Mobile App Extensions

Status: Fully released Availability: Global Share this page:

What it does

When smartphone users are searching on Google.com, they can see your ad promoting your app, and directly click to download it from the Google Play or iTunes App Store. What’s more, with the launch of the new Mobile App Extension, you can even choose to deep link to a specific page inside your app, right from your ad. People who already own your app can be brought to a specific section inside your mobile app, and easily complete a conversion inside your app.

Click-to-download ads contain your app icon and a link to download your app.

Why you'd use it

Click-to-downloads ads are an easy, simple way for your customers to discover and download your app. For folks who already own your mobile app, use the mobile app extension to deep link to a relevant section of your mobile app, based on what they were searching for!