaukee Sentinel stations WISN 

and WSN-TV. are plugging "Boat-A- 

Rama." which among other offerings offers 

a free trip to Hollj^wood. the studios and 

a po.ssible screen test to the lucky "Miss 

Boat-A-Rama." Exhibitors interested, may 

get in touch with the sponsors. 

Variety Tent 14 was host to stars of stage 

and screen Jack Carson and Bill Bendix. 

both here to appear in stamng roles at the 

Swan Theatre. The event was another 

"King for a Day" celebration at Fazio's 

restaurant. Ray Boyle, managing director 

of the Swan Theatre, signed Carson to 

star in "The Petrified Forest." and Bendix 

in "Light Up the Sky," which Carson will 

direct. Both stars were presented plaques 

by Chief Barker Bernie Strachota. In 

token of their individual contributions to 

the motion picture industry. 

91-Year-Old Exhibitor 

Mrs. Anna Nagle Dies 

SHAWANO. WIS—Mrs. Anna Nagle. 91. 

owner and operator of the Crescent Theatre 

for many years, died recently as she 

sat at her desk in her office at home. 

One of the community's prominent business 

women. Mrs. Nagle was bom October 

24. 1870. at Beaver Dam. the daughter of 

Mr. and Mrs. Frank Washtock. She was 

married in Beaver Dam to George Nagle. 

After living briefly in Rhinelander. they 

came here to build the Crescent Theatre. 

Nagle died before it was finished, but Mrs. 

Nagle completed it and operated it. 

In recent years. Mi's. Nagle was associated 

in op>eration of the Ci-escent with her 

niece Eleanor and Eleanor's husband. John 

Reilly. 

Two Phoenix Theatres Book 

"The Eosliiul Elephant' 

LOS ANGEIES -- "The Bashful Elephant" 

iS booked by Allied Artists to 

open May 23 ii. two Phoenix theatres, the 

Northern Drive-In and the Strand. 

A McGoWiin International production, 

the film stars Molly Mack, Helmut Schmid 

and Kai Fischer, and was written, produced 

and directed by Dorrell McGowan and 

Stuart E. McGowan. 

NC-2 BOXOFTICE May 7, 1962

joseph 

! 

ALIVE 

WITHOUT A BODY, .. FED BY AN UNSPEAKABLE HORROR FROM HELL 

AMERICAN INTERNATIONAL presents 

THE 

TMAT WOULDN'T 

DIE 

HERB EVERS -'VIRGINIA LEITH 

. 

green joseph green • rex carlton 

DOUBli 

SHOCK 

OFTHt 

MILWAUKEE 

Ed Gavin 

212 West Wisconsin Ave, 

Milwaukee 3, Wisconsin 

BRoadway 3-6285 

OMAHA 

Meyer L. Stern 

1508 Davenport Street 

Omaha, Nebraska 

342-1161 

MINNEAPOLIS 

Abbott Swartz 

74 Glcnwood Avenue North 

Minneopolis 3, Minnesota 

FEderal 8-7013

. . Ann 

— 

— 

. . "Big 

— 

, 

. . Donna 

. . H. 

MINNEAPOLIS 

flreater Northwest Attractions, Inc., has 

taken over operation of the neighborhood 

Honiewood Theatre and will i-un the 

house on a 42-da.v break policy with films 

exclusively. Although the theatre opened 

with a combination legit-film policy, there 

will be no stage attractions. Members of 

the operating firm are Richard and Norman 

Gold. Al Cohen and Dave Rosen. Paul 

Pink, who was instrumental in reopening 

the house, is no longer a-ssociated with its 

operation. Theatre Associates will continue 

to do the buying and booking. 

Leo Ross opened his new 10-Hi Drive-In 

on Highwây 10 east of St. Cloud April 26. 

The outdoor theatre accommodates about 

500 cars. Reno Wilk also operates the Cloud 

Drive-In near St. Cloud . . . Outstate exhibitors 

on the Row were Burr Cline. 

Jamestown. N.D.: Walt Sayler, Wishek, 

N.D.; Don Karsky, North Branch: Sigurd 

Olson. Stanley. Wis., and Ernie Schweigerdt, 

Miller. S.D. 

Dan Peterson sold his Sioux Drive-In at 

Redfield. S.D., to Donald A. Nenaber. 

Peterson's State Theatre at Redfield has 

been closed and will be converted into a 

Marvin Maetzold. head 

bowling alley . . . 

booker at Columbia, is vacationing in Albuquerque 

and Phoenix . Krekelberg. 

: a screen game, 



if is without equal. If hat 




HOLLYWOOD AMUSEMENT CO. , 

3750 Ookton St. * Skokic, Illinois 

WHETHER ITS A DRIVE-IN 

OR AN INDOOR THEATRE 

GET EXTRA PROFITS BY SELLING 

MERCHANT ADS 

AND KEEP YOUR MERCHANTS HAPPY 

WITH YOUR TRAILERS MADE BY 

FILMACK 

former booker at Paramount, and her 

young daughter were visitors on the Row. 

J. P. Kavanaugh has taken over operation 

of the Garrison Drive-In at GarrLson from 

Howard Underwood . Larson, 

cashier at MGM. is engaged to Charles 

Brown. They will be married September 

22 . Red" is opening at the Gopher 

Theatre June 15. and "Bon Voyage" will 

open at the Orpheum Theatre June 29, according 

to Avron Rosen. BV branch 

manager. 

The Dakota Theatre at Wi.shek, N. D., 

formerly owned by Walt Sayler. has been 

taken over by a group of local businessmen. 

Pete Mensing will do the buying and booking 

for the theatre N. Viste clo.sed 

. 

his Dodge Theatre at Dodge Center lasrt; 

Tue.sday ( 1 1 because of lack of attendance. 

For some time the house has been the only 

one in Dodge County running full time. 

Theatres in Ka,sson and Hayfield have 

been rumiing three and four nights a week. 

The theatre was constructed in 1937. and 

Viste has operated it for the last seven 

years. 

Two young men were nabbed by sheriff's 

deputies recently after leaving the Kato 

Outdoor Theatre at Mankato with a 

speaker. Deputies stopped the car after 

they spotted it being driven without lights 

on a county road. The speaker and a case 

of beer were found in the car. The driver 

of the car pleaded not guilty to a petty 

larceny charge. He contended the speaker 

was left in the rear window of the car when 

he drove off and that it was not taken 

intentionally. 

Mill City First Runs 

Paced by 'West Side' 

MINNEAPOLIS—"West Side Story," in 

its tenth week at the Mann, and "Sweet 

Bird of Youth," in its foui'th week at the 

Park, tied for first place honors, both rating 

150 per cent. The general level of business 

appeared to be down as this city went 

into the third week of a newspaper strike. 

Academy El Cid (AA), 10th wk 90 

Century Ttie Four Horsemen of the 

Apocalypse (AAGM), 3rd wk 70 

Gopher Rome Adventure (MGM), 3rd wk 

Lyric The Mon Who Shot Liberty Volonce 

75 

fPoro), 3rd wk 120 

Mann West Side Story (UA), 10th wk 150 

Orpheum Moon Pilot (BV), 3rd wk 90 

Pork Sweet Bird of Youth (MGM), 4th wk 150 

Stctc Stote Foir (20th-Fox), 3rd wk 90 

Suburbon World Through a Gloss Darkly 

(Janus), 3rd wk 100 

Uptown Sergeonts 3 (UA), 10th wk 135 

World Experiment in Terror (Col), 2nd wk 100 

Booth Local 735 Elects 

DETROIT — Richard Rank has been 

elected president of the projectionists Local 

735. whose jurisdiction generally covers 

the southeastern Michigan area north of 

Detroit, including part of the metropolitan 

suburban area. 

Sam Seplowin Named 

Capitol Films Head 

CHICAGO—James Nicholson, president 

of American International Pictures, hosted 

a luncheon for exhibitors at the Ambassador 

East Hotel and a screening of "Burn, 

Witch, Burn" at the Carnegie Theatre. He 

.said pictures to be released this year by 

AIP represent an expenditure of 13 million 

dollars. 

Besides Burn, Witch, Burn, there will be 

Survival, Poe's Tales of Terror. The Black 

Cat, The Ca.se of Mr. X, End of the World, 

The Seafighters, The Men With the X-Ray 

Eyes, When the Sleeper Wakes and The 

Mutineers. Premature Burial was a top 

grosser at the United Artists in the loop. 

Nicholson announced that Sam Seplowin 

will head Capitol Films, official distributor 

in this area for AIP product. Seplowin has 

been operating Selwyn Films, which will be 

absorbed in Capitol Films. Sam Kaplan, 

.salesman, and Alice Dubin, booker-office 

mana'êr, have been in charge at Capitol 

since the death of Max Roth three months 

ago. 

Coronado Being Rebuilt 

At Oklahoma City 

OKLAHOMA CITY—Refurbishing of the 

Coronado Theatre in surburban Warr 

Acres, which wâs struck by fire February 

20. is under way and the theatre should 

be back in business around the last of 

June. 

The building is owned by Bob McParland, 

and is leased to the R. Lewis Barton circuit. 

McFarland estimated the cost of putting 

the theatre back in shape may run close to 

$50,000. This would include furnishings as 

well as the building. 

Fire units from Warr Acres, Bethany and 

Oklahoma City fought the blaze until the 

wee hours of the morning. The bletze 

climbed the east or rear wall Into the 

ceiling. Because of heavy insulation the 

fire was resisted stubbornly. What the fire 

didn't accomplish in the way of destruction, 

tons of water did, said Al Notton, Wan- 

Acres fire chief. 

Theatre equipment will be completely 

new, said Barton. "We will probably reseat 

the theatre and there will be a new 

air conditioning system. We'll have a first 

class subuiban theatre when we get done." 

John Kenny TEC Manager 

DETROIT—John Keimy. salesman for 

National Theatre Supply Co. for several 

years, has been appointed Theatre Equipment 

Co. manager. Bill Esperti jr., swing 

shift projectionist and son of the boothman 

at the Grand Circus Tlieatre, has 

joined TEC as salesman. Howie Forbes, 

formerly with TEC, son of the late Ernie 

Forbes who operated Forbes Theatre Supply 

here for many yeai-s, is joining the sales 

staff of National Tlieatre Supply. 

JlorvuxO^ 

NC-4 


Large Core 

Greater Crater Areo 

MAXIMUM LIGHT 

i.ven\f Distributed 

In Mlnneiofo— NATIONAL THEATRE SUPPLY, MInnTOpalli—Main 8273 

in Ncbrosko—THE BALLANTYNE Co., Omoho—Jackson 4444 

in Wistonsin—NATIONAL THEATRE SUPPLY, 1027 N. Sth Street, 

Milwaukee 3, Wisconsin. 

CHAS. J. BREWSTER, 

woukee, WIscon 


, 

— 

Movie Guide Listing 

To Detroit Houses 

Costs of the program are being prorated 

to the participating theatres through 

Metropolitan exhibitors. 

The flood of calls received during the 

past two weeks has shown two critically 

important factors in showgoing habits, according 

to Milton H. London, Allied States 

executive director, who has worked on 

handling calls personally: 

"First, this has coixtirmed what we had 

suspected—the great extent to which people 

shop for their shows. Most calls are requesting 

information about specific motion 

pictures, rather than about the program at 

specific theatres. Apparently the callers 

will drive anywhere in the metropolitan 

area to see a particular motion picture. 

"Second, it demonstrates clearly the importance 

of second features. When a caller 

is told that a number of theatres are showing 

the same major picture, they shop for 

a suitable second feature—and this is more 

important than the convenience or nearness 

of location." 

Returns to Bucyrus Post 

BUCYRUS. OHIO — Fred McBee, formerly 

manager here, has returned to his 

old post, succeeding Ron Carnicom, now 

associated with the Plymouth Drive-In 

McBee managed the theatre for two years 

about seven years ago. 

Henry P. Zapp, Detroit 

Is Retiring at Selwin 

DETROIT — Henry I'. Zapp. Michigan 

manager for the Selwin Film Corp.. who 

has been active in exhibition and distribution 

here for about 40 years, is retiring. 

Jo.seph J. Lee, associate of Sam Seplowin in 

DETROIT—The new Movie Guide, listing 

the programs of all 122 theatres in the 

Detroit metropolitan area, was issued Friday 

under the auspices of Metropolitan 

the Selwin company, made the announcement 

at a luncheon he gave for exhibitors 

Exhibitors of Detroit. An edition of 300,- 

at the Sheraton Cadillac. 

000 was printed b.v Aronsson Printing Co. 

Succeeding Zapp will be Tom McGuire, 

in Ilxl7-Lnch size printed on one side for 

former manager of the Hollywood Theatre, 

convenience, with a box for each theatre 

public relations counsel for Cooperative 

similar to regular new.spaper directoi-y advertising. 

Theatre programs for the full 

Theatres of Michigan, and advertisingpublicity 

representative for 20th-Pox. 

week starting Sunday were listed. 

Fred J. Schwartz, in charge of special 

A supply of guides was delivered to each 

sales for MGM, discu.ssed the company's 

theatre by the regular film delivery .services. 

Because of the limited supply, the- 

program of rereleasing hits of previous 

years in groups "to keep them away from 

atres were urged to give them out only on 

TV, possibly forever." Contents of the 

request to those indicating interest, together 

with posting the guides in all suit- 

series, which will be distributed by Selwin, 

were discussed in detail by Schwartz, together 

with programs for exploitation. 

able public places such as supermarkets, 

department stores, discount houses, dmg 

Guests included Woodrow Fraught, Tom 

stores and restaurants. 

Byerle, William Brown. Andy Grainger, Bob 

An extensive program of radio spots and 

Savage. Dick Sloan, Hy Bloom, Earl England, 

Don Martin, Alden and Jerry Smith. 

some television under direction of Solomon- 

Sayles Agency is telling the public that the 

Movie Guide may be obtained at any 

Lew Wisper, Adolph and Irving Goldberg, 

Lew Mitchell, Del Ritter, Carl and Bob 

theatre. 

The program is being coordinated by 

Buermele, Fred Sweet, Al Dezel, Saul Korman 

and Lou Marx. 

Alden Smith, executive of Cooperative 

Theatres of Michigan, who has directed an 

elaborate telephone network using the entire 

Cooperative and auxiliary phone BOWLING 

facilities since the start of the newspaper DETROIT—The new champion of the 

strike. A battei-y of seven additional operators 

has been kept busy answering Theatre Equipment Co. team, which won 

Nightingale Club Bowling League is the 

phones ringing constantly nights and the race by a mere half point. TEC took 

weekends. Peak hours are supplemented by three points on the last day to hold the 

exhibitors and theatre executives themselves 

answering calls, giving information won thi-ee instead of the four- necessary to 

lead, while the projectionist Local 199 also 

on pictm-es, theatres, starting times and wind up on top. The winning team includes 

Robert Bloch, captain; Julius Pa- 

stars. 

Because the public camiot get the central vella, CaiToI Gates and D. and Gamett 

service lines, announced over the air, individual 

theatres are asked to provide comers, 

were Eddie Waddell, Howard, George 

DeWitt. On the Local 199. all hard fightplete 

program information on all other Haskin, Matt Haskin and Carl Mingione. 

theatres for its callers. 

captain. Pinal standings are: 

Teom W L Teom W L 

Theotre Eqip. TOV'i 491/2 NTS 57 63 

Locol 199 70 50 Altec S2'/2 671/2 

Not. Corbon 58Vi 6T/j Amus. Sp. Co. 51 '/2 «8'/3 

The season records : Team high singles 

Theatre Equipment Co., 959: National Theatre 

Supply, 925. 

Team high tlu-ee games—NTS, 2,555; 

Local 199, 2,513. 

High singles by divisions— 1, Jack Colwell, 

278, and Roy Thompson, 258; 2. Joe 

Foresta and Francis Light, tied at 251, and 

Bill Pouchey and Edgai- Douville. another 

Valiquette, tie at 245; 3, Roger 246, and 

Kenneth Grenke, 225: 4, 213. 

Mike Ureel. 

and Wayne Robei-ts. 208; 5, Dewitt, 

Gamett 

219, and William Esperti, 194. 

High threes by divisions— 1, Jack Colwell, 

665, and Julius Pavella. 655; 2, Eddie 

Waddell, 614, and Joe Foresta, 601; 3, Ken 

Grenke. 571, and Matt Haskin, 577; 4, 

Wayne Roberts. 506, Michael Ureel, 488: 

5, Gai-nett DeWitt, 518, and Gany 

Lamb, 485. 

Floyd H. Akins, the diligent secretai-y. 

reports that the annual big party for 

bowlers will be held May 8 at Ci-egar"s. 

Evelyn Dembek's Father Dies 

DETROIT—John Grass died at the age 

of 83. He was the father of Evelyn Dembek, 

who is active with her husband John 

in operation of Dembek Cinema Service, 

exhibitor film buying organization. 

$100,000 Cinerama Job 

At Cincinnati Capitol 

CINCINNATI Till- CapiUil Theatre 

closed May 1 to pinnit a $100,000 reconstruction 

project for the arrival of Cinei-ama. 

The remodeling includes rein.stallation 

of $70,000 of Cinerama equipment, plus 

addition of the latest transistorized sound 

facilities, tearing up the stage and building 

a new curved screen from theatre floor 

to the proscenium arch. The new screen 

will be 3D feet high and 115 feet in width 

stretched over a concave arc with a 35 

degree radius. 

The new Cinerama will put Cincinnati 

once again among the leaders in this field, 

being the only house in this area to show 

Cinerama productioixs. "The Wonderful 

World of the Brothere Grimm" is tentatively 

scheduled to open August 8. 

'Two Women' to Detroit 

With One Scene Cut Out 

DETROIT—Deci.sion was made Tuesday 

afternoon to open Embassy Pictures' Academy 

Award-winning "Two Women" at the 

Adams Theatre Friday with one cut required 

by the Detroit Police Censor 

Bureau. The local management was notified 

by the Chicago headquarters about 2 

o'clock. 

The censors originally ordered approximately 

six cuts, which were appealed by 

Embassy, after which the film was reviewed 

personally by police commissioner George 

Edwards and chief inspector Melville Bullach. 

A peiTnit was then issued for exhibition 

of the film with one cut of a rape 

scene in the fifth reel, described as "foreign 

realism," and this elimiiiation was 

agreed to. 

H 

U

first 

. . Ken 

. . Irving 

. . Carl 

. . The 

. . The 

. . 

. 

'^ 

SAV DEAR 

I'M AFRAID THE 

WANT TO GO TO THE V. MttfVmS WILL RUIN 

D/UVt-tN TONIGHT THE ENTIRE EVENING 

PIC UP SALES 

WITH PIC 

GUARANTEES 

\MOS,0U(iTOES 

'USE IT ANYWHERE 


PIC Killl and liepall motquilo*! lofaly 

/ 

Juit lighl il, forgit II 

nioy your ilaeping Gking 

\ MONEY BACK 

/NS/ST ON 




See w/iy /n ?967 ?\C sales to drive-ins 


Write to— 

PIC 

CORPORATION 

480 Washington St. Newark 2. N. J. 

DETROIT 

Judgment at Nuremberg," which opened 

Pebi-uary 21 at the United Aitists Theatre, 

was moved to the Mercui-y for a continued 

first nan. The last Monday at the 

United ArtLsts was bigger than "Nuremberg's 

Monday there. "Nuremberg" 

" 

becomes the second picture in local theatre 

histoi-y to move from downtown to a 

suburban theatre first run. The first was 

"Solomon and Sheba." 

.Albert Dezel planned to leave here May 

2 for a short stay in New York before 

going with Mrs. Dezel to Dublin for the 

Variety Club convention, arriving May 

13. The circuit will be handled in his ab- 

.sence by Lloyd Turel in charge of booking 

and Vera Shields in chai'ge of the office 

operations. 

Andrew Jensen, foi-merly of Corunna, is 

reported to be returning from ClearAvater, 

Pla., to run a drive-in at Sturgis . 

Sorry, ladies; a couple of names were misprinted 

in the report of the election in the 

Greater Detroit Motion Pictiue Council. 

The president is Mrs. Earl Seielstad, and 

the national president and speaker was 

Mrs. W. Lashley Nelson jr.. of Upper 

Darby. Pa. 

. 

. . 

Dorothy Duncan of Wyandotte won a 

ham for Easter by bowling 73 pins over 

her average Guibord of Paramount 

made a weekend visit to Mom-oe. . 

Bob McNabb, 20th-Fox manager, was on 

Our 

the road visiting other branches. 

neighbor Ted Rogvoy is bush architecting 

on the new Terrace Theatre . . . Carl 

Priebe of Utica, who was manager of Irvhig 

Belinsky's Eastwood Theatre in East 

Detroit, returned from Ft. Knox where he 

has been in Army training. He's scheduled 

to join the military police in Georgia on his 

return. Ed Parent, a newcomer to show 

business, is his successor at the Eastwood. 

Mildred Stihler, former cashier at the 

Coronet, is the new manager of the Guild 

under new ownership of Al Dezel. The 

operator is Horace Pareon, formerly of the 

Garden and Ki'im . theatre at St. 

Jo-seph's Retreat in Dearborn has been 

dismantled with the closing of this pioneer 

institution . . . G. W. O'Boyle has switched 

the Gem at Cas.sopolis to Saturday-Sunday 

operation only . Belinsky has 

started show'ing of German films at the 

Eastwood in East Detroit on '"Vednesdays 

and Tl irsday. . BueiTnele's General 

Theatre Service is buying film for the 

Strand, operated by Gordon Bennett at 

Hastings. 

Russell Kortes has closed the Gem at 

St. Louis, his regular warm weather policy 

Elywn Bai-ewolf is the new owner 

.. . of the Stai-lite Di-ive-In of Watertown, 

loi-merly operated by Tom Hunt as the 

H&S Drive-In of Maiiette . Beechler 

Family's Clinton at St. Johns was closed 

But Fred McGrath 

Easter until fall . . . 

set '.he Lee at Three Oaks for the usual 

And way up at 

.seasonal reopening . . . 

Inairn River. George H. Quick reopened 

his resort town theati-e. with Floyd Chi-ysler 

as film buyer ... At Ithaca, Robert 

Riedil has taken over the Ideal, formerly 

operated by the Beechler family. 

Bingo at Lorain, Ohio, 

Is Within the Law 

COLUMBUS — Fourteen bingo games 

that gross an estimated $500,000 per year 

in Lorain, Ohio, are within the law, city 

solicitor Adrian F. Betleski advised Mayor 

Woodrow 'W. Mathna. The miyor had asked 

the solicitor on April 1 1 to rule whether 

the gambling and its regulation by a city 

ordinance that provides for a threemember 

watchdog committee are legal. 

The solicitor's opinion stated that, under 

present state law. the bingo games could 

not be prohibited as long ?s they were 

conducted solely for charitable, educational, 

religious, bsnevolent or philanthi'opic purposes 

ana the per.sons operating them were 

not doing so for their own pix)fit. 

Betleski pointed out that the games 

would be illegal if only a part of the proceeds 

were contributed to charity or if 

money were spent in advertising them. 

Sheriff Robert Hemiing has sent letters 

to operators of charity bingo games in the 

Troy ai-ea, asking them to shut down at 

once. "I'm also asking these operators to 

suggest to their patrons that they write 

to the state representatives and senators 

asking them to amend the state constitution 

to allow charity games as they have 

been run in the county." 

The sheriff started his crackdown April 

13 after he received a statement fi-om the 

prosecutor that aJl the games were illegal. 

i a screen game, 







, HOLLYWOOD AMUSEMENT CO. ., 

3750 Ookton St. * Skokie, Illinois 

DETROIT POPCORN CO. 

REAOY-TO-EAT POPPED CORN 

Corn - Seasoning - Soxes - Salt 

mSTIIlBll'TOltS OF CliCTOKS' POPCOR.N MACHlNDi 

5633 Grand River Ave. Phone TYIer 4-6912 

Detroit 8, Mich. Nights-UN 3-1 .468 

ME-2 BOXOFnCE May 7, 1962

ALIVE...WITHOUT A BODY...FED BY AN UNSPEAKABLE HORROR FROM HELLi 

FI^HT^STIC 

JEIRD... 

DOUBU 

SHOCK 

HERB EVERS VIRGINIA LEITH joseph green • 

joseph green rex' carltoTj "^ J 

\00" 

SE^^tSSSS 

»:^T,m'-^^ 

OFTHl 

NTACT YOUR /nXaruiatiOf EXCHANGE 

Jack 

Zide 

1026 Fox Building 

Detroit 1, Michigan 

woodward 2-7777 

Rudy 

Norton 

2108 Payne Avenue 

Cleveland 14, Ohio 

MAin 1-9376 

CINCINNATI 

Don Duff 

1634 Central Parkway

— 

— 

— 

— 

CLEVELAND 

i attorney >: Mrs. Geraldine 

^hief Barker Leonard Mishkind, head of 

General Theatres, was notified that 

Tent 6 here won the fii-st prize in the 

membership drive and as a result was 

awarded a roundtrip ticket to Dublin to 

Variety International Convention which 

convenes May 15 and nans until June 1. 

But the Mishkinds had already bought their 

roundtrip tickets, and he sold his ticket 

for $248 and turned the proceeds over to 

Tent 6's pei-manent charity, Ohio Boystown, 

Twenty have already signed to go 

to the Dublin convention and they include 

the following, besides the Mishkinds: Mr, 

and Mrs. Samuel Schultz of Selected Theati'es 

and Selected Pictures: Mr. and Mrs. 

Joseph Lissauer of Skli-ball Theatres: Mr. 

and Mrs. James Lissauer: Mr. and Mrs. 

Irwin Shenker of Berlo Vending: Mr. and 

Mrs. Ted Levy of Buena Vista: Mr. and 

Mrs. Jack Kalish 

Gorrell, widow of Samuel Gorrell, 

who was with General Theatres: Mi-s. Ruth 

Boubier; Mr. and Mrs. David Brunswick 

I florist I, and Mr. and Mrs. Mirabeau 

"Mickey" Ki'aus, restaurateur, founder of 

Ohio Boystown and chairman of its board. 

A laige portion of the party has bookings 

to take them to London, Rome, Venice, 

Florence, Paris and then back to America 

after the convention. 


A Dirision of Radio Corporation of America 

5531 State Road 

Cteveland 34, Ohio Shadyside 1-2131 

Xape Fear' Is Topper 

In Bouncy Detroit 

DETROIT—Weekend business 

was surprisingly 

good at the major first runs, with 

a couple of exceptions attributable to the 

relative appeal of attractions and length 

of run. "Cape Fear" scored an unusual 200 

at the Pox to lead the town, although 

"West Side Story" continued fine at the 

Madison. 

(Avcrogc Is 100) 

Adoms The Horizontal Licufcnont (MGM) 

Fox—Cope Fcor (U-O, Informotion Received 

65 

(U-l) 200 

Grand Circus Stote Foir I20fh-Fox) 135 

Madison—West Side Story UA), lOtti wk 175 

Mercury Sweet Bird ot Youth (MGM), moveover, 

5th wk 70 

Michigorv Moon Pilot (BV); Flight of the 

Lost Bolloon (Woolner), 2nd wk 115 

Palms—The Man Who Shot Liberty Valance 

Paro); Brushfire (Poro) 110 

Trans-Lux Krim La Dolce Vita (Astor), revival.. 80 

Cincinnati Boxoffice 

Takes a Sharp Drop 

CINCINNATI — Along with the normal 

post-Easter slump, movie patrons were unable 

to resist the attractiveness of the outof-doors, 

and stayed away from the 

movies last week. "Only Two Can Play," 

in its second week at the Guild, held up 

nicely at 250, and "V/est Side Story," in 

its sixth week at the Valley marked up 

a strong 175. 

Albee Rome Adventure (V/B), 2nd wk 80 

Capitol Oklohomo! (Magna), 2nd wk 

Esquire— Lo Belle Amerrcoine (Cont'l ), 3rd wk. . . 

50 

90 

Grand The Horiiontol Lieutenont (MGM), 2nd wk. 80 

Guild—Only Two Con Ploy (Kingsley) 2nd wk. 

Hyde Pork- Two Women (Embassy) 

..250 

return run, 2nd wk 110 

Keith The Outsider (U-l) 90 

Palace State Foir (20t-h-Fox), 90 

2nd wk 

Twin Drive-ln The Mogic Voyoge of Sinbad 

(Filmgroup) 100 

Valley West Side Story (UA), 6th wk 175 

7 Out of 12 First Runs 

Beat Par in Cleveland 

CLEVELAND — When seven out of 12 

first runs go over the average mark, it's 

time for rejoicing, is it not? And what those 

ten awai'ds did to "West Side Stoi-y" 

should happen to evei-y pictui-e. 

Allen Stote Foir (20th-Fox), 2nd wk 80 

Colony Art Block Tights (Mogna), 3rd wk 150 

Continontol Art Through o Gloss Darkly 

(Janus), 4th wk 95 

Heights Art Only Two Con Ploy (Kingsley), 

2r>d wk 95 

Hippodrome Experiment in Terror (Col) 130 

Ohio West Side Story (UA), 10th wk 200 

Stote The Children's Hour (UA) 100 

Stillmon The Man Who Shot Liberty Valance 

(Poro), 2nd wk 120 

Vogue—Question 7 (de Roctiemoot) 140 

Westwood Art Only Two Can Ploy (Kingsley), 

2r»d wk 110

Community Antenna 

Opposed at Waterbury 

WATEHHUHY. CONN, A proposal for 

a community television antenna ran into 

opposition at a hearing before the Waterbury 

aldermanic committee on zoning. U. 

S. Rep. John S. Monagan propo.sed the antenna, 

which, he said, would improve TV 

reception in the area. He told the hearing 

that he appeared as a private citizen, seeking 

a franchise to operate the service in behalf 

of Waterbury Community Antenna, 

Inc. 

Atty. Edward Bradley, spokesman for the 

MPTO of Connecticut, opposed the move, 

saying it was the start of a request to install 

equipment "that will eventually require 

all people in Waterbm-y to pay for 

TV." 

Bradley later withdrew this opposition 

when Monagan emphasized the proposal 

would never lead to pay-TV. Joseph 

Begnal. speaking for the Waterbui-y Restaurant 

Ass'n. objected on grounds that the 

antenna was just one more thing that will 

keep people at home. 

H. Steve Molski. speaking for the coaxial 

TV service, said a franchise for an antenna 

was issued to his company for 25 years in 

1956. Monagan said that persons subscribing 

to the service would be charged 

an installation fee and montlily rental fee 

for equipment needed to receive the strong 

signal. 

The committee said it would refer the 

matter of the previous franchise to the 

Waterbury corporation coimsel and later 

make a recommendation to the board of 

aldermen. 

Film industry representatives attending 

the hearing included Herman M. Levy of 

New Haven, general counsel of TOA; 

Philip Harling of TOA's anti-toll TV committee, 

and Bernard Menschell, president, 

Outdoor Theatres Coitj. of Connecticut. 

and state anti-toll TV committee chairman. 

Neon Sign Catches Fire 

At Providence Strand 

PROVIDENCE. R. I.—The audience continued 

uninterrupted viewing of "The Man 

Who Shot Liberty Valance" while firemen 

drenched a three-story sign with water to 

prevent a fire from spreading into the 

Strand Theatre here. 

A short circuit was blamed for the blaze 

in the big neon sign, one of the few of its 

size still in use outside Providence film 

theatres. 

The damaged sign will be removed soon, 

Albert Siner. manager of the Strand, said. 

"We'd been thinking about it for some 

time." he declared, "and now it's decided." 

Ads Cover Large Area 

SPRINGFIELD — Western Mass. Theatres 

Inc., starting on a modest scale some 

months ago to include the suburban area 

theatres in the Springfield newspapers 

amusement ad linage, has now branched 

out to incoi-porate WMT facilities throughout 

western Massachusetts and southern 

VeiTnont. 

The top line reads. "Now Showing at 

Your Favorite. Nearby Western Mass. Theatre. 

First With the Best!" Sixteen theatres 

are part of the composite ad. 

PROVIDENCE 

T)rive-Ins provided special treats for patrons 

during the Easter weekend. The 

Sekonk Family gave free phonograph 

records to the first 200 cars on the night 

of April 21 and there were drawings for 

hams, shoes, shavers, etc. Another Rifkin 

establishment, the Pike, gave special prizes 

to the first 150 cars and there were drawings 

of gifts, as well as lollipops for all 

the kids. The Cranston Drive-In distributed 

free bags of popcorn, candy and gum among 

the children and the Lonsdale had a big 

three-feature show, a drawing on the 

'money bunny tree," one-pound boxes of 

chocolates for the first 100 cars and Easter 

eggs for all the youngsters. 

. . . Eddie 

During the first Providence run of the 

Chubby Checker film, "Don't Knock the 

Twist," the Shipyard Drive-In staged a big 

twist contest on the night of April 21. 

The same program included a radio showfeaturing 

Dave Cummins and music by 

Johnny and the Crescendos 

Dowling. the Rhode Island-born actor and 

producer, who came to Providence April 

24 for an appearance at a children's benefit 

show at the Shipyard Drive-In, participated 

in the noontime television program. 

Jay Kroll's "Talk of the Town, " on 

channel 10. As the program ended, Dowling 

saluted his long-time friend, Edwin Fay, 

dean of Rhode Island theatre operators, 

and promised he would be "right up to 

the house" to see him. At one time. Fay 

owned several downtown film and vaudeville 

establishments in Providence! 

Academy Award-winning Sophia Loren in 

"Two Women" played at the Shipyard, 

Route 44 and Lonsdale drive-ins ... A petition 

by four Poster residents to compel 

the town council to submit the question 

of establishing a race track in Poster to the 

voters has been quashed by Judge Patrick 

P. Cui'ran in superior coirrt. He ruled that 

the council has decretion as to whether to 

approve the establishment of a track and 

to submit the matter to the voters for their 

approval. The approval of both the council 

and the voters would be required under 

state law, the court held. 

There is still considerable talk about 

who was responsible for the killing of antibillboard 

legislation during the past session 

of the Rhode Island general assembly. Altogether, 

five different measures for the 

control of advertising signs along interstate 

highways were rejected by the lawmakers. 

Some observers believe the bills 

w-ere unwittingly doomed by the strongest 

supporter. Rep. John H. Chafee, Republican 

leader in the House, while others blame 

stiff lobbying by billboard interests and 

little interest in the matter by the Democratic 

administration. 

Show Top Feature First 

HARTFORD—Monis Keppner and Lou 

Lipman, partners in the Mansfield Drive- 

In. are screening the main feature first 

on Sunday nights. 

Film Information by Phone 

WORCESTER — American Theati'e 

Corp.'s two suburban drive-ins—the Oxford 

and Shrewsbury—are providing 24-hour 

phone movie information. 

$4 Million Recreation 

Area for E. M. Loew 

HAHTFOUD — E. M. Loew. currently 

operating three metroixilitan area theatres, 

has disclo.sed plans for a four-milliondollar 

combination of theatres and recreation 

facilities in the downtown Trumbull 

street redevelopment area here. 

Twin theatres, with auditoriums and 

projection booths on upstairs-downstairs 

levels, would extend from Trumbull street 

west along Church to the rear of the Ann 

street YWCA buildings. 

It would include a 48-lane bowling alley, 

a 500-caiJacity banquet room downstairs 

and a 600-capacity restaurant upstairs, plus 

Phone- 

Channel 

18), has concluded an orientation seminar 

for some 300 television distributors, dealers 

and servicemen. 

The seminar, conducted in the new $250,- 

000 Phonevision Center, housing the equipment 

to be used in its pay-TV test this 

June, was led by Irving Roschke, chief 

engineer of the Zenith Radio Corp., Chicago, 

manufacturer of the PhonevLsion 

system and decoders. 

Roschke said the Connecticut TV servicemen 

will play a vital part in preparation 

of sets and antenna for reception of subscription 

TV. 

Installation of decoders necessary for 

reception of subscription programs will be 

handled by a corps of engineere, technicians 

and broadcast personnel who have 

undergone an intensive instruction program 

at channel 18's Phonevision Center. 

Seminar for Servicemen 

Held by Phonevision Co. 

HARTFORD — RKO General 

vision 

i 

Co., licensee of WHCT-TV 

cocktail lounge overlooking the bowling 

alley and meeting rooms. 

The proposal is being studied by City 

Manager Carleton F. Sharpe and other officials. 

R. I. High Court to Hear 

Night Racing Appeal 

PROVIDENCE. R. I.—The state supreme 

court has set May 16 as the date for arguments 

on an appeal from a decision of the 

state racing and athletics hearing board 

to permit night raciiig this year at two 

Rhode Island pari-mutuel race tracks, Narragansett 

Park and Lincoln Downs. 

Nearly a score of groups and individuals, 

including eight firms which operate movie 

theatres in the area, have been opposing 

the night racing plan. 

Appearing in the high court when it set 

the hearing date, legal counsel for both 

race tracks agreed there would no night 

races until final legal deteiinination of the 

case has been made. 

'Question 7' Bow May 16 

NEW HAVEN—Sperie P. Perakos, general 

manager of Perakos Theatre Associates, 

designated May 16 for the southwestern 

Comiecticut opening of Louis de- 

R«chemont Associates' "Question 7" at the 

PTA de luxe Be^-erly. Bridgeport. Preopcning 

promotion is to include a special 

screening for press and other opinionmakers. 

BOXOmCE May 7, 1962 NE-1

. . The 

— 

— 

— 

— 

NEWHAMPSHIRE 

The Keene Chamber of Commerce has begun 

a study to detennine whether Keene 

firms have been violating both city and 

state regulations in the operation of businesses 

on Sunday. John N. Sias. managing 

director of the organization, said he had 

asked city solicitor Thayer Fremont-Smith 

to confer with Atty. Gen. William Maynard 

on the matter ... It has been reported 

that efforts are being made to sell or rent 

the Twin Mountain Drive-In in West 

Stewartstown, one of the northernmost 

film establishments in the country. 

The Palace Theatre in Manchester has 

again been chosen for the 16th annual 

New Hampshire beauty pageant, which will 

be held May 18. The search for candidates 

for the "Miss New Hampshire of 1962." 

who will be chosen on the stage of the 

theatre, has already been started by the 

Manchester Union Leader, wliich sponsors 

the contest . boxoffice receipts on 

the reopening night of the Concord Drive- 

In were to be donated to the charity fund 

of the Concord Lions Club. 

In line with the theatre advertising 

censorship policy of the Manchester Union 

Leader, three movie establishments in the 

Manchester area have been omitting the 

titles of recent screen attractions and asking 

their newspaper readers to telephone 

the theatre to find out tlie names of the 

films. They were the Bedford Grove Drive- 

In, Manchester Drive-In and the State 

Theatre. 

Jerome Robbins Named 

To Theatre Advisory Job 

HANOVER. N. 

H. — Dartmouth College 

here has named Jerome Robbins. prizewinning 

film director and choreographer, 

to the theatre advisory group of its Hopkins 

Center. His appointment fills a vacancy 

left on the board by the death of 

Moss Hart, New York play^vright and director. 

Robbins won an Academy Award 

this year for his direction of the film, 

"West Side Story." 

Premiere of 'Valance' 

WINSTED, CONN. — John Scanlon jr., 

lessee of the Strand, played the Litchfield 

county premiere of "The Man Who Shot 

Liberty Valance." The same distributor's 

"Brushfire" served as a companion feature. 

ROMAR OUTDOOR FRAMES 



FOR FURTHER INFORMATION CONTACT 

ROMAR VIDE CO. chetek.wisc 


A Division of Radio Corporaiion of America 

48 North Beocon St. 

Boston 34, Mass. ALGonquin 4-2654 

5 Hartford Houses Go 

Above Average Mark 

HARTFORD—The Academy Award winning 

foreign film, "Through a Glass 

Darkly," chalked up a heavy 170 in its 

third Cine Webb week. 

{Averoge Is 100) 

Allyn—Stotc Foir (?Ofh-Fox), 2nd wk 90 

An Cincmo The Mognitiecnt Seven (Horrison), 

2nd wk 80 

Cinerama— Seven Wonders of the World 

(Cincroma), 5th wk 130 

Cine Webb—Through o Gloss Darkly (Jonus), 

3rd wk 170 

Loews Palace— -Moon Pilot BV), 2nd wk 115 

Loew's Poll The Children's Hour (UA); Incident 

on Alloy (UA) 110 

in 

Rivoli— Meet Me in St. Louis (MGM); A Day 

ot the Roces (MGM), reissues 90 

Strand West Side Story (UA), 3rd wk 115 

'Glass Darkly' and 'West Side' 

Still Sparkle in New Haven 

NEW HAVEN — Ingmar Bergman's 

"Through a Glass Dai'kly" was a brisk 

third-week attraction at the Lincoln. 

Crown Don't Knock the Twist (Col); Twinkle 

1 00 

ond Shine (Col), reissue, formerly titled 

"It Happened to Jone" 

Lincoln—Through a Gloss Dorkly (Jonus), 

3rd wk 140 

Loew s College The Horiiontol Lieutenont 

(MGM); 

Paramount 

World in My Pocket (MGM) 

The Mon Who Shot Liberty Valance 

90 

(Para), 2nd wk 

100 

Pilot (BV), ... 105 

Side Story (UA), 125 

Roger Sherman 

Whallcv West 

Moon 2nd wk. 

3rd wk 

New General Manager 

At WHCT-TV in Hartford 

HARTFORD—RKO General, owner and 

operator of WHCT-TV, announced the 

resignation of Paul B. Evans, station general 

manager for the past 18 months, and 

his replacement by Charles O. Wood, former 

general manager of RKO General's 

WGMS at Washington. D. C. 

While declining to comment on reasons 

for the change. Wood told newsmen he 

plans to continue every effort to co-ordinate 

and accelerate plans for start of subscription 

television on WHCT-TV. 

"We're still aiming for a target date in 

June." he said. "Our preliminai-y subscription 

tests to some 50 metropolitan I area 

homes) are now being made and things 

look very good. 

He expressed confidence that on the 

commercial side WHCT-TV will be able 

to maintain itself quite nicely. "We've no 

intention in the world of letting the one 

slide while we concentrate on the other. 

It's still too soon to talk about actual 

programming." 

HARTFORD 

fîty councilman George KinscUa has suggested 

creation of a parking authority 

to improve downtown off-street car facilities. 

Top entertainers were to appear in "Caravan 

to Burma." a La Salctte BuiTna benefit 

concert at the Bushnell Memorial auditorium 

at 8 p.m.. May 6. Already confinned 

are Peter Lind Hayes. Ethel Merman. 

Tony Randall. Robert Goulet, Carol 

Lawrence, Wendy Barrie, Richard Hayes, 

the Norman Paris Quartet and the Emerald 

Society pipe band of the New York City 

Police department. 

BRIDGEPORT 

\Jl7alter Franko of West Haven is back 

again as manager of the Milford 

The Clyde Beatty circus is 

Drive-In . . . 

booked in for June 1, 2 . . . Manager 

Henry Cohan of the Beverly held an invitational 

screening of "Question 7." The 

Earl Wright, 

film opens there May 16 . . . 

manager of the Candlelite-Pix Twin Drive- 

In hired dancing school teachers to put 

on demonstrations of the twist during the 

engagement of "Twist All Night" . . . Frank 

E. Cicia. of Shelton, is the new assistant 

manager of the Candlelite-Pix Drive-In. 

Morris Theatre Completes 

Third Remodeling Phase 

MORRIS. MINN.—Third phase of the 

remodeling program of the Morris Theatre 

here has been completed, according to R. 

E. Collins, manager. 

The first phase was started over a year 

ago with installation of a complete new 

snack bar. a new popcorn machine and 

new drink machines. 

The second phase involved a complete 

redecorating of the theatre as well as the 

remodeling and modernization of the 

ticket office. Construction on this project 

was started last fall and the decorating 

was completed in December. Decorating 

was done by Dahlstrom & Weinberger, 

Minneapolis mow Weinberger Decorators*. 

The third phase of the remodeling program 

was two-fold in purpose—to widen 

the space between the seats in the auditorium 

and to recover the backs and seats 

with new material. New fabrics now have 

been installed on all seats in the auditorium 

and balcony. Work was done by 

Don Besten of Hancock with the Adams 

Installation Sen-ice of Minneapolis, seating 

engineers who specialize in auditorium 

seating. 

A fourth and final phase of the remodeling 

program will be completed this spring, 

Collins said. A new roof will be installed 

on the theatre and the entire exterior will 

be whitewashed. The canopy al.so will be 

painted. 

Sets Two Area Premieres 

HARTFORD—Sperie P. Perakos, general 

manager of Perakos Theatre Associates, independent 

state circuit, has booked two 

regional premieres for the de luxe Elm, 

West Hai-tford. "Black Tights" will open 

May 23 and "Judgment at Nm-emberg" will 

bow June 29. 

PTA Sponsors Matinee 

HARTFORD—The suburban 

Newington 

Parent-Teachers Ass'n sponsored a Satui'- 

day matinee progi'am of "The Boy and 

the Pirates" and shorts at the Newington 

Theatre. The admission scale: adults, one 

^ 

dollar; children. 50 cents. 

Capitol Has Horror Show 

NEW LONDON. CONN.—American Theatre 

Corp's. first-i-un Capitol premiered an 

all-horror-science show from Aster, consisting 

of "Giant From the Unknown 

" 

and 

"She Demons." Regular price scale was in 

effect. 

NE-2 BOXOFTICE May 7, 1962

ALIVE...WITHOUT A BODY,..FED BY AN UNSPEAKABLE HORROR FROM HELL' 

'NTACT YOUR ^/ImGJilaarL, 

fnten/iatio^

the 

Wometco Enterprises Plans to Build 

In Hialeah, Fla„ Shopping Center 

MIAMI—Wometco Enterprises is planning 

to build a theatre in Hialeah according 

to Mitchell Wolfson, president. He said 

Wometco has leased ground for a theatre 

in the Palm Springs Shopping Center. Construction 

will begin in late June with completion 

date set for Thanksgiving Day. 

At a recent meeting of the stockholders, 

Wolfson also reported Wometco had a 29 

per cent increase in sales and a 50 per cent 

increase in profits in the first quarter of 

1962. 

Sales for the 12 weeks ending March 24 

were $4.4 million against $3.4 million in 

the comparable period in 1961. Net earnings 

were $449,088, up from $301,293 in 

the prior year. This was 41 cents per share 

against 27 cents per share a year ago. 

Wolfson told the 100 stockholders who 

attended the meeting at the Carib Theatre, 

Miami Beach, that the company looks for 

a continuing growth trend in 1962, once 

again showing increases in volume and net 

earnings. 

"We're definitely expansion-minded," he 

said. As an indication, he pointed out that 

Wometco has more than $2.7 million in 

liquid asset-s. 

In reply to a question from stockholder 

HeniT Nelson. Wolfson said Wometco is 

seeking listing of its stock, now traded 

over-the-counter, on the New York Stock 

Exchange. But he said that the ownership 

of the stock is not yet diversified to meet 

exchange requirements. 

He also assured stockholder Jack Levine 

that next year the company would list the 

salaries and stock holdings of directors in 

its proxy material. 

In response to other questions, Wolfson 

said: 

Art theatres are very profitable, but as 

there is presently a "glut" in this area, 

the company probably will not expand 

along this line. 

Reduced admission charges for senior 

citizens have been tried but for the most 

part have proved unsuccessful. 

There is a marked decline in second-run 

movie theatres and the decline is likely to 

continue, since every theatre can now bid 

for first-run films. 

"Today there are 22 first-run theatres 

P/ease 

s&ncffne 

in Miami." a number Wolfson suggested 

was ridiculously high. 

Prior to the business session, stockholders 

were shown a theatre-TV presentation, 

"The Wometco Story," giving a graphic 

tour of company facilities and properties. 

Iselin Spending $100,000 

On Updating Fla. Airer 

ALBANY. N.Y.—Alterations and improvements 

costing more than $100,000 

will be performed at the Trail Drive-In. 

Sara.sota. Fla.. according to Alan V. Iselin 

Theatres, which has its headquarters here. 

The Iselin circuit recently acquired the 

Trail from John Hunt and Raymond 

Carsky. 

Iselin said that the improvements will 

include an entire new entrance, marquee 

and the doubling of the size of the concession 

building, permitting installation of 

a modern cafeteria food establishment. 

In announcing the Florida acquisition. 

Iselin said. "No one can fail to be extremely 

excited by the tremendous activity 

taking place in Florida, and I am very 

hopeful that I may expand my operations 

in this state." 

The Sarasota airer becomes the fourth 

theatre in the Iselin group. Others are 

the Auto-Vision and Turnpike Drive-In. 

Albany, and the Super 50 Drive-In. Ballston. 

N.Y. 

Robert Case, formerly manager of the 

Super 50 Drive-In and at one time New 

York state district manager for Walter 

Reade Theatres, has been appointed 

general manager for the Trail Drive-In. 

Concession operation is by Berlo Vending, 

while Seymom- Florin Enterprises, New 

York City, is handling the buying and 

booking. 

New George Chakiris Role 

HOLLYWOOD—Harold Hecht has signed 

Oscar winner George Chakiris to costar 

with Yul Brynner and Richard Widmark in 

"Flight From Ashiya." slated to roll June 1 

for United Artists release. Chakii-is is 

currently starring in "Diamond Head." 

D 2 years for $5 D ' yeor for $3 D 3 years for $7 

n Rsmitfance Enclosed n Send Invoice 

THEATRE 

STREET ADDRESS 

TOWN ZONE STATE 

NAME 

POSITION 

^^^QtNE national film weekly 52 issues a year 

825 Von Brunt Blvd., Kansos City 24, Mo 

-] 

New L250-Car Airer 

Opens in New York 

BLAUVELT. N.Y. — The new Nyack 

Drive-In. owned by Harry Appleman and 

his son Joseph, was opened here April 

17 with "King of Kings" as the inaugural 

feature. The 1.250-car airer is on Route 

303. just south of Nyack and Route 59 and 

the entrance to the New York Thruway. 

The drive-in's fiist boxoffice is about 1.600 

feet in from Route 303. Heaters will be 

added later for the fall-winter season. 

Adjacent to. and part of the drive-in 

theatre is a par-27 nine-hole golf course 

which is being used solely for the enjoyment 

of theatre patrons. The golf course 

was in existence before the drive-in was 

constructed. 

Joseph Appleman of Monsey, N.Y.. is 

president of the company operating the 

theatre, his company al.so operating the 

Rockland Drive-In on Route 59 in Monsey. 

Thomas Caparol. a resident of Pearl 

River, is the Nyack manager. For more 

than 20 years a career man in the Army, 

Caparol retired only a year ago as a captain. 

He is maiTied and the father of a 

17-year-old, a senior at Pearl River High 

School. His wife is with a travel agency in 

Westwood. 

Trimmed 'Cold Wind' Has 

Short Run in Columbia 

COLUMBIA, S.C. — "Cold Wind in 

August. ' controversial Lola Albright 

starrer which had been doing turnaway 

business in other Carolinas cities, laid 

an egg for Columbia Theatres here. 

The film, which showed at the circuit's 

State, created some attention from a 

citizens group for clean movies, but a 

screening produced no official complaint 

from the unit. However, showings revealed 

that the local management had done considerable 

trimming. 

Whether the trimming resulted in the 

poor boxoffice was not determined but the 

film moved out three days ahead of its 

booking, and it had been expected that a 

holdover was in order. It had previously 

done many weeks of business in Greenville 

and Charlotte. N.C.. both about 100 miles 

from here. 

Memphis Barker Tom Ryan 

Buys New York Ad Firm 

MEMPHIS—Tom O'Ryan. 49, active in 

local theatre circles and Variety Club 

projects, has invaded New York. O'Ryan 

has just completed negotiating a contract 

in which his firm. O'Ryan & Batchelder, 

advertising agency, has purchased New 

York Subways Advertising Co. for almost 

$1 million. 

The Memphis bus ad company has a 

"silent partner" in the New York operation—Capital 

Cities Broadcasting, owner 

of radio and TV stations in the east. 

O'Ryan is an Irish immigrant who came 

to America in 1929. 

Drive-In Robbed of $465 

HARTFORD—A bandit robbed the Mlddleto\\^l 

Dri\e-In on the Saybixxsk road of 

$465 at 9:30 p. m. on a recent Friday 

lught. 

NE-4 BOXOFFICE May 7, 1962

. . Harry 

. . Allan 

. 

. 

2 Toronto Roadshows 

Reach End of Runs 

TORONTO— 'The Children's Hour" at 

the Odeon Carlton was the one new picture 

of the week and the result was seen 

in a good boxofflce. Two of the special 

features were on their way out, it was 

announced, these being "Holiday in Spain" 

at the Egliuton and "El Cid" at the Tivoli, 

both of which were in their 19th week. 

The new ones were to be "This Is Cinerama" 

at the Eglinton and "West Side 

Story" which was scheduled to open May 

16 at the Tivoli. Strong holdovers were 

"The Innocents" at the Hollywood and 

"State Fair" at the Imperial. 

(Avcrogo Is 100) 

Carlton—The Children's Hour (UA) 

Eglinton— Holiday in Spain (Cinemirocle), 

115 

19tti wk 100 

Hollywood—The Innocents l20th-Fox), 3rd wk. 110 

Hylond—Only Two Con Play (Kingsley) 3rd wk. 105 

tmpefial—State Fair i20th-Foxl, 2nd wk 110 

Loew's— Lover Come Back (U-l), 6th wk 100 

Tivoli—El Cid (AA), 19th wk 100 

Towne— Light in the Piazzo (MGM), 7th wk 100 

University—Judgment ot Nuremberg (UA), 

nth wk 

Uptown— Closed for repoirs. 

100 

Canceled Weekend Trips 

Help Montreal Grosses 

MONTREAL — Leading cinemas in the 

week under review, which comprised the 

end of Lenten season and the Easter weekend, 

had good boxoffice results. The unsettled 

weather conditions of the weekend 

caused many intended trips out of town, 

either to summer places or elsewhere, to be 

canceled and as a result movie attendance 

benefited. Holdovers of some length continued 

attractive to many. At the Imperial 

where "Judgment at Nm-emberg" was on 

the progi-am for only a few more days 

the patronage was good to the end. 

Alouette—West Side Story (UA), 9th wk. ..Excellent 

Avenue—Summer and Smoke (Pora), 5th wk...Good 

Capitol—Moon Pilot (BV) Good 

Dorvol Theatres—The Roman Spring of Mrs. 

Stone (WB) Good 

Imperial—Judgment at Nuremberg (UA), 

1 0th wk Excellent 

Kent—What a Carve Up (SR) Good 

Loew's—Sweet Bird of Youth (MGM), 2nd wk. Good 

Poloce— State Fair (20th-Fox) Good 

Seville— El Cid ( AA), 1 8t-h wk Good 

Snowdon—Two Women (IFD), 7th wk Excellent 

Westmount—The Mark (IFD), 7fh wk Good 

Several Vancouver Houses 

Beat Bad Weather Streak 

VANCOUVER—Cold, wet weather continued 

to plague theatre managers here, 

but the pictures with appeal seemed to offset 

the weather handicap and to attract 

thi-ongs of patrons. 

Capitol— Stote Fair (20th-Fox) Average 

Orpheum—The Man Who Shot Liberty 

Valance (Para) Foir 

Pork— Raising the Wind (20th-Fox), 2nd wk..Fair 

PloZQ—Sergeants 3 (UA), 3rd d.t. wk Fair 

Stanley—West Side Story (UA), 3rd wk Excellent 

Strand—Moon Pilot (BV) Capacity 

Studio—Two Women (IFD), 4th wk Excellent 

Vogue— Lover Come Bock (U-l). 2nd wk Fair 

NATIONAL THEATRE 

EQUIPMENT CO., LTD., 

1434 St. Catherine St., West, 

UNiversity 1-1252, Montreal. 

Specialists in stage layout, draperies, 

tracks, controls, rigging, grid design 

data, special effect lighting, control 

board, auditorium seating, rental. 

MONTREAL 

Quebec 

^îlliam G. Lester, who heads the United 

Amusement-Consolidated Theatres 

circuit in Montreal, 

City, Trois Rivieres, 

Shei'brooke, 

S t. Hyacinthe 

and Dorval, will 

be honored as the 

Pioneer of the 

Year at the 14th 

annual dinner 

dance of the 

Quebec branch of 

the Canadian 

Picture Pioneers 

Tuesday 181 at 

the Sheraton 

Royal. 

Mount 

ifii- /- • i Lester has been 

uilham G. Lester ,.. ., 

active in the motion 

picture industry for 40 years. 

Wilfrid ProuLx, publicist for Cine- Art, 

was in the Abitibi area arranging promotions 

for the opening of the Fi-enchlanguage 

"Les Pausses Hontes." He stopped 

in Noranda. Rouyn. Val d'Or, Amos and 

La Tuque . Cohen and Lucien 

Gamache of Atlas were in Shawinigan, 

Cap de la Madeleine, Trois Rivieres and 

Louisville. Cohen and his wife spent the 

Easter weekend visiting friends in Toronto. 

"Splendor in the Grass" and "Fanny" in 

their third week at the Monkland, and 

doing excellent business . Spencer. 

UAC publicist, was home ill several days . 

Fishing enthusiasts were waiting for the 

lake ice to thaw. The season officially 

opened April 18. 

Seen at the exchanges were R. BouUet 

of the Royal at L'Epiphanie and the Fort 

Chambly of Chambly; Carl Brock, Pi-incess 

at Cowansville, and Mam-ice Duhamel of 

the Auclair circuit. 

Special Reopening Fete 

At Brentford Capitol 

TORONTO—A special reopening ceremony 

was held at the Famous Players 

Capitol in Brantford following completion 

of an extensive modernization project. Aid. 

John Castle of the Brantford city council 

officiated in a stage ceremony in conjunction 

with a high school program and presentation 

of the screen featui-e, "State 

Fair." 

The theatre was never closed during the 

$100,000 reconstmction which included new 

seats, faculties and furnishings. In the 

process the capacity of the Capitol was 

reduced from 1,613 to 1.200 seats. 

The Brantford house was opened in 1919 

as the Temple by the late Ernie Moule. 

The present manager, William J. Burke, 

has been in charge of the Capitol since 

1948. Assistant manager T. W. Johnston 

has been with the theatre since its start 

43 years ago. Tiic .staff includes Arthur 

Lockwood, doorman, with 34 years service, 

and projectionists A. C. Frascr and T. H. 

McClelland, both of whom have been at 

the Capitol for 33 years. 

The alterations were planned by Jack 

Harper, architect, and were carried out 

under the supervision of Jules S. Wolfe of 

Famous Players head office in Toronto. 

FPC Plans to Build 

New Toronlo Theatre 

TORONTO—At the annual stockholders 

nieeting of Famous Players Canadian in 

the University Theatre here, J. J. Fitzgibbons. 

president and managing diiector. 

revealed that the company will build a de 

luxe theatre near a large local shopping 

center. 

Fitzgibbons .said the company was convinced 

that competition from television 

had pa.ssed its peak. It was brought out at 

the meeting that attendance at theatres in 

Canada had declined to 19 per cent of seating 

capacity in 1959 compared with 31.7 

per cent in 1949, but Fitzgibbons emphasized 

that company earnings for the first 

quarter of this year showed a substantial 

increase over the same period of 1961. 

In his report Fitzgibbons ix)inted out that 

ticket sales in Ontario had improved since 

the introduction of Sunday shows last 

summer. With regard to operations of 

Traixs-Canada Telemeter, a sub.sidiary of 

Famous Players, he .said that satisfactory 

progress was being made with the Pay-TV 

system here although it was not yet showing 

a profit. 

Toronto Art Houses Offer 

Wide Choice of Pictures 

TORONTO — "La Belle Americaine" held 

its own for a sixth week at the International 

Cinema while "Hiroshima. Mon 

Amom" coitinued for a third week in onehalf 

of tht Little Cinema while the other 

side made a start with "Quiet Plows the 

Don." 

At the dual Arcade Cinema, one studio 

played "The Comancheros" and the second 

followed its newsreel policy. The 

Christie had a second week with "Shadows" 

and the special picture at the Civic Square 

was "The White Bear" from Poland. The 

Kent had a double bill consisting of the 

classic "The Great Waltz" and "Easter 

Parade." The Park Cinema offered "The 

Scapegoat" for a week, the Savoy presented 

two pictures "Expresso Bongo" and 

"The Mark" and the Astor had "The 

Schwarze Blitz" for the week. 

As a screen gome, 




jeen a favorite with theatre goers for 



HOILYWOOD AMUSEMENT CO. 

37S0 Ooklon St • Skokic, Illinois 

BOXOFTICE May 7, 1962 K-1

I 

EXPERT 

. . Odeon 

. . Dick 

. . Redecoration 

j 

. . The 

. . Arriving 

. . George 

. . Business 

VANCOUVER 

. 

gob Fraser, Paradise manager, did so well 

on "Don't Knock the Twist" with the 

kids out of school, he is holding it over for 

a second week . Letts is breaking 

records on "Moon Pilot," playing six shows 

daily , . . Lenny Brewer, Odeon Plaza projectionist, 

entered St. Paul's Ho.spital for 

surgery . . It's nice to see Harry Lawrence, 

Plaza doorman, up and around again 

after a long and serious illness. 

Gordon Munrow, formerly in charge of 

publicity for Odeon here, now is with a 

publicity firm . and renovation, 

including installation of a .sound 

system, has been completed at the 240-seat 

Century at Bonnyville. Sask.. by J. Tercier, 

theatre owner . . . Harry Howard, owner 

of Theatre Supply Co. and president of the 

Vancouver Canadian Picture Pioneers, returned 

from a six-week holiday trip in the 

Caribbean. 

Both Famous Players and Odeon are said 

to be planning drive-ins near 'Vancouver 

and Burnaby. No permits have been issued 

to date . has taken over the operation 

of the Sky-'Vue Drive-In at Edmonton, 

foiTiierly run by the late Joe Feldman 

and a syndicate. It accommodates 1,100 

cars. No manager has been appointed . . . 

j 

FOR SALE 

YES! 10,000 LATE MODEL 

USED OR RECONDITIONED 

Also new British-Luxury Chairs ovailable 

Indoor & Outdoor Stadium Chairs 

THEATRE CHAIRS 

Spring edcj' steel bottom seat cushions and 

fully uphois red bocks—spring back types also. 

Carpeting, osphnit, rubber. Vinyl tiles and 

Drop 

y\ 

WE ARE FACTORY AGENTS- 

AT BARGAIN PRICES 

LA SALLE 

RECREATIONS, Ltd. 

TliHtre Chairs. Carpet. Linoleum and Tile Division 

945 GRANVILLE ST., VANCOUVER 

i 

MUTUAL 5-5034, 5-5428 

EVERYTHING FOR THE THEATRE 

MOTIOGRAPH Equipment 

Complete lino factory ports 

REPAIRS r[„T:''"or,\ 

Wc Sell and Service 

Theotrc Chain, Rectifiers, Arc Lamps 

Sound Equipment, 16mm and 3Smm Prelectors 

SHARP'S THEATRE SUPPLIES, Ltd. 

Phones AM 2-7266 and AM 2-4076 

104 Fourth St. S.W. Calgory, Alt. 

BUSINESS OPPORTUNITIES 

For Rent or Sale: 24 lully equipped 

Brunswiclc lanes, well established operating 

business, choices! location. "LaSalle," 

9Ai Granville Street, Vancouver, B. C. 

Dawson Exley, 20th-Fox manager here, 

finished in third place in the Fox drive. 

Wally Hamilton, owner of Trans-Canada 

Films here, was elected a director of the 

Ass'n of Motion Picture Producers and 

Laboratories of Canada at the recent con- 

\ention in Toronto . local news- 

IJapers are giving TV big publicit.v breaks. 

Some papers are issuing a tabloid devoted 

to TV in weekend issues. 

Gordon Dalg:lei$h was on vacation at the 

Seattle World's Fair . here on 

the Orsova on his way from Sydney. Australia, 

to his home in England was British 

actor Robin Bailey, who has been playing 

in "My Fair Lady" . Chandler, 

56. president of CJOR radio station, died 

after a long illness. 

OTTAWA 

The Ottawa Theatre Managers Ass'n and 

the Jommal newspaper announced results 

of the Academy Awards Sweepstakes, 

an annual competition on Oscar winners 

for which ballots m eight categorie-s were 

distributed at local theatres and printed 

in the Journal. The outcome was seven 

correct selections for which an elimination 

contest was held May 3 on the stage of 

the Capitol. The first prize is a plane trip 

to London. England, for two persons plus 

$100. Second prize is $150 cash. The finalists 

will receive theatre passes. In charge 

of the competition was Charles Bremian, 

association president and manager of the 

Ottawa Regent. 

An afternoon fire in a building adjacent 

to the Center Theatre in downtowii Ottawa 

caused both damage and excitement but 

the performance was not inteirupted and 

the audience was undisturbed. The business 

block is owned by D. B. Stapleton, 

who is also the theatre proprietor . . . The 

roadshow engagement of "El Cid." which 

opened Febi-uary 28 at the Nelson, a unit 

of 20th Century Theatres, ended following 

the Easter holidays. 

Bert Reginald Brouse, 61, died at his Ottawa 

home following a long illness. He was 

the son of the late Harry M. Brouse. owner 

of two theatres here who was one of tlie 

original franchise-holders of the Associated 

First National film producing company, 

Mrs. Finley McRae, a sister of Bert Brouse, 

married a pioneer film director . . . Interpix)vincial 

Cablevision. Ltd., a community 

television system, has been organized in 

the city of Hull, a neighboring municipality 

to Ottawa. The two cities ah-eady have 

tln-ee TV broadcasting stations. 

. . . The 

The Seaway Drive-In, an operation of 

20th Century Theatres, was reopened last 

week at Cornwall, Ont., which also has the 

Starlite Drive-In, owned by Jolin AssaJy. 

The Seaway w-as the last ozoner in the Ottawa 

ai'ea to start this year 

Ottawa Citizen has started a Saturday tabloid 

supplement which consists of an entertaimnent 

section featuj-ing much in the 

way of film news, both syndicated and 

local, plus theatre advei-tising. 

Considerable damage was caused in the 

office suite of the Ottawa Rideau by vandals 

who wrecked fm-nitui-e and cabinets 

when they failed to open the safe. The 

police believe the thugs hid in the theatre 

overnight . has been good as 

indicated by the following holdovers: 

"State Fair" at the Capitol: "Moon Pilot" 

at the Regent: "Lover Come Back" at the 

Elmdale and Somerset, and "Sergeants 3" 

at the Elgin. The Famous Players Cailier 

also had a good run with the Frenchlanguage 

version of "Ben Hur." while 

"Twist All Night" drew crowds to the independent 

Centre. 

Inlerconiinental Pictures 

To Handle Canada Films 

VANCOUVER — Commonwealth 

Film 

Productions. Ltd., which is building studios 

in West Vancouver, has acquired control of 

Intercontinental Pictures. Inc. of Beverly 

Hills for use as its representative in the 

Western Hemisphere. The company will 

place its product with independent distributors 

in the Americas. Japan and the 

Philippines. 

British-Lion w-ill release Commonwealth 

product in other parts of the Eastern 

Hemisphere, and Anglo-Canadian will serve 

the European market. 

President of Intercontinental is E. J. 

Baumgarten, former president of Regal 

Films, which made two pictures in Toronto 

some years ago. 

VîH 

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ORDER Now—Start Saving Money $$ 

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M. L. ADAMSON 

Theatre Supplies & Equipment 

9921 113th Street, Edmonton, Alberto 

WE'RE ON THE MOVE 

TO MAKE ROOM FOR ALL OUR STOCK 

OF SOUND PROJECTORS AND PARTS 

ON MAY FIRST WE ARE MOVING 

INTO LARGE QUARTERS 

BUT NOT TOO FAR 

BEST THEATRE SUPPLY REG D 

K-2 BOXOFFICE May 7, 1962

ALIVE...WITHOUT A BODY. .FED BY AN UNSPEAKABLE HORROR FROM HELL! 

NTACT YOUR î/TiaauuiAi^Wr^^ 

EXCHANGE 

ASTRAL FILMS LIMITED 

Ijl. H. SOLWAY 

Carlton Street 

IfONTO, 

CANADA 

W. ELMAN 

5800 Monklond Ave 

MONTREAL, CANADA 

E. WHELPLEY 

162 Unon St. 

ST. JOHN, CANADA 

BOB SHUSTER 

501 New Hargrove BIdg 

WINNIPEG, CANADA 

SID 

SNIDERMAN 

708 Eighth Ave. W. 

CALGARY, CANADA 

A. E. ROLSTON 

2182 W. 12th Ave. 

VANCOUVER, CANADA

. 

. . The 

SAV DEAR 

WANT TO GO TO THE 

OfllVe-IN TONIGHT 

PIC UP SALES 

WITH PIC 

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GUARANTEES 

ÛAKANICt 

NO MQR^ 

VMOSOllitOES 



IC Killi 

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See why ;n y967 ?\C sales to driye-ins 


Write to— 

PIC 

CORPORATION 

480 Washington St. Newark 2, N. J. 

TORONTO 

Q 

S. Chaplin ol the Motion Picture Industry 

Council of Canada has requested 

officials of all exhibitor associations across 

the country to send in two copies of detailed 

reports of local committee or individual 

iJiomotions for the Academy Awards camiJaisn 

for which he served as national 

chairman. He also asked for two copies of 

newspaper tear sheets. Chaplin is president 

of Ti-ans-Canada Distribution Enterprises 

and the address is 1000 Yonge St., 

Toronto. 

Toronto's Wall Street has linked Sam 

Pingold. foiTiier theatre chain owner, with 

the anonymous bid for 150.000 shares of 

United Steel Corp. here. Pingold. who said 

he had no comment to make, recently acquired 

the conti-oUing interest in Foundation 

Co., of Canada, a big construction 

The Kent at Yonge and St. 

firm . . . 

Clair, owned by Curly Posen, reopened as 

practically a new theatre after a threeweek 

reconstruction project. The theatre 

has a new front, new lighting, caj-pets, 

drapes, fiunishings, displays and acoustic 

treatment. 

The shooting of "10 Girls Ago" has been 

completed by Am-Can Productions. Ltd.. 

of which Edward Gollin of New York is 

pre.sident, at t h e Toronto International 

Film Studios, but Joseph Peckham of Toronto, 

secretary-treasiu-er of the company, 

indicated more money was required, according 

to a report, so that the pictui-e 

could be edited before its release by Nat 

Taylors International Film Distributors. 

The pictm-e's stai's are Buster Keaton. Bert 

Lahi- and Eddie Foy jr. 

The Toronto Variety Tent will sponsor 

the special premiere perforaiance May 16 

of "West Side Story" at the Famous Players 

Tivoli. Tickets cost $5 each, with proceeds 

to go to the Variety Village school . . 

A sm-prise. even to the 20th-Pox staff here, 

was the visit of Ann-Margret. star of 

"State Fair," cun-ent attraction at the Imperial. 

She flew fi-om Hollywood unannounced 

for a busy day. 

Gerald Peters, remembered as the former 

manager of the Carlton, flagship of the 

Canadian Odeon chain, was identified with 

the producing of a stage show for a week 

at the big O'Keefe Centre for the Performing 

Ai-ts . . . The nearby city of Hamilton 

will have a referendum in the civic 

elections next December on the question 

of Sunday shows, according to a decision 

of the city council. In the town of Bowmanville 

where Mr. and Mrs. Robert Gill 

operate the Royal, the council has approved 

Sunday iierformances. 

.Allan Gazer has reopened the Breezes 

Drive-In at Branuford where the Sunset 

Drive-In. a chain unit, has been operating 

for several weeks. A morning presentation 

took place Tue.sday at the Odeon Palace. 

Hamilton, of the Russian oallet feature, 

"Leiliand Medjnoun," under the eiu-;pices 

of the local branch of the National Ball;t 

Guild of Canada. The admission was free. 

Louis Baxter Promoted 

NEW HAVEN—The Nutmeg circuit 

has 

named Louis Baxter as assistant to Donn 

logha, supervisor of the Fine Arts, Westport, 

and Norwalk, Norwalk. Baxter succeeds 

Wallace Cardwell, resigned. 

Sunciay Shows Are Hailed 

By Gananoque Patrons 

TORONTO — For the slait of Sunday 

shows at Gananoque. Ont., the Skylark 

Drive-In had a good attendance despite inclement 

weather, according to the owner, 

George Delaney, who said he expected Sunday 

night patronage would build up as 

the season advanced. 

Delaney secui-ed a Sunday show referendum 

last December for Gananoque which 

was given popular support by the local 

voters but it was almost four months later 

that the municipal council adopted the 

permissive bylaw. 

CALGARY 

rncouraging Calgarians to celebrate the 

Easter holiday, the Cinema Park 

Drive-In, playing day-and-date with the 

downtown Capitol, promoted "State Fair" 

with playground attractions featuring 

ponies, rocket ships and merry-go-i-ounds. 

Gifts were distributed to the first 400 children 

... In the same spirit, young patrons 

of the Sunset Drive-In i-eceived balloons 

and Easter eggs and deposited Wina-Pony 

Contest enti-y foi-ms in drums located 

at the theatre . Marda ran 

special two-hour cartoon and short subject 

matinees. 

Comedy rated high on the holiday bill 

with "Raising the Wind" playing the Uptown, 

"Sergeants 3" at the Grand and 17th 

Avenue Drive-In, and Jeiry Lewis' "Bellboy" 

at the Tivoli. Business is generally 

reported to be on the upswing after a 

long and depi-essed winter. 

Fox booker Joe McPherson is nimored 

to be aiming at some sort of i-ecord since 

the announcement of the aiTival of his 

sixth granddaughter . . . Visitors to Stampede 

City: Fox Canadian sales manager 

Victor J. Beattie making a tour of Western 

branch offices; Mrs. Lynch of the Elk 

Drive-In; Fernie and Steve Kapowski of 

the Toby, Inveiinere. 

Concessions Bar Opened 

SPRINGFIELD, MASS.—The Memorial 

Avenue Drive-In has opened its newly constructed 

snack bar. The facility is completely 

tiled and heated. 

J. M. RICE and CO. LTD. 

u 

"Everything for the Theatre" 

Sound Systems. 

IBollantyne 

Hilux Anamorphic Lenses. 

Williams Silver Screens. 

New & Rebuilt Theatre Chairs. 

EXPERT REPAIR DEPARTMENT 

430 Kensington 

Winnipeg 21, hi 

TU 8-7987 

10029 Josper Ave. 

Edmonton, Alfa, 

GA 2-BS02 

K-4 BOXOFFICE May 7, 1962

Gauu>m&nt • CoHCeddiOtcS • MciuvtlnaAiCA 

MOB 

MAY 

7, 1962 

OF 

BOXOFFICE 

1^ 

IB 

New seating and carpeting and 

vastly improved acoustical conditions 

were highly important 

phases of the $4,000,000 updating 

program in the Fisher 

Theatre, Detroit, Mich., which 

transformed the 1928vintage 

movie palace into a luxurious, 

modern showplace for both 

stage and motion picture presentations. 

The new, extrawide 

theatre chairs are spaced 

on wide centers, and the 

original S,000 seats were scaled 

down to 2,081. These are 

allocated as follows: 1^22 in 

the orchestra and mezzanine 

levels, 384 on the lower balcony 

and 475 in the upper balcony. 

These latter seats are concealed 

by a motor-operated, 

open- type aluminum grillage 

which rises into the ceiling 

when the larger capacity for 

musical comedies is required. 

Illustrated story on page 6. 

featuring 

Jêalina and ^loor (^c 

'9 ouerina^

YOUR milliiNU PATRONS ARE 

WATCHING A BRIGHT PICTURE 

IN THAT LITTLE BLACK BOX 

Actual brightness readings with Panavision brightness 

meters on numerous TV tubes of various vintages show 

an average brightness of 13.4 foot lamberts. 

5 TIMES BRIGHTER THAN THE 

AVERAGE DRIVE-IN SCREEN 

Although technical groups recommend a minimum of 

4.5 foot lamberts for drive-in screens, surveys disclose 

that the actual measurements read as low as 1 foot 

lambert and only as high as 4 foot lamberts. 

If you hope to bring back those patrons you must have 

a screen brilliance that at least competes with TV. 

Your Strong Dealer can show you how the 

new type 

projection lamps will do it. 

Send for literature now. 

THE 

ELECTRIC 

CORPORATION 

11 CITY PARK AVENUE • TOLEDO 1, OHIO 

L 

The MODERN THEATRE SECTION

would 

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serve it right from the handy, 

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SPECIAL OFFER! You can have the Princess dispenser 

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City 

BOXOFFICE May 7. 1962

which 

'~ -THB 

MODERN 

THBATRB 

con t e n t 

MAY 7, 1962 

Few, if any, appointments 

in a theatre contribute more to an atmosphere 

of elegance and luxury or 

offer greater comfort to the patron than 

carpeting and seating. 

As the theatregoer enters the lobby 

or lounge and steps upon the cushioned 

thick carpet he senses, even if subconsciously, 

the comfort it offers in contrast 

to the hard sidewalk outside and that 

here, indeed, is a place of gracious living. 

Passing on into the auditorium the 

patron is shown to his seat and finds 

another source of comfort and pleasure. 

The new theatre chairs offer many fine 

features— posture-fitting design, spring 

cushion and back, lush upholstery, 

padded and double arm rests, retractable 

or pop-up cushions, to name only a 

few. 

Seating arrangements in all new theatres 

are on wide centers, an average 

of about 40 inches, and an important 

phase of all theatre updating is the respacing 

of chairs on wider centers to 

provide non-cramped seating and ease 

of passage. 

Informal seating in lobbies and 

lounges tends toward the light and 

modern settees and chairs and many 

delightful styles are available on the 

market. In many cases, such furniture 

is 

custom-made, however, such as the 

interesting super-sofa which seats 80 

persons in the lounge of the Beekman 

Theatre, New York Cit'/. (Page 11.) 

Most unusua' is the iniormal seating 

in the auditorium of t' i n-^w Studio 

Theatre in Kansas C.iy, Vo , is 

also pictured on page ' 1 . Because the 

theatre has a screen at one end and a 

stage at the other, dir^c'.or chairs are 

used so that they lO'- \e reversed on 

occasion 

ik 

Ingenious Seating Plan for All-Purpose Theatre 6 

Movies Return to Kansas City Showcase 10 

Informal Seating for More Than 80 Persons in Beekman Lounge... 11 

Drive-in Screen Light Spills Over Into Old Mexico 13 

Make More Sales—Automatically William G. Meeder 14 

Tie-In Opportunities in 250th Candy Anniversary 18 

Comfortable Seating Big Feature of Remodeling 20 

Three Executives Move Up at Vendo in Recent Changes 22 

All Eyes Are on the Screen Wes/ey Troot 23 

Little Rock to Get a New Twin Drive-ln 28 

Notional Speaker Reconing Co. to Enter Distribution Field 33 

They're Rolling in the Aisles— Bowlers, That Is 34 

DEPARTMENTS 

Refreshment Service 14 Readers' Service Bureau 35 

Projection and Sound 23 Advertisers' index 35 

Literature 29 About People and Product 36 

New Equipment 

and Developments 30 

I. L. THATCHER, Monoging Editor 

The MODERN THEATRE Section of 80X0FFICE is included in the first issue of eoch month. 

Editoriol or generol business correspondence should be addressed to Associoted Publicotions, 

825 Von Brunt Blvd., Konsos City 24, Mo. Wesley Trout, Technicol Editor; Eastern Representotive: 

D. M. Mersereau, 1270 Sixth Ave., Rockefeller Center, New York 20, N. Y.; 

Central Representatives: Louis Oidier, Jock Broderick, 5809 N. Lincoln, Chicogo 45, III., 

Western Representative: Wettstein, Nowell & Johnson, Inc., 672 Lofoyette Place, Los 

Angeles 5 Colif.

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SUPURDISPLAY, INCORPORATED . 1324 W. Wisconsin Ave. • Milwaukee, Wij 

BOXOFFICE :: May 7, 1962

OWNER: Fisher Bros. Corp. ARCHITECT: Rapp and Rapp 

IME.\IOIIS SEATIH m\ FOR EL-PllRPflSE THEATRE 

Deep -Pitch Auditorium Floor, Vertical - Lift Balcony Screen Solve Problem

M ANY EXTRAORnlNAnY faCCtS Of 

architcctiu-e, design, materials and furnishings 

were incorporated and interrelated 

ui the $4,000,000 remodeling of the 

33-year-old Fisher Theatre in Detroit, 

Mich., transforming the huge movie palace 

with elaborate gingerbread decorations in 

a Mayan theme to a contemporary theatre 

of rare beauty and exquisite tast. 

Fisher Bros. Corp., owner, Nederlander 

Theatrical Corp., le.ssee, and Rapp and 

Flapp, architects, have, therefore, been the 

recipients of congratulations and high 

praise from theatre industry people, film 

critics, national consumer magazines and 

the general public all over the country. 

One of the most interesting features of 

the conversion of the old, eight-story-high, 

3,0D0-seat theatre is the design of the seating 

arrangement to accommodate both 

stage and screen presentations. 

SEATS CLOSER TO SCREEN 

Continued on following page 

This unique precast and prepainted aluminum grillage cuts off tlie front of the Fisher auditorium from 

the rear balcony, but can be flown into the ceiling to odd 475 seats when musical comedies are played. 

Distinctive features of the lower-level lounge are the carefully matched East Indian rosewood doors, 

crystal and brass chandeliers and colorful planters. All levels ore accessible by automatic elevators. 

The spacious lobby of the Fisher 

features hand-selected and 

matched East Indian rosewood 

which complements imported and 

domestic marble, all softly lighted 

by distinguished and especially 

"According to Mason G. Rapp, "Although 

somewhat hampered by certain existing 

structural conditions, we were able to develop 

an ingenious sight line section by designing 

a new, steep-pitch auditorium 

floor, together with a complete new horseshoe 

mezzanine circle. The existing balcony 

was changed to bring seats closer to the new 

stage (by simply eliminating the crossaisles 

and utilizing the space thus made 

available I. This placed all seats in the 

orchestra and mezzanine within 82 feet of 

the curtain line, and the last row of the 

front balcony within 92 feet of the curtain 

line when used for legitimate showings. 

"The theatre has 1,222 seats on the 

orchestra and mezzanine levels, 384 seats 

on the lower balcony and, to accomplish 

additional seating for musical comedies an 

additional 475 seats can be added to the 

balcony when required for musical 

comedies. This phenomenon is accomplished 

through the use of a vertical-lift, 

completely motor-operated open-type 

grillage screen wall which disappears in the 

ceiling when lai'ger capacity is requii-ed." 

The chairs used on all levels are Hey- 

designed 

crystal and brass chandeliers. 

Further ceiling lighting consists 

of an unusual luminous ceiling 

constructed of large-diameter 

anodized gold aluminum rings, 

intermixed with smaller-sized 

rings that blend and unify the 

overall lighting. Many other lighting 

effects are incorporated to 

further 

enhance the lobby, such as 

low lighting in planting areas at 

floor level that penetrate the extremely 

interesting foliage. Especially 

designed vinyl wall covering 

is used over the main entrance 

doors to the lobby from the arcade 

entrance which very ingeniously 

carries out the general characteristics 

of the crystal chandeliers in 

line and form and is a perfect 

blend for the adjoining walls. 

The bronze statue of a dancer 

was especially commissioned. 


INGENIOUS SEATING PLAN 

Continued from preceding page 

wood-Wakefield "Encore," but the end 

standard was especially designed by the 

architect. It is of rigidized steel in a 

random wood grain pattern with a gold 

epoxy finish. The seat cushion is a de luxe 

coil spring model with a foam rubber pad. 

Upholstei-y is a gold, long-pile mohair. 

For the exhibition of motion pictures, 

the Fisher has a vertically flown. 50-foot 

widescreen which is permanently stored 

overhead in front of the proscenium arch 

and drops down when needed, tlius allowing 

hard-ticket showings of .spectacular 

presentations during the sunimer months. 

Projection and sound equipment was provided 

for 35mm widescreen, 35mm Cinema- 

Scoi>e and 70mm films. 

In the main, auditorium walls are faced 

with hand-selected wood panels in an extremely 

smiple pattern, with the panels 

being properly angled for acoustic sound 

reflective purposes. Areas surrounding the 

paneling are covered with an especially designed, 

gold-colored aluminum foil, subdivided 

by pleasing cast-plaster shields in 

a soft white. Gold is a pi-edominatc feature 

of the auditorium and extends into 

movable side wings at the proscenium 

which permits flexibility in the opening, 

and into the stage curtain with a high 

sateen finish. 

Though decorative in simple line and 

form, the auditorium ceiling was especially 

designed to utilize every possible soundreflective 

surface. Ughting In the ceiling 

VRinWAY 

consists of specially designed down lights 

that have an exceptional twinkling effect, 

along with side wall umts covering the wall 

IJaneling. Large crystal and polished brass 

chandeUers in the upper portion of the 

balcony were used as a softening influence, 

and to provide a sparkle in this area, so 

often lacking. 

Other materials used in the auditorium 

include bronze railings, marble dados, ai^d 

planting areas on each side of the rear 

auditorium that create a bright splash of 

green, complementing the basic gold and 

Vermillion Bigelow carpet and walnut color 

.scheme. 

Approximately 17,000 square feet of circulating 

promenades and lobbies create a 

unique ratio comi)ared to the orchestra 

floor area of 8,100 square feet, which possibly 

sm-passes the largest of continental 

music halls, and is certainly greater than 

any dramatic theatre on this continent. 

WARM, FORMAL ATMOSPHERE 

In creating the decor of these areas, extreme 

care and many hours of design study 

were devoted to present a warm, formal and 

restful atmosphere. Imported marbles. East 

Indian rosewood, carpeted floors, terrazzo 

floors with marble and bronze inserts, 

bronze, fabrics, draperies, planting.s, combination 

of ci-ystal, bronze and polished 

cadmium lighting fixtm-es, and sculpture 

were all blended to present exciting, yet 

formal interiors. 

The lower lounge is basically simple but 

exceptionally rich using custom-sculptured 

ceramic tile with applied panels of walnut 

wood accentuated with bronze. Customdesign 

seating and plantings, and crystal 

and polished bra.ss lighting fixtures, with 

carpet of greens and blues cari-y thi'ough 

the same basic design as in the general theatre 

areas, and are lighthearted in feeling 

but retain the dignified and still dramatic 

overall decor. 

Directly adjacent to the Fisher Theatre 

is parking space for 1,000 cars which is exceptionally 

well-illuminated, controlled and 

landscaped. 

SEATING 

COMPANY 

1480 BUCHANAN GRAND RAPlDS, MICH. 


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More theatres use Wagner attraction panels in 

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available in any size, are readily serviced without 

removing frames. 

The patented tapered-slot letters are a Wagner 

exclusive . . . won't slip out of place or fall off 

the board. One man can use the patented 

Wagner Mechanical Hand to change your message 

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using ladders. 

Mail the coupon today for more information 

... to Wagner, the oldest and largest manufacturer 

of changeable letter copy boards and 

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218 South Hoyne Avenue, Chicago 12, Illinois 

n Please send more information about Wagner 

Theatre Attraction Panels 

n Please send the name of my nearest Wagner product dealer 

BOXOFTICE :: May 7, 1962

L 

MOVIES RETURN TO KANSAS CITY 

SHOWCASE 

Looking down from the grand staircase to the balcony, the luxurious decor of the Saxon lobby is quite 

evident. Polished wood paneling, crystal chandeliers and thick carpet set the tone. The entranceway 

is outlined by the solid section of red carpet and the surrounding carpet is a floral design with a beige 

background and red motif. Above the entrance doors and to the right may be seen sections of the cast 

iron grillwork which is in gold and forms a railing around the balcony promenade. 

M, 

loTioN PICTURES are again being 

.sliown in the former Midland Theatre in 

Kansas City, Mo., lush movie palace that 

delighted theatregoers for more than three 

decades until a recent brief period when it 

was converted to a professional bowling 

arena. 

Furthermore, not one, but two theatres 

are operating under its roof. The Saxon 

which seats approximately 1.600 persons, 

will utUize the former Midland auditorium 

and have its entrance on the original Main 

street side. Under this space, in a large 

lounge area, is the Studio, an intimate art 

theatre with a capacity of 150. The Studio 

has its own entrance off Thirteenth street 

around the corner. 

New marquees were installed over both 

theatre entrances and rough stone planters 

enhance the areas. 

Durwood Theatres, Inc., which took over 

the lease of the fonner Loew's theatre, emphasized 

restoration of the original Mid- 

A new marquee was erected over the entrance of the former Midland Theatre, 

now the Saxon, in Kansas City, Mo., and a canopy bearing the theatre name 

suspended beneath it. The color scheme is green and gold The boxoffice 

remains in the center, but rough stone planters were added on either side. 

Mil 

Draperies which cover the entire front of the Saxon auditorium and curve 

around to the sides are bittersweet- hued. New green aisle carpet runners were 

laid, and the seats which had been removed from the front during the bowling 

conversion were replaced. Seats in the first 30 rows were more widely spaced. 

The same green and gold color motif of the Saxon 

marquee was repeated in that of the Studio, as 

were the brick planters. This entrance, around the 

corner from the Saxon, was formerly used as an 

exit from the old Midland Theatre. 

The lobby of the Studio is done in gold and white flocked wallpaper and walnut paneling, and has the 

same floral carpet in beige and red as used in the lobby of the Saxon. The inside boxoffice is also 

decorated with the wallpaper and framed with walnut. A stairway at the left leads down to the ISOseat 

art theatre located in a former lounge area. There are also luxurious lounges and restrooms 

located on this lower level. 

10 The MODERN THEATRE SECTION

land decor in the remodeling—lush carpet- 

\ng, draperies, crystal chandeliers and 

paneling. Pour large chandeliers were 

cleaned and new lamps added. Many pieces 

of the original furniture were restored and 

reupholstered. Original art objects and 

paintings which added glamor to the theatre 

have also been restored to continue to 

give pleasure to patrons. 

A good many seats at the front section of 

the main auditorium which had been taken 

out to make way for bowling apparatus had 

to be replaced and seating in the first 30 

rows was respaced on wider centers. Seats 

in the remaining portion of the house could 

not be changed becaiuse of floor con.struction. 

This work was done by Eaker Seating 

& Fabrics, and the company also checked 

the seating in the entire auditorium, Including 

the balconies, mechanically, and 

wedged-up the front edge of the cushions 

to make them more comfortable and correct 

the feeling of slipping forward out of 

the seat. 

Recovering of the cushions was not 

necessai-y at the time, although it is 

planned for later. 

GREEN AND GOLD COLOR SCHEME 

Side walls in the auditorium were painted 

green and gold and the floor has new green 

carpet aisle runners. 

A bittersweet drapery covers the front of 

the proscenium. Stage facilities were restored 

to allow live stage perfomiances, including 

the use of an orchestra pit. 

The Studio has an inside boxoffice in its 

lobby and this area is decorated with gold 

and white flocked wallpaper and walnut 

paneling. A staii-way leads down to the 

small auditorium which can readily be converted 

for small stage attractions by reversing 

the free-standing director chairs. 

The screen is at one end and a small stage 

at the other, and the screen can be flown 


This view of t/ie Studio shows the stairway leading down to it, and the director chairs set to face the 

screen which is covered with gold draperies and is flooded with a band of fluorescent light. Antique 

paintings are set about ten feet opart on the walnut paneled walls, and the gallery lights which are 

on a dimmer also function as house lights. 

This view looks back toward the small stage which may be used for live performances when the chairs 

are reversed. Also, may be seen, on the stage, a small portable concessions stand which is rolled out 

during intermissions. When movies are not being shown, the Studio is available for meetings. 

Informal Seating for More Than 80 Persons in Beekman Lounge 

The unusual "dynamic" seating in the Baekman Theatre, New York City. 

An immense sculpture, which is actually 

a sofa capable of seating more than 80 

persons, is the key feature of the Beekman 

Theatre lounge. New York City. Rolfe 

Myller, prominent New York architectsculptor, 

was the designer of all the fui'- 

nishings which were made expressly for 

the Beekman. 

The design, called by Myller a "djniamic" 

seating plan, accommodates twice as many 

seated persons as before, and also allows 

for rapid movement of the line of patrons 

entering the auditorium as the featiu'e 

changes. 

Divided into three sections, the sofa was 

sculptured in a series of free form curves. 

The curves enable patrons to be seated in 

intimate, separate, conversational groups. 

"Floating" table tops are placed at each 

curve, so that a patron is never out of 

reach of an ash tray or a spot to rest his 

cup of coffee. 

Completing the design of the new lounge 

are four abstract paintings by David 

Chapins, which were commissioned by 

Myller and ai-e considered an integi-al part 

of the o\'erall design. 

BOXOFFICE May 7, 1962 11

BuLj Vatue 

in 62... 

GRIGGS 

pm-uvk 

the Ultimate in styling and convenience 

and the greatest VALUE in . . . 

• COMFORT 

• BEAUTY 

• MINIMUM MAINTENANCE 

• HAPPIER PATRONS 

MOVIES RETURN TO SHOWCASE 


When not in use for showing motion pictures. 

The director chairs have walnut frames 

and are upholstered in thi-ee different 

colors— orange, rast and tan. 

The auditorium is fully carpeted and the 

side walls are of walnut paneling with 

beautiful antique paintings spaced about 

ten feet apart. The galleiT lights on the 

paintings are on a dimmer and also serve 

as hou.se lights. In addition, a band of 

fluorescent light floods the gold traveler in 

front of the screen. 

The booth is unique in that only one 

projector with oversize magazines is used, 

and the entire picture is run in two parts 

with a five-minute intermission. Simplex 

booth equipment is u.sed, with Altec sound. 

Oversize Iuxuit restrooms and lounges 

accommodate the Studio patrons, and a 

small, neat, portable concessions counter is 

located in the rear of the auditorium, and 

rolled out during the intciTnission. 

Design and decoration of the two theatres 

was by Hollis Jack, layout and consti-uction 

under the direction of Gene 

Cramm. super^•isor of Durwood Theatres. 

Willis Pettegrew is manager of both the 

Saxon and the Studio. 

A Multi-Screen AEC Film 

Engineered by Reevesound 

An imusual three-film, three-screen 

color motion picture on the peaceful uses 

of atomic energy has been shown with 

wide acclaim in four Latin American 

Capitols and was shomi recently during the 

annual convention of the Educational 

Film Library Ass'n in New York City. 

The projection and sound system of the 

film, which was produced by Francis 

Thompson of New York under the auspices 

of the United States Atomic Energj' Commission, 

was designed and engineered by 

Reevesound Co., Inc.. specialists in multiple-image 

motion picture techniques. 

The special projection system has an 

interlock drive, double-film magnetic 

.sound reproducer and theatre playback 

facilities. 

EQUIPMENT USED IN SYSTEM 

Projectors used in the traveling exhibit 

arc Victor arc Model 1600 16mm machines 

specifically modified with remote controlled 

changeover dowsers and Reevesound 

sync selsyn interlock drive system. 

All machines are silent, rumiing synchronously 

with a Reevesound studio reproducer 

that plays back a single 16mm magnetic 

.sound track in the language of the host 

country. The theatre sound system consists 

of one Altec 128A 30- watt power 

amplifier and two Model A-7 Voice-of-the- 

Theatre speakers. 

The technical apparatus is unique in 

several ways. The motor drive and interlock 

control components and the sound repi-oducer 

are all units of professional sound 

recording studio quality, designed for synchronous 

operation and long operating life. 

These characteristics are essential to professional 

presentation of the AEC message. 

12 


Drive-ln Screen Light Spills 

Over Into 

Old Mexico 

The Fiesta Drive-In Theatre is said to 

be the most southern border drive-in in the 

United States, located south of Brownsville, 

Tex.. 25 degrees. 32 minutes north latitude, 

and it.s screen is practically on the Mexican 

border. Consequently, the spillover of projected 

light goes well into Mexican territory. 

This became increasingly tioie after the 

recent visit of William Spooner, Lorraine 

arc carbon projection engineer who, with 

the Fiesta projectionist, made alignment 

corrections. FoUowmg the corrections, the 

light measured 8.2 foot lamberts,* almost 

five foot lamberts more than the average 

readings of drive-ins as noted by the Motion 

Picture Re.search Council in a report 

a few years ago. The incident light readings 

now measure ten foot candles. Prior 

to Spooner's visit, thus theatre read only 

one foot lambert on No. 1 machine and 1.4 

foot lamberts on No. 2 machine. 

City manager M. M. Roden of the Lone 

Star Drivc-In Theatres, says that the light 

is so inten.se and brilliant that it is now 

easier for the theatre's border patrol to 

apprehend the "muchachos" slipping across 

the border in back of and along side of the 

screen so as to enter the drive-in without 

paying the required pesos, which the theatre 

accepts in lieu of American currency. 

Lorraine arc carbon engineers travel 

from coast-to-coast, border-to-border, 

solely to make available to projectionists 

and U.S. theatre owners the unique Lorraine 

arc carbon booth services of upgrading 

and aligning, periodically, present 

projection equipment and thus making it 

po.ssible for greater arc screen brightness, 

such as was achieved at this southernmost 

drive-in. 

•Tectinical Data: 

Screen 52x36' 

Throw—480' 

Lamps—Strong Mogul 

Mil -14" 

Lens— 7" F 2.0 B. L. 

Power Supply—Oenerotor 80-160A-60V 

Corbons— Lorraine Super 8x14 Grode 544-tOc 

positive and 7x9 Grade 545C negofive, 

ot 75 onrps., 48 volts. 

Lone Star Drive-In Theatres city manager M. M. 

Roden points out to Lorraine arc carbon projection 

engineer Wiiliam Spooner the location of the booth 

at the Fiesta Drive-ln Theatre, south of Brovfnsvitle, 

Tex., from which the arc light is projected into 

Mexican territory. The screen is practically on the 

Mexican border. 

758 SCREENINGS 

FROM ONE 70mm PRINT 

with NORELGO 70/35mm projectors at the RKO Pantages 

Are Your Theatre Seats in Need of Repair? 

The Manko Fabrics Co.— seating and fabric 

specialists tor over 27 years—will manufacture 

to your specifications a tailored sewn cover made 

of new improved No Tare Leatherette of proven 

duration, oil colors, sides matching or contrasting 

corduroy. We guarantee to fit any standard 

seat. Prices from $1.05 up. 

We also feature a large selection of mohairs, 

corduroy nylon blends and velvets all reasonably 

priced. Also general seating supplies — "Vinylfoam" 

cushioning, cotton batting. Fabrics sold 

by the yard, precut squares, or sewn covers. 

Send 

for current price lists and samples. Many closeouts 

below mill prices. Compare our values and 

be convinced. 

MANKO FABRICS CO., 

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For a Dcautiiul, 

The New Heel-Prool 

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Entrance Mat. 

American AAat 

CORFOR.MION 

2220 Adams SIreel • Toledo 2. Ohio 

A "technical triumph" in the field of motion 

picture projection! That's what it 

was called when a single Super Technirama 

70 print was used for the entire 61 

week run of "Spartacus" at Hollywood's 

Pantages theatre. By comparison, the life 

of the average 35mm print is 200 runs! 

According to Universal-International's 

engineering chief, Walter Beyer, this unprecedented 

durability was due to the installation 

of new Philips-Norelco projectors 

and careful 

handling of the film 

by the theatre projectionists. 

As more and more great 70mm attractions 

are produced, more and more 

theatres will naturally depend on the 

famed Norelco 70/35—the time-tested 

and proven 70mm projector now used in 

twice as many theatres as all other makes 

combined. 

Get all the facts about the complete 

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BOXOFFICE :: May 7. 1962 13

MAKE MORE SALES-AUTOMATICALLY 

Drive-ins Can Increase Sales 

And Cut Payroll by Partial 

Or Total Vending Setups 

the individual product vending machine 

for refreshment items. Automatic food 

service equipment is a tool for achieving 

savings in food distribution—the same as 

automatic bookkeeping equipment is a tool 

for achieving labor savings in accounting 

methods, and in wide use in American industry. 

In its application to industrial feeding, 

vending has proven time and time again its 

abUity to reduce high company subsidies 

for food operations. In many cases, automatic 

food service has turned these cost 

items into profit opportunities. 

The operation of manual concessions 

Continued on page 16 

By WILLIAM G. MEEDER* 

't was less than 30 days ago that 

a United States citizen was launched into 

space by a push button. Today, we push 

buttons to run diesel trains and electronic 

brains—for stophghts and bombsights—to 

vote at the polls and to pay tolls. This 

year, you can make more concessions sales 

automatically through push-button food 

service equipment. It is important that our 

astronaut was for the first time able to 

guide his path through space. Like our 

astronaut, you can guide concessions sales 

to new heights with the new opportunities 

possible only through vending equipment. 

The success achieved this past year in 

automatic restaurants, automatic employe 

cafeterias, automatic drive-ins—and the 

lower costs experienced because of this new 

method of food distribution—could be of 

benefit in theatres of all types. It is only 

within the past year that the proper type 

of vending equipment has been successfully 

introduced and manufactured, to permit 

the handling of food items and the 

complete automation of food service. 

CAN ELIMINATE SOME PROBLEMS 

Some of you here today will be the first 

of the theatre operators to provide 100 

per cent automated refreshment and food 

services this year. These theatre operators 

will have the same foresight and vision of 

the engineers and managers of the astronaut 

projects. They will carefully analyze 

the common problems in present drive-in 

concessions and compare these to the 

similarity of problems in any food service. 

They will analyze the number of these 

problems which can be eliminated or reduced 

through automatic food service 

equipment. 

Automatic food service equipment is a 

more descriptive and more appropriate 

identification than vending. Today, the 

purpose and function of this automatic 

equipment greatly exceeds the role of the 

soft drink vender or the candy vender or 

Automatic Vending Layouts for 

Drive-In Theatres 

"DRIVE-IN VENDING^^ 

CENTPAl. CONCESSION 

WITH PERIMETER 

REFRESHMENT STANDS 

•AAanager of dairy and cofnmercial soles. The Vendo 

Co. An oddress delivered at Show-A-Roma V, Konsos 

City, Mo. on March 8. 


*• 

lênsi 

^*^^^^•î 

n 

Profits pop 'way up when you sell Pepsi and popcorn! 

Your Pepsi-Cola bottler will show you how to make 

the most of these two money-makers. Call him today! 

•Pepsi-Cola" and 

'Pepsi" arc uadcmarks of Pepsi-Cola Company. Reg. U.S. Pat. OtV. 

BOXOFFICE :: May 7, 1962 15

— 

MORE SALES AUTOMATICALLY 

Continued itom page 

stands may have problems common with 

those of manual di'Ug store fountains. 

Historically and almost universally, drug 

store fountains have found themselves 

limited in the selling price of their food. 

They have catered to fast lunches at extremely 

economical prices. They have found 

the need for obtaining labor within the 

same market as the highly paid but unskilled 

industrial labor market. Consequently, 

it is necessaiT to hire persons 

with lesser talent and interest to maintain 

labor costs. This, too. is affecting gross 

dollar sales by presenting the food service 

somewhat undesirably to the consumer. 

LIMITED SPACE A PROBLEM 

Druggists have also found themselves 

with floor space and square footage of increasing 

value: and lower profit margin.s 

demanding higher and higher productivity 

per employe. Yet, the combination of 

limited space at high cost and shortness 

of time with which to feed a comparatively 

great number of people gives manual operations 

poorer and poorer opportunities for 

profit. This may be simUar to drive-in 

concessions. 

Automatic food service equipment has 

reduced labor costs by approximately 30 

per cent. In automatic cafeterias it has 

greatly increased the number of persons 

served per minute. It has extended the 

hours of food availability—it has provided 

more time for food preparation—it has 

made employe working conditions more 

pleasant and, thus, provided the opportunity 

for attracting better-qualified labor. 

Automatic food service provides extended 

availability of food. It has the opportunity 

of utilizing central commissary facilities 

with an appropriate savings in food preparation, 

personnel and equipment. 

M 

located concessions stand could be added 

perimeter refreshment stands. These would 

primarily be used to supplement the existing 

food facilities. Because of theii- nearby 

but subdued visibility, they would create 

plus " sales during the features. They 

would relieve the burden of service during 

intermission. They would move products 

closer to the audience in the areas where 

your customers would be using the facilities. 

For instance— frequently, playground 

facilities are located near or behind the 

projection screen. Often customers are on 

hand for an hour or more before the 

featuie. Tempting availability automatically 

through vending machines would make 

new sales. 

In another situation, it may be possible 

to remove the central concessions stand 

and. through artistic creation of satellites, 

provide efficient and economical services. 

Actual food preparation would be removed 

to a less desirable area. 

Next, it may be possible to take a present 

concessions building and, through redesign, 

convert it to a completely automatic 

food operation. Here you can see a possible 

layout providing for three entrances with 

two featured lineups of food and beverage 

equipment. Each food vender in this 

battery would serve approximately three 

persons per minute. Automatic changemaking 

equipment would be conveniently 

located so, with but few exceptions, the 

entire operation would be self-service. The 

kitchen would remain in its existing location. 

To provide greater convenience of the 

kitchen location and increase the flow of 

customers, an open-square arrangement 

could be utilized. Because of the rear-door 

loading feature of the machines, all food 

preparation and storage facilities are most 

accessible to all machines. Your customers 

could gain entrance and access to all of the 

equipment from four areas or conceivably 

the entire outside area could be open and 

be a constant attraction and advertisement 

of the ready availability of the food and 

beverage items. 

Completely Automatic Vending Plans for Drive-ins 

^DRIVE-IN CONCESSION ' 

FAMILY MEAL AT DRIVE-IN 

With fom- small children, I know that 

families often attend diive-ins for a full 

evening of entertainment. It is not unusual 

for the young family to arrive early enough 

to enjoy sandwiches, snacks, and refreshments 

as their evening meal from the 

di-ive-in concessions stand. Wouldn't thLs 

family appreciate a fine selection of quality 

and nourishing food at reasonable prices? 

It seems to me that drive-ins are developing 

into more than just an outdoor 

movie house. Youi- customers are going to 

request and demand that you provide 

greater recreational facilities—that you 

give them the opportunity to spend more 

time to enjoy themselves—that you give 

more for every dollar of admission. As one 

of your customers, it seems natm'al to expect 

outdoor drive-ins to become recreational 

centers, and more effectively utilize 

investments in land and facilities. An attractive 

automatic restaurant may draw 

customers earlier in the day, for more 

hours. Through automatic food service 

equipment, this could be practical, could 

be profitable, and would be a valuable promotion 

tool. 

How might our automatic theatre concessions 

stand be designed? Fom- suggested 

applications accompany this dissertation. 

First of all, to the existing centrally 

2 LANE AUTOMATIC CAFETERIA 

"DRIVE-IN 

CONCESSION 


In the creation of these ideas and to 

achieve the successful acceptance of your 

patrons to automatic food service, it is important 

that a theme be identified with the 

food service area. 

Only yesterday, it was difficult for most 

of us to seriously accept that man would fly 

around the earth three times in as many 

hours. As we meet here today, it is possibly 

difficult for us to feel that some of us will 

perhaps make this same journey. So It is 

with automatic food service equipment. It 

may be difficult for you to accept that 

within the next few years most concessions 

stands will be automatic. However, as our 

astronaut guided his flight through space, 

so you will guide youi- drive-ins and food 

operations into new fields—and, into new 

applications. One of these will be automatic 

food service. 

'You Have Got to Display It to Sell It/ Says Video 

To Research, Develop Candy 

Over $500,000 will be invested in candy 

research and development over the next 

five years by Bayuk Cigars, Inc., which 

recently entered the candy field with the 

acquisition of Mason, Au & Magenheimer 

Confectionery Manufacturing Co., Inc. 

Charles M. Balkcom has been appointed director 

of research, and the research faciliities 

will be located in Philadelphia. 

Balkcom is a graduate of the University 

of Georgia w'ith a bachelor's and master's 

degree in food technology, and has had 

extensive experience in the candy industry. 

Readers' Service Bureau Coupon, page 35. 

The slogan of Video Theatres is: "You have got to display it to sell it," and this photo of the recently 

enlarged and modernized snack bar in the first-run Will Rogers Theatre in Tulsa, Okla., is a glowing 

example of how the circuit's theatre managers follow through. Trained and interested personnel is 

another reason that circuit spokesmen say, "No wonder Video's patrons are the best calorie-fed patrons 

in 

the world." 

the Dispenser . . the Container 

Join the nation's top concession merchandisers, Put the 

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the Sal^s is AQ^cCsôfle 

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SERV-O-MAT 

Refined to more efficiently 

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" 

BUTTER SERVER 

Deluxe model, low 

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locations. 

24.. 

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^ ' 

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35« 

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range for 

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EXTRA 

PROFITS 

Wax ''ree, leak proof. Brand 

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menomonee falls, Wisconsin 


I 

paper 

1 

fectionery 

+ You 

Still 

+ 

Have 

Time! 

TO TAKE ADVANTAGE 

* OF THIS 

SPECIAL OFFER! 

J„ \OA\;..Get 

IT AciIuabloCiills 

jy

I 

This is the perfect dispenser for many locations. 

It serves a good drink economically, profitably. 

But it's just one of many pieces of equipment 

that are recommended by The Coca-Cola Company. 

In your particular location a completely different 

type of equipment might be even better. 

With dozens of pieces of fine equipment to choose 

from, don't you think it would be a good idea to 

get some impartial advice before you pick one? 

Then do it. Call your representative for Coca-Cola. 


19

Named Dalkin Sales Manager 

Henri Melbard. formerly West Coast 

sales manager for AMF Lowerator Dispensers, 

has been promoted to sales manager 

for AMF Dalkin dispensers for carbonated 

and noncarbonated drinks, products of the 

A. Dalkin Division of American Machine 

& Foundry Co. 

Comforfable Seafing Big Feature of Remodeling 

NOW for the First Time 

THE INSECT 

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insects — Flics 

r 

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— Wasps — Mosquitoes 

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the difference: 

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See if you're receiving 

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Call your local RC Cola 

bottler, or write: 

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COUUMBUS O E O R G 

BOXOFHCE May 7, 1962 21

The first show 

is in the lobby 

Movies are better than ever. So are 

the appetites of the people who 

enjoy them. That's where your ice 

cream novelties get into the act. 

Especially when they have a 4-star 

display in a Bally Case. Gleaming 

Porcelain finish gives real showmanship 

to your products. Whether it's 

in theatre lobbies or in drive-in 

refreshment counters, the result is 

the same in both places ... increased 

ice cream sales. 

Model TI-30 above for 

theatre lobbies, 30" 

long. Approx. 875 

novelties. 

Model TI-43 to right 

for drive-ins, 43" 

long. Approx, 1194 

novelties. 

Bally Case and Cooler, 

Bally, Pennsylvania 

Wrh* D»pf. BX for more detoih. 

Inc. 

TO FILL 

POPCORN BAGS 

AND BOXES WITH 

THE new PATENTED 

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THOUSANDS OF 

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^ ONLi ^2^ AT YOUR 

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1 

109 THORNTON AVE 

SAN FRANCISC0,34 

Three Executives Move Up 

At Vendo in 

Recent Changes 

John T. Pierson Spencer L. Childers 

Three executive changes in the Vendo Co. 

were recentl.v announced by Elmer F. Pierson, 

chairman of the board, in keeping 

with the company's poUcy of creating opportunities 

within the company wliich will 

encourage the best managerial talents to 

rise to new positions of responsibility. 

Spencer L, Childers was named president 

and succeeds John T. Pierson who 

was moved up to vice-president of the 

board of directors and chairman of the 

finance committee, 

John T, Pierson jr,, who has been associated 

with Vendo for the past five years 

was named vice-president in charge of the 

new products division, with responsibility 

for developing new products and their 

marketing programs. 

Announcement of the new posts was 

made by Elmer P. Pierson, board chaiiman, 

who. with his brother John T. Pierson 

founded the company in 1937. Vendo is the 

largest manufacturer of automatic merchandising 

equipment. 

Childers has been associated with automatic 

merchandising since 1938 and came 

to Vendo in 1956 from Fresno. Calif., when 

Vendo acquired Vendorlator Manufacturing 

Co, He is also president of the West 

Coast facility. In 1958 he became vicepresident 

in charge of operations at Vendo 

and, in May, 1961, he was elected executive 

vice-president. 

Consolidate Dr. Pepper Offices 

Wesby R. Parker, president of Dr Pepper 

Co.. has been elected chairman of the 

board to fill a vacancy since the death of 

J, B, O'Hara late in 1961, The responsibilities 

of the offices of board chairman 

and president were consolidated into a 

single position, now representing the chief 

executive officer of the company, Parker 

joined the company in July of 1965 as 

executive vice-president. 

Five new regional sales representatives 

have been added to the Dr Pepper Co, 

fountain sales or-:'anization, Claude Culp. 

assigned to the midwcstern region, will 

headquarter in St, Louis, James Impler will 

headquarter in Birmingham. Ala., and serve 

the southeastern region. Another southeastern 

representative is John Woodward 

who will headquarter in Old Hickory. Tenn. 

Assigned to the southwestern region is 

Jerry Simms. with headquarters in Shreveport, 

La. Paul Morlas will serve the western 

region with headquarters in LiOS Angeles. 

''Soft" 

Brewed Beverage 

A new non-alcoholic type drink, which 

is like beer in that it tastes and fizzes like 

beer, but hasn't the kick, has been introduced 

for the theatre concessions market 

by the Fox Head Brewing Co. of Milwaukee, 

Wis, 

It is described as a non-sweet drink that 

can compare in price with soda or soft 

drinks. Pox Head president Howard Hartman 

describes the "soft" brewed beverage 

as the "first inexpensive, non-alcoholic 

drink of its kind that tastes and acts like 

beer, yet can be transported in bottled, 

canned or syrup form and vended from 

machines. The beverage is said to have 

been four years in development. 

TREMENDOUS PROFITS !! 

Now Fresh Fruit Sundaes, Pineapple and 

Strawberries from stainless steel pans! 

Both juices for snow cones and fresh fruit 

for sundaes dispensed from one machine 

HERE'S HOW TO MAKE 

BIG MONEY WITH "SNOW 

MAGIC" 

THE NEW SNOW 

CONEMACHINE 

Distributors of famous 

Victor's QUICK MIX dry 

flavor concentrates, 

FREE SAMPLES 

WITH EACH MACHINE 

rhe Berts 'StJOW 

MAGIC" machine 

combines eye-appealiiiQ 

beauty with perfect 

meclianical performance 

and iaroe 

"S n o v 

capacity. 

Maoic" is easy to 

OEierale and Is Fully 

Autamatic. A Snow 

Cone costs II 4 to 

1'2C and usually 

sells lor 10c ,, , 

that's 

profit! 

SAMUEL BERT MFC, CO 

Park Station, Box 7803, DALLAS, TEXAS 

CANDY APPLES fi//,Ui 

WITH VICTOR'S NBW 

**CANDY APPLE MAGIC" 

SNO-CONES 

ch/S 

QUICK MIX DRY FLAVOR CONCENTRATES 

contoin flavor ond citric ocid in correct 

omounts to moke Sno-Cone and drink 

SYRUP, Add S lbs, sugar and water to 

moke GALLON! All flavors! 

SEND 25c for SAMPLE, Details FREE! 

PRODUCTS CO. 

'328-D N. 18th St., RICHMONO.VA. 


ALL EYES ARE ON THE SCREEN 

^g^ ^ 

Steps That the Exhibitor and Projectionist 

Can Take to Achieve Proper Screen Brightness 

And Superior Motion Picture 

Presentation 

By 

WESLEY TROUT 

^^ UT IN THE 

FIELD we loin into 

many projection 

problems, and one we 

jmim ^^M M find most often is the 

i-W% "flfc 1 lack of sufficient 

Wesley 

Trout 

screen 

illumination. 

We find in many 

•-ituations that the 

arc lamp is inadequate 

and should be 

replaced with a 

higher power lamp in 

order to obtain a 

well-lighted screen image. In other cases, 

we found the lamp adequate but considerable 

light loss due to improper alignment 

of the optical system—the reflector, carbons 

and projector mechanism not in line; 

in other cases, wrong size carbon combination, 

insufficient amperage and voltage, 

plus dirty reflectors. Too. even though the 

optical system was correctly aligned, the 

reflectors were in bad condition and should 

have been refinished or replaced with new 

ones. 

CORRECTING LIGHT A CHALLENGE 

Clearing up bad screen illumination in 

drive-ins is always a challenge, but it can 

be licked, if the exhibitor will cooperate 

and do the things recommended that will 

produce a satisfactory screen image—one 

that will be sufficiently illuminated over 

its entire area, not just in the center. 

What, you may ask, is necessary for us to 

do to obtain maximum light output from 

our equipment? Well, first one must ha\c 

good equipment. The arc lamp must bi 

large enough in light output capacity to 

properly light your screen image, but one 

must also take into consideration that 

there are associated units that contribute 

to maximum light output, namely: 

1. Good projection lenses of the right 

diameter and speed for your particular 

theatre: 2. The correct carbon sizes for the 

amperage you are pulling and the correct 

aic gap; 3. The lamp and its components 

must be kept clean and the reflector in 

good condition, plus the correct distance of 

the reflector to the film plane: 4. A good 

screen surface. 

Too many outdoor theatres do not refinish 

their screens often enough, this depending 

upon, of course, the type of surface 

used. If it is a painted one. it should 

be refinished at least once a year; other 

types of finish about evei-y two years. A 

good screen surface is a "must" if you want 

to secure the ultimate perfection in reflected 

light and good picture definition. 

If one expects a perfect—well, let's say 

a near-perfect—projected screen image, the 

overall screen illumination must be as near 

brilliant as one can make it with modern 

equipment. This means that the spot 

must be kept properly focused on the aperture, 

be free of unwanted .shadows caused 

by improperly focused light, carbons not in 

alignment and the optical alignment not 

correct. Too, discolored light and uneven 

screen illumination can often be traced to 

the incorrect distance of the mirror and 

the aperture or picture plane. If the 

manufacturer designates his particular 

type of lamp should be 34 inches from the 

aperture, this recommendation should be 

adhered to as nearly as possible, a little 

difference is permissible in some cases. 

We have found in many situations, during 

our occasional treks in the field, that 

the screen size (screen area) had been increased 

but no change made in replacing a 

totally inadequate projection lamp and DC 

supply source so that there would be sufficient 

screen illumination. Whenever you 

increase the screen area, more light is 

absolutely necessary to obtain the same 

brilliant picture— if it was adequately 

lighted—that you had with the smaller 

picture. 

Now it is quite true, one can enlarge a 

screen area and have a satisfactoi-y picture 

because the arc lamps were large enough 

to take care of the change, but if the increase 

in size is considerable, then the only 

thing to do is to install larger lamps with 

an adequate DC power supply. It should 

be needless to state there are now fine 

projection arc lamps to take care of any 

situation, so why not give your customers 

the best. Generally, a better-illuminated 

picture will bring in extra customers, and 

they will enjoy seeing a perfectly projected 

pictui-e. Too-brilliant picture, in some 

cases, will cause eye strain, but we have yet 

to see an over-brilliant picture in a drivein 

theatre. 

Before we go into other components that 

contribute to obtaining adequate light, let 


This orderly, well-planned projection room greeted Paul C. Ladas, projectionist at the recently opened 

Thunderbird Drive-ln in Glendale, Ariz., just outside of Phoenix. The equipment, which included Strong 

ultra-high intensity arc lamps, was installed by John P. Filbert Co. of Los Angeles. 


23



US discuss projection lenses. Over the 

years, rapid advancement has been made 

In producing projection lenses—motion 

picture lenses—that do give more light and 

better overall definition. One of the most 

important steps in vastly improved picture 

definition and increasing light output 

was the coating of lenses, preventing glare 

which caused light loss within the lens 

barrel before it even left the lens. It has 

been definitely proved that a treated lens 

will furnish a brighter screen image as 

much as 25 per cent over the old typ>e lens. 

The coated lenses will produce better contrast. 

Blacks will be blacker and highlights 

crisper: colors take on their full richness 

and arc not diluted with the scattered 

light that an old, untreated lens produces. 

If you want more light, a better-projected 

picture, use only treated lenses that 

contain a higher quality optical glass. This 

advice should be followed in both indoor 

and outdoor theatres. We find too many 

situations using cheap, old-type lenses and 

expecting a satisfactory projected imago. 

It just can't be done with mediocre lenses. 

Before we proceed further in this discussion, 

let me point out that even a slight 

finger mark on the lens surface will blur 

definition and make it hard to secui-e a 

sharp focus. But often we find projectionists 

allowing dust to accumulate on the lens 

surface for several days (even oil deposit) 

and then wondering why a sharp focus 

could not be obtained. A competent projectionist 

who takes pride in his work will 

thoroughly clean his lenses every day before 

starting the show, and he will close 

the fire shutters after the show has shut 

down over iiight to prevent dust coming 

into the projection room and getting on 

the lenses and mechanism. If there is 

glass in the ports, this won't be necessary, 

but you will find many, many theatres not 

using glass in the ports to keep out noise 

and dust. 

BETTER DEFINITION IN LENSES 

Universal Arc Slide Projector 

• Promote concession sales. Remind of 

closing hour of snack shop. 

• Project merchant advertising. 

• Photograph patrons with Polaroid Transparency 

Film and project on screen 

instantly. 

• Show pictures of lost children. 

• Project date strips throughout running 

of trailers. 

• Call doctors without interrupting sound 

or picture. 

THE 

[IMJIIJIii^lJ 

CALI CARBON COUPLERS 

Let You Burn All the Carbon 

"They're Expendable" 

The most popular carbon saver. Used by more 

theatres than ALL other makes COMBINED. 

«mm $2.25 8mm $2.75 

'mm $2.50 9mm $3.25 

No worrying about injury to high priced carbon 

javerl. Bum tm up, you itlll profit 

Project song slides. 

Embellish screen with color during projection 

of titles, and black and white 

film. 

Project colored curtain or screen surround 

while running shorts. 

Cultivate good will by projecting "Go 

to Church Sunday," etc., 

IVrite/or literature, 

slides. 

free demonstration or trial period use, 

ELECTRIC CORPORATION 

14 CITY PARK AVENUE TOLEDO 1, OHIO 

Full 

Refund 

if not 100% 

Satisfied 

FOR ROTATING CARBONS 

10mm or 11mm EXTENDER KITS 

Complete for 2 lamps $5.50 

They save 259o or more of carbon costs. 

Most economical carbon 

CALI Products Company 

3719 Marjorie Wo Sacramento 20, Call) 

The WORLD'S LARGEST Producer of Carbon Savers 

24 

At all progrtsshrt thtaire supply houses. 

Better definition in lenses, the past several 

years, has resulted from more highly 

developed optical glass, and from added refinements 

in lens manufacture. Modem 

projection has sharp enough definition, 

flatness of field, and freedom from color 

fringes to satisfy the most critical observer. 

In order to obtain a good overall focus, 

the optical glass must be of the highest 

quality and absolutely free of imperfections 

that would cause color fringes. This 

has been achieved by using the right kind 

of lens combinations and perfectly ground. 

Lenses are carefully sealed and this seal 

should not be broken for cleaning—clean 

only the outside surfaces. 

Lenses are kept in a perfect straight line 

in the lens barrel and must be kept in 

perfect alignment with the picture from 

the aperture plate. This means that a good 

lens holder in the mechanism is a "must" 

in order to secure this alignment. Modern 

projector mechani.sms are equipped with 

rigid lens mounts and hold the lens in a 

perfect line so that the projected image 

will have good focus from center to edge. 

If the optical system Is not In a straight 

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line, picture definition will suffer to the 

extent that it will be impossible to focus 

the edges sharply: or. focus the edges, and 

the center will be slightly out of focus. 

Now, one .should keep in mind that poor 

overall focus is not always due to a poor 

quality projection lens—uneven focus can 

be caused by worn shoe tracks, causing the 

film to not lie flat over the aperture. And, 

picture definition can be blurred by dirty 

lens surfaces. 

May we point out that there is no such 

thing as a perfect projection lens, but optical 

manufacturers strive to keep any imperfection 

in the projected image too small 

to be noticed by the eye. For all practical 

purposes, manufacturers of projection 

lenses have achieved their goal. And, in 

addition to a more perfect projected screen 

image, they have increased the light output 

in a modern lens. 

The requirements of a projection lens, 

may we point out. are both optical and 

mechanical. The problem of good or, ideal, 

lenses we should say, strictly depends upon 

a properly designed lens barrel that will 

hold the elements in a straight line and fit 

various makes of projector lens mounts. 

This particular phase in lens manufacture 

was easy to accomplish, but the optical 

manufacture presented many problems in 

lens correction, colored edges, correct 

curvature of lenses in order to obtain a 

good overall focus. Again, we say, optical 

manufacturers, for all practical pui-poses, 

have achieved their goal. 

IMPORTANCE OF LENSES 

Now let us return to the subject of satisfactory 

screen illumination. The reason we 

have discussed lenses at considerable 

length is because they are a governing 

factor in maximum light output in conjunction 

with the arc mirror, carbon 

crater, shutter (mechanism shutter) and 

projection screen surface. 

The reflector, one should keep in mind, 

has no pai-t in keeping a miiform and 

constant light on the screen. It is the 

driving motor and a well -designed carbon 

feed mechanism that must do the job of 

keeping a pre-determined carbon feed 

rate which will maintain the arc gap the 

correct length. The correct feeding of the 

carbons will always cause a uniform current 

to flow through the arc and maintain 

an even screen illumination. This in turn 

wUl produce maximum light output from 

the reflected light from the arc mirror to 


BalCOLD 

REFLECTORS 

GOT HEAT 

INHAlf 

Read this Hollywood test report. "Film gate heat at 1.85 aperture, 

is 280° F. with silvered reflectors, but only 140° F. with BalCOLD." 

And look at the benefits when BalCOLD Reflectors cut heat in half: 

NO FOCUS DRIFT. As much as 5400 feet of film have been run 

without refocus. Cooler film gate cuts down film bulge—keeps constant 

focus. 

GREATER DEPTH OF FIELD. Less film bulge means better background 

resolution, color fidelity, and clearness of detail. 

NO END-OF-REEL CONTRACTION. Lens and projector parts 

can't cool off and contract ( thus changing focus ) because BalCOLD 

Reflectors don't let them get hot enough to expand! 

NO EMULSION PILE-UP. Green film never gets hot enough to 

leave emulsion coatings on film tracks and shoes. 

LONGER REFLECTOR LIFE. Theatres all over the country report 

up to 17 months and more constant, top-quality performance. 

LONGER FILM LIFE. Theatres report film life doubled with 

BalCOLD Reflectors. Means a lot when prints cost up to $10,000 ea. 

Next time you replace silvered reflectors, replace them with 

BalCOLD—the only reflector whose proven contribution to the 

advancement of motion picture projection has won for its designers 

the highly regarded technical award from the Academy of Motion 

Picture Arts and Sciences. 

® 

Finest Speaker 

You Can Buy 

i 

I 

BAUSCH & LOMB^ 

' 

BAUSCH & LOMB INCORPORATED 

, 

72029 Bausch St., Rochester 2, N. Y. 

Send me BalCOLD Data Brochure E-35. 

Each 

Ask Your Motiograph 

Dealer 

Citv Zone State . 

BOXOFFICE :: May 7, 1961i 25

and 

— 

CONTRAST 

IN PROJECTION 

Kollmorgen lenses rate tops in tlie motion 

picture industry. Used exclusively with 

Cinerama, they are standard equipment 

in more than 70% of American theaters. 

Wire sharp contrast of the projected 

image on the screen— the whole screen 

is typical of the outstanding performance 

of .SUPER .SNAPLITE " lenses. 

Other advantages that add up to superior 

screening with .super snaplites are: 

ALBANY. N. Y. 

ALEXANDRIA, LA. 

ATLANTA. GA. 

BALTIMORE. MD 

BOSTON. MASS. 

BUFFALO. N. Y. 

CHARLOTTE. N. C. 

CHICAGO. ILL 

CINCINNATI. OHIO 

CLEVELAND. OHIO 

DALLAS, TEXAS 

DENVER. COLO. 

DES MOINES, IOWA 

DETROIT, MICH. 

GREENSBORO, N. C. 

HOLLYWOOD, CALIF. 

HOUSTON, TEXAS 

INDIANAPOLIS. IND. 

KANSAS CITY. MO, 

LOS ANGELES, CALIF. 

LOUISVILLE. KY. 

MEMPHIS. TENN. 

MILWAUKEE. WISC. 

MINNEAPOLIS. 

MINN. 

Fostost lens speeds 

Uniform illuminolion 

Crysloi clorlly 

Wide ronge of focal lengths 

Sealed construction 

Bulletin 222 describes Kollmorgen 

lenses m detail. See your equipment 

dealer, or write us direct. 

KOXÎÎVIOROSIV 

C ) 

POINTS OF DISTRIBUTION 

ETHYLOID > 

FILM CEMENT ^ 

CORPORATION 

NORTHAMPTON, MASSACHUSETTS 

NEW HAVEN, CONN. 

NEW ORLEANS. LA. 

NEW YORK CITY 

OKLAHOMA CITY. 

OKLA. 

OMAHA, NEB. 

PHILADELPHIA, PA, 

PITTSBURGH. PA. 

PORTLAND. ORE. 

PROVIDENCE. R, I, 

SALT LAKE CITY. 

UTAH 

SAN FRANCISCO. 

CALIF. 

SEATTLE. WASH. 

SIOUX FALLS. S. 

DAK. 

ST. LOUIS. MO. 

SYRACUSE. N. Y. 

WASHINGTON. D. C. 

CANADA 

TORONTO. ONT 

MONTREAL. QUE. 

VANCOUVER, B. C. 



the .screen via the projection len.s. All 

components nui, ,i>i 

particularly tho.se connected to the arc itself 

should be renewed at least once a year. 

And don't forget those carbon contacts. 

Clean every day and avoid high resistance 

contacts. 

TRUE OPTICAL ALIGNMENT 

One more tiling that Ls extremely important, 

while we are on the subject of projection 

lamps. The correct distance between 

the reflector mirror i i 

the aperture is 

very necessary if one is to obtain all the 

light reflected from the reflector. Considerable 

light loss has often been traced 

by the writer to the fact that this distance 

was wrong— the optical alignment way off 

center. 

We want to strongly impress on your 

mind the importance of purchasing reflectors 

of known quality and manufactured 

for your particular arc lamp. We 

find many ca.ses where the e.xhibitor purcha.sed 

a reflector because it was "cheap." 

and did not take into consideration that 

a cheap reflector may not be perfect 

optically because it had to be manufactured 

quickly and at Httle expense to sell it way 

below regular prices. In many situations 

we have proved that high quality reflectors 

gave far more light and loiiger service. 

Try one of the cheaper reflectors with one 

made by a well-known manufacturer and 

you will find we are right—we know from 

long experience and tests in the field. 

Screen brightness, as we ha\e stated 

many times, is no problem in an indoor 

theatre because one can purchase high gain 

screen surfaces to fit each particular situation, 

but drive-iiTs, due to increased picture 

area and other factors that cut down 

.screen illumination have posed a problem 

many years. However, this has been licked 

to a certain extent with higher power 

lamps, improved lenses and new coating 

materials. Too. the ability of the human 

eye to peiceive detail increases as the size 

of the projected image increases. Therefore, 

the very large size of dri\e-in theatre 

.screens is in itself a great help to the eye, 

even though the light is lacking. 

NEED FOR CONSTANT IMPROVEMENT 

So, in most cases where modern arc 

lamps, a good .screen surface and projection 

lenses are employed, the pictuj-e is 

generally satisfactory—we will say, satisfactory 

in the sense that the public accepts 

the pre.sentation with little or no complaint. 

But one should always strive to 

improve picture pre.sentation whenever 

possible in order to obtain increased 


. HIGHEST 

— 

drive-in 

— 

. . planned 

. . planned 

INTERCHANGEABLE 

^ntematumols 

Unitized assembly makes every International 

easily interchangeable with 

every other charr of the same style 

with no nuts, bolts or fasteners exposed. 

Write today for the complete 

International story. 

{%iM^ 

International Seat Div. 

Union City Body Co., Inc. 

Union City, Ind. 

>^»^^WWWWW^^^^W^^^^N^^WN^^^^»^^>^^^^ 

, 

flSHCRIlFT 

PROJtCIIOn 

and 

fifCIIflffiS 

V/orld's Standard 

Projection 

of 

GLASS t CHROME 

CLEANER 

LfldlPS 

Excellence 

QUAlin CLEANER THAT CAN BE MADE 

SfARKUNG 

CLEAN 

SOLD BY NATIONAL THEATRE SUPPLY 

patronage, and pati-on satisfaction of seeing 

a well -presented program. 

There is absolutely no good reason, in 

most situations, for exhibitors to have 

mediocre projection: equipment to do a 

Kood job is readily available and theatre 

supply dealers are prepared to furnish 

modern equipment at reasonable prices and 

terms to meet most budgets. 

To sum up, in most drive-in theatres the 

screen surface finish is still white paint 

in some instances special paint supplied 

by a theatre supply house—becau.se of its 

comparative ease of application and its 

reasonable cost. This is all right if the 

screen surface is fini.shed at least once to 

twice a year, depending on climatic conditions 

and the type of paint used. The drivein 

operator should keep this in mind: Any 

size capacity I I 

theatre needs an 

adequate light source: an efficient optical 

system: proper selection of aperture sizes 

for widescreen and Cinemascope: a wellmaintained 

screen surface: blowers in the 

lens port holes to keep down dust and avoid 

using glass: good reflectors in lamphouse 

and optical system kept clean to avoid light 

loss. Shutters can be trimmed, depending 

upon the make of projector, in many situations, 

with a considerable gain in light, if 

done right. Use the correct carbon sizes 

for your voltage and amperage. All these 

things go hand-in-hand in making better 

projection possible. 

Theatre Market Potential Good 

Says Allied-TESMA-TEDA 

"Most theatres have had a good year 

and research indicates that the next two 

years should be even better, both for new 

theatres and for the rebuilding and refurbishing 

of older ones. The market potential 

is good and getting better!" 

This, in part, was the message issued by 

the joint tradeshow committee for the 

Allied-TESMA-TEDA tradeshow which will 

open in Cleveland at the Sheraton-Cleveland 

Hotel on December 3 of this year, in 

a brochure containing complete information 

about booth space, rental prices, etc. The 

show will be held in conjunction with the 

annual conventions of Allied States Ass'n 

of Motion Picture Exhibitors, the Theatre 

Equipment and Supply Manufacturers 

Ass'n and the Theatre Equipment Dealers 

Ass'n. 

Great interest is anticipated in this first 

industry tradeshow in four years to feature 

theatre equipment other than that for concessions 

operations. 

New Screen at 

Detroit Fox 

The 5,000-seat Fox Theatre in Detroit 

has installed a new 65x32-foot Hurley 

Super-Optica screen, continuing a long 

range improvement program, according to 

managing director 'William Brown. The 

installation was made by the Pox crew 

under the management of John Moran, 

stagehand. Equipment was sold by Russell 

Ruben of Amusement Supply Co. 

The screen is of sufficient size. Brown 

pointed out, to accommodate 70mm projection 

if it is installed next year as nowplanned. 

This may be done, it has been 

found, with no change in the present projection 

booth location. 

REH . 

THERTRG^^ 

SERUIEG I 

[RGCRS? 

150 POIHTS 

SERUKG 

E 

RCA'S COMPREHENSIVE 

SERVICE CHECKLIST INCLUDES: 

El SPEAKERS 

SOUNDHEADS 

AMPLIFIERS 

POWER SUPPLIES 

El 

SOUND CONTROLS 

MOTORS 

FREQUENCY RESPONSE 

SOUND QUALITY ANALYSIS 

The RCA Theatre Service Program is 

planned to be thorough . to 

be complete . to produce 

superior performance. Thousands of exhibitors 

enjoy this better service program 

— wrhy don't you? 

TECHNICAL PRODUCTS SERVICE 


A Division of Radio Corporation of America 

Camden 8, N. J. 

May 7, 1962 27

L 

! 

Little Rock to Get a New Twin Drive-In 

The new Twin-Rozorbock being built in Little Rock, Ark. 

Construction is under way of a new twin 

di-ive-in theatre in Little Rock, Ark., by 

i 

the Arkansas Amusement Co. Rowley 

United". The theatre is to be built on 

Cantrell Road at the site of the present 

Riverside Drive-In which was closed for 

the winter. 

To be called the Twin-Razorback, the 

theatre will replace the Riverside and the 

present Razorback. Lease on the ground 

at the present Razorback in the east end 

of the city has been released to the school 

board for construction of a new junior 

high school. 

The new theatre will have space for a 

total of 800 to 1,000 cars. 

Layout of the twin will permit the showing 

of a single feature on each screen or 

two different pictures at the same time. 

Projection will be from the second story of 

a building in the center, with a modern, 

air-conditioned concessions layout on the 

ground floor. 

Each end of the theatre will have its own 

patio. A large playground area on one 

side will suffice for patrons of either end. 

A May opening is scheduled. 

TEDA Invites TESMA 

To Join Its Roster 

In January, members of Theatre Equipment 

Dealers Ass'n and members of the 

Theatre Equipment and Supply Manufacturers 

Ass'n held a highly successful 

joint meeting at the Hotel Sherman in 

Chicago to discuss their mutual interests. 

Now TEDA has issued formal invitations 

to TESMA members to become social members 

of its organization. E. H. Geisler, 

TEDA president, recently sent a letter to 

the TESMA members stating: 

"We now extend to all of our manufacturers 

this cordial invitation to join 

with other individual manufacturers as 

social members of our dealer organization. 

We're all agreed that close cooperation between 

dealer and manufacturer is essential 

and that the frequent meeting together to 

exchange ideas and to stimulate active 

selling is highly desirable. Here's an opportunity 

by simple, direct action to insure 

that these things come to pass. Join with 

us and help us make it work 

"Following the announcement at our 

Chicago meeting that TEDA would expand 

to take into its membership as social members 

individual manufacturers, there has 

been a great deal of interest and inquiry 

from among the manufactui-ers and, we're 

happy to say. quite a few informal applications 

for this social membership. Ten have 

already sent checks for their '62 dues, and 

this despite the fact that until this letter 

no formal invitations to join have been 

extended." 

BUY DIRECT 

FROM 

^pa l/a n tyng 

NOW! OUTDOOR 

SCREEN PAINT THAT 

LASTS LONGER 

Save on equipment from one of the 

oldest equipment companies. 

Ballantyne equipment— famous patented Dub'l-Cone and Single 

cone speakers, single and dual chaiutel amplifiers, soundheads 

and hundre

Illlllllllllll 

The following concerns liarc recently 

filed copies of interesting descriptive literature 

with the Modern Theatre Information 

Bureau. Readers who ivisli copies may 

obtain them promptly by using the Readers' 

Service Bureau coupon in this issue of 

The Modern Theatre. 

A BROCHURE FROM StlOIlg EleCtHC Coip., 

describes a new type silicon stack transformer-rectifier 

that serves as power supply 

for two projection arc lamps. Associated 

with each output is a novel "Lo-Strike" 

feature that protects the silicon stacks from 

overload and prevents the destruction of 

the carbon crater upon striking the arc. 

This Bi-Powr rectifier is available in three 

ratings, 60-85 60-85, 90-135,90-135 and 

120-160, 120-160 amperes. 

A SMOKELESS INCINERATOR is described and 

pictured in a two-color brochure available 

from Hoskinson, Ltd. The incinerator is 

guaranteed by Hoskinson to bmn any 

waste, wet or dry, without smoking, odor 

or fly ash. It requires only 115-volt AC 

current and a gas line to its location. 

A space-heating attachment transforms 

rubbish heat into useful space heating 

either in the form of hot air or hot water. 

The incinerator may also be fitted with an 

automatic oil bui'ner to maintain heat 

when the available rubbish heat has been 

consumed. The Hoskinson Incinerator is 

guaranteed to comply with the requirments 

of all clean air legislation. 

Bausch & LoMB has issued a new 22-page, 

illustrated index to its catalogs which 

makes it easy to select the desired information 

on its line of optical and electronic 

products, including motion pictme projector 

lenses. Catalogs of allied products are 

grouped together for quick, easy reference, 

and brief descriptions of contents and 

catalog numbers are given. 

Kodak to 

Have information 

Center at Seattle Fair 

When the 1962 Seattle World's Fair, Centui-y 

21, opens in April, Eastman Kodak Co. 

will help photo-minded visitors get many 

good pictui-es with its photo-information 

center located at the heart of the fairgrounds. 

That's the prediction of James E. 

McGhee, Kodak vice-president in charge 

of U.S. sales and advertising. 

The photo-information center, designed 

in keeping with the fair's futuristic theme, 

wiU be an L-shaped, one-stoi-y structure of 

glass and aluminum. It will be located 

near the base of the towering, 600-foot 

Space Needle near the monorail station 

where visitors from downtown Seattle disembark. 

The center will feature displays of color 

prints, transparencies and miniature 

coloramas. Its staff, chosen from Kodak's 

sales service division in Rochester, will 

answer how-to-do-it questions about 

photography, offer suggestions on picture 

subjects at the fair and provide technical 

services. 

Century 21 will remain open six months 

and it is exijected that visitors will number 

about ten milUon. 

FLAMELESS 

ELECTRIC COMFORT HEAT! 

Drive-In owners across the country are extending 

their season and boosting profits by keeping 

their patrons completely comfortable with these 

remarkable fiameless all-electric ELECTRO- 

MODE in-car heaters. 

Designed especially to meet every requirement 

for an ideal drive-in-heater—by the 

world's largest exclusive producer of electric 

heaters. Secret of perfection is Electromode's 

exclusive Cast-Aluminum Heating Element. All 

heating wires are embedded deep inside a finned 

aluminum casting, providing positive safety, 

long-life and highest efficiency. 

Heat is instant, no warm up delay, no flames, 

fumes or odors. Windshield doesn't steam up. 

DON'T DELAY. Fill in the convenient 

coupon below for complete information. These 

world's finest comfort heaters are a sure bet to 

attract more customers to your drive-in. 

)Electroniode 

Send complete mformation on Electromode's 

Name 

In-Car Heaters 

Address.. 

SAFEST, MOST CONVENIENT 

DRIVE-IN 

HEATER 

• Exclusive Electromode Cast-Aluminum 

Heating Element. 100% safe around 

children. 

• Noiseless operation. Quiet, fan-circulated 

electric comfort heat. 

• Compact, lightweight. Equipped with heatresistant 

handle and extra long extension. 

• Extra sturdy construction, built to stand 

rough treatment. 

• Modern design, in scratch-resistant silvergrey 

finish. 

Front and rear views 

of the heater. Sits on 

any flat surface, 

dashboard, floor, etc. 

No additional 

equipment needed. 

Installs quickly and 

simply on your 

present speaker post 

Dept. B-52, Division of Commercial 

Controls Corp., Rochester 3, N. Y. 

Other heaters for projection rooms, ticket stands, etc. 

City ..Zone.. ..State.. 

BOXOFFICE May 7, 1962 29

EQUIPMENT €r 

DEVELOPMENTS 

Counter Cooking Equipment 

Designed on Modular Basis 

Star Manufacturing Co. has a complete 

new line of counter cooking equipment designed 

on a modular basis so standard 

equipment stands can be filled with no 

space left over. This Designer Series equipment 

is constructed of stainless steel for 

easy cleaning and lasting durability. New 

full-width doors provide recessed control 

knobs and access to interior. New modular 

FOR MORE ^T= 

INFORMATION 

Use Readers' 

Bureau Coupon on Page 35 

machine combines ease of operation and 

maintenance with style and eye appeal. 

Uniform shaved ice that is dry and fluffy 

is produced at the flick of a finger for snow 

balls, snow cones, slush and other iced 

drinks. Ice dispensed right into a cup makes 

it no longer necessary to store shaved ice 

that becomes soggy and has to be dipped 

and transferred to a cup. The Sno-Master 

is constructed of aluminum and stainless 

with an all-mirrored finish. It occupies 

st.eel 

only one square foot of counter space. 

Since operation is without ice coming into 

contact with hands at any time, all health 

requirements are met. 

Special Formula Mix for 

Coating Candy Apples 

Candy apples are being offered to theatre 

conces.sions as a new item with the "Candy 

App'e Magic" mix manufactured and distributed 

by Victor Products Co. The mix, 

in a cherry flavor, is packed in air-tight, 

sanitary polyethylene bags complete with 

instructions. One bag of the mix plus five 

design permits flush rear w'all installation 

in equipment stands without wasting space. 

New recessed tops on all units trap grease 

and spillage and allow a practical means of 

locking units together with grease-tight 

seals. All units are completely serviceable 

from top and front. The new modular styling 

provides a maximum of cooking capacity 

in a minimum of lineal counter space. 

New adjustable legs with concealed threads 

make for true leveling and lineup. The 

complete set of equipment consists of deep 

fryer, griddle, hotplate and foodwarmer. It 

available for either gas or electric power. 

is 

Work top spacers are also available. 

1.000 cubic feet. Since it is non-flammable, 

the sprayer may smoke if he wishes. One 

compact can of this new spray is equivalent 

to more than one gallon of Class AA insecticide 

by government standards as it 

has concentrated killing power. It is suitable 

for use wherever food is handled, and, 

used as directed, is deadly also to wasps, 

roaches and silverfish. 

1962 Ice-Shaving Machine 

Has Many Improvements 

CANDY 

APPIF 

MAGiC 

Non-Toxic Insecticide Spray 

In Aerosol Dispenser Con 

pounds of sugar will coat 115 apples at a 

cost of less than one cent each. A special 

"test" sample size of the mix, enough to 

coat 50 apples, is available for 25 cents in 

coin or stamps. 

Spix Aerosol, a new, non-toxic, nonflammable 

insecticide spray has been developed 

by the C. B. Dolge Co. especially 

for use against flies, mosquitoes and gnats. 

Pi-essure on the aerosol can valve releases 

a fine fog, assuring prolonged and deadly 

contact with insects. Where these insects 

are present the Spix Aerosol should be 

sprayed at the rate of six seconds per 

Sno-Master Manufacturing Co. says that 

its new, 1962 model Sno-Master ice shaving 

Claims made for 

products described editorially 

on this and other pages ore taken from the 

manufacturers' statements. 

New Energy Candy In a Straw 

For Theatre Concessions 

A new candy item with a plus feature is 

Sip-Its which is made by Milko Products, 

Inc. Sip-Its work like a straw' and each 

9 '2-inch Sip-It includes about 1 5 ounce 

of pure dextrose, nature's main souixe of 

body energy. While helping to keep 

children's bodies primed, dextrose interferes 

less with their normal eating habits, being 

30 The MODERN THEATRE SECnON

offers to go to theatres and pop a series of 

tests, using the theatre equipment, to show 

that the TY-1200 popcorn will produce 

from $15 to $25 more gross than other 

conventional hybrids. 

Two-Way Dispenser Eliminates 

Straw Wrapper Annoyance 

The Duplex, a two-way straw dispenser 

manufactured by the Duplex Straw Dispenser 

Co., is said to cut straw costs in half, 

and eliminate the nuisance of discarded 

straw wrappers, because unwrapped straws 

are used. Health-board approved, the Duplex 

dispenses one unwrapped straw at a 

time from both sides of the unit. The all 

stainless steel units carry a lifetime guarantee. 

They are made in two models, the 

Standard for 6;i-inch milk or 8'2-inch 

standard straws, and the Jumbo for 6'/2- 

inch, 8'2-inch jumbo and 8'2-inch super 

jumbo straws. 

less sweet than other sugars. A twist of 

the wrist is all it takes to enjoy this 

delicious, nutritious snack. Merely tear off 

the end. tilt up the straw and the flavored, 

cool-tasting powder flows out in a colorful 

stream. Sip-Its come in five assorted 

flavors—cherry, grape, lemon, lime and 

orange— 30 to a box. Each package appropriately 

depicts two happy kids sucking 

on the straws. Cellophane windows clearly 

show the product inside. 

Ice Cream Display Cose 

For Drive-ln Theatres 

A 6.9-cubic-foot ice cream case, especially 

designed for drive-in theatres, which holds 

1.194 ice cream novelties is available from 

Bally Case and Cooler, Inc. The case is 

43 '4 inches wide and contains a roomy 

storage compartment in the lower section. 

The complete exterior is covered with 

bright, lifetime acid-resistant porcelain and 

trimmed with stainless steel. The full interior 

is also lined with rust-resistant 

stainless steel. No plumbing is required. 

New Hybrid Yellow Popcorn 

With High Popping Expansion 

Tarkio Popcorn Co., Inc. says its new 

TY-1200, triple-tested popcorn has the 

highest popping expansion ever developed, 

and that the hulless yellow corn is also the 

tastiest and tenderest available. Popping 

expansion is said to be 15 per cent higher 

than commercial hybrids offered. The grain 

is small yet has high expansion with all 

types of popping equipment. It has been 

especially developed for on-location popping. 

The company guarantees the popcorn 

to meet all sanitation regulations. The popcorn 

processor has a mobile official testing 

machine and moisture testing machine and 

7 BASIC SPEAKERS • 50 MODELS 

HEADQUARTERS FOR: 

Tronsisfor 

Sound Syitems 

Surround Speakers 

Different speakers basically may look alike 

but it's the little unseen things that make a 

big difference. And you only learn them 

from experience. 

If you're not one of the thousands enjoying 

EPRAD speaker values, change to EPRAD 

now and see the big difference in sound 

and long-life. 

There's an EPRAD speaker to meet your 

performance and price requirements. No one 

can beat our values. 

Sold nationally thru theatre supply dealers

;;: 

Portable Intercom Requires 

No Installation, No Wires 

A completely portable intercom called 

"The Bennett" has been announced by 

Precision Equipment Co. The system provides 

instant, simple two-way communication 

without wiring. The user simply plugs 

it in and talks. Up to eight additional 

units may be used and all stations will be 

heard with the same clarity at the same 

volume. The stations can be moved from 

place to place as the needs arise. For extended 

talking, such as dictating, the units 

have a special lever to lock them in 

position. The intercom system features a 

highly sensitive Alnico V speaker-microphone, 

and picks up normal conversation 

within a conservative range of 20 feet. 

Automatic squelch control is provided. 

Hor 

Pilelifter Machine for Complete 

Carpet Maintenance Program 

Weed-Killer 

duct.s, combines :. ',- .-i i 

..luuiii 

with a deeply penetrating roll of bristles 

It removes deep-down grime and grit and 

restores crushed, matted pile to fluffy 

freshness. Used correctly, it gives the user 

a five-point carpet maintenance program: 

1 1 Daily and weekly vacuum and pile lift: 

2 1 Vacuum and pile lift before wet shampoo: 

3 1 Pile setting after wet shampoo: 4i 

Brush-in of powder dry cleaners: 5i Pickup 

of soiled powder and fluffing of rug 

after dry shampoo. The Thor Pilelifter 

machine brushes are a full 17 inches wide, 

as compared with the usual 12-inch width, 

which means that it can do the same job 

with one-third fewer passes, yet it w-eighs 

no more than 12-inch machines. The Pilelifter 

brush can be operated independently 

of the vacuum which makes the machine 

ideal for brushing in dry powder cleaners. 

The bru,sh has 12 rows of scientifically 

spaced, all-nylon bristles that dig deeply 

into carpet pile to dislodge dirt. 

see 

Safeguards Drive-in Theatres 

Against Destructive Growth 

I 

Slashes Cost of 

A new maintenance machine for the care 

of carpet, introduced by Bryn Mawr Pro- 

arjSt^jcxr:- 

Maintenance — Repairs 

Dolge SS Weed Killer finishes every kind of undesirable 

plant. Prevents destruction of black top surfaces, Vamps, 

road shoulders; prevents rotting out of wooden fencing, 

rusting out of metal barriers or speaker posts. One easy 

application of Dolge SS Weed Killer in a 1-20 solution 

will solve your weed problems and sharply reduce cost of 

maintenance and repairs. This chemical goes a long way. 

For full particulars write 

The C. B. Dolge Company, 

Westport, Connecticut 

yx^*^*^^flr^^>> 

WESTPORT, CONNECTICUT 

THE BEST!! 

"PERMANENT 

MOLD" 

UNIVERSAL 

IN-A-CAR 

SPEAKER 

Here's greater depth—more sound 

quality. A new. more attractive 

speaker with a better finish at no 

increase in price! Special color 

combinations on request. Also: 

Three other model In-a-Car 

speakers to choose from. 

PORTHOLE BLOWER 

for CLEANER PROJECTION 

• Keeps Expensive 

Equipment Clean. 

• For Indoor and 

Drive-In 

Theatres 

• One Model for 

ALL Types 

Projectors. 

Everything for Your Drive-In! 

No matter what you need write, wire 

or phone today for full details and 

prices on all items. 

Wriie or Wire for Full Details. Prices on .\:i Items 

DRIVE-IN THEATRE MFG. CO. 

505 W. 9th Street, HA 1-8006—1-8007, Kmsii City, Mo. 

of 


National Speaker Reconing Co. 

To Enter Distribution Field 

National Speaker Reconinu Co.. Denver. 

Colo., believed by Frank Horn, owner, to be 

llie largest exclusive speaker repair service 

m the United States, is planning to also 

enter the distributing field in the near 

future, distributing all types of speakers, 

.speaker accessories, baffles, switches, 

speaker systems, etc. 

Horn has been in the electronic business 

since 1946 and has diplomas from three 

Home of National Speaker Reconing Co., Denver. 

electronic schools. He was in the radio 

and television servicing business for music 

and TV shops for about ten years. About 

five years ago he entered the drive-in theatre 

speaker reconing business which has 

continued to prosper. Although the business 

was moved into larger quarters about 

two years ago, a new expansion may be required 

as even these quarters are now none 

too large. 

"Since the day we first started our business 

we have continued to strive for the 

best in parts, workmanship and service. 

The cloth cone used in our reconed drive-in 

theatre speakers has spelled success for 

us," Honi said. "All parts used are waterproof 

and moistureproof, and every speaker 

is guaranteed for one full year from the 

date of reconing against defective parts 

and workmanship. 

"We try to give 24-houi- service on 

speakers, which at times is quite difficult, 

but we keep as close to this policy as 

Ijossible." 

Daytime Use of Drive-Ins 

The greatest problem of drive-ins, according 

to Judy Poynter of Film Booking 

Service, is what to do with them in the 

daytime. Film Booking Service is going allout 

to research this problem and do something 

about it. Although no plans are 

definitely set, in the blueprint stage are 

ideas which will include using the drive-in 

for meeting places for churches, clubs, 

birthday parties for kids ion the playgrounds' 

and parties for small groups, both 

social and civic. 

Poynter says that most speaker loss is 

accidental—a customer accidentally tears 

a speaker loose, then is too embarra.ssed to 

report it and usually drops the speaker 

right outside the drive-in grounds. 

Reader's Service Bureau coupon. Page 35 

Remarkable Reiladlllty if 

At New York's famed Radio City Music Hall, chief projectionist Ben Olevsky put it this 

way. "The reliability of the Simplex X-L projector is remarkable. Our projectors were 

installed by National Theatre Supply in 1950 and have been maintained by our staff 

since then. In 11 years of operation they have never been removed for overhaul!" 

Similar opinions and experiences are reported all the time by projection "pros" like 

Ben at most top theatres throughout the country. The facts are that no other mechanism 

on the market is designed and built to the engineering perfection achieved in the X-L. 

Incorporating every new advance in projection, the X-L is your assurance that you'll 

have a dependable, up-to-date projector for many years to come. 

PROJECTION and 

SOUND SYSTEMS 

NATIONAL THEATRE SUPPLY COMPANY Branches Coast to Coast 

so PROSPECT AV EM U E TAR RYTOWN. N.Y -MEDFORD 1-6200 

OF GENERAL PREOS'ON EQUIPMENT 

BOXOFFICE :: May 7, 1962 33

— 

— 

They're Rolling in the Aisles-Bowlers, That Is! 

4/(0 Theatre, Dinuba, Calif, pictured (left) before conversior) into Dinuba 

Lanes (right). Note sleek lines of bowling equipment, tele-scores for projection 

of bowlers scores and concourse behind seating area where two refreshment 

stands are located. Note tenpin-shaped lights above one stand. 

#% STRANGE SIGHT at flrSt. 

It takes a moment to become adjusted to 

a theatre where spectators have become 

performers: where cries of "Cut 'em off 

at the pass! have been replaced by "We 

" 

need a double to win!" and the sneering 

villain substituted by the jeering away at 

a defiant ten pin. 

Films have become frames in certain 

movie houses across the country. Existing 

economic factors have forced certain operators 

to explore profits in other fields of 

entertainment. Bow-ling has proven to be 

one of the best. 

The move is a logical one. Theatre structures, 

already recognized by the community 

as a center for recreation and relaxation. 

often are adaptable for conversion into 

Each 

Ask Your Motiograph Detiler 

See 

centers for the nation's number one sport. 

Take the case of Phil Milberger in Kansas 

City. He converted with six Brunswick 

Crown Imperial Lanes, tel-e-scores. settees 

and a snack shop. The $60,000 renovation 

was launched in late spring and completed 

in time for the fall bowling season. At last 

report, approximately 13 leagues act out 

the bowling drama in his theatre each 

week. 

EXTENSIVE CONVERSION IN THE EAST 

In the northeast. General Drive-In Corp. 

has undertaken the conversion and operation 

of 15 theatres into a chain of bowling 

establishments. Over 500 Brun.swick "Gold 

Crown" lanes are planned for the recreation 

of these theatre markets. 

Philip Smith, late General Drive-In 

president, who spearheaded his firm's entry 

into the bowling field said he looked upon 

the move as "a most promising expansion 

of our historic interest in family entertainment 

for an ever-growing leisure time market." 

The trend has gone overseas, too. The 

Arthur J. Rank Organization made its move 

into the bowling business. 

But the move to conversion has not been 

hasty or lacking in planning. Research on 

market area, facilities of existing structures 

to accommodate the desires of bowlers are 

carefully examined by the house operator 

and a representative of the bowling manufacturer. 

As one Brunswick branch manager 

stated, "It has been the policy of my company 

to step over to the side of the prospective 

customer. We analyze, study and draw 

ECONOMY- TOP PERFORMANCE 

assured when you install 

your 

UNBREAKABLE - NON-PITTING 

NON-TARNISHING - NON-PEELING 

ER-SHULTZ METAL REFLECTORS 

GUARANTEED 5 YEARS! 

Eliminate Cost of Replacements and Spares 

'''"'' '"'' ^""'^ ""'' *'' '"'" Motion Piclure Service since 1952 

r/ieofre Supplf Deo/er Monuiocur.d by HEYER-SHULTZ INC- Codar Grove, n. j. 

conclusions on the basis of "does the location 

and market offer the potential for 

profit?" So far, this premise has worked 

well for all concerned. 

America, with its highest living standards 

of any era, looks to recreation to fill leisure 

time. It is only fitting that movie structm-es 

continue their role in that facet of the 

American way of life. 

For more information about equipment or 

products described editorially or in advertising 

in this issue, use Readers' Service 

Bureau coupon on page 35. 

MINIATURE 

GOLF 

A money making addition 

To your present business 

HI-PROFIT 

LO-COST 

BEWARE 

BE 

SURE 

Buy the newest — Buy the besi 

— Electricol Aufomotion 

— Fibreglas ond steel construction 

—Long term guorontec 

—Low cost^ 

Write or phone 

NIAGARA SPORTCENTER, INC. 

Also Builders of 

ng Ranges—Automated Archery 

Par 3 Golf Courses 

34 The MODERN THEATRE SECnON

CONDENSED INDEX OF PRODUCTS 

Page 

ADMISSION CONTROL SYSTEMS 

General Register Corp 12 

ARC SLIDE PROJECTOR 

Strong Electric Corp 24 

ARCHERY RANGES 

Niagara Sportcenter, Inc 34 

ATTRACTION BOARDS AND 

LETTERS 

Wagner Sign Service, Inc 9 

BARBECUED MEATS 

CasUeberry's Pood Co 18 

BUTTERCUPS 

Server Sales. Inc 17 

Superdisplay. Inc 5 

BUTTER DISPENSER 

Server Sales, Inc 17 

BUTTER SERVER 

Server Sales, Inc 17 

CANDY APPLES 

Victor Products Co 22 

CARBON SAVERS 

Call Products Co 24 

CLEANING COMPOtJND 

Cretors Coi-p 20 

C. B. Dolge Co 8 

DRINK DISPENSERS 

Steel Products 20 

DRINKS, SOFT 

Coca-Cola Co 19 

Crush-International, Inc 3 

Pepsi-Cola Co 15 

Royal Crown Cola Co 21 

DRIVING RANGE PACKAGE 


EQUIPMENT SERVICE 

RCA Service Co 27 

FILM CEMENT 

Fisher Mfg. Co 26 

FIREWORKS DISPLAY 

Liberty Display Fireworks Co 24 

FLOOR MATTING 

American Mat Coi-p 13 

GLASS & CHROME CLEANER 

Kinner Products Co 27 

GOLF COURSE MINIATURE 


HEATERS, IN-CAR 

Electromode 29 

HOT DOG EQUIPMENT 

Star Mfg. Co 18 

ICE CREAM CASES 

Bally Case & Cooler, Inc 22 

ICE CREAM FREEZERS, SOFT 

Sweden Freezer Co 18 

INSECT ELECTROCUTOR 

Sno-Master Mfg. Co 20 

PAINT FOR DRIVE-IN SCREENS 

Spatz Paint Industries, Inc 28 

POPCORN SCOOPS 

Speed Scoop 22 

PORTHOLE BLOWERS 

Drive-In Theatre Mfg. Co 32 

PROJECTION ARC LAMPS 

C. S. Ashcraft Mfg. Co 27 

Strong Electric Corp 2 

BOXOmCE May 7, 1962 

Page 

PROJECTION LENSES 

KoUmorgen Corporation 26 

PROJECTION & SOUND SYSTEMS 

National Theatre Supply 33 

PROJECTORS, 70'35mm 

North American Philips Co 13 

REFLECTORS 

Bausch & Lomb Optical Co 25 

Heyer-Shultz, Inc 34 

SEATING. THEL^TRES 

Griggs Equipment Co 12 

International Seat Corp 27 

Ii-win Seating Co 8 

Page 

;- j:AT MAINTENANCE & REPAIR 

Manko Fabrics Co.. Inc 13 

SNOW -CONES 

Samuel Bert Mfg. Co 22 

Sno-Ma.ster Mfg. Co 20 


SPEAKERS, IN-CAR FOR 

DRIVE-INS 

Ballantyne Inst. & Elect., Inc 28 

Drive-In Theatre Mfg. Co 32 

Eprad, Inc 31 

Motiograph, Inc 25, 34 

WEED KILLER 

C. B. Dolge Co 32 

Clip and Mail This Postage-Free Coupon Today 

FOR MORE INFORMATION 

This form is designed to help you get more information on products and services 

advertised in this Modern Theatre Buyers' Directory and Reference Section. Check: 

The advertisements or the items on whkh you v^ânt more information. Then: Fill in 

your name, address, etc., in the space provided on the reverse side, fold as indicated, 

staple or tape closed, and mail. No postage stamp needed. 

ALPHABETICAL INDEX OF ADVERTISERS. Issue of May 7, 1962 

Page 

American Mot Corporotion 13 

n Ashcraft Mfg. Co., C. S 27 

D Bo'lontyne Inst. & Elect., Inc 28 

n Bally Case & Cooler Co 22 

n Bausch & Lomb Optical Co 25 

n Bert Mfg. Co., Samuel 22 

D Cali Products Co 24 

n Costleberry's Food Co 18 

n Coco-Colo Co 19 

n Cretors Corp 20 

n Crush-International, Inc 3 

n Dolge Co., C. B 8, 32 

n Drive-In Theatre Mfg. Co 32 

n Electromode 29 

n Eprad, Inc 31 

D Fisher Mfg. Co 26 

n General Register Corp 12 

n Griggs Equipment Co 12 

n Heyer-Shultz, Inc 34 

n International Seat Corp 27 

n Irwin Seating Corp 8 

D Counter Cooking Equipment 

Non-Toxic Insecticide Spray 

n 1962 Ice-Shaving Machine 

n Coating Mix for Candy Apples 

Poge 

n Kinner Products Co 27 

n Kollmorgen Corp 26 

n Liberty Display Fireworks Co 24 

n Manko Fabrics Co., Inc 13 

n Motiograph, Inc 25, 34 

C National Theatre Supply 33 

n Niagara Sportcenter, Inc 34 

n North American Philips Co 13 

n Pepsi-Cola Co 15 

D RCA Service Co 27 

Royal Crown Cola Co 21 

n Server Sales, Inc '7 

D Sno-Master Mfg. Co 20 

n Spati Paint Industries, Inc 28 

n Speed Scoop 22 

Star Mfg. Company 18 

n Steel Products Co 20 

Strong Electric Corp 2, 24 

n 

n 

NEW EQUIPMENT and DEVELOPMENTS 

OTHER NEWS OF 

Page 

n 

Superdisplay, Inc 5 

S-veden Freezer Mfg. Co 18 


Wagner Sign Service, Inc 9 

Page 

30 D Energy Candy in a Straw 30 

30 D Drive-In Ice Creom Display Cose 31 

30 D New Hybrid Yellow Popcorn 31 

30 n Two-Way Straw Dispenser 31 

PRODUCTS AND EQUIPMENT 

Poge 

n Non-Alcohoiic Brew 22 D Conversion of Theatres to Bowling Lanes 34 

n 

Strong Brochure on Silicon Stack 

LITERATURE 

Page 

Transformer-Rectifier 29 

Poge 

Page 

Z] Brochure on Smokeless Incinerator 29 

~ Bousch & Lomb Cotolog Index 29

about PEOPLE 

and PRODUCT 

50 Years in Show Business 

Robert J. Kauffman has been named 

technical sales manager for Eastman 

Kodak Go's Pacific Southern Sales Division. 

He has been with Kodak since 1949. 

George J. DeRise has been appointed 

executive vice-president of Bert Nathan 

Enterprises, Inc., a subsidiary of American 

Univend Corp. DeRise joined Bert Nathan 

Enterprises in 1950 as a vending machine 

routeman, and was named a vice-president 

in 1958. The company is comprised of a 

group of related concessions, vending and 

distributing organizations sei-ving theatres. 

offices, plants and discount stores throughout 

the United States. 

Royal Crown Cola Co. occupied its new 

international headquarters in Columbus, 

Ga.. in February, The spacious, $500,000 

office building is a complete and separate 

addition to the company',s manufacturing 

center at Tenth Street and Tenth Avenue. 

The two-story building is of contemporary 

design and has approximately 40,000 square 

feet with a 250-foot frontage and a depth 

of 70 feet. The move from the old office 

building was completed on two weekends. 

BOXOFFICE-MODERN THEATRE: 

Send me more information about the products and articles checked on 

the reverse side of this coupon. 

Nome 

Theatre or Circuit 

Seoting or Car Copacity 

Street Number 

Position 

City Zone State.. 

^ 

Fold along this line with BOXOFFICE address out. Staple or tape closed. 

HAVE YOU MADE ANY IMPROVEMENTS LATELY? 

We'd like to know about them and so would your fellow exhibitors. 

If you've installed new equipment or made other improvements in your 

theatre, send us the details—with photos, if possible. Or if you have 

any tips on how to handle some phase of theatre operations, concessions 

sales, etc,— faster, easier or better-— let other showmen in on them. Send 

this material to: 

^ 

The Editor 

MODERN THEATRE 

Fold olong this line with BOXOFFICE address out. Staple or tope closed. 

Lawrence D. Lowe, Jacksonville, Fla , 

who 

is cele 

brating 50 years in show business, is shown operating 

a Strong carbon arc follow spotlight in the projection 

room of the Roosevelt Theatre. He is a 

member of I.A.T.S.E. and M.P.O. and carries a 

Local 511 card. Lowe has been a stage manager, 

worked on the rood as on electrician with the Paul 

English Players (a dramatic stock company), and 

has been a motion picture projectionist lor most of 

his half century in 

show business. 

Dr. Albert K. Chapman has been elected 

chairman of the board of directors of Eastman 

Kodak Co. to succeed Thomas J. Hargrave 

who died February 21, 1962, He was 

formerly vice-chairman of the board, and 

will continue as chairman of the company's 

executive committee. 

James B. Ippolito has been named concessions 

coordinator for Pepsi-Cola Co.'s 

Pepsi-Cola, Teem and Patio line of flavored 

drinks at the 1964 New York World's Fair. 

Announcement of the appointment was 

made by Vice-President D. Mitchell Cox. 

director of public relations and executive 

director of Pepsi-Cola activities in the 

Fair, President Herbert L. Barnet of 

Pepsi-Cola is a member of the Fair's board 

of directors. 

In its March board meeting all officers 

of Royal Crown Cola Co. were re-elected. 

They are: Edward L. Norton, chairman of 

the board of directors: W. H. Glenn, president; 

John Gates, vice-president-treasui'er; 

Willis Battle, vice-president-secretary; 

W. E. Uzzell, vice-president-marketing; 

Bradford D. Ansley, vice-president-sales; 

F. E. Gorman, vice-president-advertising; 

W. T. Miller, vice-president-production; 

James F, Cui-tis, vice-president-overseas 

operations; Joseph F. Hale, vice-presidenttechnical 

services; W, D. Morgan, assistant 

treasui'er; and Nolan Murrah, assistant 

secretary. 

BOXOFFICE-MODERN THEATRE 

President John L. Bates of Pepsi-Cola 

Metropolitan Bottling Co. has announced 

the appointment of Roland W, Ball as 

vice-president and manager of the company's 

regional division in Memphis, Tenn. 

Ball, who has been with Pepsi-Cola for 15 

years, succeeds Frank C, Holden who has 

been appointed Dallas regional manager 

for Pepsi-Cola Co, Pepsi-Cola Metropolitan 

is a subsidiary of the parent company and 

operates 18 plants in 15 cities in the U,S, 

• THIS SIDE OUT 

825 Van Brunt Blvd, 

KANSAS CITY 24, 

MO 


A 

• ADLINES & EXPLOITIPS 

• ALPHABETICAL INDEX 

• EXHIBITOR HAS HIS SAY 

• FEATURE RELEASE CHART 

• FEATURE REVIEW DIGEST 

• SHORTS RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• REVIEWS OF FEATURES 

• SHOWMANDISING IDEAS 

THE GUIDE TO § BETTER BOOKING AND B U S I N E S S - B U I L D I N G 

Western Union Offices Sell 'West Side Story' Tickets 

Jaycees in Rochester, N. Y., 

Also Peddle Ducats for 

Riviera Theatre Opening 

Throughout 

One Week 

^3 

Western Union offices in the Rochester, 

N.Y., area are seHing tickets for the New 

Riviera Theatre's resei-ved-seat engagement 

of "West Side Stoi-y." The tieup is a 

Rochester fii-st, and Linn B. Smeal, manager 

of the Schine operation, believes his 

idea also is a national fust. 

His campaign for the ApiH 5 opening of 

the Academy Awards winning musical was 

masterfully conceived and executed, and is 

significant in its completeness in reaching 

about everyone with appeals to buy tickets 

to the premiet'e and subsequent showings. 

BIG JAYCEE PROMOTION 

Advance promotion was built up around 

the Rochester Junior Chamber of Commerce 

and radio. Several months In advance, 

Manager Smeal contacted the Jaycees 

and sold them a fund-raising project, 

which called for a week-long ticket-selling 

campaign, for a commission. 

Pictures wei'e taken of the contract signing 

and, through the influence of the club, 

placed on a WORC-TV news telecast. 

Other Jaycee publicity steps: 

Mayor Henry GUlette was persuaded to 

proclaim April 1-7— "West Side Story" 

opened on the 5th—as Jaycee Week, which 

was covered on all news media. WHAM 

permitted Joseph Schirano of the Jaycees 

and Manager Smeal to go on its Open Line 

noontime program to tell about the premiere 

and the Jaycee ticket deal, and the 

same station also had Louise Wilson of 

It's a Woman's World program interview 

four Jaycees along the same line. 

TAKE OVER RADIO FOR DAY 

A high spot of Jaycee Week was a Jaycee 

Day on another radio station, WROC. on 

April 2. This was plugged days in advance. 

Then on the 2nd. Jaycee members took the 

air from 6 a.m. to 10 p.m. to sell tickets. 

"They read the news, the commercials, 

sports, etc.," Smeal relates. "It was a heck 

of a deal, and everyone, including the 

listeners had a great time. The imtrained 

Jaycees certainly messed up a few of the 

commercials, but all this got a big laugh 

and everyone was happy." 

Along with selling tickets, the amateur 

The Statesmon drum corps added stirring rhythm and color to the gala "West Side Story" opening at 

the New Riviera Theatre in Rochester, N.Y., playing first outside as searchlights probed the sky, then 

moving inside. Jack Slattery of radio station WHAM introduced sports figures ond Chamber of Commerce 

leaders from the stage. Roses were given to the women as they entered the theatre. A WROC 

television cameraman took shots of the gala opening for use on a newscast. Radio WHAM broodcast 

lobby display. 

radio team pushed the "West Side Story" 

premiere hard. About every five minutes 

they talked about Jaycee Week and offered 

ticket delivery by that evening to all persons 

calling the station and ordering them. 

As Smeal remarks, few films have received 

so much free radio publicity in one day. 

The Jaycee package was a big advance 

promotion in itself, but Smeal had other 

advance selling ideas going. 

One was a mobile boxoffice ! Volkswagen 

Micro bus was obtained at no cost 

from a Rochester dealer and bannered on 

all sides with copy on "West Side Story" 

and the fact that tickets could be secured 

"on the spot." The Micro bus toured the 

downtown streets and shopping areas, and 

it got good attention. 

Record stores, bookstores, dime stores, 

etc., were serviced for window displays. 

Record distributors provided platters for 

the deejays. The Columbia Music shop 

cContinued on next page) 

Schine officials attended the New Riviera "West 

Side Story"' opening in Rochester. Here Donald 

Schine and George Haefner (center) are interviewed 

by Jack Slattery, WHAM announcer and opening 

night emcee. Monager Linn Smeal is ot right. 

BOXOFFICE Showmandiser : : May 7, 1962 -73— 1

. 

i west 

. . "Six 

WU and Jaycees Sell Tickets 

'Continued from preceding page' 

downtown turned all its windows over to 

"West Side Stoi-y" displays, and agreed to 

sell tickets. 

A "theatre tour" idea was good for three 

days of plugging the New Riviera and its 

readiness for the gala premiere on Miss 

Wilson's It's a Woman's World program on 

WHAM. This idea, personally submitted to 

Miss Wilson, can be duplicated for many 

occasions. 

Miss Wilson came to the theatre and she 

and Manager Smeal taped a complete touiof 

the Riviera, talking about seats, the 

sound system, the furnishings, etc. This 

was aired on a Monday the 2nd program. 

The projectors were described by Ernest 

Henley and Prank Placerean, the boothmen, 

also the sound control, rewind system 

and lighting. This part was aired the following 

Monday. 

ON BACKSTAGE TOUR 

The third broadcast, on the 16th, had 

Miss Wilson and Smeal touring backstage, 

talking about the curtain, sound towers, 

the screen, etc. 

Each broadcast, slanted to plugging 

"West Side Story." ran about ten minutes 

and was without cost. 

The Western Union tieup was completed 

at a coiiference by Manager Smeal and 

John Noonan, WU Rochester chief. The 

setup called for the main WU office maintaining 

a supply of "West Side Story" 

tickets, available at the front counter. This 

office also was given a four-part reservation 

fomi to check off current-day sales 

and tabulate the purchases for future 

showings. 

Each WU branch office within a 35-mile 

radius of Rochester became additional 

"boxoffices," but the branch clerks call the 

main office operator with the orders they 

receive. They issue receipts to the purchasers 

and collect the money. 

WU also is offering a delivery service 

through the showing, for a light charge. 

Patrons may call a 'WU clerk and order a 

ticket delivered by messenger boy to the 

office or home. 

INSERTS IN TELEGRAMS 

WU publicizes the service with herald 

inserts in all outgoing telegrams, window 

and counter cards in all offices, w-hile 

Smeal is carrying mention in his theatre 

ads. Also, about 50 night letters were sent 

to the leading industries telling them about 

the "West Side Story" ticket purchase and 

delivery service. These were posted on the 

plant bulletin boards. 

The Rochester Times-Union published a 

feature article on the novel "order a ticket 

by Western Union" idea, and the service 

was mentioned on radio programs. 

"I feel the Western Union promotion 

could be the start of something very good 

for the industry," Smeal corrunents. "It 

has unlimited po.ssibilities." 

The Sears, Roebuck & Co. tieup which 

has helped in the success of several previous 

hard-ticket attractions was exploited 

for 100 per cent coor)eration in the Rochester 

area. The Sears stores offer tickets 

to "West Side Story" to customers, who 

may even charge them to their Sears accounts 

and be billed for them at the end of 

the month via their regular statement. 

Sears mailed 40,000 heralds plugging 

The rooming boxoltict- scnl oul by the New Riviera 

Theatre in Rochester, NY., to sell tickets for 'West 

Side 

Story." 

"West Side Story" and this charge service 

to its complete list of charge customers. 

All it cost the theatre was the printing of 

the heralds. The return has been excellent, 

Smeal reports. 

These heralds also were used at all three 

stores as package stuffers. Supplies were 

left at each cash register. 

At the Sears Southtown store, the Rochester 

Telephone Co. placed three repeatertype 

phones on the main cashier counter 

which repeated a message about the film 

and the Sears charge service. Smeal had 

large signs about the phones and the 

Riviera attraction nearby. This display 

was scheduled for a month. Smeal reports 

the phone company loaned the phone sets 

to him and permitted him to make the recordings 

at no cost. 

"The entire Sears tieup is proving to be 

of great value," Smeal comments. 

Miss Aeorospace at Theatre 

For the opening of "Moon Pilot" at the 

Roosevelt. Lynda Atkinson of Chicago, who 

is joining the U. S. Air Force program for 

women, appeared in an astronaut suit to 

receive the title of "Miss Aerospace" by the 

Air Force recruiters in a State street sidewalk 

ceremony. 

California Style Show 

In Theatre at Buffalo 

The downtown Paramount Theatre was 

the center of a major downtown merchant 

promotion recently. California Calling, a 

musical fashion show featuring professional 

singers and dancers, and new spring and 

suiiimer fashion creations by nearly 40 

manulacturing firms, was staged twice, at 

11 a.m. and 2 p.m. on a recent Thursday, 

at the Paramount. 

Admission was by free tickets obtained 

by writing to the fashion editor of the Buft.Tlo 

Courier-Express. The April 12 event 

i.s proclaimed in full-page color ads, telei-ion 

and radio . acts with original 

iiusic and lyrics, presenting California's 

creations in play clothes, travel 

clothes, street clothes and formal w'ear." 

Thirty-seven fashion firms participated 

in the show. 

Both Arthur Krolick, district manager, 

AB-PT. and Edward Miller, manager of the 

Paramount, were recipients of enthusiastic 

congratulations following the shows. 

Friday 13th Gimmicks 

Used at Toledo Airers 

Friday the 13th of April did not pass unnoticed 

at the Jesse James and Miracle 

Mile drive-ins at Toledo, Ohio; in fact, one 

had to be deaf or blind to miss it. 

Every 13th car was admitted free, every 

license number ending in 13 was admitted 

free: every ticket ending in 13 entitled the 

holder to a free pass for one, and every 

car containing 13 adults was admitted free. 

In addition to the regular double feature, 

at midnight each theatre had a "shocker" 

thrill-type film. 

At the Parkside Drive-In in Toledo, it 

was "Fright-Day the 13th,' and good luck 

specials were at the boxoffice for lucky 

winners, while free vampire cocktails were 

given to adults. 

Garden Clinic at Theatre 

Disney's "Plant World" in color and other 

garden movies were featured at an annual 

flower and garden clinic held in the Evanston 

(111. I Theatre, managed by Lester 

Stepner. The clinic and Springtime Easter 

festival are sponsored by the North Evanston 

Business Ass'n and the Garden Coun- 

1 his spec ocular sign hos gjnc up in Los Angeles m 3nths prior to the west coast premiere of "Boccaccio 

'70" The louvcred section, left, o( the SOtoot wide bulletin rotates to depict each of the film's three 

segments. The first of such spectaculars went up i n January on Broodwoy in New York and producer 

Joseph Lcvine plans to erect others in Pans, Rome, London, Tokyo, and elsewhere. 

—74— BOXOFFICE Showmandiser :: May 7, 1962

: May 

. . Present 

. . You 

4,500 Dinners Given Away at Opening 

Of Rocco' . . . Hurdy-Gurdy Out Front 

One brother wanted 

her for what she 

was — the other for 

what she could be I 

^3 nsuy 

i 

A heck of a lot of calories—4,500 spaghetti 

dinner invitations—gave hundreds 

of opening day patrons of "Rocco and His 

Brothers" some nourishment even if they 

did not cause people to beat down the theatre 

doors to get in at later showings. 

Thirty-three hundred diruiers were given 

away by the Imperial, Famous Players 

Canadian flagship house in downtown 

Toronto, and 1.200 by the Capitol in the 

northern section of the city, courtesy of 

Peppio's, classy Italian restaurant and 

tavern. '•| 

BIGGEST GIVEAWAY 

The tasteful promotion was arranged by 

Tiff Cook, PPC exploitation manager, and 

Paul Hanner of Astral Films. It is the biggest 

giveaway ever done by the PPC adpublicity 

department, amounting to $6,750 

worth of spaghetti with dinners worth $1.50 

each. Cook reports. 

Peppio's set up a table from their restaurant, 

with chairs, tablecloth and 

candles, etc., where four attractive models, 

supplied by Peppio's. distributed the dinner 

invitations to the first-nighters. 

A sort of trademark for Peppio's is their 

100-year-old Italian hurdy-gurdy organ 

from Naples, which usually is on display 

out in front of the restaurant. To add to 

the atmosphere at the theatre front, this 

organ was loaned to the Imperial along 

with a man to grind it. The organ is really 

old and out of tune, but it was noisy and 

got lots of attention. 

SIGNS AT BOTH PLACES 

PPC supplied signs for both the theatres 

and for the restaurant, the theatre signs 

urging patrons to visit Peppio's their next 

night out, and the restaurant signs plugging 

the picture. 

The dinner giveaway was put on the air 

by Fran Dempster on CKPH, who broadcasts 

evei-y Monday evening from the lobby 

of Peppio's. She interviewed restaurant 

guests and gave double guest tickets to 

"Rocco." 

PPC ads carried underlines on the giveaway. 

Other promotion for this film without a 

big-name cast was centered on radio and 

television. Previews were for writers, disc 

jockeys, etc. 

Hanner set up two radio contests, one 

with CKEY where the winner received a 

private screening for 20 guests of his or her 

choice. The winner decided to bring all 

her relatives and this ended up with a 

screening room full of uncles, aunts, inlaws, 

brothers and sisters, and it was a ball. 

The radio station gave ten free plugs a 

day for ten days, and FPC gave out consolation 

prizes of albums and theatre 

tickets. 

A RADIO CONTEST 

The other radio contest was with a 

morning disc jockey show and followed the 

lines of album and ticket giveaway for the 

first so many writing in. 

The other two radio stations used 30 

minute musical and interview discs, with 

the musical disc being u.sed on a coast-tocoast 

program. 

Hanner also arranged for an excellent 

television plug on the CBC's top-rated On 

the Scene program. This was an interview 

by critic Clyde Gilmour with Bert Brown, 

the manager of the Imperial. Scenes of the 

theatre front were shown and a clip from 

the picture was used. The show was taped 

in advance and shown on opening night. 

MMIPEKtMM. C/i^tTOi. 

This newspaper ad packs plenty of appeal. Note the 

lines inserted on the giveaway of 4,500 spaghetti 

dinners on the opening day at the Toronto Imperial 

and Capitol theatres. 

Toys and Pizza Pies Plug 

Toyland' in the Bronx 

Manager Arnold Kirsch of the Melba 

Theatre in the Bronx had "Babes in Toyland" 

first run. so to celebrate, and round 

up the attention of the youngsters, he contacted 

a big toy store. The generosity of 

the latter gave Kirsch $100 worth of toys 

and more than enough cash to pay for 

6,000 heralds plugging the film and a giveaway 

of toys. 

The heralds were numbered. Lucky numbers 

were called from the stage and the 

toys were thus distributed. 

An Italian restaui'ant donated certificates 

for 15 pizza pies, and these were used 

to stimulate some adult reaction. Fifteen 

business cards from Ralph's restaurant, the 

donor, were attached beneath seats in the 

adult section. When Kirsch finished giving 

away the toys, he announced: 

"Ladies and gentlemen, you haven't been 

forgotten. Through the courtesy of Ralph's 

Italian restaurant up the street. 15 of you 

will be lucky to receive absolutely free a 

large pizza pie. Kindly stand up and lift 

your seat and you may find youj- card 

good for yoar free pie." 

59^N 

An old hurdy-gurdy grind organ from Naples gave front atmosphere at the big Imperial in Toronto on 

opening night of "Rocco and His Brothers." It was 100 years old and out of tune, but noisy, and really 

attracted attention. 

BOXOFFICE Showmandiser : 

7. 1962 —75— 

Want Ad Gimmick Used 

One of the promotions for "West Side 

Story" at the Hellman Theatre in Albany, 

N. Y.. was the spotting of names and addresses 

of area residents through the classified 

section of the Knickerbocker News. 

Headlines on the classified page explained: 

"Win 2 Guest Tickets to See 'West Side 

Story' at the Hellman Theatre . . . Find 

. 

Your Name and Address in Today's Classified 

Section May Be One of the 

Winners . the Page With Your 

Name As Identificatioii at the Boxoffice 

for Tickets.

! 

' 

three 

Editor Discusses a Flop: Feels Title, 

Publicity Left Ordinary Joes Cold 

THERE'S TRUTH IN THE QUOTATION 

NEVER JUDGE A FILM BY ITS TITLE 

This three-column, 36-point headline on 

an article in the Albcrni Valley Courier at 

Port Alberni, B.C., contains food for 

thought by theatremen and film folk who 

are trying to get better results from their 

advertising and promotion. 

Andy Biggs, the editor and author, feels 

that the motion picture folk who prepare 

film publicity and advertising are too far 

removed from the world of the ordinary 

Joes—educated truck drivers, inconspicuous 

housewives, etc.—to get moving messages 

across to them consistently. As for the 

local theatre operator, he indicates that 

they must do more than repeat the title 

and cast for these, to quote the headline 

above, don't always sell the film. 

CALLS IT A CLASSIC 

The small-town grassroots discussion 

" 

concerned why "A Raisin in the Sun did 

so poorly in a week at the Paramount Theatre 

m Port Alberni. despite the fact that 

many of those who did see it were so impressed 

that they phoned the theatre or 

the newspaper. The article was written after 

"A Raisin in the Sun" closed. Editor Biggs 

describes the film as "a classic of human 

interest, with superb, natm-al acting by 

almost an unknown cast, a film which 

ranks within the 'Gone With the Wind' and 

•The Good Earth' category. 

"If I were asked to define my main 

criticism of 'A Raisin in the Sun." I would 

say that the title was ill chosen in the extreme 

and this, plus the 'super-spectacular' 

press release can be held directly responsible 

for a first-class audience flop, 

for how can one judge which Is a good production 

when they all are labeled 'Prize- 

Winning Super-Colossal 

"In many ways perhaps, the film press 

releases have reached the 'outer-space' 

category. They seem to have become inconsequential 

to the average Joe as the 

dozens of advertising signs displayed on 

every street corner. They are tolerated but 

they receive little serious thought . . . 

Perhaps, all too often the buildup by the 

'super-colossal' publicity men of the film 

companies turn out to be no more than a 

dreahi of the producer, rather than a 

practical demonstration of the real quality 

of the production." 

Biggs gives a hint that a part of his 

skeptical attitude toward "bigtime film 

publicity men " is temperamental and a 

result of his grassroots location, for he 

says, "Yet for all the things I have read 

about 'A Raisin in the Sun' since I saw the 

film. I am more than inclined to endorse 

the opinions of the super-colossal pedlers 

of fabulous fiction-minus facts propaganda." 

He then quotes Clyde Gilmour, Toronto 

newspaper film reviewer, who listed the 

film among the top ten of 1961. 

Biggs relates a conversation with the 

theatre manager, whom he doesn't name. 

Biggs asked what response the theatre had 

received the week it was shown. 

"Poor," he replied. 

"What enquiries did you receive during 

the week of the showing?" I asked. 

"Of the people who telephoned, the majority 

just asked what film was on. When 

replied 'A Raisin in the Sun' most of 

I 

them replied— 'A raisin in the WHAT?' 

Then they asked who was starring in it. 

"When I named Sidney Poitier. Claudia 

McNeil and Ruby Dee they replied they'd 

The fwo young men seoted on llic.i lvÛ .n ihc tci.t spent three days and nights at the makeshift home 

on the sidewalk in front of Loew's State Theatre in New Orleans to make sure that they would be the 

on hand for the opening of "One, Two, Three." The mon on the ladder rcolly isn't Billy Wilder, 

the producer, but a cutout, part of the promotion rigged up by Bob Ragsdale, assistant to Manager 

Frank Hcnson. The two girls and mon stonding are three of the thousonds of passersby who stopped 

for a look at the sidewalk "home." The comping equipment was on loon from Roland's Army store. 

There were proper banners on the tent sides. 

never even heard of them and that they'd 

probably take in a show on the following 

week." 

FAR AWAY PUBLICITY 

Biggs then continued: "I don't think the 

Alberni Valley Com-ier reaches Hollywood, 

but as I've said before,—the little tin gods 

of film publicity are now so far removed 

from the world of the ordinary Joe that 

nothing a two-bit reporter could ever say 

is likely to bring them back to earth, but 

this is surely one instance where screen 

drama comes completely within the field 

of classic literature and the old saying that 

one should "never judge a book by its 

cover.' 

"Perhaps we should do considerably more 

to encourage the ordinary Joes.—the educated 

truck drivers and the inconspicuous 

housewives, to give their uncensored appraisals 

of films—we might be more prepared 

to accept unprofessional publicity 

even if at times the truth does hurt." 

Top Radio Cooperation 

Is Received for 'Mask' 

Excellent success with radio was obtained 

in behalf of "The Mask" in Vancouver, 

B. C, by Ivan Ackery, manager of the Orpheum. 

In all radio C-FUN went for three 

ideas submitted by Ackery. This station 

carried a schedule of Orpheum spots. 

The fii-st idea was the old see-the-filmalone-at-midnight 

stunt. Five one-minute 

spots were used daily on Wednesday, 

Thursday and Pi-iday. then two on Satm-- 

day for two w'eeks. inviting a girl lover 21) 

who had the most courage to sit entirely 

alone m the theatre from midnight to 2 

a. m., aJid watch "The Mask." Women 

were invited to write the station, giving 

reason why they felt they were the best 

qualified. The one selected received $25. 

Dozens of entries were received, Ackery 

repoits. The wanner, Mi-s. Dorothy Bruner. 

was interviewed on C-PUN directly after 

she was notified ' minutes and 

i , 

again from the Orpheum just before she 

was locked in to see "The Mask." There 

was a third live interview after she saw 

the shocker. 

"The promotion so aroused the interest 

of listeners and C-FTJN's deejays that 

countless ad lib plugs were made throughout 

the days following, in addition to a 

regulai- schedule of foUow-up spots," Ackery 

comments. 

The second C-FUN promotion was an 

offer of 50 passes to moUiers who felt they. 

too. had unique qualities of courage. The 

best 50 letters sent to the station earned 

each sender a pass to "The Mask" on the 

day after opening. C FUN advertised this 

promotion as an extra. The passes, plus 

clothes hampers, were presented by C-FUN 

in a special on-stage promotion. 

C-FUN cooperated with another Ackery 

proposal. Duiing the hours before midnight 

just prior and after the opening, the announcer 

offered listeners passes to "The 

Mask" for the most horrifying personal 

experience selected from those phoned in. 

Interest was high. The winning experience 

was read just before midnight each evening, 

w'ith suitable music and effects. 

Ann-Margret. star of "State Fair" was 

presented a western outfit by Del Noi-te 

Saddlery when she visited there for the 

world-premiere showing. 

—76— BOXOFnCE Showrmandiser :: May 7, 1962

B O X O F F I C E BOOKIN6UIDE 

An interprtttive 

pl 

Thi 

CincmaScopc; 

Synbol v; d. 

compony in 

lalysis at lov ond trodeprcss reviews. Running time is in porcnlheseft. The 

ns indicate dcqrcc ot merit. Listings cover current reviews, updotod regularly 

also serves as on ALPHABETICAL INDEX to lecture rclcoscs. C is for 

(f IV i VisloVision; s Superscopc; Ponovision Rcgolscopc; Tccttniroma 

tci BOXOFFICE Blue Ribbon Aword^ O coior ptiotoqropliy. for listings by 

Ihc ordc 

cleo FEATURE CHART 

Review digest 

AND ALPHABETICAL INDEX 

.595; 595\

REVIEW DIGEST 

AND ALPHABETICAL INDEX In the summary - is rated 2 pluses. — as 2 minuses. Very Good; + Good; - Fair; - Poor; — Very Poor. 

il^sEi 

I 

. 

2594 OMidsummcr Niglit's Drram 

Hi) (£1 Puopet FjnUty . Showcwo 1- 8-62 ± 

2599 ©Moon Pilot (98) Comtdy BV 1-29-62 - 

2611 Most Wanted Man. The (85) Com..Aslor 3-12-62 — 

2569 Mr. Sardonicus (90) Ho. Col 10-16-&L + 

2597 Murder Shr Said (87) Mystery MGM 1-22-62 -|- 

2624 ©Music Man, The (151) X 

WB Musical Comedy 4-23-62++ 

2617 OMy Geisha (120) (S Com-Dr Para 4- 2-62 + 

»

i 

. 

. 

. 

Iiavid Janssen 

| 

. 

| 

coturc productions by ( 

VistoVision; s Super! 

luc Ribbon Award; < 1 c 

ey on next pogc.) tor 

ALLIED 

ARTISTS 

rdcr ot release. Running time is ir 

lavision; R Rcgalscope; T Technii 

ophy. Letters and combinations tt 

ond Picture Guide page numbers. 

AMERICAN 

INT'L 

orenthescs. IC' is for CincmaScopc; 

a. Symbol denotes BOXOFFICE 

ot indicolc story type— {Complete 

REVIEW DIGEST. 

COLUMBIA 

Scream of Fear (81) D..605 

Sl^'an Slrasberg, Ronald Lewis 

M-G-M 

ÊATURE CHART 

©A Thunder of Drums 

(97) © OP.. 201 

Richard Boone. George Hamilton, 

Luana Patten 

PARAMOUNT 

©Blood and Roses (74) 8; D..6IOI1 

Mel Ferrer. Annette Vadlm. 

Klsa Marllnclll 

Man.Trap (93) 6102 

leffrey Hunter, Slella Stnena, 

Twenty Plus Two (102) .. My. .6110 

.laviil .Innssen. Jeanne Orain, 

Olna Merrill. Agnes Moorehead 

aThe Devil at 4 O'Clock 

(127) D..607 

Spencer Tracy, Frank Sinalra 

©Loss of Innocence (99).. D.. 608 

S. K. More, D. Darrleux, York 

Bridge to the Sun (112) . 

Carroll Baker, James Shlgela 

. D 

Invasion Quartet (87) CD. 

Bill Travers. Spike Mllllgan 

©Breakfast at Tiffany's 

(115) CD.. 6103 

Audrey Hepburn. George Peppard 

A Weekend With Lulu (91).. C. 609 

I«lle Phillips. Rob't Monkhouse 

OGuns of the Black Witch 

(81) © Ad. 610 

Hon MegoH.an, Silvana Tampaninl Valey of the Dragons (79) Ad.. 612 

MiHiPiy 

S.-aii 

Everything's Ducky (81) ..C..610 

Mickey liooney. Buddy llackett 

of Pirates 

Queen 

(SO) 

the 

® Ad.. 604 

Gianna Maria Serato 

Canale, M. 

©Colossus of Rhodes 

(128) ® Ad. 204 

Itory Calhoun, .Massail 

Lea 

©Bachelor in Paradise 

(109) © C..205 

Bub Hnije. Lana IMrncr. Janis Paige. 

Jim Hullon, Paula PrentLss 

©Blue Hawaii (101) ® C/M..6105 

Elvis Presley, Joan Blackman, 

Angela 

LanTincr. Madlyn Rhue, 

Sal Mineo 

Dolores Dorn, Michael Callan 

©Mothra (90) Ac. .627 

All-Japanese cast (Eng-dubbed) 

'idge (104) . . . D..6207 

(lul)hpd version 

r K(ihiu-1, h'rltz VVeppOT, 

icl .Minz 

Panic in Year Zero © 

Ray Milland. Jean Hagcn. 

Frankie 

Avalon 

Advise and Consent (138) (£> D. 

Cllarlw Liughlon. Henry "Fonda. 

Hon .Murray. Walter Pidceon. 

Gene Ticrmy. Franchot Tone 

©Best of Enemies (..)... .CO. . 

Iiaiid Niiin. Alberto SordI, 

Wilding 

Mic-hai'l 

©The Wild Westerners (. ) W. 

.las. Phtlbrook. Nancy Kovack. 

Guy MUdiell, Duane Eddy 

Lolita (. .) D. 

James Mason. Winters. 

Shelley 

Peter Sellers, Sue Lyon 

Hell Is for Heroes (90). D .6116 

Steve McQueen. Bohhy Darin, 

Fess Parker, Bob .Neuhart 

BOXOFFICE BookinGuide May 7, 1962

FEATURE 

CHART 

The key to letters ond combinations thereof 

Drama; (An) Animotcd-Action; (C) Comedy; 

with Music; jDoc) Documentary; (D) Drama; 

Historical Drama; (Ml Musical; (My) Mystery 

dicot

.Claudia 

Gerard 

. (Je.m 

Charles 

Jean 

.Yuko 

Toshiro 

. My 

. Oct 

Sep 

Jan 

. Sep 

Jul 

FEATURE 

CHART 

ubjccts, listed by company 

release. Running time folio 

national release month. C. 

as specified. 

CHART 

IS 

!f) 

ca 

AIDART 

Cold Wind in August, A 

(80) D..Aug61 

L.il.i AllirlKlil. Sciilt Marlouc. 

MISCELLANEOUS 

lliisriiii H.nmrJl 

BUENA VISTA 

UQGreyfriars Bobby (91) D. Oct 61 

Iloiiiilil CrKii. Kay Walsh 

OO Babes in Toyland 

(100) ic> M. .D« 61 

It.iy ItiilKei, Tommy SaiKb, 

Arini-Ili-, &I Wvnn 

©Moon Pilot (98) C..Apr62 

Tom Tryon. Dany Saval, Brian 

Koith. Edmond O'llrlen 

CONTINENTAL 

The Lono and the Short and 

the T.ill (102) D Sep 61 

l.iiiti-juo Ihirvfy, Hlchard Todd 

The Pure Hell of St. Trinian'i 

O'l) C. Sep 61 

liiyre (Jrenrfll, Cecil farker. 

Cole 

lii'orgo 

The Mark (127) © D . Oct 61 

S. miilm;m. M. Sdlcll. R. Steleer 

©Call Me Genius (105) 61 

C. Oct 

'J'ony lliuiowk. OHirte Samlera 

View From the Bridge, A 

(110) D. .Feb 62 

Carol LaivTence. Raf Vallone. 

Maurem Stapletnn 

Harold Lloyd's World of 

Comedy (94) (Episodes from 

Lloyd's 1924-39 

f''-»i"res) C. Apr 62 

CREST FILMS 

©Pirate and the Slave Girl 

(87) (© Ad.. Aug 61 

Lex Barker. CJlelo Alonso 

FILMGROUP 

Creature From the 

Haunted Sea (60) HoC.Sep61 

Antony Cjirbone, B. Jones-.Moreland 

Die Devil's Partner (75) Ac S*o 61 

Ed Nelson. Jeaii Alllsoo, Bdtar 

Kudiaiwn 

©The Pirate of the Black 

Hawk (75) ® Ad. .Dec 61 

MUaiiou Kardot. Gerard Landry 

GOVERNOR 

Carry On. Constable (86) C Feb 61 

Ken Connor. Leslie PtillllM 

©Doctor in Love (87) . C- Apr 62 

Michael Craig. Virginia Maskell. 

,l:imes Hobtrtson Justice 

KINGSLEY-UNION 

Risk, The (SI) D. Oct 61 

Tony Brltton. Peter CushIng 

LOUIS DE ROCHEMONT 

Question 7 (UO) D.. Apr 61 

Michael (JnTTin. Margirete Jaiineii 

The Sand Castle (70) ..F.. Sep 61 

li.irrv and Ijinrie Cardwell 

PARADE RELEASING ORG. 

©I Bombed Pearl Harbor 

(98) Widescope Ac. Dec 61 

FOREIGN 

FRANCE 

Beau Serge (87) 9-25-61 

. 

, 

. 

(UlIPO) . 

Blaln 

Lange, 

Crime of M. 

The (78) 11-13-61 

(Branilonl Rennlr classic) 

Lover, The (86).. 2-19-62 

Five-Day 

(Klngsley) .Jean Seberg, Jean- 

. 

Pierre C.assel, MIchelInc Presle 

Joker, The (86) 10- 2-61 

(l.i.pert) . J-P Cassel. A. Almee 

La Belle Americaine (100) 1-22-62 

(Cnnfll . R. r>hery. C. Bro.sset 

Last Year at Marienbad 

(98) 4-16-62 

lAslnr) -Delphlne Seyrlg. Giorgio 

. 

Alhertazzi. Sacha ritoeff 

Les Liaisons Dangereuses 

(106) 1- 8-62 

(Astorl Gerard Phlllpe, Jeanne 

. 

Mi>re,iu. Annette Vadlm 

Night Affair (92) 1-22-62 

(President) Oabln. Nadja 

Tiller. IVinl.'lle Darrlewi 

Tomorrow Is My Turn (117) 4- 9-62 

(Shoucnrp) Aznavour 

©Web of Passion (101) .. 11- 6-61 

(Times) .Madeleine Robinson. 

. 

Belmondo 

Jean-Paul 

Zazie (86) 4- 30-62 

GERMANY 

(,\si"n C.iiherlne Deniongeot 

©Arms and the Man (96) 3-26-62 

(C.i^ln,!) . .11. w. Fischer, LUo 

I'liher 

Roses for the Prosecutor 

(91) 11-13-61 

W. inner, Ingrld Von Bergen 

GREECE 

Antirjone (93) 9-25-61 

(Nnrma) Irene Papas 

. 

ITALY 

From a Roman Balcony 

(84) 11-27-61 

(font'l) .Jean Sorel, Lea Massarl 

. 

Girl With a Suitcase (108) 10-16-61 

(Ellis) Cjrdlrwle 

La Dolce Vita ;175) . . 4-24-61 

(Astorl Marceilo Mastrolannl. 

- 

Anita Ekberg. Anouk Aimet 

Toshiro Mifiine, Y. NaLiukl 

Then There Were Three 

(82) Ac. 

Alex Mcnl. Friuik Utiniore 

PATHE-AMERICA 

OIhe Deadly Companions 

62 

(90) Panavision . W. Jul 61 

Maureen O'llara. Brlaii KelUi 

Victim (100) D.. Feb 62 

llirk Bug,u-de. Sylvia Syms. 

Hermls I'rice 

Down Wind 

Whistle the 

(98) D .Mar 62 

llayley Mills, Bernard Lee 

RCiP 

riie Devil's Commandment 

(71) ic) Ho .Jan 61 

Claiuia Maria Canale 

Mark of Ihe Devil (73) D. Jan 61 

M.irj.i Felix. Crox Ali 

SHOWCORPORATION 

Double Bunk (92) ... S..Nov61 

Ian Carmlchael, Janette Scotl 

Slitney James 

©Midsummer Night's Dream 

(74) F Dec 61 

(Pu|>pets: Vic Playersl 

voices of Old 

SUTTON 

Never Take Candy From a 

Oct 61 

Jear, Carter. Felix Aylnit 

©Gina (92) Ad.. Nov 61 

Slmone Slgnoret- Georges Marchal 

TIMES FILM 

©Purple Noon (115) . . 61 

(Bng-diibbc-d) . Alain Dclon. Marie 

LaForet. M.iurice Ronet 

Wild for Kicks (92) D. Jan 62 

liaiid Farrar. NoeUe .Mam. C.illian 

Hills. Shirley Ann Field 

Frantic (81) D.. Mar 62 

(Eng-duhbed) Jeanne Moreau 

.\lso available with sub-titles at 

!'0 mimites running time. 

UNITED PRODUCERS (UPRO) 

Black Pit of Dr. M. 

(72) Ho. Mar 61 

Rallih Bortrand. C.a.^lon Sanlos 

Siege of Sidne Street 

(93) Ad.. Mar 61 

I'eliT iiiiiald Slnden 

Wyngarde. 

©Nature Girl and the Slaver 

(70) Ad. May 61 

Martan Michael, Adrian Hu 

Jet Storm (91) D . 

61 

Richard Attenborough, Stanley 

Baker. Diane CUeaU) 

©Shame of the Sabine 

Women (80) Ad. . 

Lex Johnson, William Wolf 

WOOLNER BROJ. 

^Flight of thi Lost Balloon 

(91) ® Ad. Oct 61 

M&la Powerv, Marshall Thoopson 

LANGUAGE 

L'Awentura (145) 6- 5-61 

(Janus) Monica Vlttl. Oabrlel 

Ferzettl. Lea .Ma,s>!arl 

Love Is a Day's Work (84) 3-19-62 

(Cont'l) . .Jean Sorel. Lea .Massarl 

Man Who Wagged His Tail, Tlie 

(91) 10- 9-61 

((int'l) . .Peter I'sUnov. Pabllto 

Calvo (Span-lane: Eng. titles) 

Night. The (U Notte) 

(120) 3-19-62 

(L"pert) .Jeanne Moreau, Marcello 

. 

.M.islrolannl. Monica Vltli 

Rocco and His Brothers 

(175) 7-17-61 

(Astor)..A. Delon. A. Glrardot 

Two Women (105) ... 6-19-61 

(Embassy) ..Sophia Loren, 

Jean-Paul Belmondo 

JAPAN 

©Rikisha Man. The (105) 8-61 5- 

(Oory) Toshiro MIfiine 

Rice (118) 9-18-61 

(SR) . Moshlnikl 

Throne of Blood (108) .... 4- 9-62 

(Brandon) . 

Mifune 

POLAND 

Ashes and Diamonds 4-61 

(105) 9- 

. 

(JaniLs)..Z. Cybulskl 

Sleep (93) Eve Wants to 10- 9-61 

(Harrison) Barbara I.ass 

Kanal (96) 11- 6-61 

(Kingsley) T. Janczar 

. .T. Izew.ska. 

SPAIN 

Viridiana (90) 4-16-62 

(Kingsley) . .FrancLscn Rabal. SlUia 

I'lnal. Fernando Rey 

SWEDEN 

Devil's Eye, The (90) 12-18-61 

(Janus) . .Jarl Kulle. BIbl 

Andersson 

Through a Glass Darkly 

(91) 4- 30-62 

Milium 1 . Harriet Andcrssnn. .Max 

ion SmIou 

USSR. 

Summer to Ronembtr, A 

(80) 

B. Baj-kjatov, S. 

. 

M-G-M 

GOLD MEDAL REPRINTS 

(Rei 

(Technicolor Reissues) 

6421 Hot Heir (leVj) 61 

All 1 75-1 Ratio 

6431 Caught on the Bounce 

Tom and Jerrys 

W26S Southbound 

(I51/2) Oct 61 

Duckling 

6432 Pleasure Treasure 

(7) Sen 60 

(16) Nov 61 W266 Neonoiitan Mouse (7) Sep 60 

6433 Dance. Dunce. Dance 

W267 Pup on 3 Picnic (7) Sep 60 

(I81/2) Dec 61 W269 Oownhearled Duckling 

6422 Parlor. Bedroom and 

(7) Sep 60 

Wrath (16) Nov 61 W272 Mouse 

6423 Fluno by a Fling (16).. Dec 61 

for Sale (7) . 

6424 Th ' 

Sink (161/j) 

6434 The Fire Chaser (16) 

Feb 

M 

62 

^ 

6435 Marinated Mariner 

(16) Mar 62 

6425 Let Down Your 

Aerial (17) Apr 62 

CANDID MICROPHONE 

(Rei ues) 

5555 No. 5. Ser. 2 (11). Mar 61 

5556 No. 6. Ser. 2 (lOl/j) 

. Jul 61 

6551 No. 1. Series 3 (11) Sep 61 

6552 No. 2. Series 3 (10) Nov 61 

6553 No. 3. Series 3 aOV,) Jan 62 

6554 No. 4, Series 3 (11) Apr 62 

COLOR SPECIALS 

5502 Rooftops of New York 

(10) May 61 

. 

COLOR FAVORITES 

(Technicolor Reissues) 

5613 The Jaywalker (6i/j) May 61 

5614 Topsy Turkey {61/2) ..Jun61 

5615 Punchy de Leon (eVj) 61 

6601 Red Riding Hood Rides 

Aoain (7) Sep 61 

6602 The Music Fluke (7) Sep 61 

6603 Imagination (61/2) ...Oct 61 

6604 The Miner's Daughti 

(61/2) . Nov 61 

6605 Grape-Nutty (6) Nov 61 

6606 The Popcorn Story 

(61 '2) Dec 61 

6607 Cat -Tastrophy (6).... Jan 62 

6608 Wonder Gloves (7). ...Jan 62 

6609 Dr. Bluebird (8) Feb 62 

6610 The Family Circus (6V2) Mar 62 

6611 Big House Blues (7) .. Mar 62 

6612 The Oompahs (7'/2) . . . . Apr 62 

FILM 

NOVELTIES 

(Reissues) 

5835 Community Sings 

No. 1. Ser. 13 (10) Mar 61 

5854 Yukon Canada (10)... Apr 61 

LOOPY de LOOP 

(Col9r Cartoons) 

5707 Fee Fie Foes (St^) Jun 61 

5708 Zoo Is Company (fil/j) Jul fil 

6701 Catch Meow ($1/2) Sep 61 

6702 Kooky Loopy (7) Oct 61 

6703 Loopy's Hare-Do (7) .. Dec 61 

6704 Bungle Uncle (7) Jan 62 

6705 Beef for and After (7) Mar 62 

6706 Swash Buckled (7) Apr 62 

. . Oct 61 

. 

' 

MR. MAGOO REISSUES 

(Technicolor) 

5758 Magoo Goes West (6).. Jul 61 

6751 Safety Spin (7) Se» 61 

6752 Calling Dr. Magoo 

(61/2) ((El and standard) Oct 61 

6753 Magoo's MasterpiKe (7) Nov 61 

6754 Magoo Beats the Heat 

(6) (Both © and standard) Dec 61 

6755 Maooo Slept Here (7) Feb 62 

6756 Magoo's Puddle Jumper 

(6V2) (© and standard) Mar 62 

SPECIAL COLOR FEATIIRETTES 

5J43 Wonderful Greece (19) Jun 61 

6441 Images of Luangua 

(18) Oct 61 

6442 Wonderful Israel (19) Dec 61 

6443 Wonders of Philadelphia 

(18) Mar 62 

6444 Pleasure Highway 

(19'/2) Apr 62 

SERIALS 

Chapter-Reissues; 

(15 

4160 King of the Congo ..Jun 60 

5120 Son of Geronimo ... Nov 60 

5140 The G'Pai Adventures of 

Captain Kidd Mar 61 

5160 Cody of the Pony 

Express Aug 61 

STOOGE COMEDIES 

(Reissues) 

5407 Scotched In Scotland 

(lS>./2) May 61 

5408 Fling in the Ring 

(16) Jul 61 

6401 Quiz Whiz (151/2) Sep 61 

6402 Fifi Blows Her Top 

(le^z) Oct 61 

6403 Pies and Guys (16«/2) Nov 61 

6404 Sweet and Hot (17).. Jan 62 

6405 Flying Saucer Daffy 

(17) Feb62 

6406 Oils Well That 

Ends Well (16) Apr 62 

WORLD OF SPORTS 

6801 Aoua Ski-Birds (9^2) 

6802 Clown Prince of 

R.isslin ( . ) Feb 62 

6803 On Target (9) Apr 62

I 

did 

was 

con 

don't 

hod 

used 

— 

XHIBITOR HAS HIS SAY 

"S. 

lABOUT PICTURESi 

'Homicidal' Pulls Teens 

And Sells Popcorn Too 

Teenagers really liked William CasMc's "Homicidal" 

iColumbio). Castle's "Fright Break" 

helped. Play it! You'll moke money in the boxoffice 

and concessions on this one on o Fri., 

Sat. change. 

ROY C. KENDRICK 

ALLIED ARTISTS 

Dovid and Goliath AA)—Orson Welles, Ivo Poyer, 

Elcortoro Rossi Drogo. Ployed on Mon., Tues., Wed. 

to foir business with Acodemy Awords os competition. 

Heord several soy next day thot tt>e Aword 

show wos too loog orxl drown-out. I sow the lost 

port of It. Bob Hope wos the only goDd port obout it, 

from my point of view. — S. T. Jackson, Jackson 

Flo. Theatre, Flomoton, Pop. 1,480. 

First Texan, The (AA)—Joel McCrco, Felicia Forr, 

Jeff Morrow, This 1956 releose is in 'Scope and 

color and bosed on historical foct, which, believe, 

I 

helped same ot ttie boxoffice. Bought this right and 

played il in bitter cold weother, but those who come 

enjoyed it orxl told me so end I like thot. Played 

Tues.— -F. L. Murray, Strond Theotre, Spiritwood, 

Sosk. Pop 500. 

AMERICAN-INTERNATIONAL 

Twist All Night ,AIP; — June Wilkinson, Louis 

f^nmo This was okay. Scvorol customers said it's 

best of the three twisters seen However, business 

wosn't as good os for the others. Ployed Tues. 

through Fri.— S T. Jockson, Jackson Theatre, Flomoton. 

Alo Pop. 1,480. 

COLUMBIA 

Guns of Novarone, The [Col)—Gregory Peck, Anthony 

Ouinn, Dovid Niven. We did a very 'good 

business en this pictu.'e, not whot it deserved but 

this winter was tough on "showbusmess" here and 

It was easy to stoy home on cold nights, so we 

ttvsught our gross wos good for the times. We hove 

farmers and they ore hord hit with quotas and cut 

ocreoge, so it is eosy for them to stay home and 

to keep even. This is o swell picture and deserves 

the best time. If stiould do business since the Awards. 

We played it in Februory when the weather wos 

reol cold.—Moyme P, Musselmon, Roach Theatre 

Lincoln, Kos. Pop. 1,636. 

Loss of Innocence (Col)—Kenneth More, Susannoh 

York, Doniele Darneux. Very good. It did poor business 

for me, but picture is good, even though 

English mode. Susannoh York good. Played Tues 

Wed., Thurs.— S. T. Jackson, Jockson Theotre, Flomoton, 

Ala. Pop. 1,480 

Three Stooges Meef Hercules, The (Col)—Stooges, 

it Vicki Trickett. Mictweek dote ond was block and 

*"''c, well Proves ttiot odvertising 

but ottcnded TV 

helps. But will ttie increase cover the TV cost for 

midweek.' It seldom does But give us more comedy 

Played Wed., Thurs. Weother: Good —A. A. Richards, 

Morion Theotre, Marion, C. Pop. 7,200. 

S. 

Twist Around the Clock (Col)—Chubby Checker, 

Dion, Vicki Spencer This best Twist is tfie picture 

out. did very well on Sundoy night ond everyone 

It 

wos pleosed. Vicki Spencer is very good. Color would 

hove helped 100 per cent more. Ployed Sun., Mon. 

Weother: Foir and cool —Jomes Hardy, Shools Theotre, 

Shools, Ind. Pop, 1,555 

METRO-GOLDWYN-MAYER 

Ben-Hur (MGM)— Charlton Heston, Hoyo Hororeet 

Stephen Boyd. A big picture; Biblicol drama in Comaro 

65 and color. I wos closed oil winter ond opened 

with Bcn-Hur ond guess " I 

as much on it os 

It I hd run all winter—or>d, noturolly, I om perfectly 

solisfied with ttie engogement Played Wed through 

iot. Weoftier: Stormy two doys, but cleared off — 

n V„!^""'">'' 

Strond Ttieotre, Spintwood Sosk 

Pop. 500- 

Green Helmet, The (MGM)—Bill Trovers, Ed Begley 

Noncy^Woltors Thisis o fair sports cor racing picture. 

Ployed with "The Wonders of Aloddin ''' also 

from MGM, for on overoge gross for the ctionge. 

Ployed Fn Sot., Sun. Weother: Cool.—Lorry Thomis 

Fayette Ttieotre, Foyetteville, W. Vo. Pop. 2,000. 

PARAMOUNT 

*«*'''',, ""''P'''' The (Poro, reissue)—Cornel Wilde, 

Jean Wolloce, Mory Astor. Repeofcd this oldie to the 

best midweek business in a long time. The teenagers 

oround here love sports cars, ond this picture 

in color ond VistaVision, is just what the doctor orctored. 

Good story, good cost, well mode. Ployed Tues 

Wed. Thurs. Weother: Foir, cool —Roy Kendrick, 

Stor Theatre, Mmco, Oklo. Pop. 950. 

One-Eyed Jocks (Poro)—Morion Brondo, Korl Molaen, 

Koty Jurodo. Ployed late to on obove-ovorogc 

crowd. A fine exomple of directing with some really 

and truly excellent photography. Acting is superb. 

One of the greatest of the yoor. Ployed Thurs Fri 

Sot. Weother: Cold.—Paul Fournier, Acodio Theotre', 

St. Leonard, N. B. Pop. 2,150 

10 

20TH CENTURY-FOX 

High Time (20th-Fox)— Bing Crosby, Fabion, Tuesdoy 

Weld. Ployed this bock on o double-bill. Still 

th.nk Its one of the best pictures I've ever seen. 

Double-billed with a repeot of "Floming Stor." 

Played Sun., Mon.—S. T. Jockson, Jockson Theotre, 

Flomoton, Ala. Pop. 1,480. 

Madison Ave. (20th-Fox)—Dono Andrews, Eleanor 

Porker, Eddie Albert, Jeonne Croin. Poor ottendance. 

Too clossy orvj political for mine. Dono ond Eleanor 

did o good job but the script was not always fully 

descriptive; too hord to understond sometimes, with 

short sentences. Ployed Wed., Thurs Weother: Poor. 

—A. A. Richords, Morion Theatre, Morion, S. C. Pop. 

7,200. 

Return to Peyton Ploee (20th-Fox)—^Zorol Lynley, 

Jeff Chondlcr, Eleonor Porker. The bockground for 

the opening credits, with Rosie Clooney singing 

"The Wonderful Season of Love" is perfectly beautiful. 

Not quite up to "Peyton Place"—ond the title 

kept our children owoy in droves, Porents stay owoy 

onyhow, Carol Lynley ond Jeff Chandler were too 

mismotched in oge, but Mory Astor was excellent. 

Business off. Played Wed., Thurs., Fri. Weother: Foir 

— P. B. Friedmon, Grond Theatre, Loncoster, Ky. Pop. 

3,000. 


By Love Possessed (UA)— Lana Turner, Efrem Zimbalist 

jr., Joson Robords jr. Ployed very lote. Disappointing 

gross, Lono Turner wos never better. Title 

hurt us in this situotion. Played Sun , 

Mon,, Tues. 

Weother: Rom, flood.— P. B. Friedman, Grand Theotre, 

Lancaster, Ky. Pop. 3,000. 

Comanche (UA, reissue)^Dana Andrews, Kent Taylor, 

Linda Cnstol. A trade picture we hod little 

hDês for^— -ond it was o smosh weekerxl hit. Did almost 

Mo ond Pa Kettle business here. You figure 

it out. Sure been improvements in picture moking 

Since this wos made ;1956). Played Fri., Sot. Weather: 

Windy and cold.—Ken Chnstionson, Roxy Theotre, 

Washburn, N D. Pop. 968, 

UNIVERSAL-INTERNATIONAL 

Head of a Tyrant- (U-l)—Mossimo Girotti, Isabelle 

Circy, This is costume picture and this type never 

d.d go over here, but I no wolkouts or complomts, 

although 1 think very many people 

cored much for it. 'Scope ond color helps, though. 

Ployed Fn,, Sot. Weother: Extremely cold for this 

time of yeor.—F. L, Murray, Strand Theotre, Spiritwood, 

Sosk. Pop. 500. 

Outsider, The [U-l)—Tony Curtis, James Fronciscus, 

Bruce Bennett. I 've seen every war picture made 

since I knee high to o grasshopper. Not sirtce 

"Battle Cry" hos any picture left me os astonished 

as this picture. Our audiences were plenty "shook" 

and so was I. Tony Curtis should get the best actor 

of the year award for 1962 for the remarkable job 

he does os Ira Hayes. Tony is getting more populor 

eoch t i me he comes arourtd. We had com peti 1 1 on 

against us—minstrel shows, dances, suppers, concerts 

ond what hove you—but still we were drawing 

above overage houses each night. Book it now, 

yru won't be the leost sorry you did. We thank 

U-l for allowing us to be one of the selected New 

Englond houses to play it first. Played Wed. through 

Sat.—Kenn Spouiding, Bijou Theatre, Morrisville, Vt. 

Pop. 3,451. 

Romanoff and Juliet (U-l)— Peter Ustinov, Sondro 

Dee, John Govm. Now here wos a picture that should 

have been titled "Bustnessoff and Nobody-yet." Oh 

well, maybe the reoson con't deal with some companies 

IS thot I generolly smell o dog for my 

I 

town ond try not to (xay more thon it s worth. 

Ployed Sun.,' Mon., Tues.— Joe Mochetta, Emerson 

Theotre, Brush, Colo. Pop. 2,300. 

WARNER BROS. 

Crowded Sky, The (WB)—Dono Andrews, Rhonda 

Flemirvg, Efrem Zimbolist jr. Excellent picture, 

did very poor business. However, 

but 

it second-run 

I 

ond played it old. Still a good picture. Played Mon., 

Tues., Wed.—S. T. Jockson, Jockson Theotre, Flomoton, 

Alo. Pop. 1,480 

Fobulous World of Jules Verne, The (WB)—Ernie 

Novoro, Lou Tock, Jone Zoloto. Played this singlebill 

to the lousiest business on a Thurs. -Sot. dote for 

a long time. A second feoture wit+i this one is o 

must.—Joe Mochetto, Emerson Theatre, Brush, Colo. 

Pop. 2,300. 

Steel Clow, The (WB) — George Montgomery, 

Chorito Luna. This wos okoy on o bill with "Where 

the Boys Are" from MGM. The progrom did very 

good business. Ployed Fn., Sot, Weottier: Nice.^ 

Lorry Thomos, Fayette Theotre, Foyetteville, W. Vo. 

Pop. 2,000 

Salute to MGM's Efiorts 

MGM is trying tiord to introduce new players 

ond new ideos in such shows OS "The Honeymoon 

Machine" ond "Where the Boys Arc." Both 

ore excellent shows ond each has many upand-coming 

stars of the future. 

Ozark Theotre, 

Hardy, Ark. 

AUDREY THOMPSON 

FOREIGN 

FEATURE 

LANGUAGE 

REVIEWS 

Artkino 78 Minutes Rel. 

Vladimir Korolenko's novel, "The Blind 

Musicicin," has been brought to the screen by 

Gorky Film Studios, swift and sure sentimentality 

ruling the atmosphere of Old Russia 

on the brink of "liberation." The story of 

a rich, blind pianist's sudden encounter with 

the harsh realities of the workaday world has 

been given mood and scope by 1. Manevich's 

screenplay, Sergei Shestopalov delineating 

the child mu.sician and Vasili Livccnov the 

grown man. T. Lukashevitch has directed 

with lender touches. Livanov, in the adult 

role, is a study in sensitivity as he plods unerringly 

to eventual recognition, via the concert 

stage. The works of Mendelssohn and 

Chcpin are among the musical renditions. 

Soviet color has been dramatically employed 

and English titles accompany the Russian 

dialog. Released by Artkino Pictures, Inc. 

Vasili Livanov, Boris Livcmov, L. Eurdymova, 

M. Strizhenova, A. Gribov. 

FEATURETTE 

Night and Fog 

Brown-Hughes Films (Featurette) 31 Minutes 

Good. A powerful and relentlessly horrifying 

documentary filmed on the site of the 

concentration camps of World War 11, this 

Alain Resnais featurette made several years 

ago had been denied a U.S. showing, probably 

because distributors thought it would 

have no commercial value. But, since the art 

house success of Resnais' subsequently-made 

features, "Hiroshima, Mon Amour" and the current 

"Last Year at Morienbad," the French 

director's name has become boxoffice. This 

will attract some attention and merits high 

praise, but it should only be shown as support 

to a lighter film for it is so starkly realistic it 

will leave many patrons limp. The Eastman 

Color present-day portions are interspersed 

with black-and-white shots of the atrocities, 

the crematoriums and the piled-up dead 

bodies, footage revealing enough to make 

many turn their heads away. Naturally, this 

is not for impressionable youngsters or the 

more squeamish. The narration (in French) is 

by Jean Cayrol. It was produced by Como 

Films, Argos Films and Cocinor on commission 

from the Comite d'Histoire de la Deuxieme 

Guerre Mondiale. 

SHORT SUBJECT 

Paramount 

Frog Legs 

(Cartoon) S Minutes 

Little Lulu is bock in another fast and funny 

cartoon which should be a rib-tickler for kids 

and grownups alike. When Lulu's boy friend, 

Chubby, learns that frog legs are a delicacy 

in restaurants, he gets Lulu to help capture 

frogs in a nearby pond. They get a hotbox 

lull of them and take them to a swanky cafe 

where the creatures escape and jump all over 

the patrons, causing a panic. The manager 

chases the kids who think he is going to 

wring their necks, but all he wants is for the 

youngsters to round up the frogs. They recapture 

them and go looking for another restaurant. 

Color is excellent and the quahty of 

the subject is tops. 

BOXOFFICE BookinGuide May 7. 1962

— 

Opinions on Current Productions 

Symbol O denotei color; (0 ClnemoScope; iV VistoVision; si Superscopc; ® Pone 

Lonely Are the Biave F± 235.1 

Ratio: Western Drama 

Univ.-Inll (6215) 107 Minutes Rel. July '62 

Kirk Douglas and his producer, Edward Lewis of Joel 

Productions, deserve great credit lor tackling a unique outdoors 

drama, the story of a cowboy struggling against the 

forces of the modern West, including onrushing highway 

traffic, walkie-talkio.T and pursuit by helicopter. With Dougla.s 

for marquee lure, this should do good business generally and 

make a strong bill-lopper where action fare is favored. Based 

on the novel, "Brave Cowboy," by Edward Abbey, the picture 

is primarily a chase western and director David Miller 

generates tremendous suspense during the long climactic 

escape by Douglas and his faithful horse across dangerous 

mountain terrain, the entire sequence thrillingly photographed 

in Panavision by Philip Lathrop, A.S.C. The earlier 

action scenes include a vicious fistic encounter and a jailbreak. 

The picture is first and foremost a tour-de-force for 

Douglas and his magnificent white-maned horse, who remain 

togelher through countless dangers until the tragic finale 

broi.ght about by a giant diesel truck. The truck and its 

driver are glimpsed throughout the film, seemingly to no 

purpose until the grim crash scene. Of the supporting 

players, Walter Matlhau is a standout as a laconic but relentless 

sheriff, who also contributes touches of humor. 

Kirk Douglas, Gena Rowlands, Walter Matthau, Michael 

Kane, Carroll O'Connor, Karl Swenson, William Schaliert. 

(tugollcopc; T Tcchniron 

ÊATURE REVIEWS 

Lad: a Dog F ^.'sî T 

Warner Bros. (158) 98 Minutes ReL June '62 

. . Take 

. . Lad, 

. . The 

. . . His 

FEATURE REVIEWS 

Story Synopsis; Exploits, Adiines for Newspapers and Programs 

THE STOHY^ 

"Lad. a Dog" (WB) 

Lad, a iull-grown collie, and his owners, Peiei Breck ai.j 

his wile, Peggy McCoy, ore visited by Carroll O'Connor, an 

aggressive business man who brings his crippled daughter, ox)- 

Angela Carlwrighi, to meet the lamed dog, winner ol many +>is t 

cups and blue ribbons. O'Connor later donates a gold trophy " *" 

to a local dog show, planning that his English-trained collie 

will win, but Lad is again a winner. On a visit to Lad, 

Angela is attacked by a copperhead, which the dog kills but, 

when her nurse beats Lad, the crippled girl walks Irom her 

v/heel chcir to save him. Peggy promises Angela she may 

have one ol Lad's new-born pups but the one the child picks 

is lost in a barn lire. Angela is disconsolate but Lad linally 

convinces the child that his surviving puppy is just as lovable. 

As Angela starts training her little collie, her lather 

proudly declares that his dog will win him a gold cup yet. 

EXPLOmPS: 

Albert Payson Terhune's books and magazine stories were 

widely read so bookstores will cooperate with window displays 

ol "Lad: a Dog" in its new paperback edition. Admit 

owners ol the first edition of the bcok, published in 1919, as 

guests at the first evening showing. 

CATCHLINES: 

The Fabulous Feats ol Albert Payson Terhune's Beloved 

Lad. the World Famous Collie . a Thoroughbred in 

^ 

Body and Soi-J . . . The Prize-Winning Collie Who Risked Hi 

Life to Save a Crippled Little Girl. 

THE STORY: 

"She Didn't Say No!" (Seven Arts Associated) 

Leit alore v/hile still a young girl, to bring up her first 

child, Mary (Perlita Neilson), Bridget Monaghan (Eileen 

Herlie) has spent her liie searching for an ideal man; unlortunalely, 

men being all too human, she is left, eventually, 

the mother ol six delightlul children, albeit still unmarried. 

The tiny Irish village where the Monaghan lamily lives, also 

houses the lathers of live of her children, a situation giving 

rise to embarrassing and piquant situations. Harassed 

Willie Bates (Jack MacGowran), lather ol Bridget's twins, 

calls a council ol the other lathers and, initially, the group ^ 

tries to have the children removed Irom Bridget's care by a 

magistrate. Plan backlires when she's proved to be a good -^ 

mother. Other similar ideas amount to naught. Mrs. Power "^S^,', Muri 

(Betty McDowell), childlers herself, gets to know Toughy 

(Raymond Manthorpe), one ol Bridget's progeny. Mary 

(Perlita Ne:l3on), the eldest, falls in lo./^ with artist Peter 

Howard (Ian Bannen). Poppy (Ann '~ > maneuvers to 

get hersell a screen test. In a surpris g, James Casey 

(Niall MacGinnis) proposes marriage to undget. She accepts 

EXPLOrriPS: 

Stress the uniqueness ol story components here. Invite the 

mom and dad—married, of course!—ol your communiiy s 

largest lamily to theatre. 

CATCHLINES: 

Hilarious New Comedy From the British Isiesl . More 

Superio.' Species Proves Its Mettle! 

THE STORY: 

"Satan in High Heels" (Cosmic) 

Meg Myles, a dancer in a cheap carnival, tricks her 

estranged husband, a dope addict, out ol some money and 

takes a plane to New York. A fellow-passenger sets her up 

at a hotel and introduces her to Grayson Hall, who manages 

a nightclub. Her singing voice gets her a job and, alter 

grooming, she scores a hit and attracts both the nightclub 

ov/-ner, Mike Keene, and his playboy son. Bob Yuro. While 

Keene buys her clothes and jewels, Meg has a clandestine 

allair with Yuro. This inluriales Keene and he sends his son 

to Europe. While doing her nightclub show, Meg's addict 

husband breaks into the club bent on revenge. Meg tries to 

get Ihe husband killed, but eventually her true doubledeahng 

character is revealed and all the men walk out ol 

her lile. 

EXPLOinPS: 

For the exploitation houses, play up the fabulous measurements 

ol both Meg Myles and Sabrina by using blowups ol 

them photographed sideways. The nude bathing sequence, 

which has been mentioned in many column 

, will also bring 

in male patrons. In key cities, Meg Myles, wlio was leatured 

in Allied Artists "The Phenix City Story" a lew years 

back, is a well-known nightclub songstress. 

CATCHLINES: 

She Had the Smile, the Shape, the Silky S' ess ' of an 

Angel—But She Was All Bad . Her in ioui Arms and 

You'll Find a Private Hell of Your Ov.'n. 

THE STORY: 

"Lonely Are the Brave" (U-I) 

III pre.;ent-day Albuquerque, Kirk Douglas, a wandering 

cowboy, deliberately arranges to get thrown into jail by emjsby, 

broiling himself in a vicious barroom brawl—his purpose 

o dt being to help his best Iriend, Michael Kane, who is incarceraled 

lor helping Mexican wetbacks into the U.S. But Kane 

'^ 

refuses to escape with Douglas, in order to keep his record 

clear lor his eventual return to his wile, Gena Rowlands, a 

girl once loved by Douglas. Douglas does break out and llees 

toward the mountain country with his laithlul horse. Walter 

Matthau, Ihe sherill, organizes a posse and uses walkietalkie 

equipment and an Air Force helicopter to pursue 

Douglas and his horse over the dangerous mountain clilis. 

When the helicopter linally spots Douglas and approaches 

him, he stops the tail rotor with a rille bullet. Douglas then 

heads lor the Mexican border but, while crossing a crowded 

highway, he and his horse are hit by an onrushing motor 

truck. His horse is shot and Douglas is captured. 

EXPLOrriPS: 

Kirk Douglas is the big selling name but Walter Matthau, 

who played with the star in both 'Strangers When We Meet" 

and "The Indian Fighter," is known Irom the Broadway stage, 

v/here he is currently starring in "A Shot in the Dark." 

CATCHLINES: 

A Cowboy Adventurer Struggling to Maintain the Freedom 

ol the Great Open Spaces in the Atomic Age Helicopter 

and Walkie-Talkie Pursue a Lone 

. . . 

Cowboy and His Horse. 

THE STORY: "Bachelor of Hearts " (Cont'l) 

The "dreaming spires" ol Cambridge University (England) 

seem more like a nightmare to Hardy Kruger until this precise, 

mathematically minded young German student on an 

exchange scholarship begins to understand the "strange" 

British ways. He linds an "interpreter in Sylvia Syms, sym- 

I-athetic fellow-student Anxious to help in campus affairs, 

his activity in an annual function backlires, as he's tipped 

inio the river. His "sportsmanship" ingratiates the young 

student, however, with campus lights, including Ronald Lewis, 

and Eric Baker, director of studies. The Dodos, significant 

part of student hijinks, decide to draw lots to determine who 

-; will take a bath in the all-girl Girton College; the plan is 

Td T) intensified by inclusion ol live stalwarts scrubbing themselves 

happily in very leminine balhrooms, and in the ensuing 

alarms, Lewis is arrested. Because the Dodos have a 

rule not to talk to girls during remainder ol semester, Kruger 

is pressed into a rather intriguing stint ol dating live girls, 

using dilferent technique with each, of course. But when the 

girls learn he has dated them all to the end-ol-the-term ball, 

they start a Kruger hunt! At midnight, the Dodos, released 

from their silence vow, rescue Kruger. 

EXPLOITIPS: 

Get fraternities and the like Irom campuses to provide 

some appropriate lobby displays. 

CATCHLINES: 

Meet the Dodos—THE Integral Part of University Life' 

THE STORY: 

"The Intruder" (P-A) 

William Shatner, an emissary of the Patrick Henry Society, 

comes to a small southern town to rouse the citizens against 

integration ol the schools which has become a law. Working 

with expert swiftness, he succeeds in creating sentiment for 

a show of lorce to terrorize the town's Negroes to keep them 

out ol the white schools. Meanwhile, Shatner has romanced 

teen-age Beverly Lunslord, daughter of Frank Maxwell, editor 

ol the local paper, and also seduces Jeanne Cooper, wife ol 

Leo Gordon, a boisterous carnival pitchman, who live in the 

same hotel with Shatner. When Maxwell defends the Negroes 

af'er Shatner has instigated the bombing of a Negro church, 

he is badly beaten by a white mob. Shatner then gets 

Beverly to falsely accuse Charles Barnes, a colored student, 

ol trying to rape her so that Shatner can get the people 

aroused again. But through Gordon's efforts, the girl admits 

she is lying at Shatner's request and the people turn against 

Shatner. 

EXPLOITIPS: 

P :.:•.- up a board of newspaper clippings of the present 

ii,!.>ai :Tt!on problem and set it up in the lobby. Invite socio! 

ro. earch leaders to a private showing and get their comments 

lor advertising display. 

CATCHLINES: 

A Dramatic Thunderbolt As Timely As Today's Headlines 

Silver-Tongue Oratory Was His Downfall! , . . Integration! 

Is It a Blessing or a Boomerang? 

DOXOFFICE BookinGuide May 7, 1962

1 contact: 

. Sends 

1 . . customized 

. . 

guaranteed 

. . free 

[TtS: 20; per word, minimum $2.00. cash with copy. Four consecutive insertions for price 

three. CLOSING DATE: Monday noon preceding publication date. Send copy and 

answers to Box Numbers to BOXOFFICE. 825 Van Brunt Blvd.. Kansas City 24. Mo. • 

HELP WANTED 

lUNAGEHS WANTED: Well Icnown, 

iidly axpotiding Midwest Circuit has 

snings for managers in single and muliU 

indoor operations and/or drive-ins. 

lie giving experience background and 

.ory range. Boxoffice 9471. 

WANTED: MANAGERS lor hardtop and 

v©-in theatres. Northern Cahtornia, 

od iuture, excellent benefits include 

alth & Welfare and Pension. Give all 

ckground first letter. Boxoffice 9473. 

Manager, projectionist and maintenance 

drive-in theatre for Oklahoma and 

xas. % Roxy Theatre, Munday, Texas. 

•(onager, thoroughly experienced in 

rd ticket operation. Take full charge 

vertising, boxoffice, group sales. Exlent 

opportunity for right man. Pernent 

employment. Some choice of geo- 

ducts, 339 West 44th St., New York 

N. Y. 

Exploitation and Burlesk features availle. 

Write Mack Enterprises, Centralia, 

nois. 

lOMPER STRIPS— silk screened, fluor- 

:ent, 4"xl5", $12.95 100; other good boxice 

promotions! Theatres Promotion Ser- 

:e. Box 592, Huntsville, Ala. 

MISCEUANEOUS 

MONSTEH. HORBOH, PSEUDOSCIENCE 

11«, prejsbooks, pDslers, sought: Chaney, 

irlofl, Lugosi, Metropohs, Imagine, 

Just 

mpyr, Fcrust, Kong, Siegfried, Aelita, 

ish Rogers, Etc., especially silents sells. 

Forrest Ackermcm, 915 So. SherurneDr., 

Los Angeles, 35, California 

For Free Sample: Victors Quick Mix Dry 

3vor concentrate to make one gallon 

rup write to: Victor Products, Box 8004, 

rhmond, Va. 

ACTION 

. CAMERA . . . ROLL 'EMI 

ut\.u produces professional motion picre 

parades, screen ads, news items. 

JW 

. 

Camera Unit ... to 

m live on the spot'' in COLOR. Elim- 

. . . stills stock pictures. 3te Mokes sell- 

3 Fast delivery. Guaranteed work 

sosy. 

>x 1595. Columbia, South Carolina 

INTERMISSION TAPES 

. 

. 

WEEK.Y TAPE SEBVICE: Inlermissio: 

'les that sparkle 

t. 

sampli 

ommercial Sound Service, P. O. Box 5 

ilphur Springs. Texas. 

OXOFTICE May 7, 1962 

GENERAL EQUIPMENT—NEW 

EVERYBODY BUYS—WHATEVER THE 

lEPRESENTATIVE WANTED. li you can 

1 adverlising, we have the deal. Outadvertising 

SIZE—Weatherproof Masonite black or red 

Marquee Letters, fit all signs. 4' '-400; 8"- 

in conjunction with The- 

Frame Service. Protected territory. 60c; 10'-75c; 12"-$1.00; 14"-$1.50; 16'-$1.75; 

17"-$2.00; 24"-$3.00. (10% discount 100 

Kportunity to build lor the iuture For 

letters or over Romat-Vide Co., Chetelc, 

$60.00 list). SOS., 602 W. 

sconsin. 

52nd, New York 19. 

BRAND NEW VARIABLE SUPERSCOPE 

ANAMORPHICS— 1/4 Original Cost. Replace 

your tired, oilsoakcd, scratched, cracked 

lenses. Limited quantity, pair $195. S.O.S.. 

602 W. 52nd, New York 19. 

BROKEN FILM ALARM. P. O. Box 546, 

Forest City, N. C. Money back guarantee. 

GENERAL EQUIPMENT—USED 

com- 

16mm Ampro Arc sound projectors 

plete, $525 each. Boxoffice 9467. 

20 per cent discount. Write for full information. 

BARGAINS FROM CLOSED U. S. ARMY 

THEATRES— projection and sound, from 

$895. DRIVE-IN OUTFITS complete from 

$3,495. SOS, 602 W. 52nd, New York 19. 

Need rectiiiers and Altec Lansing 

speakers, have Peerless Magnarcs; RCA 

sound heads; bases; 375 spring bottom 

padded back chairs; sell or trade. Elstun 

Dodge, Cincinnati 30, Ohio. 

Complete booth equipment plus stereo- 

:honic sound (magnetic). Palace Theatre, 

;t lohnsbury, Vt. 

FOR SALE: 350 good upholstered, selfrising 

chairs. Ideal, lot $4 each; Motiograph 

projectors, model SH 7500, excellent. 

$300; Slde-lights, rheostat, curtain, 

track, controls $200; RCA screen and frame, 

excellent, 13'6" by 29', $200; ir6' by 14", 

$50. Robert Brown, Leslie, Michigan, Phone 

lU 9-4841. 

Transverter 75/150-amps, with instrument 

panel and ballast; input 22-V. 3-HP. 

60-CY. Excellent condition. Delivered 48 

stales $282 —gift for someone! Need anything 

else? American Theatre Supply, First 

at Bell, Seattle, Washington. 

EQUIPMENT WANTED 

Wonted: Used thecftre booth equipment. 

We dismantle. Leon Jarodsky, Paris, Illinois. 

WANTEDl Theatre chairs, Kroehler or 

imericcm, push bocks only, good condilon 

Write Boxoffice 9477. 

WANTED: 3.00" E. F. Widescreen Seles 

LI Snaphte lenses or equal. Bert Lee, 

erry, Montana. 

WANTED: One used Manley Popcorn 

Machine. Broadway Theatre, East Chicago, 

Indiana. 

DRIVE-IN THEATRE EQUIPMENT 

ABVIN ELECTRIC-IN-CAR HEATERS. 

Brand new, 8 per ctn. Model T-90-1, 220 

volt, 500 watts, 10 ft. cord. Price, $9.75 

each. Ontario Equipment Co., Toledo 1, 

Ohio. 

Your diive-in theatre speaker cones can 

be completely rebuilt with new, weatherproofed 

parts. Write for details or send 

us a bad cone for free service. Western 

Electronics Co., 3311 Houston Avenue, 

Houston 9, Texas. 

1.000 Electromode. 208 V, 500 watt incar 

heaters, with automatic shut-off. 3 

years old. Cost $24.95 new, bargain at 

$8.50 each. Sample available upon deposit 

of $15.00. Boxoffice 9474. 

For Sale: Complete drive-in theatre 

equipment. Including booth, concession, 

speaker posts, generator. Reasonable. 

Consider partner with good location. Boxoffice 

948(1. 

POPCORN MACHINES 

Ten Giant Star units, used. $100 each 

Manley Popper, twenty available. All other 

makes. Replacement kettles, for all makes. 

120 S. Hoisted, Chicago 6, Illinois. 

SLIDES 

SLIDES for coming attractions, announcements, 

etc. WHITLEY, 2123 Stanley, 

Fort Worth, Texas. 

TIÂTRES FOR SALE 

Weil Cooat theatres let sale. Write lor 

list. Theatre Exchange Company, 260 

Kearney Street, Son Francisco 8, Califorma. 

400-seat theatre. N.E. Oklahoma. Only 

one radius 20 miles. Top condition, CinemaScope, 

3 furnished apartments, barber 

shop, cafe, family operation. Sacrifice 

building and all. terms or lease. Boxoffice 

9465. 

For Sale: 400-seat theatre. Western Illinois 

town of 6,000. Manufacturing and 

agricultural area. Good lease, newly decorated, 

very well equipped. Box 25, Morrison, 

m. 

Rietta Drive-In and Dorothy Theatres, 

Henrietta, Texas. Only theatres in county. 

Best equipment in both These are ruce. 

See to believe. Out of state owner. Will 

sell both for $10,500, Vj down or will trade 

lor any or ail part. Going to quit. Come 

and check. Claud Thorp, Box 80, Ryan, 

Oklahoma. 

For Sale: 400-car drive-in, joins closest 

airbase in U.S. 

fastest growing 

to Russia and Montanas, 

city. Scope—all concrete. 

Box 506, Glasgow, Montana- 

City suburban theatre with 650 seats 

in line Portland neighborhood. $8,000 wUl 

handle. Theatre Exchange, 5724 S. E. 

Monroe, Portland 22, Oregon. 

THEATRES FOR SALE OR LEASE 

Will Sell or Lease: Two 300-speaker 

dnve-ins in North Carolina. Easy terms. 

45 miles apart, available now. Other business 

interest. Contact G. R. Pattillo, Tryon, 

N. C, UL 6-6290. 

CL(fll]l06H0US{ 

THEATRES WANTED 

Wanted to buy or lease indoor theatre 

in metropolitan areas, populanoir-oT least 

75,000. Contact William Berger. Metropolitan 

Hotel, Cincinnati, Ohio. 

Wanted to But: A drive-in theatre grossing 

$40,000 or better, or a closed situotion. 

Boxoffice 9476 

THEATRE SEATING 

Good u

CRISP NEGATIVE! 

DON'T THROW AWAY PRODUCTION VALUES: a crisp, dear negative 

deserves a top-quality print. And that's what you'll get if you use Eastman all the waynegative 

and print-stock. In case of questions— film selection, processing, for example—get 

in touch with Eastman Technical Service. For more information, write 

Motion Picture Film Department, EASTMAN KODAK COMPANY, Rochester 4, N. Y. 

Eatt Coast Division, .'{42 Madison Avenue. New York 17, N. Y. • Midwest Division, 130 East Randolph Drive. 

Chicago 1, 111. • West Coast Division, 6706 Santa Monica Blvd.. Hollywood 38, Calif. 

Or—for the purchase offilm: W. J. German, Inc. Agents for the sale and distribution of Eastman Professional 

Films for motion pictures and television, Fort Lee, N. J., Chicago. 111., Hollywood, Calif.

Boxoffice-May.07.1962

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