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What it does
When people are searching for goods or services on their smartphones, they often prefer to call a business rather than visit its website. Now you can make it even easier for potential customers to get in touch with you by adding a clickable business phone number in ads that appear on smartphones.
You can include a click-to-call phone number in your ads by enabling call extensions in your AdWords campaigns.
Why you'd use it
Create a direct way for mobile customers to contact your business directly via their phones - quickly, and easily. Why wouldn't you use it?