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We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
Spoiler alert: by the time you get to the end of this post, we're talking about over $1,000 of savings.
"Honestly, the MVP. They have a fluffier, lighter formula than Tarte's Shape Tape, and I found that they last longer on the face. Tarte is good, but after 8+ hours, it creases." —e45a62c6a4
Maybelline Age Rewind Concealer: $8.80 at Amazon (available in 18 shades).
Tarte Shape Tape Contour Concealer: $30 at Tarte (available in 35 shades).
You save: $21.20.
"Literally a better sponge than the Beautyblender or the Real Techniques sponge. Not just a dupe, but a better product. My foundation literally looks smooth as hell when I use them, even on areas where I have tons of texture." —Rachel Broghammer, Facebook
Eco Tools Sponge Duo: $4.97 at Amazon (for a set of two).
Original Beautyblender: $20 at Amazon.
You save: $15.03.
Promising review: "OK. So I’m a mascara snob! This is better than Dior Show, better than Better than Better than Sex. I’ve orders this repeatedly about 14x and you won’t be dissatisfied , I PROMISE. I use micellar water to remove my makeup on little cotton squares. EASY. Take a chance. $4.99 vs $40 for Dior. You can’t go wrong❤️" —john t dowell
Promising review: "I can only praise this mascara! It’s easy to put on, you control how dramatic you want your lashes. No smudge. Very easy to remove and the BEST part is the price!! In my opinion this is better than Better than Sex. Definitely love and will buy again" —Mayra Zambrano
Essence Lash Princess Mascara: $4.99 at Amazon.
Too Faced Better Than Sex Mascara: $28 at Sephora.
You save: $23.01
Btw, while some reviewers with curl types 4a–c like the oval brush, if you're looking for something to blow out tighter curls or coils, try the Revlon One-Step *paddle* brush, which is designed with curlier hair in mind! You can get it from Amazon for $39.99. Reviewers say it's the best thing they've ever bought.
Promising review: "This has changed my life. Easy to use and works better than the expensive DryBar one I tried." —Alexx Simpson
Promising review: "Absolutely love it! Took my Drybar one back for a refund!!" —LindaT
Revlon One-Step Hot Air Brush: $32.49+ at Amazon (available in five colors).
Drybar Double Shot Oval Blow-Dryer Brush: $155 at Amazon
You save: $122.51
"A great color dupe for the Becca highlighter in 'Opal!' Great for medium skin tones." —shannonstl.
Colourpop Super Shock Highlighter in "Wisp:" $8 at Colourpop.
Becca Cosmetics Shimmering Skin Perfector in "Opal:" $40 at Sephora.
You save: $32.
"Legit the best primer I've ever used. I love it more than Benefit's Porefessional, and it's like 1/3 of the price." —flightyzeus
NYX Pore Filler: $12.42 at Amazon.
Benefit The Porefessional Face Primer: $32 at Sephora.
You save: $19.58.
Submitted by zoep447fc3ec3
The Balm in "Hot Mama": $19.48 at Amazon.
Nars blush in "Orgasm": $32 at Sephora (also available in 20 other shades).
You save: $12.52.
"Totally kicks the Laura Mercier Translucent Loose Setting Powder's ass!"—samanthas4cc98a2a4
Amazon reviewers say this dupe is better too!
Coty Airspun Translucent Extra Coverage Face Powder: $5.72 at Amazon (available in six shades).
Laura Mercier Translucent Setting Powder: $40 at Sephora (available in four shades).
You save: $34.28.
"I know it's been said a thousand times but in my opinion, Colourpop Ultra Matte is super similar to the Kylie Lip Kit." —Hailee Carolyn Hohlbaugh, Facebook
"Colourpop in 'Beeper' instead of Kylie Cosmetics in 'True Brown K.'" —glowmongeau
"Far better than most high end brands. 'Mama' is a perfect dupe for Smashbox's 'Out Loud.' They have a wide range of colors and they're SO CHEAP!" —juliav4ffadaed3
Colourpop Ultra Matte Lip: $8 at Colourpop (available in 50 colors).
Kylie Cosmetics Matte Liquid Lipstick: $18 at Kylie Cosmetics (available in 33 colors).
You save: $10.
Promising review: "Best eye cream I have ever used!!! Better than Benefiance by Shiseido and Clinique or Lancôme, for less than a third of the price with the amount you get. It is rich enough to do the job but not greasy. It doesn't interfere with concealer, yet softens lines. Love it so much!!!!" —Lory Lacy
LilyAna Naturals Retinol Eye Cream: $24.99 at Amazon.
Shideido Benefiance Wrinkle Cream: $80 at Shideido.
You save: $55.01.
Promising review: "Pretty color that glides on, stays on (with primer beforehand), and doesn't tug or drag when applied. Honestly, I think this eyeliner is better than Urban Decay's waterproof liners. Theirs goes on looking great, then starts to smear and come off in less than an hour. Maybelline's liner stays on my oily lids all day. That's pretty awesome!" —Daphne
Maybelline New York TattooStudio Gel Eyeliner Pencil: $7.98 at Amazon (available in 19 colors).
Urban Decay 24/7 Glide-On Eye Pencil: $23 at Sephora (available in 33 colors).
You save: $14.05.
"It has become my holy grail of mascaras and is an even better and less expensive version of Roller Lash from Benefit. I have very fair lashes and am always looking for the ultimate mascara with a lot of volume that stays put all day. Even the washable version of Lash Sensational needs a good eye makeup remover to take it off at the end of the day. I've never had my lashes look so long and lush!" —alisonm43cd2fbbc
Maybelline Lash Sensational Mascara: $8.98 at Amazon (available in three colors).
Benefit Roller Lash Curling Mascara: $27 at Sephora (available in two colors).
You save: $18.02.
"Just as good as the Anastasia Beverly Hills brow wiz! It's literally half the cost. I use the color 'taupe' in the NYX version, and it's exactly the same as the color 'taupe' in ABH. It's just as precise with just as much color payoff. This product has saved me so much money and my brows still look awesome." —yesnokatyso
"A perfect dupe for Anastasia Brow Wiz. The NYX version is about half the price as the Brow Wiz, and from years of experience using both, the NYX pencil lasts over twice as long as the Brow Wiz, and the colors are so much better for me."
NYX Micro Brow Pencil: $9.23 at Amazon (available in seven shades).
Anastasia Beverly Hills Brow Wiz: $23 at Sephora (available in 12 shades).
You save: $13.77.
Submitted by juliav4ffadaed3
ColourPop Pressed Blush: $12 at ColourPop (available in 13 shades).
Tarte Amazonian Clay 12-Hour Blush: $29 at Sephora (available in 13 shades).
You save: $17.
Promising review: "I LOVE these makeup brushes and the price can't be beat! They are so soft and full and wash up very well. I've not had any shedding, like I've experienced with other make-up brushes and the variety of sizes is really nice. This is a perfect 'dupe" for the outrageously expensive Artis brushes at a fraction of the price. I got the black set and am very happy with how well they are holding up and my makeup looks so smooth. The brushes feel so soft on the skin and I've had no problems with the handles bending, as other reviewers have said. I think if you use normal pressure, you shouldn't have any issues." —Ellen S.
Yoseng 10-Piece Brush Set: $14.98 at Amazon (also available in all black).
Artis 10-Piece Brush Set: $360 at Amazon.
You Save: $345.02.
"WAY better than Anastasia Beverly Hills Dipbrow!" —tylerftsdk
"The best dupe for Anastasia Dipbrow Pomade...the best find ever!" —bellasmama1009
Milani Stay Put Brow Color: $8.99 at Target (brush included; available in five shades).
Anastasia Beverly Hills Dipbrow: $21 at Sephora (brush sold separately for $18; available in 11 shades).
You save: $30.01
Reviewers with all hair types (straight to curl types including 4C) and bleached and color-treated hair all love this! Btw, this is the same brand that makes the Milky Piggy Carbonated Bubble Clay Mask so many people swear by.
Promising review: "This is a miracle product. Works better than Olaplex. My hair is soft and shiny and my curls are bouncy with no frizz. I just add some of this to my conditioner when I wash my hair and it always comes out looking great! The smell is really nice too, and what a lovely price!" —Amy W.
Promising review: "Better than Olaplex. I saw this on a BuzzFeed article for the best beauty dupes under $25. The reviews were so good I ordered it. Y’all. It came today. My hair looks like I spent all day at the salon. My hair didn’t look this good after my last Olaplex treatment and blowout. All I did after my shower was brush my hair. I added NO PRODUCT and my hair was soft, not frizzy, shiny, and just so easy to work with. It looked amazing. I am genuinely shocked and highly recommend you guys try this. I’m a real human and I’m not paid for this. Try it for yourself!" —arica kay
Elizavecca Cer-100 Collagen Coating Hair Treatment: $7.90 at Amazon.
Olaplex No. 6 Bond Smoother: $30 at Amazon.
You save: $22.10
And check out the BuzzFeed Shopping contributor pictured above's Elizavecca hair mask review for her first-hand experience (it's #1 in the post)!
Promising review: "Better than Benefit. Such a great primer. It's worth paying a little more for when other sites are sold out." —Alyssa
Promising review: "Workers better than everything else I've tried including Porefessional. Held up really well with my makeup all day and works great with my eyeshadow. Doesn't feel heavy. Will buy again." —Tia DeFye
E.l.f. Poreless Putty Primer: $9.99 at Amazon.
Benefit The Porefessional Pore-Minimizing Primer: $32 at Sephora.
You save: $22.01.
Just wet the spoolie, drag through the pomade, and brush UP.
Promising review: "Amazing!!! I’ve used the Anastasia Brow Freeze and this is honestly so much better, a lot less messier and less sticky. Plus, I didn’t realize it came in a two-pack, so definitely great value for $$$." —Amazon Customer
Promising review: "I love this, I do the minimal with my brows. I use the Anastasia gel but this works better and holds well." —Regina Villalobos
Kyda Soap Brow Kit: $8.99 at Amazon (for a pack of two pomades and two spoolies).
Anastasia Brow Freeze: $23 at Sephora (you have to buy the spoolie separately for $17).
You save: $31.01.
And remember, like with any retinol (that actually works) *just do not use it every day.* Start slow and work yourself up if needed, paying attention to your skin.
Promising review: "I bought this for my teenager to use for his acne scars, but he ended up not using it. I ran out of my Murad retinol serum, so I gave this a try. I actually like it better than the Murad! It absorbs quickly, with zero smell or irritation. As with any retinol product, be sure to wear sunscreen when you're going to be outside." —C. Munsterman
CeraVe Retinol Serum: $16.38 at Sephora.
Murad Renewal Retinol Serum: $92 at Sephora.
You save: $75.62.
BuzzFeed Shopping editor Daniel Boan loves this retinol and just wishes he'd started using it earlier — check out his Cerave retinol review for more!
Submissions have been edited for length and/or clarity.