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The former backpacker mecca of Yangshuo, China has slowly transformed to cater to local tourists, the finishing touches prompted by the Covid-19 pandemic. Photo: Shutterstock

Once a backpacker hot spot, how China’s Yangshuo has succumbed to mass-market domestic tourism – though some holdouts from its ‘cooler’ past remain

  • Yangshuo’s metamorphosis into a commercialised circus is almost complete, the finishing touches prompted by China’s pandemic-enforced isolation from the world
  • Bars such as Demo serve as isolated blasts from the past for the dwindling community of foreigners that still call Yangshuo home
Asia travel

West Street, Yangshuo’s main thoroughfare, in fact runs through the east of the town, so perhaps nowadays its name can be more closely associated with the Westerners who put the town on the tourist map in the late 1990s.

Those travellers had followed the “Banana Pancake Trail” from Laos and Vietnam and fallen in love with a tumbledown town on a bucolic bend in the Li River, in southern China’s Guangxi region, where karst peaks loomed over jade waters and fields were full of grazing water buffalo.

“Chinese tour groups … if they came to Yangshuo at all, they would just take the boat down the river, follow a tour guide into town, buy some stuff, then get back on the bus to Guilin [about 90km/56 miles to the north],” explains Frenchman Mathias Daccord, who arrived in Yangshuo in 2000 and ran the bar Xiao Ma De Tian (The Balcony) from 2002 to 2006.

“I’d guess that over 50 per cent of establishments along West Street were foreign-run when I first showed up,” says Scott Spencer, who visited in 2002 but settled in 2003, during the 2002-04 Sars outbreak, a precursor to the Covid-19 pandemic.

Karst mountains rise above the town of Yangshuo on the Li River. Photo: Shutterstock

It was during that first lockdown period that Spencer “hatched a plan to get people cycling in China” by founding his tour company, Bike Asia. In the autumn of 2023, the company led its first cycling tour for inbound tourists since Covid-19 restrictions were lifted.

“Things have come full circle,” the Australian says of the virus outbreaks that have bookended his 20 years in southern China.

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He has witnessed a town transformed as domestic tourism bloomed in tandem with the country’s rapid economic rise, and Yangshuo grew from being a sleepy nowheresville to a neon-lit holiday hotspot.

West Street is now lined by the gentrified facades of themed hotels and the town has a Starbucks, a McDonald’s and ubiquitous e-bike rental shops. Since 2014, a high-speed railway has connected Yangshuo with Guangzhou, the journey taking less than five hours.

It’s a far cry from the turn-of-the-century rustic township where foreigners and farmers lived cheek by jowl, Daccord says, where “you had to go to the convenience store to make a phone call” and where there was only “one bar in town with TV to gather and watch big events like the 2002 [football] World Cup”.

West Street is now a far cry from the old backpacker hub days. Photo: Thomas Bird

“The rhythm was determined by trains that arrived from the north, and the sleeper buses from Shenzhen and Guangzhou that pulled in in the early morning. We were usually still awake drinking beer by the river when the backpackers arrived.”

My first visit to Yangshuo was in 2005, when it was still small and remote enough to be considered a travellers’ outpost, one connected to civilisation by a harrowing night bus.

The all-night ordeal was rewarded with a beautiful sunrise over the Li River followed by an approximation of a Western breakfast – a rare treat outside China’s first-tier cities in those days.

The Guiyang-Guangzhou high-speed railway stops at Xinping, near Yangshuo. Photo: Wang Lu

I’ve been back many times since, and have witnessed Yangshuo’s evolution from what Lonely Planet once dubbed “China’s backpacker mecca” into an ever-expanding cluster of restaurants serving beer fish (a Yangshuo speciality) and cabaret bars.

Yet, even though development had been rash, Yangshuo’s international foundation stones had not been smashed entirely before Covid struck.

This year, though, Yangren Jie (“Foreigner Street”, the colloquial term for West Street) appears to have fully succumbed to the mass-market tourist yuan.

Guest houses dot the countryside outside Yangshuo. Photo: Thomas Bird

As I push my way through the hoard, past snack vendors and street performers, I search for something recognisable, and eventually find Daccord’s old bar.

The name and venue have survived but missing are the languid French hippies watching knock-off DVDs upstairs, as well as the barflies from Hong Kong, Taiwan and Japan who hung around conversing in broken English.

Instead, a performer leads a singalong of a Mandopop ballad with an audience of happy-snapping tourists. “Laowai!” (a nickname for foreigners) he calls over the mic as soon as he sees me.

Yangshuo beyond the commercial hubbub. Photo: Thomas Bird

I begin to fear Yangshuo’s metamorphosis into a commercialised circus is complete, the finishing touches applied by pandemic-enforced isolation from the world. But then I discover a few holdouts do still exist, including Demo, a charming riverside venue complete with pub quizzes and live jams, all lubricated by craft beer.

“The pandemic finished off a lot of those old foreigners haunts,” says Yangshuo-born owner Zhou Kunle, before listing the names of stalwarts that have bitten the dust: “Monkey Jane’s, Rusty Boat, DMZ, Bad Panda, the old Mojo…”

Having come of age when travellers first started setting up shop, Zhou witnessed the rise of international Yangshuo.

“I remember coming out of primary school and seeing the minibuses. Almost all of them were full of foreigners. I wondered what they were doing here.”

Demo owner Zhou Kunle at his bar. Photo: Thomas Bird

At the age of 15, Zhou was serving his apprenticeship, collecting glasses in bars frequented by foreigners.

“There were rock climbers and a lot of English teachers who stayed in Yangshuo more or less permanently, plus tourists who rolled in from Southeast Asia and elsewhere in China.

“There were about 20 well-known foreign hang-outs. Some were locally run, others foreign operations, but the clientele was definitely dominated by travellers from overseas. They’d be standing in the doorways, drinking and chatting.”

A timeless Li River scene. Photo: Thomas Bird

Zhou caught the music bug from his foreign pals.

“Someone gave me a DVD of Nirvana and everything changed. I was soon playing bass in bands. Eventually, I moved onto the drums.”

Except for a brief stint in Beijing in 2006, when he and some friends went to “make it in the music biz”, Zhou has remained a familiar figure in Yangshuo.

“In 2013, after a popular live venue closed, I decided to open my own place.”

Chilli peppers left out to dry on a table in Yangshuo. Photo: Thomas Bird

A few years ago, Zhou’s Demo was one of many such bars, but post-pandemic, it is something of a blast from the past for the dwindling community of foreigners that still call Yangshuo home.

“I’ve kept it like the bars I worked in when I was young, as I don’t want Yangshuo to change and become too commercial. In Demo, I’m trying to maintain the real Yangshuo.”

By all accounts, Yangshuo didn’t suffer as much during the Covid pandemic as places such as Shanghai, where a headline-making lockdown in spring 2022 provoked a mass exodus of foreigners.

Guangxi province largely remained a “green zone” and foreign tour operators such as Spencer were able to reorient their businesses.

“We rejigged quickly and focused all our efforts on the domestic market. For three years, all the embassy and corporate staff were stuck in China.”

Bike Asia founder Scott Spencer at Demo. Photo: Thomas Bird

Zhou says a corporate class of foreigners began making their way to his bar.

“I met people working in big companies, the type of people who’d never usually come to Yangshuo.”

But with China officially reopen, and domestic tourists surging through Yangshuo’s streets again, talk among the holdouts in Demo inevitably turns to whether inbound travellers will follow and help rekindle Yangshuo’s, and indeed China’s, international tourism sector.

According to official statistics, mainland China’s tourism industry experienced a 70 per cent slump in international traveller numbers compared with pre-Covid levels during the first half of 2023. And with overseas populations in cities such as Guangzhou and Shanghai visibly diminished, internally based foreign explorers are in short supply as well.

This bend in the Li River near Xinping has been immortalised on China’s 20 yuan note. Photo: Thomas Bird

While many – including Cherry Su, from Guangdong province, owner of Shadow Guesthouse, where I’m staying – are busy reorienting their businesses to suit local mores, Spencer remains cautiously optimistic as far as inbound tourism goes.

“There have always been bumps and upticks. Inbound tourism was sort of declining before Covid anyway. But China is still relatively undiscovered compared to a lot of places.

“The real adventurous travellers, I don’t think they are going to be too put off. Niche categories, like us, will be OK; it’s just going to be a slow, slow burn.”

Zhou agrees. “It’s probably going to take another three years,” he says, citing the complicated visa application process as an obstacle to the resurgence of international travel in the Middle Kingdom.

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“They say China has opened up but because of the difficulty getting visas, many won’t come here. It’s just much more convenient to go to Southeast Asia these days,” he notes of neighbouring countries that offer visa-on-arrival schemes.

Beijing has since introduced 15-day visa-free travel for holidaymakers from France, Germany, Italy, the Netherlands, Spain and Malaysia and reduced visa fees by 25 per cent in an effort to woo tourists back.

It will be interesting to see what’s next for Yangshuo, which has often been a weathervane pointing to where the winds of travel are blowing since it emerged from obscurity as a place for wanderers to crash in the 1990s.

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