Beauty

At 55, Salma Hayek shares a makeup and filter free photo on Instagram

A return to natural is taking over social media. Posting shots without filters, celebrities seem to follow the movement. The latest? Salma Hayek, beautiful at 55.

By Marie Bladt

4 mars 2021

instagram.com/salmahayek

The last seflie posted by Salma Hayek confirms the trend: more than ever, celebrities are sharing themselves without makeup on Instagram. Revealing even those little differences that make them unique (including freckles, blemishes and birthmarks), more and more natural snaps (without retouching, bare skin and bare lashes) are being posted on Instagram that convey one positive message: accept yourself as you are.

How to look beautiful without wearing makeup

By Marie Bladt

Without any filter

This renewed authenticity echoes the latest upheavals in the world of beauty, observed first and foremost on Instagram, with 500 million active users daily, where diversity is becoming increasingly important. Tired of overly edited and filtered images promoting an unattainable appearance, users of the social network are turning to photos like these of untouched celebs. And the trend is catching on at runway shows too, where the most popular makeup look is geared towards nude skin, with city women rushing to buy food supplements and book glow-boosting facials. The objective: not needing to hide under layers of makeup. They accept themselves 100% and do not hesitate to reveal pictures without any filters. In 2022, naturalness finally prevails on social media! Zoom in on the celebrities who dare to pose without makeup on Instagram like Hailey Bieber, Ariana Grande, Candice Swanepoel, Adele or Gigi Hadid.