Why Miriam Leone is the right choice

Actress, television presenter, winner of the 69th edition of the Miss Italia competition. For the eclectic Miriam Leone of Sicilian origins, who in an episode of Le Parole della Settimana chose Sogno ("Broadens the horizons and makes you fight in life") the important moments do not end. In fact, she becomes one of the Ambassadors of L'Oréal Paris. A right choice because it is a character of the small and the big screen that transmits positivity. Not only for the eyes, intense and lively, but also (and above all) because she is a cultured and very important woman, who sees her identity in her work.

"For me it is a great honor far part of the splendid L'Oréal Paris family. Its Ambassadors have always been a source of inspiration, for the diversity in beauty and beauty in the different ages of life. Values that this brand has always been able to pass through the charisma of the women he chose as a testimonial, it is very important for me to be able to cry out to the world" says Miriam Leone.

"Miriam embodies all the qualities of the contemporary woman. She is charismatic, talented, but also intelligent, strong and desired. She has a modern and free femininity and embodies all the contemporary values of L'Oréal Paris, always at the side of all women. Her beauty is at the same time seductive, her singular personality combined with her deep self-awareness is a perfect ambassador for our brand" says Guillaume Perrin, Brand Director L'Oréal Paris.