That pine tree is actually a cell tower

“I think honestly, cell towers are ugly. So I decided to have ‘em make it like a pine tree,” said Harrison Keyes, owner of Jerry’s Automotive Service on County Highway F, a few miles north of I-94 in Pewaukee, who had the company that installed a 120-foot-tall cell tower on his business’s property outfit it to make it look like a pine tree. Tuesday, May 9, 2023.

A 120-foot-tall cell tower (far left, rear) made to look like a pine tree at Jerry’s Automotive Service on County Highway F, a few miles north of I-94 in Pewaukee, on Tuesday, May 9, 2023. “I didn’t want to have to look at a cell tower every day, so I had them make it look like a tree”, said the owner of the business, Harrison Keyes.

A 120-foot-tall cell tower made to look like a pine tree at Jerry’s Automotive Service on County Highway F, a few miles north of I-94 in Pewaukee, on Tuesday, May 9, 2023. “I didn’t want to have to look at a cell tower every day, so I had them make it look like a tree”, said the owner of the business, Harrison Keyes.

A 120-foot-tall cell tower made to look like a pine tree at Jerry’s Automotive Service on County Highway F, a few miles north of I-94 in Pewaukee, on Tuesday, May 9, 2023. “I didn’t want to have to look at a cell tower every day, so I had them make it look like a tree”, said the owner of the business, Harrison Keyes.

A 120-foot-tall cell tower made to look like a pine tree at Jerry’s Automotive Service on County Highway F, a few miles north of I-94 in Pewaukee, on Tuesday, May 9, 2023. “I didn’t want to have to look at a cell tower every day, so I had them make it look like a tree”, said the owner of the business, Harrison Keyes.

A 120-foot-tall cell tower made to look like a pine tree at Jerry’s Automotive Service on County Highway F, a few miles north of I-94 in Pewaukee, in Waukesha on Tuesday, May 9, 2023. “I didn’t want to have to look at a cell tower every day, so I had them make it look like a tree”, said the owner of the business, Harrison Keyes.

Landscaping is done around the base of a 120-foot-tall cell tower made to look like a pine tree at Jerry’s Automotive Service on County Highway F, a few miles north of I-94 in Waukesha, on Tuesday, May 9, 2023. “I didn’t want to have to look at a cell tower every day, so I had them make it look like a tree”, said the owner of the business, Harrison Keyes.

A 120-foot-tall cell tower made to look like a pine tree at Jerry’s Automotive Service on County Highway F, a few miles north of I-94 in Waukesha, on Tuesday, May 9, 2023. “I didn’t want to have to look at a cell tower every day, so I had them make it look like a tree”, said the owner of the business, Harrison Keyes.