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Save for the “doctor is ready now”, do any four words inspire more trepidation—and less excitement—than “cocktail attire for men”? (We’re exaggerating, but only a little.) At some point over the last decade or so, dress codes and the guidelines that informed them started to feel like a framework of the past. But complaining about the genre’s limitations is like pleading with your pal Rob to stop wearing his signature tuxedo T-shirt: you’re definitely right, but it probably won’t help.
Which sort of begs the question: What, exactly, does cocktail attire mean in 2023, after so many years of working at home cozily ensconced in head to toe fleece? The answer—it depends, but it's less complicated than you think. For the most part, contemporary dress codes fall along a spectrum of formality, anchored by anything-goes Vegas elopements on one end and glitzy black tie galas on the other. Cocktail attire sits squarely in the middle. (Along the way there’s also business casual, semi-formal, white tie, and sundry ill-advised themes some smarmy cabal of wedding planners once thought were a cute idea.)
So, What Is Cocktail Attire for Men?
Because cocktail attire exists in the liminal space between those more casual/formal occasions, you’ve got plenty of leeway to imbue the mandate with elements of your personal style. Traditionalists will point you to a windowpane blazer, solid-colored chinos, and classic leather dress shoes. (And as a general rule, white shirt + dark suit + solid-colored tie will never make you look like a bozo.) There’s nothing wrong with that combination, but it doesn't quite gel with your hard-earned reputation as a devoted reader of GQ. That’s where we come in.
Below you’ll find all the ingredients you need to chef up a mouthwatering, occasion-appropriate outfit the next time you’re served with an eVite that expressly invokes “cocktail attire for men”. When that email hits your inbox, don’t cut off contact with your hosts immediately (and definitely don’t be like your pal Rob); seize the opportunity.
Desperate for more dress code guides? Check out our comprehensive breakdown of wedding attire here.
The Cocktail Attire Hit List
- The Laid-Back Blazer: J.Crew English merino lambswool “Kenmare” blazer, $598
- The Failsafe Dress Shirt Alternative: Todd Snyder full-placket knit polo, $298
- The Groovy Tie: Paul Smith retro square silk tie, $150
- The Swanky Watch: Seiko stainless steel dress watch, $
215$130 - The Gussied-Up Denim: Madewell 1991 straight-leg jeans, $138
- The Swaggering Belt: Anderson's woven leather belt, $189
- The Razor-Sharp Boots: Tecovas “Dax” boots, $265
The Sport Coats
Cocktail attire might not be the first phrase that comes to mind when you think of freewheeling sartorial expression. But it should be! The lax nature of the dress code means you can bust out your swankiest double-breasted tailoring, or the wild-style blazer that’s too brazen to wear to your 9-to-5. (And if you’re in a pinch, now’s the chance to repurpose that navy blue number squirreled away in the back of your closet, provided you accessorize with gusto.)
The Shirts
If your gut instinct is telling you to reach for a breezy camp shirt, you’re on the right track. But a dress shirt in a funky, left-field pattern ups the ante considerably, without veering too far into “smart casual” territory. A T-shirt and blazer might sound okay on paper, but in practice you're apt to look like you got lost en route to an SAE wine mixer. So if you refuse to wear a shirt that buttons down to the navel, opt for a luxe, retro-indebted knit polo instead.
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The Pants
If you’re breaking up a suit—or plan on ditching your jacket ASAP to hit the dance floor—you'll need trousers that can anchor your fit all on their own. Ignore the menswear forum blowhards: jeans definitely play, as long as the pair in question is dark and cut with a tailor's eye for precision. (Leave the pre-distressed, heavily whiskered joints at home.) If you’re gearing up for a cold weather occasion, corduroys are a pro move—bonus points if they come pleated and high-waisted.
The Footwear
Time to think beyond the brogues. You’re not wearing a tux, and your footwear should comport itself accordingly—skip the patent leather pumps entirely. A mocha-hued pair of derbies or sleek-as-hell Chelsea boots will help you look reception-ready while you guzzle gratis bubbly and do your darnedest to avoid fixing the boss’ combover. (Doubly important if the boss happens to be your father-in-law.)
The Ties
A tie, in this economy? Believe it, pal. In the context of cocktail attire garb, your neckwear isn't there to help you close a deal, though a solid navy joint in a silk knit will help you bring a little boardroom energy to the bash if you downplay its formality with the appropriate amount of verve. Showing up in a tie of any kind will inevitably beget some chatter—look who got all dressed up!—but the goal isn't to keep your colleagues in stitches. A trippy geometric print or a groovy paisley number will help you straddle the line between “LOL” and “ah shit, he's definitely getting that promotion”.
The Finishing Touches
Winter cocktail attire is a particularly tricky proposition. The good news? You don’t have to bother with any of the stultifying accessories of more formal events. That means no bow tie, no cufflinks, and no pocket square. (Please, god, no pocket squares.) The even better news? Now’s your chance to bust out that swanky dress watch, statement-making necklace, or a signet ring that’s a little too jazzy to wear to work. (Though you might want to steer clear of anything with a graduating class insignia; opt for clean-faced silver or gold instead.) Do you absolutely need to wear a scarf? Probably not. Will knotting one up make you look like an impossibly stylish Tinseltown legend en route to an afterparty in Cannes? Most definitely.
