SZA, Metro Boomin and More Young Stars Model Gap's New Logo Remix Collection
See the full campaign here.
Gap's newest ads star SZA, producer Metro Boomin, viral up-and-comer Sabrina Claudio and more rising talents in entertainment. The ads featuring the music stars are extremely timely, arriving just days ahead of Sunday's Grammy awards (which SZA has five nominations for).
However, not all of the campaign stars are musicians. The cast also includes comedian Awkwafina of Ocean's Eight, 13 Reasons Why actor Miles Heizer, British TV host Maya Jama, The Florida Project actress Bria Vinaite, YouTuber Connor Franta, and Japanese actress Naomi Watanabe. Beyoncé's makeup artist Sir John is also involved.
The crew sports t-shirts, hoodies, and sweatshirts Gap's new "Archive Reissue – Logo Remix" collection, which puts a new spin on the brand's iconic emblem (which is almost 50 years old). The outfits are completed various denims for a casual, classic look.
This marks the latest of Gap's recent campaigns, following "Do You" starring real people, "Generation Gap" starring Naomi Campbell, "Bridging the Gap" starring Yara Shahidi, Priyanka Chopra and an unexpected duet by Cher and Future, and "Meet Me in the Gap" starring Janelle Monáe.
Music plays a big part in the new ads, just as it did in the previous campaigns. Metro remixed Thompson Twins' 1983 song, "Hold Me Now," which the cast dances along to in the TV spot. (It'll also be available on Spotify so you can dance along). Flip through to see all the campaign stars in their Gap looks.
SZA
"I guess all the people involved were people I respected and that really were good friends, like Metro, really like Metro as a human being," SZA told BAZAAR.com of starring in the Gap campaign. "Everyone else who was involved was so interesting, from all these different places, it was cool."
The singer's critically acclaimed 2017 debut album, Ctrl, earned her five Grammy nominations, including Best New Artist.
Metro Boomin
At just 24 years old, Metro (born Leland Tyler Wayne) is already a renowned hip-hop and trap producer who's worked with Future, Kanye West, Gucci Mane, 21 Savage and more. The list just keeps growing.
Gap sweater, $80, gap.com. BUY
Sabrina Claudio
The 21-year-old Miami native released her debut project, About Time, in October 2017 after garnering a devoted online fanbase. Claudio's cozy hoodie is a fitting look for the singer who describes her style as "lazy, sexy, cool."
Gap hoodie, $65, gap.com. BUY
Maya Jama
The Brit TV presenter and radio host boasts a new gig at BBC's Radio 1. She and her grime rapper boyfriend, Stormzy, make up one hell of a music power couple.
Gap sweatshirt, $60, gap.com. BUY
Awkwafina
The Queen, NY, native is television personality, rapper and comedian, but her latest role is Constance in the highly anticipated heist film, Ocean's 8.
Miles Heizer
Heizer has appeared in NBC's Parenthood and the 2016 film Nerve, but he may be best known now as Alex from Netflix's hit teen drama 13 Reasons Why.
Gap sweatshirt, $80, gap.com. BUY
Naomi Watanabe
Nicknamed "the Beyoncé of Japan," 30-year-old Watanabe is a comedian, actress and all-around star with killer lip-syncing skills.
Bria Vinaite
The actress, 24, stars in indie hit The Florida Project with Willem Dafoe, who just earned an Oscar nomination for his performance in the role.
Connor Franta
The fan favorite YouTuber has over 5 million subscribers on his channel, where his famous coming out video boasts 11 million views and counting.
Erica Gonzales is the Senior Culture Editor at ELLE.com, where she oversees coverage on TV, movies, music, books, and more. She was previously an editor at HarpersBAZAAR.com. There is a 75 percent chance she's listening to Lorde right now.
