After spending years at a major gaming company and a VC-funded startup, John Halloran and his team of game developers wanted to go independent and start their own studio. But first they would need a name for the company.
“We’re all extremely tall — our three founders are all 6’6 — and everyone in the games industry knows us as the really tall game developers from Dublin…plus we didn’t want to spend too much time thinking of a name,” says John with a laugh.
And just like that, Tall Team was born. In an industry known for long hours and high-pressure workplaces, Tall Team’s mission was simple: “No stress.”
“We wanted to create a company that used our experiences from those earlier years in our careers, but freed us up to be creative by removing stressful factors,” says John. “We didn’t want to worry about investors or fitting the corporate mold — all we wanted to worry about was making fun games for our audience.”
And in March 2020, after a couple years of building funding through work with clients, Tall Team launched their first game, Smash Karts. They soon realized they had a hit on their hands — but if they wanted to sustain their success (and keep stress levels low), they’d need a winning ad strategy.