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What it does
Social extensions link your Google+ Page to your AdWords campaigns, so that all your +1s - from your page, your website, ads and search - get tallied together. This means more recommendations for your ads, helping inform users about your content. To make this connection, you need to take a few steps to confirm your AdWords campaigns, your Google+ page, and your website are all associated with one another.
Why you’d use it
On average, search ads with annotations have a 5-10% uplift in click through rate and the AdWords Social Extension helps you show more of them. Customers will be able to see the recommendations your business has received, whether they're looking at an ad, a search result or your Google+ Page. This means your +1’s will reach users across all of our products.