Why “Thinspo” Isn’t Harmless…

Maybe you’re like me and the words “big tech is out to hurt your body image” have sounded like the rantings of some desperate people, determined to eradicate technology and go back to the days of the flip phone. But, with the slew of lawsuits claiming social media created eating disorders, I did an experiment with my CEO, Jeff, in order to learn the truth. We took an unused Instagram account and hopped on to see for ourselves.

Immediately, the first reel greeted us with a perfectly toned woman posing for an inspiration video.

We sat and discussed the body image that it promoted and scrolled on when the reel was over. As we went on, more of these reels filled our feed.

“What I ate in a day”.

“Thinspo”.

“Body Goals.”

Harmless things, right?

Suddenly a math video popped up in the reels. UGH. Personally, I’ve shed enough tears over calculus 2 in college that I would’ve blasted past - but Jeff loves that stuff. He watched the whole video and scrolled on. After only ten minutes, our entire section of suggested reels was clogged with women and men in perfectly toned bodies sprinkled with math hacking videos.

In that short amount of time, the Instagram algorithm adapted to what we were watching and shoved more of that content in our faces. Even though I have a fairly strong sense of self-esteem, I walked away feeling an overwhelming sense of YUCK about myself after seeing those extra thin and toned bodies.

How does this even happen?

It comes down to three factors.

• Instagram has this special little feature in its algorithm called “dwell time”. It observes when you stop scrolling on a post or reel and promotes similar content to you the longer you stay on the original post. You don’t even have to interact with it for Instagram to see you hung around. This signals to the algorithm you might be interested in this content and, because its goal is to keep you on its platform, it’s will show you more posts like it.
• There’s a sneaky workaround on all social media platforms called “Algospeak”. Although Instagram has boasted recently that it’s cracked down on pro-eating disorder content, profiles get around this restriction by using specialized hashtags that seem harmless. Do “#Thinspo”, “#ABCDiet”, “#ANA” sound familiar? Yep, you’re looking at some kind of pro-eating disorder content that’s gotten around the moderation. You don’t even have to interact with it. Just by stopping on it, Instagram will see that you’re potentially interested in diets, calorie cutting, and thin bodies and will push more of that content into your feed.
• Even with Instagram’s promise to knuckle down on pro-eating disorder content, the solution is only mildly effective because many accounts skip hashtags altogether to avoid moderation. By employing Algospeak and leaving out hashtags that might attract scrutiny, these accounts get to post their harmful content unrestricted. If these posts gather engagement and build dwell time, Instagram’s algorithm will organically pick them up and show them to other users it thinks might be interested.

Here are the hard facts…

This isn’t just speculation or anecdotal evidence. Two pivotal studies scientifically tested this hypothesis with shocking results.

Ysabel Gerrard’s shocking study, Beyond the hashtag: Circumventing content moderation on social media, revealed just how ineffective Instagram’s content moderation strategies are. In case you don’t want to go through all 40 pages, here are the key results:

• “Many users are aware that pro-ED content is a target for moderation, and one of the most obvious ways to deflect attention is to simply not use hashtags…only 779 of the 2612 posts I collected from Instagram and Tumblr included one or more hashtags.” In other words, 70% of those posts intentionally excluded hashtags to avoid content moderation.
• Because pro-ED hashtags are scrutinized, “members of this community have developed a set of non-tagged signals to indicate their identities to like-minded users.”
• “Once I started behaving like a pro-ED user on Instagram and Tumblr, these platforms also started to recommend such content to me”, even going so far as to promote content focused on fasting challenges (i.e. 1 like = 1 hour of fasting) or more requests for anorexia buddies.

SHOCKING, right? Well, here’s another one.

Fair Play For Kids conducted a study called, Designing for Disorder: Instagram’s Pro-eating Disorder Bubble, with similarly disturbing results. To summarize their main points, they found:

• “There are around 90,000 active pro-eating disorder accounts on Instagram… [that] publish content which “encourage restrictive diets” and promote “thinspiration” including “positive imagery of extremely underweight people.”
• “As many as 20 million Instagram users could be hit by pro-anorexia content as a result of the app’s recommendation algorithm”. If those users spend time viewing or interacting with that content, the algorithm will take over and continue recommending such content.
• “The content is being promoted to children as young as 13 via recommendations generated by the platform’s algorithm. Children as young as 9 or 10 were found to be following the accounts.” Because bullying or normal puberty can make them feel strange about their bodies, kids and teens are particularly vulnerable to the negative effects of this content.

Yikes, what do we do next?

First, take a breath with me. In your nose. Out your mouth. I know it’s scary but it’s not hopeless. There are warning signs and if you’re paying attention, you can step in for early prevention. (This doesn’t just affect girls; boys can develop low body image and eating disorders as well!)

Here are things experts recommend watching out for in your teens:

• Compulsively exercising, even when injured or sick, and getting very upset if exercising isn’t possible.
• Choosing to skip foods they used to enjoy, replacing normal meals with fluids, or suddenly becoming obsessed with healthy eating.
• Developing obsessive rituals such as eating extremely slowly, cutting up food into tiny pieces, or eating at precisely the same hour every day.
• Using words like “ugly”, “fat”, or “bad” to describe their appearance.
• Becoming secretive around food by saying they’ve already eaten if they haven’t or hiding food that hasn’t been eaten.
• Withdrawing and isolating from usual activities and friends.
• Worrying about eating food in front of other people.

So, if you notice these signs in your kid and feel panicked, I get it but you HAVE to do this first before jumping into a conversation.

Take a moment to restore your ‘emotional sobriety.’

Without this step, you could rush headlong into a hard conversation that corners your kids and eliminates any of their desire to be honest with you.

Consider how you’d want to be approached over a difficult or even shameful topic and give your kid that same respect, even if it takes multiple conversations to get to the heart of the issue. Think about it.

What makes the most impact?

One huge conversation that’s been rushed into?

Or multiple small ones that your kid feels safe having?

Now that you’re armed with your new knowledge of both the dangers, the signs, and an approach to take, you’re ready to start tackling the issue of body image with your kid. It’s going to be a process but you can be your kid’s biggest source of encouragement in dealing with this issue. You’ve got this.

And, don’t forget as you’re scrolling your Instagram to take care of yourself too!