In 1995, as a student in university, Steffen Thorsen wanted to build a homepage about himself. At the time, he was experimenting with technology to make digital clocks, “I thought it was kind of cool to tell time all over the world so I made this service called a world clock, which showed time in about 100 different cities worldwide,” he says. Steffen tweaked the site over time, adding a calendar and other features. After graduation, he decided to move his hobby site off of university servers and in 1997 purchased the domain TimeAndDate.com and launched the site in 1998.
With some expenses to cover for the site now, Steffen learned from a friend about digital advertising and started placing ads on the site in 1999 to start earning some money. “Initially, I was able to start covering the cost of the site but was still working full-time,” he says. “But then I started making more money than my full-time job and I decided it was time to pursue Time and Date full-time.”