Arpan Karmakar’s Post

View profile for Arpan Karmakar, graphic

Logo & brand identity designer. Helping businesses grow with a powerful identity.

As a designer, do you always think about aesthetics? Early in my career, I used to always prioritize aesthetic design. However, I shifted my focus towards user experience. I just finished reading "The Design of Everyday Things" by Don Norman, and it completely changed my perspective on design. This book completely changed my perspective! It uses everyday objects, like the infamous ketchup bottle, to explain how design can make things delightful or frustrating. Norman argues that good design is invisible - it works seamlessly with our natural instincts. It made me realize how often I blame myself for using something incorrectly when the design itself is to blame! We can't just focus on how something looks, we need to prioritize how it feels to use. Does anyone else out there have a design horror story to share? Let's discuss this in the comments! #TheDesignofEverydayThings #graphicdesigner

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Neil Ketcham

Purposefully Scatterbrained | Full Stack Designer | Founder at Flashmark.digital | AI Product Developer | Brand Strategist | Graphic Designer | Webflow Designer | AI Artist | AI Prompt Designer | Creative Entrepreneur |

1mo

I agree that it’s important to keep user experience in mind when designing anything. Whether it’s brands, tools or products, it should always be accessible and as intuitive as possible. I like the concept that good design should be invisible. I also fear that some designers might interpret it as if good design and aesthetic design are two sides of the same coin. Or that they are mutually exclusive. I believe they are two separate “coins”. That you can have good “invisible” design, regarding the experience, and the design can be aesthetically pleasing or visually engaging. What do you think Arpan Karmakar?

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