When Dom Bruno was in high school, he’d spend his free periods in the computer room with friends, playing his favorite Flash games. But soon the school caught up with them — and the Flash games were blocked.
“I still wanted to play of course, so I figured the best solution was to make my own Flash games,” says Dom. “And that’s how I started out creating games.”
Dom decided to turn that hobby into a business in 2016 with the launch of his web game platform Lagged. The site stood at the forefront of the shift from Flash games to HTML5 games — and soon became a home for game developers to upload their own creations.
“Many of our games are simple and aimed at casual players,” explains Dom. “A favorite of mine is Draw This 2, which is a sort of online Pictionary game. It’s a great way for people to break up the work day. If they have ten minutes here or there, they can log on and enjoy a quick break from reality.”
The games are fun and accessible, which has helped the business expand over the years. “I would say our growth has been mostly gradual,” says Dom. “Then, with people at home during the pandemic, we saw a spike around 2020 where growth was closer to 100% year over year.”