Display Campaign Optimizer

Status: Limited release Availability: Global Share this page:

What it does

The Display Campaign Optimizer is a new tool that increases conversions by automatically managing, targeting and bidding for campaigns on the Google Display Network. All you have to do is set your target cost-per-acquisition (CPA), and the Display Campaign Optimizer automatically finds the best placements for your ads at the right prices to help you boost conversions, based on your CPA goals.

Why you'd use it

The Display Campaign Optimizer was built to save you time and increase your profits. It uses Google algorithms to predict, test, and optimize, while you concentrate on running your business, safe in the knowledge that your CPA goals are being met.


At the moment, this tool is available only to a small group of qualified advertisers, but don't worry, we'll be rolling it out to more advertisers in the next few months. If you're one of the lucky ones who can access the tool now, you should check out the 'Automatic campaign optimization' link on the Settings tab for your campaign.