Search Ads

Find the customers you’re looking for and improve the performance of your campaigns with the latest search features. Click on a link below to learn more about a feature, view related images and helpful videos, or to send feedback to our teams.

AdWords Enhanced Campaigns

Today, people are constantly connected and searching from all kinds of devices. Advertisers are looking for ways to reach people in ways that are relevant to their intent and context, like their location, the time of day and device capabilities. Enhanced campaigns help you reach people in the moments that matter across all devices, with smarter ads that are relevant to intent and context.

More about AdWords Enhanced Campaigns

Ad Extensions

Ad extensions let you make your ads more useful and relevant to users searching for information on Google. While the standard text ad format can often provide enough information for users to find what they're looking for, sometimes some extra information helps get the best response.

For example, when you're trying to describe a product, including a picture could make the message more relevant and valuable. Or when trying to describe a location, an ad that only contains text can be confusing. In this case, having a map would make it much easier for the user to find you.

Ad extensions work with your existing text ads, so there's no need to change your keywords, bids, or ad text. With enhanced campaigns, you can determine which extensions are shown based on time of day, device type, and location.

  • Offer extensionsNew

    Engage customers by extending your ads with relevant, redeemable offers.

  • Ad Sitelinks

    Display up to four additional destination links to specific content on your site.

  • Location extensions

    Promote your local business by attaching relevant location information to your ads.

Campaign Management

Campaign management features help you manage your search campaigns more easily. Whether you want to grow online conversions or in-store traffic, we have tools that can make accomplishing those goals even easier.

For example, we’ve introduced new tool to help you advertise on Google AdWords, even if you don’t have a website. We have a directory of Google Certified agencies that help manage your search campaigns, and we even have a feature that can generate search ads directly from the content on your site.

  • Dynamic Search AdsNew

    Dynamic Search Ads target relevant searches with ads generated directly from your web site -- dynamically.

  • AdWords Express

    Promote your local business on Google Search and Maps in minutes.

  • Estimated Top Impressions

    View the number of times your ad has appeared above the search results and the potential impact of using different Max CPC bids.

  • Google Partner Search

    A directory of Google Certified Partner agencies available to help advertisers manage their AdWords accounts.

  • AdWords for mobile

    Quickly check in on your AdWords account from any Android, iPhone, or Palm Pre mobile device.


Optimization features makes it easier and more efficient for you to optimize your campaigns for clicks and conversions, or even manage to a target ROI.

With these features, you can easily update your budget for peak shopping days, increase your target keyword lists for close variants (such as misspellings or abbreviations), or even adjust your CPC bids based on ROI with just a click of a few buttons.

  • AdWords enhanced campaigns

    Reach consumers at the moments that matter across devices with smarter ads - all within a single campaign.

  • AdWords automated rules

    Save time by scheduling automatic changes to your AdWords account.

  • Enhanced CPC

    A new bidding tool that automatically adjusts your Max CPC bids to get you more conversions and better ROI.

  • Broad Match Modifier

    A keyword match type giving you more potential traffic than phrase match with comparable ROI.

New Ad Models

While our standard text-based, cost-per-click ads have helped hundreds of thousands of businesses to succeed and grow, we know that one size doesn't fit all. So, we've introduced new ways of presenting information, like interactive charts that allow users to sort and compare relevant offers.

We've also introduced new pricing models, like cost-per-lead and cost-per-acquisition, that offer more flexible ways to pay for results.