Neve & Gliz | Olympic Mascots | TORINO 2006

Neve and Gliz mascots are an innovative design concept

specially created to be a fundamental component

of the Torino 2006 Olympic Winter Games Image.

This friendly couple was born to be a memorable symbol

of the Olympic values: participation, respect, friendship

and loyalty. Their visual nature and personality reflects,

at the same time, the spirit and the uniqueness

of the Italian Olympic event: passion, enthusiasm,

culture, good taste, environment and sports.

SNOW + ICE

Innovating from the basic elements of the winter games,

the visual nature of Neve and Gliz represents the two

environments of the winter games: the snow and the ice.

This is a completely original idea regarding the Olympic

mascots of the past, which means a unique opportunity

to highlight the Italian sense of innovation recognized

worldwide. Therefore, the rounded shapes of Neve are

inspired on the snow and the squared shapes of Gliz

are inspired on the ice. This visual concept of "snow for her

and ice for him" is also applicable to the other characters

in the adventures of Neve and Gliz, in order to establish

the difference between male and female genres.

Wello
Design | Strategy + Arts + Technology

More by Wello

View profile

  • You might also like