Life’s just beachy for Pamela Anderson.
The Playboy model sizzles in a cherry-hued swimsuit in the campaign for her new swimwear collection with Frankies Bikinis, an ode to her “Baywatch” days with the scooped neckline and high-cut legs.
The blond bombshell is set to release a capsule collection with Frankies Bikinis on May 4, paying homage to the staple style of the ’90s.
“I have been in a bathing suit for most of my life,” Anderson, 55, said in a statement to The Post, making her quite the swimwear connoisseur.
Anderson’s “dream collection” with Frankies Bikinis is based on her “all-time favorites and treasured archives,” she said.
The model, actress and writer – as well as the star of the recent Netflix documentary “Pamela, A Love Story” – raised her sons next door to Frankies Bikini founder Francesca Aiello in Paradise Cove when the business was first budding.
“Frankie was making little bathing suits when I was there and putting bathing suits in my mailbox,” Anderson, who recently released her memoir “Love, Pamela,” told Vogue of her days in Malibu.
In an Instagram post promoting the upcoming launch, Aiello gushed her adoration and gratitude for the one and only “pamela f–king anderson,” telling The Post that the opportunity to work together is a “dream come true.”
“Pamela is truly beautiful inside and out, she exudes strength, kindness, love for all living things,” Aiello said in a statement. “I have looked up to her for as long as I can remember, and to be able to work on a swimwear line together is an absolute dream come true for me.”
Since the brand’s humble, homemade beginnings on the West Coast, Frankies Bikinis have come a long way. The company has quickly become a viral sensation, teaming up with the likes of actress — and Glen Powell’s rumored new gal pal — Sydney Sweeney and model Gigi Hadid.
Despite being inspired by Anderson’s iconic beach days, the collection – priced from $80 to $195 – isn’t just for sitting pretty.
As someone who has spent days on end in bathing suits, Anderson knows how to make skimpy swimwear both sexy and serviceable.
“There’s a practicality, it’s not just about posing on the beach for pictures,” said Anderson, who has been “spoiled” by spending most of her beachside tenure in custom-made pieces inspired by her coastal career.
The Canadian native has returned to her northern roots and now resides in a waterside ranch.
The change of pace has left her longing for swimwear that is not only flattering but also functional.
“I want a bathing suit that I can get into the boat with, look at crabs with my niece on the rocks and get a tan,” the Playboy star explained. “Now I have the bathing suits that I want.”
But the “Baywatch”-inspired scarlet suit isn’t the only standout style in the upcoming 22-piece collection.
In campaign photos, Anderson is photographed, perched next to a tree, in a canary yellow one-piece with tiny pink flowers.
The same pattern was crafted into a two-piece bikini complete with delicate and playful frills, modeled by another woman positioned next to the “Barb Wire” heroine.
“I say everyone remembers them, but maybe not because I’m old,” she explained. “But those underwear with the ruffles on the side? Those little details were my favorite things and I haven’t really seen them since.”
There is also a simple, white one-piece, another with dainty pastel flowers and a staple white string bikini.
“Everyone has to have a white bikini,” Anderson argued. “I was even married in a white bikini. I was married in a white bikini twice, actually.”
As if the queen of the beach even has to explain herself, she cited a poll she conducted among her friends, concluding that “you can’t get sexier than a tie-bottom bikini with a tie on each side.”
The high-cut leg – the secret to creating the illusion of length – is “the most important thing” for the star, since “not all of us are 6 feet tall,” nor are they “wearing high heels on the beach,” she said.
This new collection adds to the amassing horde of suits already in Anderson’s wardrobe, including the original “Baywatch” one-piece.
“I have one in my safe,” she said, revealing it’s her best-kept party trick.
She recalled slipping into the ruby suit, taking a quick rinse and attempting to “rescue” her friends.
“I’ll try it on every once in a while for fun. It still fits,” she said with a laugh. “But these fit better.”
The Post has reached out to representatives of Anderson and Frankies Bikinis for comment.
