“One of the things people may not realize is that a very very small percentage of people who play your games are ever going to pay for anything… And so if you’re not giving those people a way to learn about your product, interact with your product, have fun with your product, then you’re missing out. So we have had ad supported free games almost since the beginning.”
About the Publisher
Jessica Rovello is the cofounder and CEO of Arkadium, a leading developer of games designed specifically for grownup players. Founded in 2001, Arkadium has developed more than 300 mobile and online games enjoyed on over 800 million devices, including Microsoft Solitaire Collection, one of the most played games of all time. Jessica is passionate about leading Arkadium based on “evergreen” principles that prioritize sustained, employee-centric, profitable growth far into the future. In 2016 Jess was featured on the cover of Inc. magazine when Arkadium was named its first ever "Best Workplace". Jessica has been recognized as a Top Woman in Media by Cynopsis Media, is the winner of the American Business Award for Executive of the Year, was named one of SmartCEO's Future 50 and is a Crain's New York "40 Under 40" winner. Jess is a graduate of Wellesley College and resides in New York with her husband Kenny and their three children.