About
Strategic communicator with over 25 years of experience in media relations, public…
Articles by Eric
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When Big Media Said No to Fantasy Football
When Big Media Said No to Fantasy Football
By Eric McErlain
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NEI's Maria Korsnick on Nuclear Energy's Policy Priorities
NEI's Maria Korsnick on Nuclear Energy's Policy Priorities
By Eric McErlain
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What Cam Neely Taught Me About Business and Life
What Cam Neely Taught Me About Business and Life
By Eric McErlain
Activity
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Great memories from the 2013 refueling outage at Columbia with my daughter Danielle working as a laborer. Long days. ☺️
Great memories from the 2013 refueling outage at Columbia with my daughter Danielle working as a laborer. Long days. ☺️
Liked by Eric McErlain
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As load growth continues to rise planning the technology needs of the future with energy realities of today becomes increasingly important. The…
As load growth continues to rise planning the technology needs of the future with energy realities of today becomes increasingly important. The…
Liked by Eric McErlain
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Kicking off a strong two-day program at the Energy Communities Alliance Forum: Building Nuclear Partnerships & Projects. Learn more at:…
Kicking off a strong two-day program at the Energy Communities Alliance Forum: Building Nuclear Partnerships & Projects. Learn more at:…
Liked by Eric McErlain
Experience
Education
Licenses & Certifications
Courses
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Brand Communications Decisions
IMC 463
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Brand Equity
IMC 456
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Communications & Persuasive Messages
IMC 454
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Consumer Insight
IMC 455
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Crisis Communications
IMC 475
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Digital Storytelling
IMC 490
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Financial Accounting
IMC 450
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IMC Leadership
IMC 490
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IMC Strategic Process
IMC 460
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Managing Integration
IMC 457
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Marketing Management
IMC 452
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Practicum: From Insights to Innovation
IMC 498
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Statistics and Marketing Research
IMC 451
Projects
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"Math"
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After a successful debut which showed a +15% increase in importance over a control audience, we set out to evolve and update the messaging in our "It's not new, it's nuclear," ad campaign. Shot on location in nuclear energy facilities in Arizona and Oregon, "Math" goes the extra mile to stress the sheer volume of zero-carbon electricity that nuclear energy provides in combination with wind and solar.
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"Powerhouse"
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Did you know that nuclear energy produces more than half of America's carbon-free electricity? Most audiences don't, which is why we've made that simple fact the centerpiece of our 2019-2020 ad campaign.
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Nuclear Manifesto 2019
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We needed to reintroduce nuclear to audiences that matter, and our way back was through this manifesto laying out all the benefits America enjoys thanks to nuclear power.
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PSA Clean Energy
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PSA Clean Energy is the centerpiece of NEI's 2019 advertising campaign, "It's not new, it's nuclear." Designed to break through a cluttered desktop and messaging market, this spot combines an up tempo audio track with bright colors and rapid movement that catches the eye and delivers a message even when speakers are muted. Post campaign testing revealed that audiences who saw this spot registered a +15% increase in the importance of nuclear energy to the nation's energy mix over a control group…
PSA Clean Energy is the centerpiece of NEI's 2019 advertising campaign, "It's not new, it's nuclear." Designed to break through a cluttered desktop and messaging market, this spot combines an up tempo audio track with bright colors and rapid movement that catches the eye and delivers a message even when speakers are muted. Post campaign testing revealed that audiences who saw this spot registered a +15% increase in the importance of nuclear energy to the nation's energy mix over a control group that never saw the ad. The ad was produced by Bully Pulpit Interactive of Washington, D.C. and won the following awards:
Gold Telly for video educational campaign;
Best Energy Online Video Campaign from the Internet Advertising Competition;
Honorable Mention for Outstanding Digital Marketing Campaign from the PRNews Digital Awards; and
Honorable Mention for Outstanding Public Affairs Campaign from the PR Daily Digital Marketing and Social Media awards. -
"Invisible Force"
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"Invisible Force," a video vignette, is the emotional touchstone of NEI's 2017-18 ad campaign, "Nuclear. Power the Extraordinary." Seeking to reach policy makers in Washington, D.C. and several states, NEI seeks to re-introduce all of the extraordinary things that nuclear energy does for society. The vignette was scripted and produced by Victors & Spoils of Boulder, Colorado.
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"New Energy"
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"New Energy" is a :30 television spot that serves as the centerpiece of NEI's 2017-18 ad campaign. The two-year effort seeks to reach policy makers in Washington, D.C. and elsewhere and help them re-engage with the extraordinary things that nuclear energy can do. The spot was produced by Victors & Spoils of Boulder, Colorado and shot by Fueld Films on location in Austin, Texas. Media buying and planning was executed by Bully Pulpit Interactive of Washington, D.C.
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Did I recently change jobs to circumvent a corporate prohibition against in-house romantic relationships? Why yes, I did, and if you read the claims…
Did I recently change jobs to circumvent a corporate prohibition against in-house romantic relationships? Why yes, I did, and if you read the claims…
Liked by Eric McErlain
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Last month I rolled off a project at USMS where I did some of the most rewarding work of my career. I'm so grateful for the opportunity to make an…
Last month I rolled off a project at USMS where I did some of the most rewarding work of my career. I'm so grateful for the opportunity to make an…
Liked by Eric McErlain
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Pleased to announce the launch of Advanced Nuclear Advisors, a consulting firm focused on enabling new nuclear project development.
Pleased to announce the launch of Advanced Nuclear Advisors, a consulting firm focused on enabling new nuclear project development.
Liked by Eric McErlain
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Said it from day one. “This program will save lives”. Now.. I have to say “this program ‘IS’ saving lives” Many people made this possible and all…
Said it from day one. “This program will save lives”. Now.. I have to say “this program ‘IS’ saving lives” Many people made this possible and all…
Liked by Eric McErlain
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Hello from Houston at the United States Nuclear Industry Council Advanced Reactor Summit this week! I was pleased to see a lot of different…
Hello from Houston at the United States Nuclear Industry Council Advanced Reactor Summit this week! I was pleased to see a lot of different…
Liked by Eric McErlain
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The screenplay is finished: https://lnkd.in/eNU74kq
The screenplay is finished: https://lnkd.in/eNU74kq
Liked by Eric McErlain
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Truly looking forward to working with the incredible team at WonderFi to help take this amazing Canadian story to the next level…
Truly looking forward to working with the incredible team at WonderFi to help take this amazing Canadian story to the next level…
Liked by Eric McErlain
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Check out my latest conversation with the Nuclear Energy Institute #Fissionary podcast talking all things #DigitalEnergy on behalf of the Digital…
Check out my latest conversation with the Nuclear Energy Institute #Fissionary podcast talking all things #DigitalEnergy on behalf of the Digital…
Liked by Eric McErlain
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On the road next week to join a panel at ADWEEK's Social Media Week. NYC friends, hit me up!
On the road next week to join a panel at ADWEEK's Social Media Week. NYC friends, hit me up!
Liked by Eric McErlain
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Our Arkansas Nuclear One team in Russellville, Ark is ready. Are you? 😎 The dual-unit plant generates clean nuclear energy for 65% of Entergy…
Our Arkansas Nuclear One team in Russellville, Ark is ready. Are you? 😎 The dual-unit plant generates clean nuclear energy for 65% of Entergy…
Liked by Eric McErlain
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I could not be more excited to see Jeremy Harrell take over the leadership of ClearPath. I've learned from him every day we've worked together over…
I could not be more excited to see Jeremy Harrell take over the leadership of ClearPath. I've learned from him every day we've worked together over…
Liked by Eric McErlain
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VERY excited to announce that I've started at Yahoo Sports as their new Head of Video and Audio. Ryan Spoon and Sam Farber are building a tremendous…
VERY excited to announce that I've started at Yahoo Sports as their new Head of Video and Audio. Ryan Spoon and Sam Farber are building a tremendous…
Liked by Eric McErlain
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Fission vs. Fusion? Humanity needs both -- indeed, we wouldn't be here without them. (Link to the full episode below.) #SustainableEnergy…
Fission vs. Fusion? Humanity needs both -- indeed, we wouldn't be here without them. (Link to the full episode below.) #SustainableEnergy…
Liked by Eric McErlain
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Big news! Today, I am filled with immense pride as we announce a significant milestone in our journey towards a sustainable future. TerraPower has…
Big news! Today, I am filled with immense pride as we announce a significant milestone in our journey towards a sustainable future. TerraPower has…
Liked by Eric McErlain
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