While Thomas O’Rourke developed a bit of a green thumb as a child, it wasn’t until years later that he fully caught the gardening bug.
“I remember being a kid and being out in the garden with my parents. In those days I had just a passing interest in gardening — but then, for whatever reason, I started to pick up the gardening bug again in 2019 and developed a love for growing house plants.”
Later that year, Thomas decided to combine his love of plants with his experience in web design — and Horticulture Magazine was born. The site aims to inspire readers to head into their gardens to experiment with new plants and growing techniques.
“It can be surprisingly difficult to get reliable information on plant growing tips that are tailored for the climate in the UK. So we engage with hundreds of master horticulturists, plant nursery owners, and award-winning garden designers from across the UK — bringing their years of experience and unique perspectives to our audience.”
Like planting some philodendron seeds, it took patience — and growth didn’t happen overnight. “The site grew pretty slowly at first but after a while I noticed it was picking up traction and more and more visitors. I knew from an early stage that I wanted to monetize the website and eventually earn a living from it. So it came time to figure out a strategy that would generate enough revenue to power growth and make this a full-time job for me.”