Use these new measurement features to get actionable insights on how effective your marketing is. Click on a link below to learn more about a feature, view related images and helpful videos, or to send feedback to our teams.
Understand which channels your customers interact with prior to purchase.
AdWords Campaign Experiments
Experiment with bid, keyword, ad group and placement changes, then measure how they impact your campaign performance.
New AdWords reports in
Perform rich, post-click analysis of your AdWords campaign performance using Google Analytics.