It isn’t always easy turning sports fandom into a career. But by their early 20s, diehard sports fans Austin Stanley and Zach Bingham had worked their way up the sports media ranks as hosts of their own ESPN Radio show that covered all things Tennessee Titans football.
“We were just pursuing the sports broadcasting dream, trying to sell ads and keep ourselves on the air,” explains Zach. “But we soon started to realize we couldn’t just make it on the radio ‒ we also had to get our content on people’s phones.”
So in 2016, Zach and Austin left radio and started A to Z Sports, a digital sports media company that focused on NFL news and analysis. The name is a clever play on their names, Austin (Stanley) to Zach (Bingham) becomes A to Z.
“We took our morning show format and adapted it to live broadcasts, which we streamed on Youtube and Facebook,” says Zach. “We figured that we would do what worked in Nashville and try to expand to a broader community of NFL fans.”
And in 2017, just a year after starting the site, they hit a million page views. “This early success gave us proof of concept that our broadcast concept was working,” says Zach. “So now it was time to expand our business and push into other markets.”