New AdWords reports in Google Analytics

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What it does

If you're a Google Analytics user with a linked AdWords account, the new AdWords reports in Google Analytics give you a deeper insight into the performance of your AdWords campaigns. AdWords reporting tends to focus primarily on the actual ad-click. When this reporting is combined with Google Analytics, you can look beyond the click to see how visitors from your AdWords campaigns engage with your website.

Why you'd use it

With Google Analytics' new reports, you can do all sorts of analytical stuff. Analyze the traffic generated by AdWords the same way you analyze your campaigns in AdWords and break up your website's AdWords traffic by Broad Match or Exact Match, or by the search query that triggered your ad.