Bob Ross Advertises From Beyond the Grave

Resurrecting celebrities with CGI for advertising

Simon Spichak
Better Marketing
Published in
2 min readMar 2, 2021

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A CGI Bob Ross sipping on some mountain dew
Screenshot from AdAge Youtube Video | Ad by Mountain Dew

What happens to our image and likeness after we die?

This question came to mind while watching a computer-generated image (CGI) of Bob Ross advertising Mountain Dew. The ad plays like a long-lost episode from his painting show. Rather than a landscape, Ross paints a bottle of Mountain…

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