CURLS, CURLS, AND MORE CURLS

The Sims Enlisted One of Hollywood's Favorite Hairstylists to Create Its Latest Inclusive Hairstyles

 Lacy Redway's goal was to make Black gamers like her son feel seen. 
three black sims 4 characters with afro puffs a kinky fro and box braids styled into a top bun
Electronic Arts 

For Black gamers, customizing avatars in video games is an, uh… interesting process. There are often limited styles or simply none at all to create accurate Black characters. In the hairstyle department, you're usually stuck with exclusively straight and wavy hair, or if you're lucky, one or two Afro-textured styles that, to put it nicely, are pretty basic.

From time to time, we get a small win when video game companies add more Black hairstyles, like in 2020 when Animal Crossing released the Top 6 Stylish Hairstyles, comprised entirely of Afro-textured looks. Now The Sims 4 players can rejoice because the newest Growing Together Expansion Pack includes five new Black hairstyles created by Lacy Redway. 

As a hairstylist, Redway's hands have graced the likes of Tessa Thompson, Zazie Beets, Sadie Sink, and many more. However, working on a human or mannequin head is completely different than conceptualizing a hairstyle for a video game character, providing new territory that required Redway to remain "authentic" to real-life Black hairstyling. "I was really specific about parting and baby hairs and how things lay, or how the hair came out of the scalp," she says. And yet this challenge, she says, was her favorite part of the process. 

The Michaelson family 

Electronic Arts 

Immediately when I watched The Sims 4's gameplay trailer, a smile formed on my face when I saw the Michaelsons, a Black family who wore the new hairstyles. The four family members are premade characters that exist in the game. Celeste, a mother of two, had the braids styled into a top knot with baby hairs that were laid better than mine even on a good day. Her husband, Christopher, had the short coily haircut. 

Electronic Arts

Atlas, the son of Celeste and Christopher, had the "men's box braids" style, which features a few shoulder-grazing plaits — it's one of Redway's favorite styles because it reminds her of her own son. (The baby Orion Michaelson was not wearing one of the new styles.) There is also a glimpse of a character, who is presumably Celeste's mother, with shoulder-length natural curls and a colorful headband. The last of the five new styles, two puffs with a cornrow with beads on either side, is not featured in the trailer, but you can see it below. 

Electronic Arts

It took a year to develop these hairstyles with the collaboration starting in February 2022. During that time, Redway was continuously providing feedback and photo references with EA, the company that produces The Sims franchise. "I feel bad because sometimes I would send back so many rounds of feedback on specific styles or be very specific about hair lines and how the hair grew out of the head, or how the braid came out of the scalp," she says. 

Electronic Arts

Redway swears that the hardest part was choosing which five styles would make the cut. "I wish I could've brought 15 different styles to make everyone feel seen. But I think this is a beautiful place that we landed."

Though she isn't much of a gamer, this collaboration opened Redway's eyes to another part of her career she never really thought about. "I think this really introduced me to a love that I didn't really know I had and a passion for consulting more in this world." So it doesn't look like this will be the last time Redway will create Black hairstyles for a video game, and we're certainly grateful. 


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